Sat.Jul 13, 2019 - Fri.Jul 19, 2019

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Ged Weston of Maximus: does size matter? Why big brands should value big banners

More About Advertising

Benjamin Franklin once said: “A place for everything and everything in its place.” In a world of micro-targeting something much bigger has to happen to build and maintain a brand’s position. Standing out from the competition has never been more challenging. With such radical change in media, where does a traditional format like Mega Banners.

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Rob Reilly Learns the Importance of Humility…You Could Be Next

AdPulp

Adland, like so much of corporate America, is a place where egotists go to gain control. Many of us have worked for royal pains in the ass, and some of us have been the royal pain. This is why I appreciate Rob Reilly’s recent confession and recommend this talk for all people who manage creative […]. The post Rob Reilly Learns the Importance of Humility…You Could Be Next appeared first on Adpulp.

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Most Viewed Video Ads: Google and Nike Dominate the Charts

illumin

Last week on the MVVA chart, Nike and GEICO secure two spots each in the top 10 with Google coming in with a whopping four ads for the weeks chart! These chart-topping campaigns are focused around the United States Women’s National Soccer Team, Frozen 2, and some very humorous insurance ads. Take a look at some of the top ads below: Nest. Coming in first place is Google Nest.

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Performance Marketing vs Brand Marketing: How to Balance the Two on Mobile

InMobi

It's not performance marketing vs. brand marketing. It's brand marketing + performance marketing. In the world of mobile advertising, it’s historically been seen as performance marketing vs. brand marketing, with both camps as polar opposites of one another. They may both be marketing, but they function totally independently, with little regard to what the other team is up to.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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China Airlines and Leo Burnett rack up global viral winner

More About Advertising

Here’s a viral ad success story from China, poking fun at customers: surely not? Actually it’s from Taiwan for national carrier China Airlines, courtesy of Leo Burnett, and the Chinese language version has over six million YouTube views. Which tells even the most recalcitrant client what people like in ads – humour and, in this.

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Find A Great Writer Or Team of Writers To Move Your Audience

AdPulp

Writers needs champions like Andy Greenway, executive creative director at Dentsu Singapore. He’s a person who believes deeply in the power of writing to change the course of a business and the world for the better. “Great writing is the foundation of progress,” he posits. Greenway also argues that, “A great creative agency is built […].

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How to Grow Your Facebook Group From 0 to 10K Members Without Spending a Dollar

Single Grain

Facebook Groups are nothing new. In fact, they’ve been around for a decade, making them one of the social network’s oldest features. But after the Facebook algorithm update that de-prioritizes brand content, these groups have become even more important for connecting with a brand's followers. Major brands have enjoyed significant success from creating and growing their own groups, and Facebook head honcho Mark Zuckerberg has stressed that he wants them to play a bigger role in the site’s everyda

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4Creative aims for the moon with disability cast

More About Advertising

Astronauts all over the place this week on the 50th anniversary of the Apollo 11 moon landing. Channel 4 has been running a Moon Landing Live series and it culminates in a programme on Saturday. So 4Creative has produced a film, tying in the landing with other themes close to its heart – like disabled.

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Advertising’s Young Folks Don’t Need Awards or the Long Hours

AdPulp

The industry has changed. Change is hard. This may or may not explain the plethora of b g and moaning about how the industry has changed not for the better. Before we get rolling, may I suggest a musical interlude? Really? Another Trophy? How About A Raise, So I Can Buy A House? Adweek reports that […]. The post Advertising’s Young Folks Don’t Need Awards or the Long Hours appeared first on Adpulp.

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Farage effect backfires for Campaign

More About Advertising

Campaign seems to have landed itself in hot water with its cover story interview with Brexit Party leader Nigel Farage, editor Claire Beale producing a long mea culpa today. She says the reaction from readers was overwhelmingly negative – making it clear that Campaign does not endorse “racism, sexism or bigotry of any kind.” There’ll.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Paddy Power puts the boot in to Tiger Woods

More About Advertising

It’s the British Open golf at Portrush in Northern Ireland and some big stars have been caught in the rough – local favourite Rory McIlroy (who hasn’t been the same since he appeared in those awful Santander ads) and Masters champ Tiger Woods. When things are tough you can always count on Paddy Power to.

Media 69
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New figures from Results International and R3 point to holding company retreat from deals

More About Advertising

The agency holding companies are in full retreat in the mergers and acquisitions (M&A) stakes according to new figures from Results international and marketing consultancy R3. According to Results, while Publicis did the biggest deal in the first half of 2019 with its $4bn buy of data firm Epsilon, by volume private equity companies accounted.

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Talon: realising our AdTech investment in Out of Home

More About Advertising

As Talon Outdoor’s AdTech platforms continue to develop at pace to reach tangible and scalable delivery, Josko Grljevic – Talon’s CTO – outlines the four-point plan that has delivered transformational and intuitive technology solutions. The job of a CTO (T=Transformation) in any business can be a tough one, especially with the dubious honour of constantly.

Ad Tech 63
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Is ‘no strategy’ paying off for Omnicom?

More About Advertising

Is Omnicom – which owns BBDO, TBWA, DDB and Omnicom Media Group among others – doing well or badly? Its shares fell three per cent yesterday when it reported a 3.6 per cent drop in second quarter revenue in Q2 2019 from $3.9bn to $3.7bn. Omnicom CEO John Wren blamed this on currency movements and.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Publicis organic growth becalmed as US problems continue

More About Advertising

Publicis Groupe CEO Arthur Sadoun has a problem. His long-awaited ‘Power of One’ transformation is still stuck in the garage it seems, as the French ad holding group reports second quarter organic growth of just 0.1 per cent, missing analysts’ modest forecast of 0.7 per cent. The shares were marked down savagely, losing 8.25 per.

Finance 59
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Grim examples from adland’s murky past

More About Advertising

We worry sometimes at MAA that we don’t write enough about diversity – at one time we thought it was a new holding company – so it’s pleasing to refer you to our friend George Parker’s take on sexist ads in Adscam. George helpfully provides a number of examples from neanderthal adland, which may show.

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M&S turns to NMPi to spruce up paid search

More About Advertising

Venerable British retailer Marks & Spencer looks to many of us like a slow motion car crash, especially in its foundation clothing business.

Retail 63
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Puma first down the tunnel as football’s tidal wave begins

More About Advertising

The men’s football season is almost upon us (does it ever go away?) and Puma seems to be first out of the blocks with this effort from French agency Lafourni, hymning the style and swagger that make up ‘the flow.” It’s teamed with a Spotify playlist featuring some of the players’ favourite tunes so, hardly.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Ebay’s US media account goes from Publicis to WPP’s all-conquering MediaCom

More About Advertising

Publicis has taken another powder in North America, losing Ebay’s media account to WPP’s MediaCom in a closed pitch between the two holding companies. Mediacom already handled the $250m global business in Europe and Australia.

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Cantona joins anniversary space race for Kronenbourg

More About Advertising

Who’s the best actor in ads? Move over Idris Elba and even Robert De Niro, surely it’s former Man United enfant terrible Eric Cantona? We’ve already had him wowing the ladies of Alsace by pretending to be a farmer and swimming across the Channel (maybe) for Kronenbourg. Now Kronenbourg has joined the space race on.

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Montezuma picks St Luke’s as first agency

More About Advertising

St Luke’s has won upmarket British chocolate brand Montezuma’s without a pitch following an agency search carried out by the client. Founded in 2000 Montezuma’s now has a growing network of shops including Brighton, Kingston, Chichester, Winchester and Spitalfields in London and is planning to push harder into organic, vegan and milk variants.

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IPA Bellwether shows marketers uncertain about the future

More About Advertising

Marketing budgets seem to be blowing hot and cold at the same rate as Boris Johnson’s policy commitments. The Institute of Practitioners in Advertising’s latest Bellwether Report shows that growth in the first quarter (8.7 per cent) was only temporary, and in the second quarter it has slowed to zero, with financial prospects now at.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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The new Mini Electric comes with a money-back guarantee

More About Advertising

You can’t get hold of the new Mini Electric until next March, but The Brooklyn Brothers has started on the advertising campaign already, with digital and out-of-home ads that sell the feel good factor of owning an electric car. Mini is even offering a “Feel Good Guarantee” for drivers who don’t get good vibes from.

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TBWA’s US Travelers work shows what UK advertising is missing – confidence and craft

More About Advertising

Much navel-gazing in London creative quarters as agencies digest the Cannes results (second-most awarded country but a long way behind the US) and there’s the fear it’s only going to get worse. Has the UK lost the creative plot? And why is the US, which is also undergoing a “digital transformation,” doing traditional advertising so.

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National Lottery gets real for that winning moment

More About Advertising

What actually happens when you win the UK’s National lottery? You get through to Michelle, who’s just as pleased as you are. The UK is flooded with lotteries for this and that (some dodgy in the extreme) often promoted by out of work actors jigging around like maniacs – implying that anyone who participates is.

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Designer Steve Conchie of Brandon Consultants picks his Desert Island Ads

More About Advertising

Steve Conchie is executive creative director of Brandon Consultants. Desert Island Ads Although I’ve spent a majority of my career in brand design I’ve always held an incredibly deep affection and admiration for the world of advertising. Even as a child I recall actually enjoying the ad breaks as much as the programmes (that interrupted.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Nat West pitches Freddie against Freddie

More About Advertising

Cricket finds itself in the spotlight in the UK after England’s (somewhat fortuitous) World Cup win, enjoying a higher profile than at any time since 2005 when England beat Australia in an epic series. One of the stars of that show was Andrew “Freddie” Flintoff, who’s everywhere now of course. NatWest and agency M&C Saatchi.

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We Are Pi wins global brand and strategy for Intersport

More About Advertising

Dutch agency We Are Pi has been awarded the global account for France-based retailer, Intersport — which claims to be the world’s biggest sports retailer — without a pitch. We Are Pi claims to be working on a global ad campaign for the brand, launching in spring 2020, as well as on digital marketing, editorial.

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TV marketer Thinkbox appoints Mother to prestige account

More About Advertising

Thinkbox, the UK commercial TV marketing body, has appointed Mother to its creative account. Mother takes over from The Red Brick Road which handled Thinkbox for its first 12 years. Media stays with MediaCom. Thinkbox marketing director Andrew MacGillivray says: “Mother absolutely nailed the brief, rising above the competition with a spot-on strategy, a brilliant.

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Steve Hastings of Isobel: empathy’s in short supply all round, not just in the marketing industry

More About Advertising

Recent research by Reach suggests marketing and advertising people lack empathy. It’s probably worth pointing out the research was carried out by the sales arm of a media owner. Not the first place one would go to for ‘empathy.’ Slick sales patter, a charming white smile perhaps, but not empathy. I happen to be a.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.