Digiday
JANUARY 16, 2023
Every downturn is good for someone. Take TikTok, for instance. Even as marketers continue to scrape dollars back wherever they can, whether that be from TV or Facebook, they can’t stop pouring money into the short-form video app.
Adweek
JANUARY 18, 2023
There are many ways to enjoy the humble potato, whether you opt for a classic chip or, for the more daring among us, potato milk. Frito-Lay's latest campaign is using the spud in a different way--as a source of electricity to power dance music.
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The Ad Tech Blog
JANUARY 18, 2023
I’ve recently heard a phrase that changed my perspective on time management: “ if you don’t have time, how can you manage it? “ When I ask hyperproductive developers how they keep up with everything, they usually reply: “ I don’t think about it; I just focus on getting things done. “ There is something off about those two statements.
Chief Martech
JANUARY 14, 2023
I’m going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. The next 7 years of expansion in our industry and profession will dwarf the past 7 years.
AdExchanger
JANUARY 19, 2023
You are not experiencing déjà vu. The CNIL, France’s data protection authority, did indeed issue three separate fines – all to do with consent or the lack thereof – over the The post The CNIL Is Fining Tech Companies Left And Right Over Consent Issues appeared first on AdExchanger.
Adweek
JANUARY 17, 2023
Instagram can often feel like a carefully curated carousel of stylish, staged candids, travel reels set to high-octane music and memes. Millennials or Gen Zers, which account for two-thirds of the app's 1.2 billion users, are usually the culprits. With influencer spend set to reach $32.5
VideoWeek
JANUARY 18, 2023
One in five UK marketers upped their budgets in Q4 2022, even as the economy entered a technical recession, according to the IPA Bellwether Report published today. The final three months of the year saw 20.2
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JANUARY 17, 2023
The media landscape is changing thanks to the looming phaseout of third-party cookies and changes being made by smartphone manufacturers. The largest demand-side platforms, meanwhile, are each tackling addressability differently.
Adweek
JANUARY 18, 2023
Dentsu underwent a series of organizational changes last year, while one of its media agencies, Dentsu X, enjoyed several client wins. Heineken, Santander, Insmed, JCPenney, Scenic Cruises and The Aspen Group joined the agency's fold.
MNTN
JANUARY 20, 2023
As more and more consumers make the switch from linear to streaming, it looks like advertisers will follow suit.
VideoWeek
JANUARY 20, 2023
In this week’s Week in Review: Netflix posts strong results, Human takes down a massive fraud operation, and tech layoffs come to Google and Magnite. Top Stories Netflix Thanks Ad Tier for Q4 Bump Netflix amassed 7.7
AdExchanger
JANUARY 17, 2023
Clean rooms are all the rage – everybody’s talking about them. But even the most sophisticated brands are early in the test-and-learn phase, and mega-platforms with their own data clean rooms, The post Why 2023 Is A Pivotal Year For Indie Data Clean Rooms appeared first on AdExchanger.
Adweek
JANUARY 20, 2023
Twitter introduced a new pinned Lists feature and extended its Community Notes crowdsourced fact-checking initiative to more countries.
Ad Monsters
JANUARY 19, 2023
In this day in age, it is growing more and more difficult to rely on banner ads. Consumers are training their brains to tune them out, and publishers feel it as their RPMs are negatively affected.
Playwire
JANUARY 19, 2023
If you're looking for out-of-this-world ad revenue, look no further. Ad Revenue
AdExchanger
JANUARY 18, 2023
In 2020, UK-based advertising trade org ISBA and PwC found that publishers receive just 51% of ad spend and that 15% of ad spend can’t be attributed at all. The post Ad Tech Is Actually Doing Better On Programmatic Transparency, Per ISBA Report appeared first on AdExchanger.
Adweek
JANUARY 17, 2023
Global creative platform Shutterstock expanded its partnership with Meta to combine its extensive library of images, music and video with Meta's continued investment in artificial intelligence.
VideoWeek
JANUARY 19, 2023
When the EU’s General Data Protection Regulation (GDPR) came into force in 2018, it became a legal requirement across the EU to collect explicit user consent in order to process any personal data. Cookie banners were nothing new.
Monetize More
JANUARY 18, 2023
As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI.
AdExchanger
JANUARY 18, 2023
When faced with a recession, brands should focus on fundamental changes that save money and drive efficiency while seeking ways to get more out of their data, technology and ad The post Clear Out Your Ad Tech For A Better 2023 Strategy appeared first on AdExchanger.
Adweek
JANUARY 18, 2023
The pandemic forced b-to-b businesses to completely digitize their marketing efforts virtually overnight--and that digitization coincided with the industry's transition to a more personalized, human-centered approach to marketing. Human-centered marketing is the strategy for here and now.
Ad Badger
JANUARY 17, 2023
What Is ACOS? And How Do I Calculate Amazon ACOS? ACOS, or Advertising Cost of Sales, is how much you. Read More ACOS for Amazon: What is ACoS and how Do I calculate It for Amazon PPC? Updated 2023]. The post ACOS for Amazon: What is ACoS and how Do I calculate It for Amazon PPC?
Monetize More
JANUARY 16, 2023
Are you aware that over 42% of all internet traffic is generated by bots? That’s right, according to statista.com , a staggering 42.3% of all internet activity is invalid traffic activity.
AdExchanger
JANUARY 19, 2023
The food and snack maker Danone consolidated its video ad buying within the GroupM-owned agency Wavemaker and Google’s DSP, DV360, to control for frequency. The post Danone Consolidates Its Video Ad Buys To Fix The Frequency Problem appeared first on AdExchanger.
Adweek
JANUARY 19, 2023
There's a new scent in town. And no, it's not by a high-end designer house or, as was the case not long ago, a car manufacturer. This new fragrance comes courtesy of the Florida Lottery.
Marketing Dive
JANUARY 18, 2023
Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices
Digiday
JANUARY 19, 2023
News flash: it’s not just advertisers that are enamored with TikTok. News publishers want in on it too. The Wall Street Journal, The Washington Post, Sky News to name a few. These are just some of the names on an ever-growing list of news publishers producing content on TikTok.
AdExchanger
JANUARY 19, 2023
Pinterest is launching a new data clean room with LiveRamp to help drive incremental sales, with Albertsons onboarding as the first advertiser to pilot the tech. The post How Albertsons Is Piloting Pinterest’s New Clean Room appeared first on AdExchanger.
Adweek
JANUARY 19, 2023
Uber, the technology-led transportation business, has been supporting communities around the world in various ways, from anti-domestic violence initiatives to vaccine drives. But with its recent campaign highlighting the work of its drivers in Ukraine, it has begun to showcase these efforts.
Martech
JANUARY 19, 2023
AI is changing our world even if we can’t see it. It’s helping us navigate to places faster, get products into our hands and even diagnose diseases. In this article, though, I want to explore the role AI can have in marketing.
Digiday
JANUARY 17, 2023
Under the leadership of Elon Musk, Twitter’s role as a traffic referral source to publishers’ sites is largely declining.
AdExchanger
JANUARY 18, 2023
Signal loss calls for the use of, well, other signals. AdTheorent has a new tool that uses machine learning and seed data to score programmatic inventory based on the likelihood. The post AdTheorent Is Using Machine Learning To Predict Effective Inventory appeared first on AdExchanger.
Adweek
JANUARY 20, 2023
For the Chinese New Year, TikTok is not only offering heartfelt messages, but reminding its users of the importance of Chinese traditions.
Ad Monsters
JANUARY 20, 2023
Mobile advertising is big business, and where money flows, fraudsters follow.
Digiday
JANUARY 19, 2023
By using its co-working network around the world, WeWork is looking for new revenue sources beyond real estate — turning locations into destinations for events, sponsored products and out-of-home ads.
AdExchanger
JANUARY 17, 2023
If CNAME access and third-party cookies go away, identity companies – and most of their clients and partners – are going to get hurt, and badly, writes Kevin Mullen, chief. The post CNAME Will Face The Same Fate As Third-Party Cookies. Then What? appeared first on AdExchanger.
Adweek
JANUARY 20, 2023
It's amazing what human beings can accomplish in the face of adversity, and sometimes when the going gets tough, it just ignites a greater desire to succeed. World-famous climber Kirstie Ennis knows a thing or two about tapping into that "die-hard" spirit to push through.
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