Sat.Sep 12, 2020 - Fri.Sep 18, 2020

article thumbnail

It’s Always Story Time, Now and Forever

AdPulp

What’s your story? Whatever it is, Netflix wants to connect you and your story to one of its stories, and the 21st-century studio has so many stories to play. Here’s a commercial all about it. While the commercial isn’t much of a story, When ScarJo speaks, people do listen. In her gravel voice, she posits […]. The post It’s Always Story Time, Now and Forever appeared first on Adpulp.

103
103
article thumbnail

What Is Dayparting or How to Adjust Your Ad Schedule Effectively?

Smarty Ads

Why is parting time (scheduling) of your ad campaign so important? When you launch an ad campaign on the advertising platform you have two possible scenarios to follow: to distribute ad serving evenly during the period or show ads only during particular days/hours. Setting the time of parting on DSP.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Talon Outdoor: Maxx Media applies Ada data for greater audience understanding

More About Advertising

How data is proving the value of sites for media owners and ensuring a smarter approach to digital screen location and selection in contrast to impressions-based programmatic OOH solutions By Peter Dixon, managing director Maxx Media and Charlotte McDougall, audience planning manager, Talon. Maxx Media has collaborated with Talon to use Ada – Talon’s proprietary.

article thumbnail

The Burning Question

Gods of Advertising

The non-addict asks what is the meaning of life? The addict asks: Is this all there is? You called this many things: frustration, dissatisfaction, expectation … the yearning. Desiring something else. More. These unmet desires found respite in drugs and alcohol, albeit temporarily. But it was better than the alternative, or so it always seemed at the time, all the time.

66
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Ad Chatter 3: Seriously Misleading, Beside the Point, Plus Ads that Make Fun of Ads

AdPulp

All episodes of Ad Chatter are now available on: Apple Podcasts Spotify Stitcher Amazon Music Listen Notes Deezer Podchaser Podcast Addict Plastics Do Pile Up “One word, Benjamin—plastics.” That line from The Graduate has replayed in my head hundreds of times over the years. The friend of the […]. The post Ad Chatter 3: Seriously Misleading, Beside the Point, Plus Ads that Make Fun of Ads appeared first on Adpulp.

90
article thumbnail

AdsKeeper Review 2021: Advertiser or Publishers? We Got You Covered!

Lemonads

Our AdsKeeper review will dive through the potential of its advertising platform with all you need to know , covering targeted personalized information for advertisers and publishers! AdsKeeper is one of the fastest-growing native content ad networks similar to other native ad networks like MGID , Taboola , RevContent , but let ’s see what they can offer you by making the difference!

More Trending

article thumbnail

Stray Cat Blues

Gods of Advertising

Lying in bed you wait for the Seroquel and Gabapentin to kick in, drugs that were prescribed 15 years ago by the head of addiction therapy at Rush Hospital in Chicago. He’d said they were non-habit forming. Yet you cannot sleep without them. Go figure. Despite being agnostic/atheist, you say a brief and scattered prayer, thanking a “Higher Power” (AA‘s euphemism for God) for keeping you clean and sober and forgiving you your defects of character.

66
article thumbnail

Karen Wants Her Privacy; Apple Provides

AdPulp

“Karen” wants her privacy. Come to think of it, so does “Ken.” I like this commercial because it is awkward. For me, peak awkward happens when the coworkers speak in emoji. “Read heart emoji. Blue heart emoji. Puke emoji!” The spot offers the technorati a funny takedown of the quantified life and a well-earned poke […].

Media 87
article thumbnail

DMEXCO @home 2020: What to Expect and How to Get Ready

Admixer

2020 is a watershed moment for digital advertising with the announced phase-out of third party cookies, looming IDFA privacy restrictions, and the depleting advertising budgets due to the pandemic. In light of these profound industry changes, it is vital to keep track of the latest adtech developments, to be able to make informed decisions about […].

Cookies 52
article thumbnail

Old style creativity: Jean Paul Gaultier sets sail again

More About Advertising

As we venture into a data-driven future for advertising it’s quite a relief to discover an example of sublime silliness – and no surprise that it’s from Jean Paul Gaultier, courtesy of luxury specialist Mazarine. Lots of honed sailors as you’d expect but also some ladies who seem to have drifted in from an old.

article thumbnail

Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

article thumbnail

Fraud in Mobile In-App Advertising: What You Should Know

InMobi

While consumer time spent in app keeps rising, some advertisers are still hesitant to devote a significant share of their ad budgets to in-app channels. There are a few reasons why this is the case, but high on the worry list is fraud. Too many advertisers today are worried that their in-app ad budgets will be eaten up by fraud and won’t help their marketing and business goals.

article thumbnail

Political Ads Get Properly Skewered By A Major League Baseball Team

AdPulp

Politics is such an ugly sport, unlike baseball. Baseball is life-sized chess with cleats. Baseball is also America’s pastime, and politics is not. Politics is America’s wasteland. And politics in a presidential election year is even worse. All of which leaves the American public hungry for something good, something original, and something fun.

article thumbnail

FTC Schools Marketers on the ABCs of Negative Option Marketing

All About Advertising Law

We have written previously about the FTC’s vigorous enforcement efforts relating to negative option marketing and its crackdown on alleged wrongdoing seeking to exploit the difficulties presented by COVID-19 (see blog posts here and here ). Recently, the FTC continued its efforts with a complaint and settlement concerning negative option marketing to parents seeking online educational resources for their children.

article thumbnail

FT puts hapless world leaders in the spotlight in new brand campaign

More About Advertising

The Financial Times’ coverage of the worldwide coronavirus crisis has been outstanding – just as well as the world’s so-called leaders seem all at sea. “Deal confidently with crisis” is the message of this new film from The Brooklyn Brothers – part of its ‘Lead without Example’ campaign – and it features our aforementioned leaders.

Media 72
article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

How Publisher Monetization Teams and Ad Ops Pros Are Handling Uncertainty: A COVID Era Q&A with PubRev+

InMobi

Nothing about 2020 has been anything close to normal. This has especially been the case for app publishers and their monetization teams. While app usage is up across many categories, some brands has curtailed ad budgets amid the overall economic uncertainty. So what can these app and ad ops teams do to put themselves in the best possible position going forward?

Ad Ops 52
article thumbnail

Football Is Back (To the Delight and Disgust of Millions of Americans)

AdPulp

“Football is a microcosm of America.” LaDainian Tomlinson said so, and he’s right. This ultra-American game is violent by design. One team acquires the territory of another. Like the land on which the game is played, football’s territory is highly contested, and this constant striving and insecurity is a mirror into the American soul.

article thumbnail

What is Real-Time Bidding (RTB) and how does it work?

Lemonads

What is real-time bidding and how does it work? These are not the only questions we’ll reveal in our article! As you might perceive, it’s a programmatic advertising placement since many actions are done within a millisecond and it has been the primary vehicle for programmatic’s growth and since 2012 it has grown over 30%! So, why is programmatic important ?

article thumbnail

The ASA recruits Marmite and Mastercard to rebuild trust in advertising

More About Advertising

A new campaign promoting the work of the Advertising Standards Authority is well-timed: PM Boris Johnson is currently chipping away at the industry’s prized self-regulatory system with his anti-obesity drive, which threatens to place further limits on junk food advertising. As well as Marmite and Mastercard, other big brands including Tesco, Audi and Churchill have.

article thumbnail

ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

article thumbnail

9 Best Web Hosting Providers

Single Grain

Having a web presence is essential for building a business in our digital world. But figuring out how to get started can be an overwhelming experience: One look at the options available and you’ll run into a slew of jargon like uptime, VPS, SSL certificates and WordPress. Let’s put those terms to the side for a minute. If you want to set your business up online, the first thing you’ll need is a web host — that’s basically your website’s “house” on the Internet.

article thumbnail

The Rob Schwartz Interview (A Preview)

AdPulp

Rob Schwartz of ChiatDayNYC is one of my favorite people in the ad business today. To qualify for this kind of praise, you have to be smart and kind. Rob is both, and like all of my favorite people, he doesn’t b t. He’s down to earth and he makes time for people—qualities not always found […]. The post The Rob Schwartz Interview (A Preview) appeared first on Adpulp.

71
article thumbnail

Affiliate Marketing Case Study: Where you learn how never to lose

Lemonads

Nelson Mandela is credited with the phrase "I never lose. Either I win or I learn." This phrase should be the motto of a good media buyer and in this case study, we will put it into practice. In fact, the majority of case studies focus on campaigns that work with a high ROI. However, on the specialized media buying forums, most of the questions revolve around campaigns that don't work, or don't get off the ground.

article thumbnail

Mother wins keen creative pitch for home recipe firm Gousto

More About Advertising

Mother has won home meals firm Gousto in a high level pitch also involving Wieden+Kennedy, Wonderhood Studios and Karmarama. The account was formerly with M&C Saatchi and the pitch was managed by AAR. Media agency 7 Stars for media and PR and Social agency Manifest are unaffected.

Agency 64
article thumbnail

How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

article thumbnail

The Best Way to Track Your Keyword Rankings in 2020

Single Grain

This post was updated September 2020. Excelling at organic search is vital to driving the traffic of people looking for your services to your website. Appearing high in the SERPs generally demonstrates that a brand is well-established and authoritative and helps put you head and shoulders over the competition. Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020.

SEO 52
article thumbnail

Facebook Is A Multi-Way Mirror; What You Put In Front Of It, Determines What You Get Back

AdPulp

Is Facebook the doom machine? The Social Dilemma, a new documentary-like film from Netflix, makes the case. One of the technologists in the film, Jaron Lanier, makes the case (in the film and in many other instances). To varying degrees, we all make our cases against F to the B. Some of us quit the […]. The post Facebook Is A Multi-Way Mirror; What You Put In Front Of It, Determines What You Get Back appeared first on Adpulp.

Media 68
article thumbnail

What Buyers Need To Know About TCF 2.0

InMobi

IAB introduced the Transparency and Consent Framework (TCF) in 2018 to help digital advertising platforms comply with the European General Data Protection Regulation (GDPR) and the ePrivacy Directive (ePD) when processing personal data or accessing and/or storing information on a user’s device. While it was a step in the right direction, the first version of TCF did not meet certain needs that ad buyers had.

GDPR 52
article thumbnail

Giles Keeble: my (personal) blasts from the past – John Webster’s wonders for BMP

More About Advertising

I am trying to remember when I first got excited by an ad rather than advertising. I went to JWT straight from university and I was simply excited by the atmosphere especially when, to a large extent, it was created by Jeremy Bullmore and Stephen King.

article thumbnail

Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

article thumbnail

B2B SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight

Single Grain

When Axure first came to us, they were looking for an efficient way to generate B2B SaaS leads. As a product-focused company, Axure was looking for an opportunity to partner with a paid advertising firm that would allow them to better focus on creating high-quality UX products for their customers. For SaaS companies, one of the best customer acquisition tools is Google Ads, even though it can initially be expensive with CPC bids for software-related keywords as high as $100.

article thumbnail

GOP Incumbents In Texas Not Exactly Sweating This Election

AdPulp

Why do Democrats lose races that they could win? Why has no Democrat won a statewide race in Texas since 1994? Maybe the GOP’s brand messaging has something to do with it. It’s simple and straightforward, and this matters a great deal. Let’s observe just how simple it is for incumbent Congressman Roger Williams to […]. The post GOP Incumbents In Texas Not Exactly Sweating This Election appeared first on Adpulp.

article thumbnail

Havas and DAN’s Merkle make moves in a nervous post-lockdown ad world

More About Advertising

As the business world prays for a return to normality amid threats of another global Covid-19 lockdown (one in seven people in the UK are effectively locked down already and the medics are pushing for a national ban) some brave ad holding companies are trying to re-organise themselves for the testing challenges to come. Havas.

Finance 64
article thumbnail

Lady Gaga gives voice to Valentino’s new perfume for BETC

More About Advertising

Global perfume launch ads can be a bit bland, but Lady Gaga injects some joy into this campaign for new Valentino fragrance Viva Voce, and she looks stunning in that dress. Gaga has some credentials here — she’s from Italian stock, and she wore Valentino couture to the Oscars last year — so she’s a.

Agency 64
article thumbnail

Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.