Sat.Sep 18, 2021 - Fri.Sep 24, 2021

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How to improve marketing ROI with clean data

Martech

Marketers know accurate data is tablestakes. It helps organizations make better decisions for their customers and, in turn, increases ROI. Yet even the most meticulous brands more often than not find errors within their datasets. A study published by Zoominfo found that 94% of businesses suspect their customer data is inaccurate. “In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi

ROI 140
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Beyoncé and Jay Z put a ring on it for Tiffany’s new campaign

More About Advertising

In true Breakfast at Tiffany’s style, Beyoncé is singing “Moon River” and wearing a Givenchy gown in this new ad, which rather fabulously pays homage to the jeweller’s pivotal place in American culture, while bringing the brand bang up to date. The size of the rocks on display is eye-watering, while the fur coat and. The post Beyoncé and Jay Z put a ring on it for Tiffany's new campaign first appeared on More About Advertising.

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Janelle Monáe Helps Martell Soar Beyond the Expected

AdPulp

How do you make V.S.O.P cognac new and unexpected? You create new recipes for the liquid. Or you hire a big-time pop star to make the brand her spirit of choice. Martell chose to do both. Martell is now working with Grammy-nominated recording artist Janelle Monáe who stars in a new brand campaign, “Soar Beyond […]. The post Janelle Monáe Helps Martell Soar Beyond the Expected appeared first on Adpulp.

Food 68
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The Khan Manifesto

All About Advertising Law

On September 22, 2021, FTC Chairperson Lina Khan published a memorandum to FTC staff urging the agency to unite behind her vision and priorities for the agency, and announcing that the elite vanguard leading Khan’s effort will be acting Bureau Directors Sam Levine and Holly Vedova, both of whom will become permanent directors of the Bureau of Consumer Protection and the Bureau of Competition, respectively.

Agency 59
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Oracle Fusion Marketing reduces the role of traditional CRMs

Martech

Oracle today announced the launch of Oracle Fusion Marketing, part of Oracle Advertising and CX. The new product tracks account engagement with both email and advertising channels, uses AI to score leads and predict opportunity for sales engagement, then delivers the qualified opportunity to any CRM system. The offering seeks to automate the B2B lead generation and qualification process and push the outcomes directly into the systems used by sales representatives. “Salesforce automation ha

Marketing 144
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Ray-Bans with built-in Facebook – whatever next?

More About Advertising

Perhaps we ought to file this one under: do you really need this? You can now buy Ray-Bans with built in Facebook so you can, well, accost people in the street and pretend to be covered in paint. Facebook, which is fighting on lots of fronts, is also desperately trying to be cool. Should the. The post Ray-Bans with built-in Facebook - whatever next?

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How to Protect Your Affiliate Program Against Click Fraud

Lemonads

All companies that implement affiliate marketing into their advertising mix rely on this approach to generate quality leads in a cost-effective way. Nevertheless, there are dozens of variables that impact the quality and overall validity of leads generated online. Moreover, there are deceitful entities that aim to perform click fraud, generate false conversions, and take advantage of unsuspecting businesses that don’t monitor their affiliate programs closely enough.

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Get your fall campaigns ready with MarTech’s Email Marketing Periodic Table

Martech

It’s here! The latest edition of MarTech’s Email Marketing Periodic Table. Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. But, because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. – there are a lot of obstacles that can get between you and your intended recipients.

Marketing 142
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MAA Ad of the Week: Uncommon for B&Q

More About Advertising

Uncommon Creative Studio is one of those agencies that always tries to be different – creative with a capital ‘C’ – and, often, such agencies run out of gas. Clients can find them invigorating but exhausting. But, four years in, Uncommon is showing stamina as well as a turn of foot: still taking some clients. The post MAA Ad of the Week: Uncommon for B&Q first appeared on More About Advertising.

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Plant-Based Eggs Are No F*^$ing Joke

AdPulp

Do you love eggs, but feel bad about supporting corporate farms that raise chickens in pens? Have you tried Just Egg from the scientists and culinary artists at Eat Just, Inc.? Perhaps, you will soon? Eat Just, Inc. just launched a new multi-million-dollar brand campaign for its popular plant-based JUST Egg products. The brand’s “Really […].

Food 57
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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The Advantages of Zero-Party Data

EGC Group

There has been a lot of coverage about third-party data being phased out over time, coinciding with first-party data becoming the method of choice for marketers to promote brands to potential customers. But were you aware of zero-party data? (Spoiler alert: Instead of the brand reaching out to the customer, the customer is reaching out to the brand.).

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Using AI-powered predictive analytics to time your next move

Martech

Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. So why isn’t this technology being used by more CMOs? At his talk, showed some ways any marketing team can predictively leverage their data. And he also shared some head-scratching. “About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time

MarTech 143
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David Blaseby of MullenLowe Profero: how creative agencies can succeed at CX

More About Advertising

The recipe for successful CX implementation. I’m not a good cook beyond the basics. Ask me to make anything fancy and I can guarantee the flavours of soap and the texture of a walrus’ behind. My only culinary claim to fame is an omelette. Perhaps a mild overclaim but you won’t find a better one. The post David Blaseby of MullenLowe Profero: how creative agencies can succeed at CX first appeared on More About Advertising.

Agency 75
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Adbeat vs. AdPlexity: Which Marketing Intelligence Solution Is Better for You?

Lemonads

Adbeat and Adplexity comparison guide. Whether you’re new to the affiliate world or already established yourself as a part of the ecosystem, your main goal is always to stay ahead of the competition. This is true not only for affiliates but also for publishers and advertisers. While all of these stakeholders fulfill different roles, each and everyone one of them can benefit from intricate information about the competition.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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5 of The Most Common Content Marketing Questions Answered

Spoton Digital Media

Content marketing is a somewhat loaded topic. It can mean a lot of things and encompass many different tactics. So it’s not surprising that a lot of brands and businesses have questions when it comes to content marketing. We’re here to provide some insights and answer five of the most common content marketing questions. 1. Do we really need more content?

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iOS 15 is out, but marketers can shake off the loss of email open rates

Martech

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. 20 – is that I will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.” As of Monday, the thing many email marketers have dreaded – iOS 15 – has launched, which will nullify tracking on emails opened by Apple Mail users and makes the open rate even less reliable.

Marketing 141
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Instagram puts on its best face in new global campaign

More About Advertising

When they tot up the numbers at the end of the year we might see Facebook up there with Amazon as one of the biggest advertisers. The perennially under-fire platform has discovered the joys of ads big time, through its in-house agency Creative X (not Team X, that’s Omnicom for Mercedes.). Instagram is a big. The post Instagram puts on its best face in new global campaign first appeared on More About Advertising.

Agency 64
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18. Kevin Ryan – up and down and up with DoubleClick

Paleo AdTech

Kevin Ryan was part of the trio that led DoubleClick from its inception in the mid-1990s through its traumatic post-crash chapter and back toward health and the sale to private equity in 2005 — the critical years where it established its product and market dominance and was ready to be spruced up (by others) for its ultimate exit into Google and ad tech legend.

Ad Tech 52
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Get To Know InMobi's Leaders in North America

InMobi

InMobi’s North American operations are a huge part of our global business. Here’s an inside look at the leaders driving this key part of our organization. Abhay Singhal Co-Founder of InMobi Group and the CEO of InMobi Abhay is a Co-Founder of InMobi Group and the CEO of InMobi, a company whose mission is to power intelligent, mobile-first experiences on connected devices.

Finance 52
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Brand strategies for NFTs are expanding

Martech

Last week, QSR chain Burger King launched an NFT-based sweepstakes around their BK Keep It Real Meals. The promotion is designed and supported by NFT marketplace Sweet with a focus on experience and easy adoption of the technology. The payoff could have implications for many brands looking to cash in on interest in collectible NFTs and to crack the code of how to use blockchain technology to encourage sustainable consumer attention and engagement.

Pop-Up 141
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WPP hit with $19m SEC accounting fine

More About Advertising

WPP has been fined a chunky $19m by America’s Securities and Exchange Commission (SEC) for failing to ensure some of its overseas subsidiaries met accounting regulations. The offences pre-date 2018 when the current WPP regime headed by CEO Mark Read took over. The SEC says WPP “implemented an aggressive business growth strategy” which failed to.

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14 Tips to Help You Improve Marketing Strategy Performance

Lemonads

Improve marketing strategy performance by following these easy-to-implement guides. The practice of promoting products and services has been around for thousands of years, but this practice has changed significantly in the last few decades. Rather than depending on conventional channels like print, television, and billboards, advertisers are now promoting their solutions through social media, search engines, and other digital channels.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Are You Helping Your Clients Reach Digital Marketing Maturity?

AdPulp

Think with Google is a new YouTube series that seeks to educate and inspire the next generation of marketers, advertisers, and creatives with tutorials from experts in privacy, digital transformation, and AI to name a few. In related news, the 2021 Forrester Digital Marketing Maturity survey, conducted on behalf of Google, found that nearly three-quarters […].

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The greatest hidden cost to marketing success: Ineffective communication

Martech

Marketing leaders know that success today increasingly comes down to agility. Now more than ever, brands must quickly and compellingly engage audiences across a growing number of channels to drive results. But one critical—and overlooked—factor hampers the ability to deliver on these goals: ineffective communication. When communications break down, it creates tremendous costs for marketing organizations by eroding engagement with customers and prospects, decreasing alignment around brand messagi

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ASA ‘shines regulatory spotlight’ on the environment

More About Advertising

The Advertising Standards Authority’s remit seems to be growing by the day, and now it is tackling the issue of greenwashing, with new guidance to “shine a greater regulatory spotlight” on ads that mislead consumers about companies’ environmental credentials. It’s a complex field where, the ASA says, there is “significant scope” for mistakes. Some advertisers.

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Digital OOH Traffic: Out-of-Home Media (Guide 2021)

Lemonads

There is no denying the fact that the marketing industry is slowly transitioning into a mostly digital state. This has led many to believe that conventional advertising methods are or will eventually become obsolete. However, new technological advancements and continued consumer interest have both allowed out-of-home (OOH) advertising to evolve, even transforming a portion of the industry into a digital alternative.

Media 52
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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The 8 Word Mission Statement for Ad Agency New Business

Fuel Lines

Your agency’s mission statement can have new business value and measurable results. A mission statement is a statement of the purpose of a company, organization or person, its reason for existing. The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. Wikipedia.

Agency 158
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How BIMI will boost brand recognition, email engagement

Martech

Brand identifiers for message identification, or BIMI , is a technology that some expect to become a new standard for email marketing. And for good reason; BIMI offers capabilities that provide higher levels of customer trust and engagement with brands. “BIMI is a brand-supported logo within supporting email clients,” said Danielle Gallant, Email Strategist at Validity, speaking at MarTech.

MarTech 130
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HSBC and Purplebricks: poles apart in the persuasion game

More About Advertising

HSBC, one of the world’s biggest banks, has a new “purpose,” you’ll be pleased to hear: opening up a world of opportunity. Thought bankers’ purpose was to make as much money as possible to buy a house in the country/yacht and, around where I live, yappy small dogs. Anyway, HSBC’s last purpose was ‘We are. The post HSBC and Purplebricks: poles apart in the persuasion game first appeared on More About Advertising.

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The Word from Dole: We Are Wasting So Much Food

AdPulp

Food is the single largest component that takes up space in U.S. landfills. U.S. residents waste almost 40 million tons of food every year – more than any other country in the world. In fact, the average American family of four discards $1,600 a year in fresh produce. This colossal waste contributes to global warming […]. The post The Word from Dole: We Are Wasting So Much Food appeared first on Adpulp.

Food 57
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.