Adweek
AUGUST 26, 2022
With the upcoming racing season marking its 75th anniversary, Nascar is both celebrating its past with a new throwback logo and innovating for the future. Racing fans will find a lot to appreciate amid the design elements of the new logo. The overall oval shape is reminiscent of a racetrack and was inspired by the.
Smart Insights
AUGUST 23, 2022
Dr Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice explains a process to achieve success by using the 18 most important digital marketing techniques Simply put digital marketing, also called online marketing, is the application of digital media, … The post What is digital marketing? How to succeed in 2022. appeared first on Smart Insights.
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AdExchanger
AUGUST 22, 2022
TFW when you brag about the size of your graph on stage at an industry event, then it’s used as evidence against you. Oracle was hit with a class-action lawsuit on Friday accusing the company of “a deliberate and purposeful surveillance of the general population via their digital and online existence.” The suit, which was. Continue reading » The post Oracle’s Third-Party Tracking Is The Target Of A Privacy Lawsuit appeared first on AdExchanger.
MNTN
AUGUST 26, 2022
So you have your holiday planning guide in front of you and your audience targeting mapped out. What’s next? To wrap up our holiday content series, we’re putting the spotlight on all things creative. Before you bring out the holiday stereotypes, green and red color themes and elves, hold up a second. This year is your chance to do things a little differently—if economic indicators have anything to say about it, it’s going to require more effort from advertisers to stand out from the crowd this q
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 25, 2022
September is SUBtember on Twitch. Gaming PC brand Lenovo Legion is the official sponsor of the monthlong event, during which viewers can support their favorite streamers with no caps on discounted subs with perks customized by each streamer, including badges, channel points, custom emotes, select ad-free viewing and additional exclusive offers. Viewers can receive up.
Martech
AUGUST 25, 2022
This week, iHeartMedia debuted iHeartLand, a committed music and gaming space within the virtual online game Fortnite developed by Epic Games. The metaverse destination was built using Fortnite’s Creative toolset with the help of Atlas Creative’s team of game developers. Fortnite players will be able to visit iHeartLand to play mini-games and participate in exclusive meetups with artists.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
VideoWeek
AUGUST 25, 2022
A new report by OMD Worldwide , Yahoo and Amplified Intelligence has found video to rank among the most attention-grabbing formats for mobile advertising. The ‘ Attention in Context’ study served over 128,000 ads to 4,400 volunteers in the UK, US, Canada and Australia. Responses were categorised into three levels of attention: active (eyes on the advert), passive (eyes on screen but not the ad) and non- (eyes on neither screen nor ad).
Adweek
AUGUST 26, 2022
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Doritos, Doritos everywhere, nor any bite to eat Doritos is challenging fans to find the chip-like triangles hidden in their surroundings with a multichannel campaign spanning OOH, gaming, AR and more. Most prominently, the brand is.
Martech
AUGUST 24, 2022
Nearly all (86%) B2B buyers want to be sold to virtually, according to a new survey. However, most salespeople say their sales organizations aren’t yet able to handle this. Buyers like the on-line experience because they hate traditional sales techniques. Here are the five ones they hate the most, according to a report by Showpad , a revenue enablement technology provider: Sellers not taking “no” for an answer even once it’s been made clear they are not interested (48%).
AdExchanger
AUGUST 24, 2022
The programmatic payment gap is a well-known issue. Marketers often don’t pay for weeks or months after a campaign is served while waiting to verify that their ads were served properly and against acceptable content. Publishers and ad vendors, meanwhile, wallow in low cash flow. In Q2 2020, late programmatic campaign payments jumped for the. Continue reading » The post Late Ad Payments Creep Back Up, But It’s Not The 2020 Crisis All Over Again appeared first on AdExchanger.
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VideoWeek
AUGUST 24, 2022
Twitch, the Amazon-owned live streaming platform focused on gaming, has announced it will now allow the majority of its partnered creators to stream on rival platforms like YouTube, Facebook Gaming, moving away from its previous strategy of locking in partners with exclusivity clauses. “Starting today, you are now allowed to create live content on other platforms,” Twitch said in an email sent out to partnered streamers. “This means that you have more flexibility to explore how
Adweek
AUGUST 25, 2022
After years of developing and honing a service appreciated by shoppers around the country, Instacart has recently turned its attention to another avenue for driving growth: brand building. As Laura Jones, Instacart's chief marketing officer, put it, the shift in marketing is about "moving from transactional to inspirational." Instacart's latest campaign--its largest ever, in terms.
Martech
AUGUST 25, 2022
Today, identity management company Neustar announced the availability of its Neustar Unified Identity suite in the InfoSum Data Clean Room. The data collaboration makes multi-party identity and secure data possible for brands, agencies and publishers throughout the advertising supply chain. As a result of the partnership, every InfoSum client will have access to Neustar identity capabilities.
AdExchanger
AUGUST 21, 2022
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first look for subscribers, the piece by AdExchanger’s Alyssa Boyle will be published in full on AdExchanger.com on Monday. The future of TV is free and ad-supported. AVOD allows viewers to pick what they want to. Continue reading » The post Tubi Is Betting On FAST Channels To Boost Viewership appeared first on AdExchanger.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Ad Espresso
AUGUST 24, 2022
With 1.96 billion daily active users, Facebook is a goldmine for businesses who want to reach their potential customers. In fact, over 200 million businesses use Facebook’s free services, including Facebook Business Pages. A well-optimized Business Pages can help you grow brand awareness on the platform and effectively market your business. In this article, we Read More.
Adweek
AUGUST 25, 2022
British luxury car maker Bentley Motors and single malt Scotch brand The Macallan teamed up last year on a sustainability initiative focused on reducing their carbon footprints and changing how they source materials. The first product of that collaboration will be The Macallan Horizon, a limited-edition single malt whiskey in a novel horizontal bottle, which.
Martech
AUGUST 25, 2022
We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
AdExchanger
AUGUST 22, 2022
Livestream shopping is nowhere near as popular in the US as it is in China. In the US, live commerce is less than one percent of US ecommerce, whereas in China, it’s expected to make up nearly a quarter of the ecommerce market by 2023. Livestream shopping could work for platforms and brands in the US – but only if it's done in the right place. The post Video Startup Firework Claims Livestream Shopping Could Take Off In The US appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
VideoWeek
AUGUST 23, 2022
The French Government has enacted a ban on adverts for fossil fuels, outlawing natural gas ads from the beginning of 2023. The proposal emerged from a 2019 convention on climate change, comprised of 150 citizens whose names were drawn out of a hat. They called for a 40 percent reduction in greenhouse gas emissions by 2030, compared with 1990 levels.
Adweek
AUGUST 26, 2022
Meta recently added the Add Yours sticker to Reels on Instagram and Facebook. The Add Yours sticker allows a creator to share a prompt with their viewers that encourages them to create their own Reels in response to the prompt. Previously, the Add Yours sticker was only available in Stories on Instagram and Facebook. Our.
Martech
AUGUST 25, 2022
Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Here we’ll share some of the tips we’ve gathered from talking to a lot of our customers and several PPC experts, including some Googlers in our PPC Town Hall episodes.
AdExchanger
AUGUST 24, 2022
What’s up with the sudden panel palooza? Broadcasters have long been dissatisfied with Nielsen’s panel-based approach. And Nielsen lost accreditation for its local and national TV ratings last year because it couldn’t service its people meters, which caused its panel to be less accurate and less representative. But now panels are making headlines as a.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
MNTN
AUGUST 25, 2022
It’s official: Americans now stream more content than they watch anything on broadcast or cable TV. TV measurement firm Nielsen reports that July 2022 saw streaming platforms—led by Netflix—surpass cable networks to claim the largest share of U.S. TV viewing. While it may have seemed inevitable—every year more people cut the cord while streaming subscriptions continue to rise—the milestone is a watershed moment for streaming.
Adweek
AUGUST 25, 2022
Despite the collective sigh of relief from the marketing industry at Google's protracted depracation of third-party cookies, smart companies are still testing their future targeting strategies. When agency Jaywing won the U.K.-based boutique wine brand Gusbourne account last year, it knew it wanted to expand the client's media mix to new formats in order to.
Martech
AUGUST 24, 2022
July ‘s HubSpot releases include new ways to track spending, collaborate, manage cookies, leverage Conversational Intelligence and more. Here’s a friendly guide to them. Identify over/under budget campaigns. The soon-to-be-released Campaign ROI feature includes a “campaign budgets” report to track which campaigns are over or under budget.
AdExchanger
AUGUST 21, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. HBO Maxed Out Warner Bros. Discovery is an awkward forced marriage between two streaming services. But Discovery is already wearing the pants in this relationship. The original content slate for Discovery+ is going strong, while Warner Media’s HBO Max is taking cut after cut.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Marketing Dive
AUGUST 25, 2022
Temporary obsessions with feta pasta, whipped coffee and at-home workouts represent ways in which pandemic trends, and consumer buy-in, came and passed — fast.
Adweek
AUGUST 25, 2022
Instagram now allows users to share posts using QR codes. This process will allow users to save a picture of a post's QR code to their device's camera roll, which they can upload and share wherever they'd like. Users can share normal posts and Reels using QR codes. Our guide will show you how to.
Martech
AUGUST 22, 2022
If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. However, the real magic starts when delving deeper — looking into groups within your audience and turning data into stories with segmentation.
AdExchanger
AUGUST 23, 2022
Brands without scalable first-party data are turning to retailers to connect directly with customers. At the same time, writes Andreas Reiffen, CEO of Crealytics, retailers are seeking ways to combat margin pressure, emulate Amazon’s extraordinary advertising success, deepen relationships with brand partners, and better understand their customers. Cue the retail media boom. .
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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