Martech
OCTOBER 8, 2021
If marketers don’t take control of how customers perceive their brands, customers will. “One of the things we’ve got to remember about customers is that they always like to attribute personalities to the characters they interact with,” said Terry Flynn, president of multichannel marketing company Market Chord, in his recent MarTech presentation.
More About Advertising
OCTOBER 5, 2021
Most new IKEA ads are an event and Mother has delivered again with ‘Every home should be a haven,” featuring some muscly teddy bears ensuring a dad and daughter can get some quality time away from the cares of the world – temporarily anyway. Marketing communications manager Kemi Anthony says: “As the foundation of our. The post IKEA's new muscly bears from Mother could be winning trend first appeared on More About Advertising.
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AdPulp
OCTOBER 5, 2021
Facebook is under fire from all directions. Former employees are venting. The press is screaming. The federal government seeks to break the company’s monopolistic hold. And we the people just want to scroll—something that was denied to billions of addicted users of Facebook, Instagram, and WhatsApp for more than seven hours on Monday. In the […].
All About Advertising Law
OCTOBER 4, 2021
Federal Trade Commission (FTC) Chairwoman Lina Kahn, who took over the reins of the FTC in June, is making it clear that she is no fan of the direction some private equity-owned businesses have taken in recent years. She takes particular issue with, “extractive business models” that “centralize control and profits while outsourcing risk, liability, and costs.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
OCTOBER 7, 2021
Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Functions may include task assignments, time tracking, budgeting, team communication and file sharing, among others.
More About Advertising
OCTOBER 6, 2021
Times have changed. Thirty or so years ago Ron Collins did a radio ad for Bergasol in which the voice changed from white to black. There was a Silk Cut ad recreating the film ’Zulu’ in which the cigarettes were promoted against a backdrop of Zulu warriors’ casual deaths. And there was a Timberland ad. The post Giles Keeble: can creativity still function in a woke world?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
OCTOBER 7, 2021
This article first appeared on The Drum Southeast Asia (SEA) saw a surge in Internet users during 2020, a year with most of the world in lockdown. The region raked up a 9.9% growth in internet users, pushing the total number in SEA to over the 400 million mark. Since the lockdown, consumers have spent more time online for personal use with time spent online during the initial lockdown being 30% higher than the pre-lockdown period.
Martech
OCTOBER 8, 2021
What were you doing when Facebook went down on Monday? If you were like many of your fellow marketers, you were tearing your hair out because you couldn’t access any Facebook-owned sites like Facebook, Instagram and WhatsApp. No social posting. No campaign research, launches or analysis. Gaahhhhh! But some resourceful email marketers seized the opportunity to launch quick campaigns that capitalized gleefully on the global outage.
More About Advertising
OCTOBER 8, 2021
Wonderhood Studios is now up and running and its new campaign for challenger bank Starling is a refreshing turn of foot. Starling has the advantage of not being a legacy bank, so doesn’t have the unfortunate baggage many of them carry about. All the UK biggies have been hit with scandal at some time or. The post MAA Ad of the Week: Wonderhood for Starling Bank first appeared on More About Advertising.
Aronson Ads
OCTOBER 8, 2021
It’s no secret that working from home involves lots of quality time with other members of the household, including pets. These furry or scaly “co-workers” can brighten up your day, keep you motivated during particularly challenging projects, and just look adorable “sleeping on the job.” And they inspire us to become amateur pet photographers in an effort to capture their every move.
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InMobi
OCTOBER 8, 2021
Want to learn how to harness the growing power of retail media in less than 30 minutes? In a recent Retail Dive webinar , Inder Singh, SVP of Commerce at InMobi; Surabhi Pokhriyal, Global Head of Digital Commerce at Colgate Palmolive and Melissa Burdick, President & Co-Founder of Pacvue, discussed how the retail media ecosystem is evolving and what retailers need to do to see real ROI from their media networks.
Martech
OCTOBER 6, 2021
Fishburne’s take: As “ Shipageddon ” roils the best laid marketing plans, marketers will have to work even closer with their supply chain colleagues so they can communicate the right messages about the right items at the right time. Holiday messaging will start earlier than in year’s past and consumers will expect higher degrees of transparency.
More About Advertising
OCTOBER 6, 2021
Is 30 seconds enough? Many classic ads have been just this of course but, even so, it’s not much time when there’s a pretty detailed message to get over. Works best, maybe, when it’s a comedy vignette with the brand in there somewhere and a packshot at the end. Like CDP’s classic ads for Cinzano. The post Now turns to animation for TopCashback debut first appeared on More About Advertising.
EGC Group
OCTOBER 8, 2021
The world stopped for many earlier in the week. As Facebook and a number of other social media platforms went into the dark, light was shone on questions about everything from corporate intrigue to social responsibility.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
OCTOBER 8, 2021
Ads present the product or service in the right light to motivate consideration and purchase. Content marketing is something different. Content-fueled campaigns are designed to please people and that’s pretty much it. In other words, content is a gift from the brand, not a clever request to purchase. Content also rewards customers and provides a […].
Martech
OCTOBER 4, 2021
Having a website search function is critical to any business’s success. However, many have a difficult time providing customers with relevant search results and gaining actionable insights from the data. “Site search is a misunderstood capability on our websites,” said Stephen Zakur, CEO at SoloSegment, in his talk at our recent MarTech conference. “As marketers, we often think about listening very closely to our customers, but we do that in kind of obtuse ways.
More About Advertising
OCTOBER 7, 2021
Currys is rolling its multifarious brands – Currys, PC World, Carphone Warehouse and Team Knowhow – into one, er, superbrand: Currys. Some of the above, notably Carphone Warehouse, might be well past their sell-by date. But can Currys, once an electrical store, do all these things in a smaller retail estate? According to the relaunch. The post Currys swallows Carphone Warehouse and others in one brand relaunch first appeared on More About Advertising.
All About Advertising Law
OCTOBER 8, 2021
In the latest example of its creative use of different enforcement tools to obtain monetary relief in the wake of the Supreme Court’s AMG opinion, the FTC has resurrected a dormant authority to hold companies accountable, via significant financial penalties, for unfair and deceptive business practices. This week the FTC announced that it has put 70 for-profit higher education institutions—including some of the largest for-profit colleges and vocational schools across the country—on notice that t
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
PrograMetrix
OCTOBER 6, 2021
B2B Programmatic Advertising Campaign Measurement Best Practices. As a forward-thinking B2B marketer, you’ve done your research. Account-based marketing is a foundational component of your broader marketing plan. Your marketing team is leveraging intent data to target high value and in-market accounts for your products and services. You’ve also implemented the top B2B programmatic advertising tactics that so few of your competitors are utilizing.
Martech
OCTOBER 7, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and B2B is becoming more experiential. I was talking to a Chief Customer Officer at a marketing/sales tech company and we were reflecting on how much the new B2B selling environment has learned from B2C.
More About Advertising
OCTOBER 6, 2021
The COP26 United Nations Climate Change conference in Glasgow is almost upon us (the UK government is helping out by running out of petrol) and one of the shebang’s principal partners Hitachi is doing its bit with what it claims is the world’s first carbon zero commercial ‘Racing to Zero.’ Powered by cyclists and a. The post Hitachi heralds COP26 climate conference with first carbon zero commercial first appeared on More About Advertising.
Admixer
OCTOBER 6, 2021
Location data is a powerful instrument for increasing the efficiency of an advertising campaign. Services that allow advertisers to get closer to customers in a specified location can significantly change the engagement. This article highlights two location-based services: geofencing and geo-targeting, and answers the main question: how do they work and which one to choose. […].
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
illumin
OCTOBER 6, 2021
The onset of fall marks the return to school, pumpkin spice lattes and oversized scarves. But to many sports enthusiasts the most celebrated return is the return to NFL football. The Most Viewed Video Ads for the 2021 NFL Season Return feature new advertising categories like NFTs and Bitcoin, endorsed by football greats like Tom […]. The post Most Viewed Video Ads: NFL Season Return 2021 appeared first on AcuityAds Inc.
Martech
OCTOBER 5, 2021
Mailchimp, the marketing platform which serves primarily small businesses, has announced new functionality to help optimize email campaigns. Content Optimizer will recommend specific improvements to email campaigns based on an AI-driven comparison of the content with best content practices gleaned from Mailchimp’s billions of marketing data-sets.
More About Advertising
OCTOBER 6, 2021
Are people who obsess about computers total idiots? This is the overriding impression from Intel’s new “social experiment,” corralling a dozen Mac users who go: “Gosh, wow, that’s awesome” when they’re told PCs can do everything a Mac can and more. ‘Breaking the spell’ from VMLY&R HQ is part of Intel’s kickback against Apple which.
Admixer
OCTOBER 6, 2021
On September 16, Admixer hosted Adsider LIVE: Programmatic Spend Conference, where Elena Podshuveit, Chief Products Officer, presented our tech solutions along with case-studies on building an independent local ad ecosystem and gave out tips on how to make it on your market. Emerging Markets Challenges In 2021 Elena went over the two main challenges for […].
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Mediavine
OCTOBER 5, 2021
If you’re one of Mediavine’s 8,500+ publishers, you’re surely familiar with our innovative and exclusive “Report This Ad” link below every advertisement. We take ad quality very seriously, and “Report This Ad” has been a Mediavine staple since we first partnered with Pubnation and eventually launched our own Ad Reporter.
Martech
OCTOBER 6, 2021
After 18 months of heartbreak and hardship, business owners are ready to bounce back. Eight out of ten small businesses are fully recovered from 2020’s recession, and 94% are looking to partner with agencies to fuel long-term growth. Join growth expert Jen Spencer, chief revenue officer, SmartBug Media, who will share how SMBs position themselves for growth and where they need help, including tactics like paid search, SEO, website development, blogging and attaining customer reviews.
More About Advertising
OCTOBER 5, 2021
“You have to be in it to win it” they used to say. Maybe you have to be a knowledgeable gamer to make sense of adam&eveDDB’s launch film for EA Sports’ FIFA 22. Now with “hypermotion” which seems to mean you can dissolve players and replace them with, what? Avatars? Then, again, that’s who they’re.
RevX
OCTOBER 5, 2021
Are you glued to your devices following the games? You're not alone. We're in the midst of the IPL season once more, and mobile users are eager to stream and watch the games and get all the latest updates on results. On Indian Premier League can only be one winner, but every vertical has something to gain during this season in the mobile business world.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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