More About Advertising

JUNE 3, 2021

In the first 24 hours after launch, Kate Spade’s new ad was viewed more than 950 million times on TikTok — despite the brand having only 3,000 followers on the platform. The combination of dancing, music and playfulness – along with a hashtag calling for others to give it a try – has proved the. The post Kate Spade video strategy gets TikTok happy, dancing on the streets of New York first appeared on More About Advertising.

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AdPulp

JUNE 4, 2021

Hello, extraterrestrials! That’s the friendly message that America’s favorite cookie brand is sending. For over 109 years, OREO has brought people on earth together by inspiring playful moments of connection. Now, as we await the release of a special report on UFOs from the federal government, the brand is extending its mission across the universe […].

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InMobi

JUNE 3, 2021

Apple’s AppTrackingTransparency (ATT) came into effect on April 26 with the release of iOS 14.5. This OS version now makes it mandatory for mobile apps to seek permission to track the iOS 14.5 users beyond the app in use via IDFA, Apple’s device-level identifier. Before the release, the in-app ecosystem had anticipated a huge drop in the opt-in rates, which would impact the $224 billion mobile advertising industry worldwide.

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Lemonads

JUNE 2, 2021

Are you ready for this summer? Yes, we know you can’t wait to go to the beach and relax after this hectic year. But we meant, do you have your summer affiliate programs already under your radar? If not, we made a list of some interesting programs you can promote this summer. Some of the most amazing summer-related brand’s affiliate marketing programs pay affiliates good money to bring them high-quality leads or sales.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

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JUNE 2, 2021

Surveys always seem to tell you what you think you know already, which is why we ignore most of them. Here’s another from Wunderman Thompson summarising what a tangle companies get into as they try to combine marketing with IT/technology, no surprise but the extent of the carnage seems worth noting. WT’s Building Better Experiences. The post Marketing and technology is a monumental muddle says new Wunderman Thompson survey first appeared on More About Advertising.

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AdPulp

JUNE 3, 2021

People are hungry for food and togetherness. Ergo, Subway is celebrating football fan get-togethers for this month’s Euros with its new #TimeForASub campaign. After being postponed for a year, the Euros are returning and the #TimeForASub campaign channels the excitement of finally being able to get friends together to watch it. The campaign, created by […].

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Food Marketing 62

AdOpsHouse

JUNE 2, 2021

A lot of times we’re asked to form proposals for companies that wish to enter the digital foray for the first time or are seeking out improvements beyond Google indiscriminate targeting that comes with “Smart Campaigns.” The inquiry usually calls for a combination of brand awareness efforts and lead generation. To keep things simple we’ll avoid getting into ecommerce solutions for this example.

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More About Advertising

JUNE 1, 2021

Let’s hope this ad by Uncommon for Google isn’t jumping the gun: it is all about liberation and release and the lifting of lockdown restrictions this summer. All the questions and mixed emotions are aired during this two-minute marathon, which is debuting in full on Channel 4. It includes searches like “How to talk to. The post Uncommon’s first film for Google UK asks, ‘What are you searching for this summer?

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AdPulp

JUNE 2, 2021

Generations of wealth inequality for African Americans have left historically black colleges and universities with smaller endowments. Consequently, the 107 HBCUs rely on tuition from a high percentage of low-income students for revenue. There’s a wide economic gap here that needs to be filled. There’s also an opportunity for brands to step up.

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InMobi

JUNE 1, 2021

The rise of m-commerce, or mobile commerce, is unprecedented. According to data from eMarketer, m- commerce sales originating just from mobile phones will likely top $349 million in 2021. This year, overall retail sales coming from mobile devices is expected to account for more than $424 million, accounting for close to 54% of all online shopping dollars spent.

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Advertisement

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Advertising

Lemonads

JUNE 1, 2021

Your business offers weight loss products or services and you are wondering how affiliate marketing can help you generate more revenue? Or maybe, you already use affiliate marketing for your programs, but wonder if you are getting the most out of it? If so, this article is made especially for you. Before w go on, we crafted a Whitepaper 14 Steps to Skyrocket Revenue of Weight Loss Businesses in 2021 to help businesses in the weight loss industry get the most out of affiliate marketing.

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More About Advertising

JUNE 3, 2021

Cats have rather missed the cream in the pandemic, losing out to a massive infestation of cockapoos and the like. Credit card Vanquis and agency Now are clearly determined to re-enter felines in the viral stakes, featuring technical wizardry from MPC Creative and an old country tune, a hit in the UK for Irish crooner. The post Vanquis cat walks tall in clever new campaign from Now and MPC Creative first appeared on More About Advertising.

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SpotX

JUNE 1, 2021

Looking back less than a decade ago, TV advertising meant buying a spot within a certain program and hoping your target audience was tuning in. Today, that has shifted completely to where advertisers can reach specific audiences wherever they’re watching. . That’s all thanks to data and the audience solutions afforded by the convergence of digital and TV.

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AdPulp

MAY 31, 2021

Editor’s Note: The following article was written and kindly provided by Mark Tungate of Epica Press Club. Havas Group may have just cracked the production challenge of the multi-platform digital era. In partnership with Wellcom Worldwide, the holding company has created a world-spanning creative production network called Havas Studios. The operation is headed by Paul […].

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Lemonads

MAY 30, 2021

KPIs in Advertising- It’s no secret that digital marketing strategies rely heavily on statistics to be successful. With more than half of the world’s population using internet-capable devices regularly, consumers turn to the web whenever they need new services or products. Affiliates have a huge amount of information available, but assessing all of this data is usually too labor-intensive for a marketer with limited resources.

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More About Advertising

JUNE 1, 2021

The UK, and no doubt other countries too, is awash with pets as people have tried to cheer up lockdown – not sure what the pets think about it – so Pets At Home, whose share price has doubled in a year, is in a pretty good place. Last March it appointed The&Partnership and here’s. The post The&Partnership debuts for Pets At Home first appeared on More About Advertising.

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SODP

MAY 29, 2021

Third-party cookies are on their way out the door. As privacy concerns have mounted, Safari and Firefox have already blocked third-party cookies, and Google Chrome is next in line to eliminate third-party cookies in 2022. What does the cookieless future mean for digital publishers — and what will replace them? With these cookies eliminated, websites will no longer be allowed to save consumers’ cookies that contain their personal information.

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AdPulp

MAY 29, 2021

New research from UK-based housing charity Shelter shows that 1 in 3 in Britain (34%) – some 17.5m people – are impacted by the housing emergency. To combat the crises, the advocacy group launched a new campaign, ‘Fight For Home’, created by Who Wot Why, which shows the unfiltered truths lurking behind the national housing […]. The post New ‘Fight for Home’ Campaign Spotlights Injustices Caused by the UK’s Housing Emergency appeared first on Adpulp.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Paleo AdTech

JUNE 1, 2021

Joanna O’Connell is a well-known industry pundit and V.P. Principal Analyst at Forrester , where she covers advertising technology, a field she has graced for more than twenty years. Starting as a celebrity-loving production assistant at CNN, she joined Avenue A as a media planner in the late 1990’s in New York City, left to join a fraught Miramax for three years after a twenty-something crisis of meaning, and returned to Avenue A as it transformed into Razorfish and took the mathema

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More About Advertising

JUNE 4, 2021

Publicis Groupe keeps winning business. One of its media agencies Starcom has won online marketplace Vinted while umbrella operation Publicis Media has won chocolate maker Lindt & Sprüngli across Europe. At the same time former CEO Muarice Levy (left) has signed up for another four years as chairman of its advisory board, which suggests that. The post Publicis wins two media accounts, chairman Levy signs up for another four years first appeared on More About Advertising.

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Media Agency Advertising Finance 69

Single Grain

JUNE 1, 2021

The last few years have seen a surge in the supply and demand of software as a service (SaaS) platforms. The industry is varied, ranging from video conferencing solutions to sophisticated customer relationship management (CRM) platforms, like HubSpot or SalesForce. . One thing they all have in common is that they are software products used by the end user on the Internet.

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Lemonads

JUNE 3, 2021

Affiliate Marketing Terms. As of 2021, the affiliate marketing industry is worth around 12 billion US dollars and projections suggest that this number will only grow over the next few years. It’s no surprise that more than 80% of advertisers and online content publishers leverage this type of promotion. After all, affiliate marketing can help connect advertisers to their audiences while allowing publishers to monetize their content.

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

More About Advertising

JUNE 3, 2021

Brothers & Sisters has won challenger online estate agency Strike after a competitive pitch. B&S is tasked with creating a new brand idea and ad campaign to run across multiple channels, aimed at challenging the UK market leader Purple Bricks. The business moves from 20something. Strike was founded in 2007 as Housesimple and rebranded in. The post Brothers & Sisters wins property challenger Strike first appeared on More About Advertising.

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More About Advertising

JUNE 3, 2021

As a renowned foodie and backer of Nobu restaurants, Robert de Niro was the ideal frontman for Madrid’s international gastronomy summit. Leo Burnett decided to push its luck and see if he might do the job for free, and it worked. First, the agency made an ad asking the movie star to promote the Madrid. The post Robert de Niro stars in Leo Burnett Madrid foodie ad for free first appeared on More About Advertising.

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More About Advertising

JUNE 4, 2021

Euros football ads are all over the place now, none quite as audacious as this effort from 2003 (I think) for Nike Shox from Wieden+Kennedy. Featuring that forgotten phenomenon, a streaker. Originally intended for an NFL setting, moved to the more easygoing (then) UK and the capable hands of director Frank Budgen. Can’t see today’s. The post MAA blast from the past: one for the Euros - Nike Shox first appeared on More About Advertising.

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More About Advertising

JUNE 3, 2021

Lucky Generals has done well out of gently sending up Yorkshire stereotypes in its work for Yorkshire Tea (a ranting Sean Bean was a bridge too far maybe) and here’s YT employee Craig launching plant-based Alpro’s speciality tea milk, named after himself. Lucky Generals’ heritage goes back to the great days of Abbott Mead Vickers. The post Now Yorkshire Tea tries plant-based Alpro first appeared on More About Advertising.

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Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

JUNE 3, 2021

The music industry is undergoing all sorts of upheavals in the digital era – Spotify’s founder is even trying to buy Arsenal – and there’s a new major player on the B2B stage: Songtradr, which claims to be the world’s biggest B2B music licensing marketplace, is buying creative music agency MassiveMusic. Songtradr CEO Paul Wiltshire.

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More About Advertising

JUNE 2, 2021

Advertising’s been berry, berry good to me. Having worked for virtually every ad agency in Christendom on both sides of the Atlantic, either on staff or as a freelancer, I think I’m pretty well qualified to say one thing: every agency I’ve ever been hired by, fired by and escorted off the premises of has. The post Adscam's George Parker: new-style advertising, same old identity crisis first appeared on More About Advertising.

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More About Advertising

JUNE 1, 2021

Will the Euro football championship cheer up the Brits as we look forward to a summer of freedom from Covid restrictions? Might not get one of course as already the serried ranks of doomsters are warning about the Indian variant and a knackered NHS. Closing down the country again because the NHS has a backlog. The post Wright scores for ITV's Euro coverage first appeared on More About Advertising.

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More About Advertising

JUNE 1, 2021

Cancer Research UK is back with a hard-hitting campaign from Anomaly stating baldly that “one in two of us will get cancer.” Well that’s laying it on the line. And no doubt Cancer Research UK does plenty of good work. But it’s been raising megabucks for decades now – and spending quite a lot of. The post Cancer Research UK's new campaign from Anomaly has questions to answer too first appeared on More About Advertising.

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.