Ged Weston of Maximus: does size matter? Why big brands should value big banners
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JULY 16, 2019
Benjamin Franklin once said: “A place for everything and everything in its place.” In a world of micro-targeting something much bigger has to happen to build and maintain a brand’s position. Standing out from the competition has never been more challenging. With such radical change in media, where does a traditional format like Mega Banners.
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