Sat.Aug 20, 2022 - Fri.Aug 26, 2022

To Celebrate 75 Years, Nascar looks in the Rearview Mirror

Adweek

With the upcoming racing season marking its 75th anniversary, Nascar is both celebrating its past with a new throwback logo and innovating for the future. Racing fans will find a lot to appreciate amid the design elements of the new logo.

“A good study”

Seth Godin

The gatekeepers keep disappearing. When it cost $500,000 to produce a record album, you could assume that it was going to reach some people and not be completely amateurish. Today, many songs in the iTunes store have had exactly one listen.

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Putting the Ho- Ho- Ho Into Your Holistic Marketing Strategy These Holidays

MNTN

So you have your holiday planning guide in front of you and your audience targeting mapped out. What’s next? To wrap up our holiday content series, we’re putting the spotlight on all things creative. Before you bring out the holiday stereotypes, green and red color themes and elves, hold up a second.

Modern love: Taco Bell takes wedding services to the metaverse

Marketing Dive

After hosting nearly 800 legal marriages in real life, the brand is porting the concept to Decentraland with a contest

Twitch Set to Kick Off SUBtember Initiative

Adweek

September is SUBtember on Twitch.

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Inside Mozilla’s Anti-Tracking Crusade

AdExchanger

An interview withMarshall ErwinChief Security OfficerWhile Chrome dallies on the third-party cookie question, Firefox keeps releasing new anti-tracking features. In June, Mozilla made Total Cookie Protection the default for Firefox. Cookies can’t leave the site on which they were first dropped.

Do Mobile Video Ads Drive Attention?

VideoWeek

A new report by OMD Worldwide , Yahoo and Amplified Intelligence has found video to rank among the most attention-grabbing formats for mobile advertising. The ‘ Attention in Context’ study served over 128,000 ads to 4,400 volunteers in the UK, US, Canada and Australia.

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Marketing Morsels: Omnipresent Doritos, a Taco Bell Metaverse Wedding and Oscar Mayer Cold Dogs

Adweek

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment!

Oracle’s Third-Party Tracking Is The Target Of A Privacy Lawsuit

AdExchanger

TFW when you brag about the size of your graph on stage at an industry event, then it’s used as evidence against you.

GDPR 100

Twitch Will Begin Letting its Partners Stream on Rival Platforms

VideoWeek

Twitch, the Amazon-owned live streaming platform focused on gaming, has announced it will now allow the majority of its partnered creators to stream on rival platforms like YouTube, Facebook Gaming, moving away from its previous strategy of locking in partners with exclusivity clauses.

Here’s why marketers should consider leaving Covid-19 fads in the past

Marketing Dive

Temporary obsessions with feta pasta, whipped coffee and at-home workouts represent ways in which pandemic trends, and consumer buy-in, came and passed — fast

Ahead of Expected IPO, Instacart Debuts Biggest Ad Campaign Ever

Adweek

After years of developing and honing a service appreciated by shoppers around the country, Instacart has recently turned its attention to another avenue for driving growth: brand building.

It Finally Happened: CTV is More Popular than Linear

MNTN

It’s official: Americans now stream more content than they watch anything on broadcast or cable TV. TV measurement firm Nielsen reports that July 2022 saw streaming platforms—led by Netflix—surpass cable networks to claim the largest share of U.S. TV viewing.

France Becomes First European Country to Ban Fossil Fuel Adverts

VideoWeek

The French Government has enacted a ban on adverts for fossil fuels, outlawing natural gas ads from the beginning of 2023. The proposal emerged from a 2019 convention on climate change, comprised of 150 citizens whose names were drawn out of a hat.

Doritos sets consumers on hunt for triangles in ode to chip’s shape

Marketing Dive

Among other activations, the brand is issuing weekly TikTok bounties for fans who find iconic triangle locations, like a pyramid-shaped Bass Pro Shop

Facebook: How to Use the Add Yours Sticker in Reels

Adweek

Meta recently added the Add Yours sticker to Reels on Instagram and Facebook. The Add Yours sticker allows a creator to share a prompt with their viewers that encourages them to create their own Reels in response to the prompt.

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Late Ad Payments Creep Back Up, But It’s Not The 2020 Crisis All Over Again

AdExchanger

The programmatic payment gap is a well-known issue. Marketers often don’t pay for weeks or months after a campaign is served while waiting to verify that their ads were served properly and against acceptable content. Publishers and ad vendors, meanwhile, wallow in low cash flow.

And when we disagree…

Seth Godin

The hallmark of a resilient, productive and sustainable culture is that disagreements aren’t risky. When someone cares enough to make an assertion and show their work, a healthy organization or society takes a look.

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Johnnie Walker drafts Lilly Singh to fight for women’s leadership

Marketing Dive

An extension of the “First Strides” program includes a partnership encouraging more women to take steps toward public leadership in the U.S.

Macallan, Bentley Motors Rev Up Partnership to Produce the Sustainable ‘Macallan Horizon’

Adweek

British luxury car maker Bentley Motors and single malt Scotch brand The Macallan teamed up last year on a sustainability initiative focused on reducing their carbon footprints and changing how they source materials.

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Tubi Is Betting On FAST Channels To Boost Viewership

AdExchanger

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first look for subscribers, the piece by AdExchanger’s Alyssa Boyle will be published in full on AdExchanger.com on Monday.

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The Association

Seth Godin

You have competition, but you might be wrong about who they are. The freelance wedding photographer can easily imagine that the other professional photographers in town are the ones to beat. The romance author might imagine that the other romance authors are competing for shelf space and sales.

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Campaign Trail: NerdWallet solves financial problems for feet draggers and fence sitters

Marketing Dive

In collaboration with Deutsch LA, the personal finance company’s "Smartest Decision" push brings idioms — and its editorial team "nerds" — to life

How UK Wine Brand Gusbourne Is Figuring Out Its Post-cookie Future

Adweek

Despite the collective sigh of relief from the marketing industry at Google's protracted depracation of third-party cookies, smart companies are still testing their future targeting strategies. When agency Jaywing won the U.K.-based

Video Startup Firework Claims Livestream Shopping Could Take Off In The US

AdExchanger

Livestream shopping is nowhere near as popular in the US as it is in China. In the US, live commerce is less than one percent of US ecommerce, whereas in China, it’s expected to make up nearly a quarter of the ecommerce market by 2023.

Emotional Advertising, Engaging with Streamers, & More | Weekly Marketing News

MNTN

The world of marketing can move at a pretty fast pace. That’s why we created this weekly marketing news roundup, so you can see all the best stories in one place.

Bud Light picks 2 new creative agencies as marketing strategy shifts

Marketing Dive

A split approach sees Anomaly handle its core light beer business while The Martin Agency takes on brand extensions such as hard seltzer

Instagram: How to Share a Post Using a QR Code

Adweek

Instagram now allows users to share posts using QR codes. This process will allow users to save a picture of a post's QR code to their device's camera roll, which they can upload and share wherever they'd like. Users can share normal posts and Reels using QR codes. Our guide will show you how to.

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The WIR: Smart Fridges Used in CTV Fraud Scheme, TikTok Expands its CTV Efforts, and TF1 and M6 Prepare Concessions for Planned Merger

VideoWeek

In this week’s Week in Review: DoubleVerify uncovers a new variant on a CTV fraud scheme, TikTok searches for someone to lead its CTV efforts, and TF1 and M6 prepare concessions to ease the path to their planned merger. Top Stories. Smart Fridges Pose as CTV Devices in New Fraud Scheme.

Streaming Had the Largest Share of U.S. TV Viewing in July 2022

MNTN

This July, American viewers spent more time watching content on streaming than on cable or broadcast television. According to data from Nielsen , total time spent streaming averaged at 190.9 billion hours per week, making up 34.8% of all TV viewing time.

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What PepsiCo’s $550M Celsius deal means for the energy drink brand

Marketing Dive

Celsius CEO John Fieldly detailed how the investment and distribution agreement will affect the energy drink’s marketing moving forward

Bud Light Picks Anomaly, Bud Light Seltzer Selects The Martin Agency as Creative Agencies of Record

Adweek

Bud Light has selected Anomaly as its new creative agency of record for its main Bud Light brand and The Martin Agency for its various line extensions, such as Bud Light Seltzer and Bud Light Next. The decision comes following a review process the brand kicked off in late spring.

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5 Creative Ways to Use YouTube for Your Business

Digital Ad Blog

Did you know that YouTube has 2.6 billion monthly users ? Making a YouTube account is one of the unique ways to establish a strong digital presence for your business. But what is it that makes YouTube such a must, and how can you use it to help grow your business?

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Are You New to Connected TV? Here’s What You Need To Know.

MNTN

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. It’s no secret that an increasing number of people are “breaking up” with their cable TV subscriptions in favor of streaming services.

For Online Video Players, Competition Comes Down to the Little Details

VideoWeek

Earlier this summer Connatix, an online video player (OVP), announced the opening of its first UK office, with further plans to expand internationally.

This Unilever Product Is Marketing Itself as ‘No Longer Crap’

Adweek

At the start of summer, Unilever's 40-year-old British snack food brand Pot Noodle chose the revolutionary stance of partially dropping the iconic plastic packaging which is being promoted using an unusually honest campaign describing the previous product as "crap."

Instacart partners with Lizzo for most extensive campaign to date

Marketing Dive

“The World is Your Cart” supports a number of new features, including a Cart function that showcases the pop star’s curated shopping list