Sat.Jul 27, 2019 - Fri.Aug 02, 2019

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Are Uber marketing cutbacks a sign of tougher times for today’s tech giants?

More About Advertising

21st century tech is a wonderful thing for early stage investors and – sometimes – consumers but it seems to becoming increasingly difficult to make money out of it. Ride hailing giant Uber is laying off 400 of its 1200 global marketing team to try to turn around eye-watering losses of $1bn on $3.1bn revenue.

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Thanks to Leo Burnett, Coors Light Is Now “Made To Chill”

AdPulp

Coors Light is cold. The brewery in Golden, Colorado has spent countless millions to make and remake this point, but mostly failing to explain what cold means to the beer drinker. For what it’s worth, Coors Light is cold-filtered and the beer never gets to room temperature—it’s delivered to the store in refrigerated trucks. Now, […].

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Most Viewed Video Ads: GEICO and Gatorade Enter the Chart

illumin

Last week, GEICO, Gatorade and ezCater enter as newbies to the Top 10 MVVA! Take a look at some of the top ads below: GEICO. The highest new campaign on this week’s chart goes to GEICO in the third spot. This spot features a bowler who definitely knows how to strike a pose, while both bowling and…salsa dancing – all while also letting viewers know about the win-win of switching to GEICO!

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9 Tools for Easy Competitive Website Analysis

Single Grain

UPDATED! This post was expanded for 2019 to include more info for smarter competitive website analysis! Julian Castro once said: “We know that in our free market economy some will prosper more than others.” The unfortunate reality of running a business is that you are going to face a lot of competition. The question is: how do you come out on top? Few questions are harder to answer since there are so many factors that go into making and cultivating a successful business.

SEO 101
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Helen James of CPB London: take a staycation – it’ll be good for your career

More About Advertising

By Helen James, managing director of Crispin Porter Bogusky, London As many of us saw, research released earlier this month claims that people working in the UK ad industry are unable to empathize with the ‘modern mainstream’ (defined as the middle 50% in terms of household income – £20k/£55k – representing over 50% of brand.

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How To Get Rich In Advertising

AdPulp

There are three ways to get rich while working in advertising. You can start an awards show and build an empire based on vanity. You can start, acquire, or run a holding company. Or you can sell ad space for the networks. Did you know that last year, the broadcast and cable networks together secured […]. The post How To Get Rich In Advertising appeared first on Adpulp.

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10 Tools to Easily Perform Competitive Website Analysis

Single Grain

UPDATED! This post was expanded for 2019 to include more info for smarter competitive website analysis! Julian Castro once said: “We know that in our free market economy some will prosper more than others.” The unfortunate reality of running a business is that you are going to face a lot of competition. The question is: how do you come out on top? Few questions are harder to answer since there are so many factors that go into making and cultivating a successful business.

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McCann hits the right patriotic note for Vauxhall

More About Advertising

Vauxhall is one of those anomalies of British life (elsewhere it’s Opel), one that might disappear if Boris’ Brexiters get their way. And, somehow or other, there are few things more British than men in vans (and women of course, but they’re mostly men.) McCann hymns these doughty patriots with bits of doughty patriotism, from.

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“I Am An Angler” Is A Powerful Call To Action

AdPulp

Fishing is one of my favorite recreational activities. Leaving the land and my screens behind to focus purely on the water and the fish in it is a physical and mental reprieve. For me and millions of people who love to fish, fishing is good medicine. Take Me Fishing TakeMeFishing.org, the website from Recreational Boating […]. The post “I Am An Angler” Is A Powerful Call To Action appeared first on Adpulp.

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New web series Commercials lifts the lid on stressed creatives and ditzy clients

More About Advertising

It seems to be the norm these days that clients go on commercial shoots although stories abound of them being banned back in the day when agencies had minds of their own. A new web series Commercials from Community Films and directors’ collective JEAN and director Pam Thomas tackles this thorny issue among many others.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Apple iPhone needs more than nice music vids

More About Advertising

Is Apple running out of iPhone ideas? When ads become more like music videos it’s often a sign of something lacking – an idea perhaps. These iPhone XS ‘iPhone on Tour’ ads from TBWAMedia Arts Lab are indeed music videos, shot by music photographers. And very nice they look too. But you suspect they’re out.

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Coors Light makes brave attempt to challenge young wine-drinking fraternity

More About Advertising

Coors Light has abandoned the mountain tops (mostly) to become the “official beer of done wearing a bra” as it strives to attract younger drinkers (female in this case, obviously) who are more likely to dive into the chardonnay as they get home from work. It’s the first campaign from new agency Leo Burnett, also.

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Sorrell hails S4 progress with business from Braun, Starbucks and Bayer

More About Advertising

Most agency holding company CEOs probably don’t look forward to announcing their quarterly numbers these days – Publicis CEO Arthur Sadoun certainly wouldn’t have as he unveiled what amounted to a revenue warning a couple of weeks ago – but Sir Martin Sorrell (below) at S4 Capital seems made of sterner stuff. In fact he.

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Record-breaking UK commercial radio sets off into an app-driven future

More About Advertising

Digital has won the media share game in the sense that it takes over half the ad market in most economies. But some older media are fighting back, especially when they show they can effectively harness digital bells and whistles. Out of Home is one such, radio another. New figures from the UK’s Advertising Association.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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McDonald’s takes award-winning direction with TBWAParis

More About Advertising

McDonald’s is on a roll at the moment despite the furious attacks from Burger King (same store sales up 5.7 per cent and shares up 20 per cent this year). One of its strengths under Steve Easterbrook seems to be that it left’s its country marketers get on with things their way (it’s just dispensed.

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It’s back to school for everyone – including AMV BBDO and George at Asda

More About Advertising

It’s all change at the UK’s biggest agency by billings AMV BBDO with long-time CCO and chairman Paul Brazier to be succeeded as CCO by Alex Grieve (Grieve’s partner Adrian Rossi has gone off to Grey) and a new management in place following the departure of Cilla Snowball, the face of the agency for decades.

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Is Adidas’ new boot proposition a bum deal?

More About Advertising

Football can damage your brain – not only by heading the ball but exposure to the amount of supercharged b t the game generates these days. Here we have a new effort from Iris Worldwide with Adidas’ serried ranks of Carlos Kickaballs offering a deal. Its new boots boots are only for “creators.” Rich ones, probably.

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Government asks Engine to tell Brits: ‘The future’s bright’

More About Advertising

Never let it be said that Engine is afraid to take on the tough jobs. Not only has the London shop been revealed as the agency behind Boris Johnson’s £100 million “get ready for a no deal Brexit” campaign, it is also the only agency that dared hang in there with the Audi pitch, when.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Let fries be your guide in McDonald’s ads by TBWAParis

More About Advertising

For decades we have been directed to the nearest McDonald’s by utilitarian yellow arrows on red signs, so what a stroke of genius by TBWA/Paris to view them afresh as an opportunity to create stylish ads for the brand. The signs are classic late 60s minimalism, given a modern twist by the colour choices. MAA.

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P&G glimpses former glories – as Apple begins to look more like P&G

More About Advertising

Are old-style companies on the way back? Procter & Gamble has just posted its best quarterly results for 13 years (if you except a $8bn hit for Gillette, of which more later) while Apple, which is beginning to resemble an old style conglomerate as much as a tech giant, seems to have realised a future.

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Channel 4 invites the nation to unite over the Bake Off

More About Advertising

Bankable format shows are becoming increasingly important to broadcasters, and a big attraction for advertisers, as ITV2’s Love Island has demonstrated once again this summer. Channel 4 made a surprise success of The Great British Bake Off when it moved over from the BBC last year, and this big-budget in house trailer for the new.

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Deal or no deal, UK ad spend will keep rising says AA/WARC

More About Advertising

UK adspend rose 4.2 per cent in the first quarter of 2019, according to the latest Advertising Association/WARC expenditure report. The figure is in comparision to the first quarter of last year, when we were all braced for Brexit on the 29th March, and marketing spend was presumably pretty weak. The report forecasts 4.6 per.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Coke launches a sticky summer special from W+K

More About Advertising

Think somebody at Wieden+Kennedy London has been sorting their old record collection. The agency’s new summer biggie for Coca-Cola features a ‘Sticky Fingers’-type tongue (bottom.) A more regular W+K trait is its enthusiastic focus on taste in all its glory, here reminding a young lady of summer frolics. If you’re going to do a big.

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PM Johnson promises £100m Brexit ad budget – will some of adland’s finest change their minds?

More About Advertising

Looks like new UK PM Boris Johnson is preparing to do his bit for the ad industry as he prepares to wrench the country kicking and screaming from the EU (some of the country anyway) with his minions letting it be known that he plans to spend £100m on an ad campaign as part of.

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Citizens of the Sunshine State Intend to Amend the FL Constitution and Save Lives

AdPulp

Do you live in Florida? Will you vote to ban assault weapons? Chances are good that the issue will be on the ballot in 2020. Florida law allows citizens to propose amendments to the state constitution by petition. The issue can then be put before voters in a general election, provided all the conditions are […]. The post Citizens of the Sunshine State Intend to Amend the FL Constitution and Save Lives appeared first on Adpulp.

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The Denari’s Life-Saving Story Could Be Anyone’s Story

AdPulp

When the agency truly cares about the client, it shows. Witness the latest pro-bono campaign from Indianapolis-based Young & Laramore, which encourages Indiana driver’s to register as organ donors. This isn’t just any assignment for the agency. It’s personal. Maggie Denari, wife of Y&L’s president Tom Denari is the recent recipient of a heart transplant, […].

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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What Are the Best Blogging Platforms? (From Free to $$$)

Single Grain

Thinking about blogging? Well, before you do anything else, you have to choose a blogging platform. The sheer amount of options may feel overwhelming, so in this post I’ll walk you through some of the options available to you and, more importantly, the criteria you need to keep in mind when it comes to throwing your hat in the blogging ring. Click here to download your free guide right now!

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The Complete Guide to Google My Business

Single Grain

Companies that are just getting started with local SEO would be hard-pressed to find something more worthwhile than creating and optimizing a Google My Business (GMB) listing. A well-maintained listing can improve your visibility for local search terms and help you effectively present your brand to local customers. When consumers are searching for a local service, they’ve often already made the decision to buy.

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12 Reasons Your SEO Strategy Is Failing

Single Grain

NOW UPDATED! This post has been refreshed for 2019. Enjoy! Here’s a newsflash for you: Your SEO strategy isn’t failing because Google’s got it out for you or because you’re suffering from some mysterious penalty. Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail.

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The Power of “No” in Business: The Best Sales Tactic

Single Grain

One of the best sales tactics is learning how to say “no.” That sounds counterintuitive, right? Well, it isn’t. When it comes to sales, if you’re the one selling, your goal is to bring in revenue. But your customer has a different goal: to pay as little as they can and get as much as possible. Not every customer is like that, of course. Many recognize the inherent value of the product or service you provide and understand that you should be paid fairly for it.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.