Views on Instagram Reels Fall as Platform Course Corrects to Images
Adweek
FEBRUARY 22, 2023
For more than two years, Instagram has been rebranding itself as a video platform, pushing short-form video format Reels in an effort to expand beyond its roots as a photo-sharing app and compete with TikTok. Creators, brands and publishers duly changed their tactics, adopting video strategies to stay relevant as their typical content no longer.
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