Sat.Aug 20, 2022 - Fri.Aug 26, 2022

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To Celebrate 75 Years, Nascar looks in the Rearview Mirror

Adweek

With the upcoming racing season marking its 75th anniversary, Nascar is both celebrating its past with a new throwback logo and innovating for the future. Racing fans will find a lot to appreciate amid the design elements of the new logo. The overall oval shape is reminiscent of a racetrack and was inspired by the.

Marketing 363
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What is digital marketing? How to succeed in 2022.

Smart Insights

Dr Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice explains a process to achieve success by using the 18 most important digital marketing techniques Simply put digital marketing, also called online marketing, is the application of digital media, … The post What is digital marketing? How to succeed in 2022. appeared first on Smart Insights.

Marketing 145
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Oracle’s Third-Party Tracking Is The Target Of A Privacy Lawsuit

AdExchanger

TFW when you brag about the size of your graph on stage at an industry event, then it’s used as evidence against you. Oracle was hit with a class-action lawsuit on Friday accusing the company of “a deliberate and purposeful surveillance of the general population via their digital and online existence.” The suit, which was. Continue reading » The post Oracle’s Third-Party Tracking Is The Target Of A Privacy Lawsuit appeared first on AdExchanger.

GDPR 138
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Putting the Ho- Ho- Ho Into Your Holistic Marketing Strategy These Holidays

MNTN

So you have your holiday planning guide in front of you and your audience targeting mapped out. What’s next? To wrap up our holiday content series, we’re putting the spotlight on all things creative. Before you bring out the holiday stereotypes, green and red color themes and elves, hold up a second. This year is your chance to do things a little differently—if economic indicators have anything to say about it, it’s going to require more effort from advertisers to stand out from the crowd this q

Marketing 126
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Ahead of Expected IPO, Instacart Debuts Biggest Ad Campaign Ever

Adweek

After years of developing and honing a service appreciated by shoppers around the country, Instacart has recently turned its attention to another avenue for driving growth: brand building. As Laura Jones, Instacart's chief marketing officer, put it, the shift in marketing is about "moving from transactional to inspirational." Instacart's latest campaign--its largest ever, in terms.

Marketing 287
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Do Mobile Video Ads Drive Attention?

VideoWeek

A new report by OMD Worldwide , Yahoo and Amplified Intelligence has found video to rank among the most attention-grabbing formats for mobile advertising. The ‘ Attention in Context’ study served over 128,000 ads to 4,400 volunteers in the UK, US, Canada and Australia. Responses were categorised into three levels of attention: active (eyes on the advert), passive (eyes on screen but not the ad) and non- (eyes on neither screen nor ad).

Video Ads 124

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IHeartMedia launches metaverse hub iHeartLand in Fortnite

Martech

This week, iHeartMedia debuted iHeartLand, a committed music and gaming space within the virtual online game Fortnite developed by Epic Games. The metaverse destination was built using Fortnite’s Creative toolset with the help of Atlas Creative’s team of game developers. Fortnite players will be able to visit iHeartLand to play mini-games and participate in exclusive meetups with artists.

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How UK Wine Brand Gusbourne Is Figuring Out Its Post-cookie Future

Adweek

Despite the collective sigh of relief from the marketing industry at Google's protracted depracation of third-party cookies, smart companies are still testing their future targeting strategies. When agency Jaywing won the U.K.-based boutique wine brand Gusbourne account last year, it knew it wanted to expand the client's media mix to new formats in order to.

Cookies 273
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Twitch Will Begin Letting its Partners Stream on Rival Platforms

VideoWeek

Twitch, the Amazon-owned live streaming platform focused on gaming, has announced it will now allow the majority of its partnered creators to stream on rival platforms like YouTube, Facebook Gaming, moving away from its previous strategy of locking in partners with exclusivity clauses. “Starting today, you are now allowed to create live content on other platforms,” Twitch said in an email sent out to partnered streamers. “This means that you have more flexibility to explore how

Shipping 124
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Late Ad Payments Creep Back Up, But It’s Not The 2020 Crisis All Over Again

AdExchanger

The programmatic payment gap is a well-known issue. Marketers often don’t pay for weeks or months after a campaign is served while waiting to verify that their ads were served properly and against acceptable content. Publishers and ad vendors, meanwhile, wallow in low cash flow. In Q2 2020, late programmatic campaign payments jumped for the. Continue reading » The post Late Ad Payments Creep Back Up, But It’s Not The 2020 Crisis All Over Again appeared first on AdExchanger.

Marketing 124
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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How to Create a Facebook Business Page (The Easy Way)

Ad Espresso

With 1.96 billion daily active users, Facebook is a goldmine for businesses who want to reach their potential customers. In fact, over 200 million businesses use Facebook’s free services, including Facebook Business Pages. A well-optimized Business Pages can help you grow brand awareness on the platform and effectively market your business. In this article, we Read More.

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Marketing Morsels: Omnipresent Doritos, a Taco Bell Metaverse Wedding and Oscar Mayer Cold Dogs

Adweek

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Doritos, Doritos everywhere, nor any bite to eat Doritos is challenging fans to find the chip-like triangles hidden in their surroundings with a multichannel campaign spanning OOH, gaming, AR and more. Most prominently, the brand is.

Marketing 284
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Why B2B buyers now hate traditional B2B selling

Martech

Nearly all (86%) B2B buyers want to be sold to virtually, according to a new survey. However, most salespeople say their sales organizations aren’t yet able to handle this. Buyers like the on-line experience because they hate traditional sales techniques. Here are the five ones they hate the most, according to a report by Showpad , a revenue enablement technology provider: Sellers not taking “no” for an answer even once it’s been made clear they are not interested (48%).

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Tubi Is Betting On FAST Channels To Boost Viewership

AdExchanger

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first look for subscribers, the piece by AdExchanger’s Alyssa Boyle will be published in full on AdExchanger.com on Monday. The future of TV is free and ad-supported. AVOD allows viewers to pick what they want to. Continue reading » The post Tubi Is Betting On FAST Channels To Boost Viewership appeared first on AdExchanger.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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France Becomes First European Country to Ban Fossil Fuel Adverts

VideoWeek

The French Government has enacted a ban on adverts for fossil fuels, outlawing natural gas ads from the beginning of 2023. The proposal emerged from a 2019 convention on climate change, comprised of 150 citizens whose names were drawn out of a hat. They called for a 40 percent reduction in greenhouse gas emissions by 2030, compared with 1990 levels.

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Bud Light Picks Anomaly, Bud Light Seltzer Selects The Martin Agency as Creative Agencies of Record

Adweek

Bud Light has selected Anomaly as its new creative agency of record for its main Bud Light brand and The Martin Agency for its various line extensions, such as Bud Light Seltzer and Bud Light Next. The decision comes following a review process the brand kicked off in late spring. Five agencies initially vied for.

Agency 265
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Cycle Time: Getting started with the Agile Marketing Navigator

Martech

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.

Marketing 112
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Video Startup Firework Claims Livestream Shopping Could Take Off In The US

AdExchanger

Livestream shopping is nowhere near as popular in the US as it is in China. In the US, live commerce is less than one percent of US ecommerce, whereas in China, it’s expected to make up nearly a quarter of the ecommerce market by 2023. Livestream shopping could work for platforms and brands in the US – but only if it's done in the right place. The post Video Startup Firework Claims Livestream Shopping Could Take Off In The US appeared first on AdExchanger.

eCommerce 115
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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It Finally Happened: CTV is More Popular than Linear

MNTN

It’s official: Americans now stream more content than they watch anything on broadcast or cable TV. TV measurement firm Nielsen reports that July 2022 saw streaming platforms—led by Netflix—surpass cable networks to claim the largest share of U.S. TV viewing. While it may have seemed inevitable—every year more people cut the cord while streaming subscriptions continue to rise—the milestone is a watershed moment for streaming.

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Google Display & Video 360 Adds Digital Out-of-Home to Mix

Adweek

Google's Display & Video 360 digital campaign management platform added a digital out-of-home component Thursday. The company said Thursday that digital OOH ads are now available to all Display & Video 360 users, encompassing screens in public places such as airports, bus stops, elevators, shopping centers, stadiums and taxis, adding that brands can run different.

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Clean rooms expand for advertisers with Neustar and InfoSum collaboration

Martech

Today, identity management company Neustar announced the availability of its Neustar Unified Identity suite in the InfoSum Data Clean Room. The data collaboration makes multi-party identity and secure data possible for brands, agencies and publishers throughout the advertising supply chain. As a result of the partnership, every InfoSum client will have access to Neustar identity capabilities.

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Here’s why marketers should consider leaving Covid-19 fads in the past

Marketing Dive

Temporary obsessions with feta pasta, whipped coffee and at-home workouts represent ways in which pandemic trends, and consumer buy-in, came and passed — fast.

Marketing 107
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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EvoluteIQ Recognized in the 2022 Gartner Market Guide for Multiexperience Development Platforms

Martech Series

EvoluteIQ, the leading hyperautomation enablement platform provider announced that the technology company has been recognized as a Representative Vendor in the August 2022 Gartner Market Guide for Multiexperience Development Platforms (MXDP) report. According to Gartner, “Software engineering teams often use a variety of disjointed front-end development tools and back-end approaches to develop separate apps for different devices and touchpoints.

Marketing 103
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Mattress Firm Gives Away Bedazzling Dog Beds to Battle ‘Junk Sleep’ for Humans and Pets

Adweek

A recent study found that nearly half of Americans allow pets to sleep in their beds, and 46% of those devoted animal lovers say they actually rest better with their four-legged friends beside them. What the research didn't capture: just how much bed hogging, blanket stealing, dream running and heavy snoring consumers endure, though about.

Retail 256
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3 ways to do segmentation in Google Analytics 4

Martech

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. However, the real magic starts when delving deeper — looking into groups within your audience and turning data into stories with segmentation.

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What Marketers Can Learn From Formula 1 Racing

AdExchanger

Guest column byAndy HopkinsonStrategic Director“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. We’re in the midst of another exciting Formula 1 season, as the sport experiences unprecedented levels of popularity. In this multibillion-dollar industry, top performance is everything.

Marketing 105
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Re-engagement Emails – A Few Fundamentals

Martech Series

As B2B marketers, we connect with our customers and push them into our sales funnels. They buy and enjoy our products and services. But what next? Could they possibly want to engage with our brands again? Of course, B2B marketing pros do not want to give up on the once engaged contracts who might be reinterested, nor do they want to lose the touch with those partners, colleagues, and subscribers who enjoyed consuming their content.

MarTech 102
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This Unilever Product Is Marketing Itself as ‘No Longer Crap’

Adweek

At the start of summer, Unilever's 40-year-old British snack food brand Pot Noodle chose the revolutionary stance of partially dropping the iconic plastic packaging which is being promoted using an unusually honest campaign describing the previous product as "crap." The brand has now adopted the name "Lost the Pot" and the messaging through online and.

Food 264
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How marketers can use cognitive biases to influence customer decisions

Martech

You’re not rational — and neither are your customers. In an effort to make efficient decisions, the human brain takes shortcuts. As such, your customers rely on a variety of heuristics and cognitive biases to make decisions efficiently. And they don’t even know it. The utilitarian theory of economic behavior, postulated by 19th-century philosopher John Stuart Mill, suggested that all economic decisions were rational.

Marketing 106
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HBO Taps Roku Because It Needs A Boost; The In-App Browser Abomination

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. HBO Maxed Out Warner Bros. Discovery is an awkward forced marriage between two streaming services. But Discovery is already wearing the pants in this relationship. The original content slate for Discovery+ is going strong, while Warner Media’s HBO Max is taking cut after cut.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.