Martech
FEBRUARY 23, 2022
A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. Only 6% of consumer respondents told Gartner that they were “very familiar” with the metaverse and that they “understand and can describe it to others.
AdPulp
FEBRUARY 23, 2022
The American flag has been through several iterations from the 18th century on. It will be altered again one day, possibly with the addition of two stars for the District of Columbia and Puerto Rico. What no one saw coming was the removal of 29 stars from the flag by the Human Rights Campaign—the nation’s […]. The post Freedom Deniers Lose Their Star appeared first on Adpulp.
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More About Advertising
FEBRUARY 25, 2022
Vladimir Putin’s Hitler-style invasion of Ukraine – it’s straight from the 1930’s playbook of Czechoslovakia and Poland (Russia came later, of course) – is a problem for everyone. But what do you do? It’s a problem for those multinationals, including agencies, that have operations in Russia and, indeed, Ukraine. But most big ad holding companies.
OpenX
FEBRUARY 24, 2022
In our next edition of Insights from the Buy Side for 2022, we spoke with Justin Sous — Vice President, Head of Optimization & Innovation at Kepler Group. Thanks for taking the time, Justin! A s a member of the US Executive Leadership Team, Justin Sous leads K epler’s Optimization & Innovation department, where his team manages all biddable media at the agency.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
FEBRUARY 24, 2022
Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. With many technology heavy-hitters like Meta (Facebook) and Apple racing to be the first to offer a truly seamless immersive experience, there appears to be little doubt that we will get this technology into the hands of the mainstream.
EGC Group
FEBRUARY 25, 2022
Have you heard about Discord? It is a very versatile community management platform that is fast-growing in popularity. Once used only by gamers, Discord is crossing over and attracting other audiences—including brands. Yes, the marketing possibilities available from Discord are making news. What’s great about Discord? And what should you know before joining?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
illumin
FEBRUARY 25, 2022
El estudio Share of Attention ™ (SOA) de AcuityAds, partner oficial de medición de campañas de video en Facebook, Instagram y YouTube, analiza la estrategia de contenidos digitales y la publicidad online de las siete principales marcas de supermercados en España. El TOP 3 del ranking acapara el 71% de las visualizaciones, así como el […]. The post Duelo por la cesta de la compra: Lidl, Dia y Carrefour superan a Mercadona en la guerra de la atención online appeared first on AcuityAds Inc.
Martech
FEBRUARY 24, 2022
Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. But since these systems often come with hefty price tags, it’s important to cover all of your bases when navigating the purchase or upgrade process. To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons.
InMobi
FEBRUARY 23, 2022
The growth in e-commerce over recent years has also arguably made retailers’ websites and apps valuable media spaces in their own right. And this shift has in turn created a unique opportunity for retailers to develop new revenue streams with potentially far higher margins, while also deepening their relationships with brand partners. In fact, GroupM has forecast that U.K. e-commerce-related advertising would grow 66% in 2021 and contribute £2.4 billion in media owner ad revenue by 20
More About Advertising
FEBRUARY 22, 2022
What has”customer experience” ever done for us? A couple of weeks ago we questioned this booming sector of the ad business, wondering if the growing involvement of agencies had really helped us navigate the by-now-dreaded customer journey. Havas CX is one of the biggest agency operators and it’s just bought Inviqa which has more than.
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Spoton Digital Media
FEBRUARY 22, 2022
For marketing to be effective, it needs a variety of aligned elements that work together to produce a cohesive brand, vision, message, and strategy. To give your marketing what it needs to succeed, here are the eight essential marketing assets your brand should own, manage, and regularly review. Both internal stakeholders and external partners will use these elements to execute tasks consistently and correctly, preventing wasted time and money.
Martech
FEBRUARY 25, 2022
LinkedIn is piloting its own podcast offering, known as the LinkedIn Podcast Network. The pilot program will include shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. A few podcasts from the LinkedIn Podcast Network. Image: LinkedIn. Why we care. Podcasts aren’t just for true crime, politics and comedy any more.
InMobi
FEBRUARY 22, 2022
As organizations continue to pivot, strategize, and build mobile marketing maturity in the next normal, leaders across the advertising ecosystem believe that to build a resilient brand, it comes down to three indisputable factors – purpose, authenticity and consistency. With that in mind, discover key insights to help your brand achieve those goals in the months to come, from our 2022 India Mobile Marketing Handbook.
More About Advertising
FEBRUARY 25, 2022
There are more important things going on in the world than the dismemberment of Waitrose, for years the UK’s favourite middle class grocer, but at least now we know who to blame: those shiny happy people at M&C Saatchi. M&C is now handling Watrose’s myWaitrose card offers and, unusually for a programme supposed to promote. The post M&C Saatchi sets Waitrose off on road to ruin first appeared on More About Advertising.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Media Math
FEBRUARY 22, 2022
LinkedIn. Twitter. Facebook. Email. It’s an exciting time of year for U.S. advertisers as we hover between The Super Bowl and March Madness. With sports betting now legal in more than half the country, MediaMath is your go-to partner to activate gambling campaigns around these key sports events with ease, safety. and transparency. Thank You! Your request has been received and we will contact you shortly.
Martech
FEBRUARY 25, 2022
For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. In the B2B space, this process has naturally evolved into buying group marketing, which focuses these tactics toward multiple decision-makers within accounts.
Kritter
FEBRUARY 22, 2022
In recent times, the number of people viewing online media has grown exponentially. Digital marketing […]. The post Retail Media Networks - Is it time for Digital Advertising’s Third Big Wave appeared first on Kritter.
More About Advertising
FEBRUARY 25, 2022
Ads these days tend to fall into two categories: the big filmic efforts from (mostly) tech giants and more modest, barely noticeable ones from most of the others who’ve spent all their money on digital. St Luke’s is a London agency that goes the extra mile for all its clients. It hasn’t been a good. The post MAA Ad of the Week: South Western Railways from St Luke’s first appeared on More About Advertising.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Automatad Inc.
FEBRUARY 22, 2022
Share. Tweet. Share. Summary. Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Local Media Consortium’s proprietary identifier NewsPassID shows encouraging results after the pilot testing phase. .
Martech
FEBRUARY 25, 2022
Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. It’s that need to maintain a compliant, on-brand experience that is leading more marketers to adopt or upgrade digital asset management systems.
InMobi
FEBRUARY 21, 2022
This article first appeared on The Drum Over the last two years, advertisers across the globe have been trying to formulate a new playbook to keep pace with the dramatic changes observed in the consumer landscape. Be it meeting consumers where they are in a world with constantly shifting social distancing measures, or joining them in the new exciting virtual realities which have seen huge traction over the last 20 months, brands today must embrace agility and resilience to drive meaningful conne
More About Advertising
FEBRUARY 25, 2022
After a couple of years of upheaval, AMV BBDO continues to rebuild its top team with the promotion of Carmen Vasile to managing director. In her new role, Vasile will continue to lead the Essity and Mars Petcare accounts globally, as she did in her previous job as global lead on those businesses. As leader. The post AMV BBDO promotes new MD and new COO from within first appeared on More About Advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Single Grain
FEBRUARY 25, 2022
Going virtual is more popular than ever, particularly since the pandemic started. But not every business owner knows exactly how to make this massive digital transformation and have a thriving virtual presence. The good news is that by learning from the success of other brands, you can minimize the chances of failure and set yourself up to have the best possible outcome.
Martech
FEBRUARY 23, 2022
Sales enablement platforms can assist marketers in creating, maintaining and curating customizable content that supports sales efforts. Additionally, the analytics that sales enablement platforms offer can generate valuable intelligence that can better inform the whole organization on buyers’ interests and the pain points they’d like solutions to address.
InMobi
FEBRUARY 21, 2022
Without a shadow of a doubt, we can say that the Indian advertising ecosystem is heralding into a new era. With the pandemic having accelerated the digital revolution, expectations across the board – be it from consumers, brands, agencies, or media owners – are at an all-time high. As we continue to navigate a rapidly evolving ecosystem, brands and marketers will have to center their strategies around three key pillars: people, platforms, and partners.
More About Advertising
FEBRUARY 24, 2022
Thought you’d like to see an ad after all this stuff about the metaverse and ad holding company finances – ahah, here’s one from Apple who can normally be relied on. It’s ‘Life is but a dream’ from director Park Chan-Woo, showing what you can create with iPhone 13 Pro. But actually it’s a film. The post Apple goes further with a film-style ad that’s actually a film first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
NewProgrammatic
FEBRUARY 24, 2022
For years now the advertising industry has been changing towards a more data-centric approach. New internet technologies allowed for more precision in data gathering, sorting, and utilization. As a consequence, the pursuit of accuracy in targeted advertising has gradually led to abandoning all regards for user privacy. But there came a shift in digital marketing when browsers started introducing more user-oriented privacy settings.
Martech
FEBRUARY 25, 2022
With the knowledge I’ve gained by implementing agile marketing in several teams over the last decade, I’ve encountered some common obstacles that make it challenging to implement. You can avoid those pitfalls by being able to catch them early. Leaders that aren’t aligned. Agile marketing is more than just a process, so aligning leaders on the mindset shift that needs to happen will be critical to your success.
InMobi
FEBRUARY 21, 2022
Advertisers across the Southeast Asia (SEA) continue to focus on being in lockstep with their consumers, who are now exploring digital avenues at an unprecedented pace. Be it shopping on apps to meet their daily needs, watching the latest movies in the palm of their hands, or gaming to connect with the virtual communities –consumers have embraced their digital lives.
More About Advertising
FEBRUARY 24, 2022
The metaverse is just a “pipe dream” according to VCCP, which why the agency is putting its energies into the gaming “multiverse” with the launch of VCCP+ in New York. Instead of being “distracted” by the sprawling metaverse, VCCP+ will focus on the business end of Web 3.0 — gaming. The idea is to help. The post VCCP rejects the metaverse and opens VCCP+ in New York to serve the gaming ‘multiverse’ first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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