Basis

MARCH 31, 2025

Digital advertising has long promised relevance through data. As the industry has grown more sophisticated, the wealth of available data has allowed teams to craft increasingly personalized messages, pinpoint the ideal individuals to deliver those messages to, and measure the results of their efforts. But as privacy regulations tighten , signal loss accelerates , and consumers continue to push back on tactics perceived as invasive, the industry is evolving to prioritize privacy.

Marketing 52

Marketing Audience Advertising Media 52

Adweek

APRIL 1, 2025

MSNBC also finished ahead of the broadcast news networks on both platforms.

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361

Martech

APRIL 1, 2025

Your website is more than a digital brochure. Its the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. But if your website doesnt communicate your expertise, solutions and value proposition, visitors will leave without engaging, never mind converting.

Conversion 113

Conversion SEO Communications Audience 113

AdExchanger

MARCH 30, 2025

Privacy lawyers and ad tech folks often dont speak the same language. But at least now theyve got an acronym in common: MSCA. It stands for Multistate Substantial Compliance Assessment, and its a new tool developed by privacy compliance startup SafeGuard Privacy that businesses can use to do vendor due diligence and manage their compliance […] The post SafeGuard Privacys MSCA Tool Aims To Simplify The Chaos Of Compliance appeared first on AdExchanger.

Ad Tech 116

Ad Tech 116

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Seth Godin

APRIL 1, 2025

Where do con men come from? There are three conditions that need to be met: First, there needs to be rising societal pressure to get ahead, cut the line and find a win. Second, there needs to be people willing to set aside their ethical principles to take advantage of others in their community. And third, we need to be lulled into a state of unjustified credulity, eager to believe that seeds might be magical or that motion might be perpetual.

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100

Adweek

MARCH 31, 2025

The independent publisher, which treats client briefs as creative prompts, is building a menu for brands

Advertising 348

Advertising Media 348

AdExchanger

APRIL 2, 2025

Stop me if youve heard this one: Theres a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and center for the fourth consecutive time at the fourth-annual IAB PlayFronts, the trade organizations dedicated event for the growing gaming ad channel, […] The post Big Platforms Are Embracing Gaming, But Ad Spend Still Lags appeared first on AdExchanger.

Audience 101

Audience Advertising Media Marketing 101

Seth Godin

APRIL 2, 2025

“Will it work?” Along the way, we’ve been pushed to load our decisions with a need for certainty. It’s easier, it seems, to not try than it is to fail. But the question, “is it worth trying?” unlocks possibility. A surgeon in the middle of an operation should probably not experiment with an untested technique. But a writer, a leader or a musician can make that question part of their craft.

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Adweek

APRIL 3, 2025

Move over ReformationVerizon and Pete Davidson have gotten serious. The telco brand enlisted the actor and comedian for two spots announcing its new three-year price lock guarantee program.

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Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. But then comes the fundamental question: What’s the actual return on ad spend? Do we know the true cost-per-lead? More importantly, did those clicks turn into paying customers? The marketing report looks impressive, but the sales report tells a different story.

Conversion 106

Conversion ROI Brand Awareness Click Through Rate 106

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Advertising

AdExchanger

APRIL 3, 2025

WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not disclosed. This acquisition reunites InfoSum with Brian Lesser, its former CEO. InfoSum will sit within GroupM, now led by Lesser, who was chairman and CEO of InfoSum until he joined WPP in September. This is […] The post WPP Acquires Data Clean Room Startup InfoSum appeared first on AdExchanger.

Ad Tech 106

Ad Tech Agency Advertising 106

Digiday

APRIL 2, 2025

Advertisers are looking again at the use of probabilistic data for audience targeting, and, in some cases, are seeing it as a potential solution to addressability concerns. Its the latest installment in marketings tug of war between precise targeting and broad reach and an indirect consequence of third-party cookie deprecation. It’s not an either-or scenario.

Cookies 85

Cookies Audience Marketing Media 85

Adweek

APRIL 2, 2025

Fox News remained the go-to news network posting the highest-rated quarter in cable news history.

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Martech

MARCH 31, 2025

What if the key to customer loyalty isnt faster shipping or flashier ads but a cleverly timed stroll down memory lane? In 2025, a new wave in customer experience (CX) is gaining traction. Memory-driven CX using the past to spark joy in the present is quietly reshaping how brands forge unbreakable customer bonds. The power of remember when Imagine logging into your favorite online store and instead of the usual Welcome back!

Pop-Up 99

Pop-Up Shipping Banner Impressions 99

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

AdExchanger

APRIL 3, 2025

Programmatic is now at the top of Spotifys playlist. After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange on Wednesday and added new supply and demand partners to the mix. In addition to TTD, the Spotify Ad Exchange (SAX) is available through Magnite and Googles DV360, with Yahoo DSP, […] The post Spotifys New Ad Exchange Is Open For Business appeared first on AdExchanger.

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Ad Exchange Ad network Advertising 92

More About Advertising

APRIL 3, 2025

Autism is now more widely recognised as an issue affecting many although, like dementia, it seems to elude anything even remotely resembling a quick fix. The National Autistic Society is the main UK charity and agency Don’t Panic has produced a sensitive and sensible campaign, without tip-toeing around the issue. There’s some sensible advice in … The post National Autistic Society and Dont Panic produce that rare breed an intelligent charity ad first appeared on More About Adv

Agency 97

Agency Advertising Finance 97

Adweek

APRIL 2, 2025

At its annual Advance event, the audio giant leaned into automation, AI creative tools, and performance measurement.

Ad Exchange 329

Ad Exchange 329

Martech

MARCH 31, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. The term “phygital” refers to the blending of physical and digital experiences, creating a seamless interaction between the two realms. It combines the tangible aspects of physical environments with the convenience and engagement of digital technologies.

Marketing 96

Marketing MarTech Audience 96

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

AdExchanger

APRIL 2, 2025

Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits. The emerging category of generative AI search engines, including ChatGPT, Googles Gemini and Microsoft Copilot, are slow-rolling their ad businesses as they focus more on general adoption and subscription licenses. They must also balance their preexisting ad businesses […] The post Perplexity Takes Its AI Search Engine Out On A Shopping Trip appeared first on AdExchang

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Ad Monsters

MARCH 31, 2025

As DSPs and SSPs converge, platforms must embrace omnichannel orchestration, foster interoperability, and invest in intelligent automation to stay competitive. The traditional boundaries between DSPs and SSPs are becoming increasingly blurred. Many companies are playing in both camps, serving both the demand and the supply side with equally robust offerings.

Machine Learning 75

Machine Learning Advertising GDPR Ad Tech 75

Adweek

APRIL 4, 2025

In its first major brand campaign under chief marketing officer (CMO) Kate Rouch, OpenAI is getting in front of college students ahead of final exams.

Marketing 320

Marketing 320

Martech

APRIL 2, 2025

With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty. From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on.

Fashion 90

Fashion Education Audience Conversion 90

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Digiday

APRIL 1, 2025

Unilever may be investing billions of dollars into influencer marketing, but marketers aren’t necessarily copying their playbook just yet. When one of the world’s largest advertisers says it will now invest half of its ad budget (some $8.5 billion globally in 2023, per Statista ) on social media with plans to work with 20 times more influencers, it can make waves enough that small and medium-sized marketers rush to follow suit.

Marketing 74

Marketing Media Advertising 74

AdExchanger

MARCH 30, 2025

Fridays Adalytics report about ads being served en masse to known bots leaves plenty of unanswered questions. But they mainly boil down to this: How could so many different verification providers and ad tech platforms miss something so simple? AdExchanger discussed the report and its findings with more than a dozen industry sources. The majority […] The post Verification Providers Missed Easy-To-Spot Bots, Says Adalytics.

Ad Tech 88

Ad Tech 88

Adweek

APRIL 4, 2025

Disney and Paramount brought big stars, but Lionsgate dropped the mic with a private Weeknd concert.

Marketing 311

Marketing 311

Martech

APRIL 3, 2025

Only 34% of senior executives (CEOs and CFOs) agree with their CMO about how marketing supports growth. Just 22% of senior executives say their CMO has significantly clarified marketing accountabilities. Those are staggering numbers from a Gartner report published in January 2025 called “How CMOs Overcome the C-Suite Expectations Gap.” Yet, they’re not entirely surprising if you follow research about the CMO role. “Some of these are evergreen challenges for CMOs,” s

Marketing 93

Marketing MarTech Communications Conversion 93

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Ad Monsters

APRIL 2, 2025

The FTCs lawsuit against Southern Glazers could be the first domino in a broader crackdown on retail medias influence over pricing and access, forcing transparency in an industry where advertising commitments often determine who gets to compete. For decades, the Robinson-Patman Act (RPA) sat dormant, almost to the point of irrelevance. That changed in December 2024, when the FTC filed a lawsuit against Southern Glazers Wine and Spirits , the largest coast-to-coast distributor of wine and spirits

Retail 65

Retail Media Manufacturing Pop-Up 65

Digital Remedy

APRIL 2, 2025

Staying ahead as a full-service digital marketing agency is no small feat. Between evolving consumer behaviors, rising client expectations, and the ever-changing tech landscape, agencies must be able to constantly adapt. The key to long-term success? Agility. One of the smartest ways to stay agile is through building and maintaining strategic partnerships that enhance efficiency, optimize campaigns, and drive measurable results.

Agency 66

Agency Marketing ROI Audience 66

Adweek

APRIL 2, 2025

"It does not feel like these are serious bids for TikTok," said David Arslanian, managing director of Progress Partners.

Media 316

Media 316

Martech

APRIL 3, 2025

Marketings obsession with short-term wins has created a dangerous cycle. Brands keep investing in whats immediately measurable while neglecting long-term growth a trap WARC calls the doom loop. The result? Shrinking brand equity and unsustainable returns. To escape, we dont just need a better media mix we need more innovative marketing measurement.

Brand Lift 85

Brand Lift Conversion Retargeting Finance 85

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing