AdPulp
DECEMBER 21, 2019
Are today’s technology titans the new monopolies? Do the filthy rich executives say one thing and do another? Or are Silicon Valley and its satellite cities (like Austin) geek utopias where abundance is the rule? When evaluating the titan’s there are many angles to take from the customer’s perspective, privacy invasion being foremost among them. […].
illumin
DECEMBER 23, 2019
We love this week's chart because it features 4 brand new videos!! Most importantly, there are robots. and has anyone not seen that Boston Dynamics video yet because if you haven't, prepare to be blown away! Our other favorite is the Luis Vuitton content series launch, since they obviously got the point with a 60-second video spot that is dominating this week's chart and we bet it'll be there for at least a few more weeks.
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More About Advertising
DECEMBER 27, 2019
This ad from Google promoting its search – still the cornerstone of the ever-expanding Alphabet empire – has had a staggering 94 million YouTube views. YouTube is owned by Google, of course, so hope they haven’t been giving it a leg up. Showing how you can search for uplifting things. Searchers, which probably includes just.
InMobi
DECEMBER 26, 2019
Is 2020 the year that digital out of home (DOOH), over-the-top (OTT) and connected TV (CTV) advertising finally goes big ? All signs point to a resounding yes. Expect both connected TV advertising and OTT advertising to grow by leaps and bounds in 2020. “We’re seeing a continued increase in spending for video across platforms, but the growth has been primarily focused on mobile and Connected TV,” says Vanja B.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Smarty Ads
DECEMBER 26, 2019
If you ask us ‘What is the most enjoyable thing of this holiday season?’ we’ll reply firmly - the opportunity to thank you for being with us, believing in us, and inspiring our team for great achievements. Last year, we made a resolution to carefully gather all.
AdPulp
DECEMBER 24, 2019
Colle McVoy is a masterful designer of holiday cards. Every year the Minneapolis agency sends me something new and every year I marvel at the idea and the elegant execution of the idea. This year a small package arrived. Inside the package, I found four beautiful holiday-themed coasters that also act as ornaments for the […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
DECEMBER 23, 2019
Have you ever wondered what's healthy to eat for breakfast? You’re far from alone. There are so many options out there that it can be hard to determine what foods to eat to start your day. Is peanut butter on gluten-free 12-grain bread okay, or is a nut butter like almond butter a better choice? How about chia seeds or cottage cheese or boiled eggs?
Advertising to Baby Boomers
DECEMBER 23, 2019
I’m just so tired. Probably of politics. This last post of the year is going to be snooze-worthy. There’s no energy left. Most popular post of the year: Goings On About Town … Ranking The Best Five Toilet Papers For Seniors My favorite post of the year: Reefer Madness Redux … Along with my more-significant-than-I-am other, I finally made it into one of these new-fangled headshops.
Single Grain
DECEMBER 24, 2019
If you sell a physical product, listing it on Amazon should be a part of your overall marketing strategy no matter where your primary store is. Another part of that strategy should be paying for advertising on the platform. Facebook and Google have been dominating the digital advertising space for years now, but Amazon is at number three and growing fast: they made almost $10 billion in ad revenues in 2019, which is almost 8% of the digital ad market, and up more than 30% from the year before.
More About Advertising
DECEMBER 26, 2019
British Airways, probably once the most respected UK brand, has a bit of making up to do – recently coming near the bottom in a big customer poll. Under boss Willie Walsh BA has resolutely put profits before brand and, so far, ridden out the flak. Here’s British Airways Holidays first out of the New.
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More About Advertising
DECEMBER 24, 2019
Burger King has become the king of guerrilla marketing and UK agency BBH has unveiled its own little trick at the expense of long-time market leader McDonald’s by concealing a (not so) Big Mac behind each Burger King Whopper image in 2019. Used to work near a studio that took all Burger King’s UK shots.
More About Advertising
DECEMBER 24, 2019
It’s that time of year when it’s goodwill to all men, women and whatever other genders are on offer. But not quite. In his successful campaign to be Conservative leader/PM Boris Johnson famously observed: ‘f**k business.” Whoops, that’s it for Boris the commentariat said with almost one voice, he’d broken the essential ties between the.
More About Advertising
DECEMBER 23, 2019
JP Morgan’s end-of-year new business league puts Publicis Groupe at the top of the agency chart, with a net increase of $2.23 billion in billings, estimated to represent $77 million in extra revenue. Interpublic is second with $1.1 billion net increase in billings and $54 million in revenue. But after that it appears to be.
More About Advertising
DECEMBER 23, 2019
Lucky Generals is having a strong finish to 2019, churning out Amazon ads by the Amazon truckload, and here’s its debut for new client Zoopla, an online estate agency. One shows the joys of not living with your parents, the other what you can (try to) do with your own space. Very adam&eve-ish, focus on.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
DECEMBER 23, 2019
Both M&C Saatchi and its predecessor Saatchi & Saatchi under the brothers have sought and enjoyed the spotlight. When things are going for you it’s great, the path to fame and fortune. When it’s not… The London-listed ad group is already wrestling with an accounting black hole – last computed at £11.6m and a string.
More About Advertising
DECEMBER 23, 2019
Six Nations rugby sponsor Guinness has produced a neat spin for its “responsible drinking” campaign (responsible drinking, at rugby matches?), Guinness Clear, ie water. And it features former rugby stars (and now accomplished TV pundits) Brian O’Driscoll and Lawrence Dallaglio, taking it on their manly chins as they hit the Guinness brewery is search of.
Single Grain
DECEMBER 27, 2019
Podcasts have been around for quite a while, but it's only in recent years that the industry has begun to really flourish. Small Biz Genius claims that in 2006 just 22% of Americans knew what podcasting was, but today 70% of U.S. adults are familiar with this medium. Podcasts are so popular because it's an easy-to-consume format for both business and personal topics.
Single Grain
DECEMBER 23, 2019
Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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