Martech

MARCH 14, 2022

Regardless of the source, there’s one thing the research has in common; the analysis reveals the success rate of digital transformations is horrible. Embarking on a journey to marketing technology transformation is also not without disappointments. But the sky is not falling just yet, my friends. Read on for a proven approach to unlock the power of your marketing technology and tip the odds of transformation success in your favor.

Marketing 126

Marketing ROI MarTech Education 126

Smaato

MARCH 17, 2022

On February 16, Google announced a multi-year initiative to build the Privacy Sandbox on Android. Their goal is to introduce new and more privacy-first advertising solutions. As many in the industry pointed out, this is likely the first step on Google’s winding road to eventually deprecating Google Advertising ID (GAID). The post Privacy Sandbox on Android: What Publishers Need to Know appeared first on Smaato.

Advertising 78

Advertising 78

AdPulp

MARCH 16, 2022

Hertz is being sued by hundreds of US customers who allege they were wrongfully arrested after the rental company reported them to the police for stealing cars they say they had legitimately rented. One woman spent 40 days in jail – away from her kids and two-month-old baby – because she was arrested for car […]. The post Worst Case Scenario: Rent from Hertz, Get Reported for Car Theft appeared first on Adpulp.

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Clearcode

MARCH 16, 2022

Ever since the beginning of digital advertising and marketing, data has played a key role in the creation and optimization of campaigns. While data platforms like DMPs and CDPs provide many data-management functionalities, adding a data lake to your tech stack can provide you with many more business advantages. Check out our infographic below to find out what components make up a data lake: What Is a Data Lake?

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Machine Learning Data Management Platform MarTech Advertising 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

MARCH 18, 2022

Is marketing return-on-investment missing in action ? Are you looking in the wrong place? Are you even looking at the right numbers? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Well, it is possible to know which half, according to Michael Brenner, CEO and founder of the Marketing Insider Group, an agency that specializes in content marketing.

ROI 118

ROI Marketing Click Through Rate Conversion 118

InMobi

MARCH 18, 2022

This article first appeared on The Drum Consumer expectations begin to rise With less than two weeks to go for the most auspicious month in the Islamic calendar, observers across Southeast Asia have already started preparing for the much-awaited occasion of Ramadan. As citizens across the region carefully consider what this Ramadan and subsequent Eid will hold for them, a clear sense of reassurance has emerged.

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Retargeting Audience Marketing Advertising 52

Agility Ads

MARCH 18, 2022

Healthcare advertising is essential now that patients have more options than ever before. By having a planned budget and utilizing digital advertising tools like programmatic advertising and geofencing, you can help your practice stand out from the competition. Find out more about how to advertise your medical practice using programmatic advertising and geofencing and how Agility can make it easy to do.

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Advertising Healthcare ROI Audience 52

Martech

MARCH 18, 2022

As the upcoming spring edition of MarTech approaches , we thought it would be a good opportunity to look at all of the great insights and intelligence shared the last time we put on this show. For the fall 2022 edition of the MarTech Conference, our theme was “Data. Decisions. Results” because nobody today would think of driving customer experience without data.

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MarTech ROI Cookies Entertainment 117

InMobi

MARCH 17, 2022

The Drum and InMobi recently sat down with key experts to get industry viewpoints to help retailers prepare for and capitalize on the retail media revolution. Here is our interview with Asda's Alex Crowe. Get the Report What do you think retail media can deliver for advertisers that other channels cannot? Retail media offers FMCG brands the opportunity to talk to customers at the point of purchase.

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Media Retail Communications Agency 52

Automatad Inc.

MARCH 17, 2022

Share. Tweet. Share. This Week’s Highlights. Does contextual advertising scrape data unfairly? Ad spending increased across digital and print channels in 2021. iOS app publishers’ new data collection methods. Publishers’ role in data collection as TCF is in jeopardy. Bloomberg’s tactics increased total revenue by 48% in 2021. Does Contextual Advertising Scrape Data?

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Advertising GDPR Cookies Pop-Up 52

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Advertising

All About Advertising Law

MARCH 17, 2022

On Friday, March 11, the Federal Trade Commission (FTC) filed an administrative complaint against HomeAdvisor, Inc., charging it with using deceptive and misleading tactics to sell leads for home improvement projects to small businesses, including small “gig-economy” workers. The action underscores the current administration’s effort to protect workers, especially those engaged in the gig economy through large platforms.

Conversion Rate 52

Conversion Rate Affiliates Conversion Marketing 52

Martech

MARCH 17, 2022

Fewer than half of all U.S. households will have a cable TV subscription by 2023, according to a new study. The study, by Insider Intelligence , expects the total number of pay TV households to drop to 65.1 million, a 4.8% decrease from 2022. That is 49.5% of all U.S. households. This continues the cord cutting trend that’s hit cable very hard. From 2016 to 2021, pay TV has lost more than 50 million adult viewers (or 25.5 million households).

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MarTech Audience Marketing Advertising 112

NewProgrammatic

MARCH 15, 2022

Everyone has seen search ads, everyone has used search ads… and almost everyone loves paid search advertising. This is because search advertising is one of the most effective ways for digital marketers and brands to reach their audiences in a precise and efficient way. And at the same time, how search ads work allows users to quickly and effectively find what they are looking for.

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Search Advertising CPC Header Bidding Audience 52

Kevel

MARCH 14, 2022

After building your ad platform, the next step is acquiring advertisers. One way to do this is launching an outbound strategy, where you create interest by reaching out cold to potential advertisers. This is relevant for nearly all ad platforms. Even if you are a marketplace or have a retail media platform, advertisers won’t necessarily flock to you.

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Advertising Retail ROI Audience 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

All About Advertising Law

MARCH 15, 2022

We’ve previously detailed the problem with the Florida Telephone Solicitation Act (FTSA), which, on its face, expansively prohibits the use of “an automated system for the selection or dialing of telephone numbers or the playing of a recorded message when the connection is completed” without the recipient’s prior express written consent. Fla. Stat. § 501.059(8)(a) (emphasis added).

Marketing 52

Marketing 52

Martech

MARCH 18, 2022

When lead-to-account matching specialists LeanData decided to withdraw their marketing attribution solution, one beneficiary was marketing performance measurement platform Full Circle Insights. “A lot of our customers run their routing,” said Full Circle Insights President and CEO Bonnie Crater. “If you have a big sales organization and complex routing issues they have a really nice system.” What’s more, both LeanData and Full Circle Insights built their offerings n

Marketing 112

Marketing ROI Finance MarTech 112

InMobi

MARCH 14, 2022

In light of all of the changes happening around addressability, identity and privacy in mobile advertising, especially on iOS, what does the present and future of retargeting look like? For a deeper dive on the topic, I recently chatted with Maria Lannon, VP of Account Management at Remerge. Check it out! Top Quotes From Maria Retargeting Explained: “Retargeting, which is what we do here at Remerge, is reengaging users through in-app advertising.

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Retargeting Communications Pop-Up Conversion Rate 52

Smarty Ads

MARCH 14, 2022

In this guide, affiliate marketers can discover the best affiliate marketing traffic sources: from creating affiliate website to using paid ads, targeted traffic, social media sites, search engines. Let's get started! What is affiliate marketing? Affiliate marketing is when you promote products or services owned by another person or.

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Affiliates Marketing Ad Targeting Media 52

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Digital Ad Blog

MARCH 12, 2022

IPTV services are the best. These apps provide access to libraries of TV series, movies, live TV series and channel at very reasonable costs. Not a lot of IPTV service, however, has a dedicated app for streaming its content. Furthermore, some people rely on players of IPTV to complete their work. TiviMate Player is an IPTV player that is certainly worth checking out.

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Martech

MARCH 16, 2022

Google will end Universal Analytics next year, the company announced Wednesday. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation dates listed above.

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Cookies MarTech Marketing 109

InMobi

MARCH 14, 2022

Ramadan, one of the most significant months for Southeast Asians, is a time for connecting with friends, family, and faith. Since 2020, the region has experienced this festive season under lockdowns, social distancing, and a more measured outlook. While these setbacks may have changed the way Southeast Asian consumers live, the spirit of resilience and positivity is stronger than ever before.

Retargeting 52

Retargeting Retail Audience Marketing 52

Single Grain

MARCH 16, 2022

NFTs are a pretty big deal these days. Trading in NFTs hit a value of around $22 billion in 2021, compared with just $100 million in 2020 – representing a significant leap. And the demand for non-fungible tokens is only accelerating. If the desire for NFTs continues to grow like this in the years ahead, anyone investing in a long-term strategy for holding and selling tokens has a lot to gain if they jump in now.

SEO 52

SEO Marketing Agency Media 52

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Chief Martech

MARCH 15, 2022

There’s a day for everything. Bubble Wrap Appreciation Day. Sword Swallowers Day. No Pants Day. But there’s no official day on the calendar to acknowledge and celebrate the martech profession and all the wonderful, talented people who work in it. Not to take anything away from National Artichoke Day , but I think marketing technology and operations pros are far more deserving of recognition than those thorny, bitter greens.

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MarTech Marketing 104

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

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Flashtalking by Mediaocean

MARCH 17, 2022

Ask five people about the potential of connected TV (CTV) and you’re likely to get 10 different answers. That’s because, as exciting as CTV is, it’s massively misunderstood. Plenty of myths and misconceptions abound. Here’s what is true: CTV is one of the fastest-growing channels in digital advertising, projected to reach $29.5 billion in 2024. That’s more than double the spending in 2021.

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Ad Inventory Impressions Video Ads Advertising 52

Smart-Hub

MARCH 14, 2022

The increasing demand for user privacy is influencing a major industry shift as stakeholders are forced to reinvent their data collection practices. According to a study , over 90% of customers worldwide are worried about the amount of information brands can obtain about them and how this information is used. As a result of these issues, users and policymakers have begun to advocate for a cookieless world.

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Cookies Advertising Retargeting Ad Tech 52

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Single Grain

MARCH 18, 2022

This is a list of best Facebook Ads agencies. In this listicle, not only have we curated the top five choices for a Facebook Ad agency, but you’ll also learn: What a Facebook Ads agency does. The benefits of hiring a Facebook Ads agency. How to choose the right agency. What you can expect to pay a Facebook Ads agency. And, of course, a list of top Facebook Ad agencies.

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Agency Audience Media A/B Testing 52

Martech

MARCH 17, 2022

80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1 personalized journeys drives loyalty and engagement for consumers, translating to growth and efficiency for your business. But getting started on the personalization path is easier said than done, especially with competing priorities across your business’ teams.

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Conversion MarTech 105

InMobi

MARCH 15, 2022

When Grumpy Cat was first introduced to the internet via a subreddit group almost 10 years ago , no one could have predicted how defining a moment it would be. Memes were arguably still new and suddenly the internet is collectively fixating on a photo of a cat that more or less seemed not too pleased to be here. What started as thousands of upvotes on a small-ish now archived subreddit thread turned into millions of memes and gifs across the internet, article write-ups and later, an in-memoriam

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Audience Media 52

OpenX

MARCH 18, 2022

CTV Democratizes a Powerful Medium. TV is a powerful medium for making an impact, as 46% of consumers said they remember ads they saw while consuming CTV (a brand recall rate that’s 39% higher than other channels). In a CTV webinar, Inside Connected TV: A Marketer’s Guide to Performance Advertising , Joey Leichman, Vice President of Buyer Development at OpenX, explains why, “ What’s nice about CTV — and this has been the truth for years — is it’s a leanback environment.

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CPM Impressions Audience Ad Exchange 52

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.