Martech
AUGUST 25, 2021
“I was just being selfish. I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” “A lot of people feel isolated and wonder why they can’t find someone that gets them — and you can find that online in the right places.” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel.
AdPulp
AUGUST 22, 2021
Di you know that approximately 78 percent of the U.S. population lives within five miles of a Walgreens? The company operates approximately 9,021 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Walgreens interacts with approximately 8 million customers in its stores and online each […].
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More About Advertising
AUGUST 26, 2021
Only a month after MDC completed its deal with Stagwell Group, one of the merged entity’s star agencies, 72andSunny Amsterdam, has brought in Simon Usifo from Ogilvy Germany to take up the role of president, which has remained vacant since Nic Owen, a Brit, quit the agency to become a full time father at the. The post 72andSunny Amsterdam hires Ogilvy's Usifo as president first appeared on More About Advertising.
EGC Group
AUGUST 27, 2021
The hopes for a turnaround after the outbreak of the COVID-19 coronavirus last year have been stalled for many on account of the Delta variant. Most businesses figured the comeback would be gradual. Now, the comeback will be more gradual for some and delayed for others. More concern and questions abound.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
AUGUST 23, 2021
Dr. Carmen Simon is a neuroscientist and the Chief Science Officer at Corporate Visions, a company that provides science-backed marketing and sales training programs to enterprise clients. B2B DecisionLabs, the research arm for Corporate Visions, conducts studies focused on observing people’s behavior as they make choices and decisions. “We conduct neuroscience studies, which is what I am mainly involved in,” said Dr.
AdPulp
AUGUST 25, 2021
Airbnb and Airbnb.org will provide temporary housing to 20,000 Afghan refugees worldwide. The company’s CEO, Brian Chesky, announced the move yesterday on Twitter. The displacement and resettlement of Afghan refugees in the US and elsewhere is one of the biggest humanitarian crises of our time. We feel a responsibility to step up. — Brian Chesky […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
EGC Group
AUGUST 27, 2021
AppleTV+’s Ted Lasso entered our homes and our hearts at a time when we all really needed a feel-good escape from reality. If you haven’t watched yet, here’s a little recap. (And then we’ll get to how it applies to what we do!).
Martech
AUGUST 24, 2021
Tiktok and Shopify have announced TikTok Shopping, making Shopify the first commerce platform to link with the rapidly growing social video network. This partnership boosts the social commerce landscape, a market projected to bring in up to $36 billion in revenue this year in the U.S. alone. The new in-app shopping experience will let Shopify merchants connect with their TikTok profiles to create a mini-storefront for consumers.
AdPulp
AUGUST 21, 2021
Are we, the people, adrift in a sea of digital flotsam? Joseph Bernstein, a 2021 Nieman Fellow, has written a thought-provoking piece for Harper’s. He believes we are profoundly misinformed about social media’s role in keeping us misinformed. Bernstein points to a 2019 Pew survey, showing that half of Americans think that made-up news/info is […].
More About Advertising
AUGUST 25, 2021
Social media publisher Jungle Creations has sold a majority stake to private equity firm, Livingbridge for an undisclosed sum, following record revenue and profits. Jungle’s brands include Twisted, VT, Four Nine, Craft Factory, Level Fitness, Lovimals and Blue Crate. In 2020 the company generated revenues of £19.3M and EBITDA of £2.5M and is forecasting £30M.
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All About Advertising Law
AUGUST 27, 2021
Yes, I know, Shakespeare was English (which is about all I remember about him from the CliffsNotes I relied upon in high school), and Louisiana has French origins. But it’s Friday afternoon and I’m tired. This is about as creative as it gets right now. Today, the Louisiana Public Service Commission (PSC) declared a state of emergency and announced , pursuant to its Do Not Call Program General Order , in no unclear terms, that “ NO telephonic solicitor shall engage in ANY form of telephonic solic
Martech
AUGUST 24, 2021
Dubai, UAE – June 21-24, 2021: Scene at Arab Health 2021 – the largest healthcare trade exhibition in the Middle East – held at Dubai World Trade Centre during the global Covid-19 pandemic. A new wave of caution for in-person gatherings is sweeping over marketers as the COVID-19 Delta variant is causing cases to spike, especially in areas with lower vaccination rates.
Lemonads
AUGUST 25, 2021
Last year, the paid advertising industry generated almost 140 billion dollars in the US alone. There’s no denying the fact that affiliate marketing campaigns now make up a huge portion of the entire marketing industry ad spend. But, this doesn’t mean that all stakeholders are getting the most out of their investments. This is especially true for new and inexperienced stakeholders that are trying to make a name for themselves and get the most bang for their buck.
More About Advertising
AUGUST 27, 2021
Unusual to feature a first time ad viewing in this spot but Vayner Media’s hymn to couch potatoes featuring ‘Billions’ actor David Costabile is more than noteworthy: an unhinged football freak telling his (somewhat overweight) family not to go back out into a world tiptoeing out of pandemic restrictions if it means missing the opportunity.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
InMobi
AUGUST 24, 2021
We are excited to announce that InMobi is now utilizing HUMAN’s MediaGuard solution to help fight fraud and ensure a clean, transparent and trustworthy mobile in-app advertising ecosystem. HUMAN, formerly known as White Ops, has long been a leader in this space, and we are thrilled to be partnering with them to improve in-app advertising. In addition, InMobi will be joining the Human Collective, which is HUMAN’s consortium of industry leaders working collaboratively together to impro
Martech
AUGUST 24, 2021
As customers demand increasingly personalized digital experiences , the data that fuels those experiences is fast becoming a marketer’s best friend. The good news: You’ve never had access to this much customer data in your life! (And recent Salesforce study suggests more is on the way: Marketers expect a 40% rise in the number of data sources they use between 2021 and 2022.).
Lemonads
AUGUST 22, 2021
In this Social Media Affiliate Marketing Guide, you will also learn How to Create a Successful Affiliate Program. It’s no secret that social media networks are helping businesses of all sizes connect with their target audience and transform these individuals into valuable leads. The reason for this is that social networks have evolved from a simple tool to a part of our identity as human beings.
More About Advertising
AUGUST 26, 2021
MSQ has been appointed by national tourist agency VisitBritain to handle its global digital brand activity. The agency was selected following a competitive pitch. MSQ will work under the newly-refreshed GREAT campaign guidelines to develop all digital activity, including film and integrated brand campaigns, to position Britain internationally as a visitor destination of choice for.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
InMobi
AUGUST 23, 2021
Apple rolled out iOS 14.5 on April 26. This OS version included a major update for user privacy: AppTrackingTransparency (ATT), where apps were required to display a prompt for users to opt in or out to sharing their information in the form of an IDFA (Apple’s device-level identifier for advertisers). Since then, Apple has pushed live iOS 14.6 and 14.7 in the last few months, resulting in more people updating their OS and choosing to opt-in/out of IDFA collection.
Martech
AUGUST 24, 2021
Wearable technology company Fitbit was using Jira for project management, and was looking to increase efficiency for future product cycles. After implementing the Wrike for Marketers solution, the marketing team reported slashing 400 hours of meeting time per year, and over 50% less time spent on project management because of the way it was intelligently automated.
Spoton Digital Media
AUGUST 23, 2021
If you want to improve your marketing, don’t jump right into launching more tactics. Don’t simply create more content, send more emails, or spend more on ads. Instead, take a step back and focus on your strategy. Create an updated marketing strategy to guide your next steps. A recent survey shared by Marketing Charts showed that many brands are doing just that.
More About Advertising
AUGUST 26, 2021
London agency VCCP has bagged yet another new account: Cinch, an online used car retailer owned by Webuyanycar. Cinch delivers cars to your door, 50,000 or so so far. The British car market has been turned on its head as used cars are the game now as, post-Brexit, we can’t get the supplies to make. The post VCCP continues new business run with Cinch first appeared on More About Advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Lemonads
AUGUST 21, 2021
Home Decor Affiliate Programs. Interior design, home furnishings, wall art, and more. According to Statista , the value of the home décor market in the United States was forecast to reach 202 billion U.S. dollars in 2024. Big or small, minimalistic or rococo, one thing we all have in some sort of shape or form is a home. This means we can all relate to items held in the home decor environment and in consequence, a whole bunch of affiliate marketing opportunities is out there for you.
Martech
AUGUST 23, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, does your data have a destination? In my coverage over the last few years of the CDP space, a lot has been made of the need for organizations to streamline and unify their customer data.
Paleo AdTech
AUGUST 24, 2021
David Moore is the CEO of Britepool , an advertising identity management and resolution company developing an alternative ID for publishers. An affable Midwestern dealmaker, he moved east to join a TV ad sales rep company and then CNN at the dawn of the cable TV revolution. He recalls going on sales calls with an exuberant Ted Turner, who sometimes helped and “sometimes … hurt.” Dave worked at Petry Media and Lifetime Television before founding 24/7 Media somewhere between 1995
More About Advertising
AUGUST 25, 2021
Pets At Home Group has awarded its digital business to Wunderman Thompson, which teams the WPP agency with Pets’ consumer advertising agency The&Partnership, in which WPP has a stake. The appointment follows a competitive pitch. Pets At Home has become a substantial UK company, profiting from the rush to pet ownership in the pandemic. Pets.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Single Grain
AUGUST 24, 2021
Enterprise SEO is challenging. It is not easy to manage a site consisting of several thousand pages or to track the performance of hundreds of keywords. If you are auditing a massive site or building links for a large enterprise, every SEO task comes with its own set of challenges. Thankfully, Enterprise SEO software assists marketers and SEO professionals in analyzing and tracking the performance of enterprise websites quickly and accurately.
Martech
AUGUST 27, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how are your customers trying to “hack” your products and services? I’m not talking about digital piracy, although that’s certainly a task for the cyber security team at your organization.
Fuel Lines
AUGUST 24, 2021
How ad agencies acquire new business has changed dramatically and that effects the knowledge and skills new business directors need to make it happen. People who have done this job in the past are struggling. The tenure of a new business director is now two years or less. In a recent survey conducted by RSW/US, only 26% of new business directors were considered successful.
More About Advertising
AUGUST 24, 2021
Every week seems to bring a new ad from Wonderhood Studios, the agency founded by former Channel 4 boss and St Luke’s founder David Abraham. The agency seemed to get off to a slow start, hardly helped by the pandemic, but it’s been making up for it since. Here’s another for UK firm Motorway, yet. The post Now Wonderhood Studios debuts Motorway first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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