Sat.Oct 26, 2019 - Fri.Nov 01, 2019

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Talon partners with data provider X-Mode to enhance Ada Out of Home platform

More About Advertising

Talon Outdoor is adding to its proprietary data management platform, Ada, through a new partnership with X-Mode, one of the leading providers of high quality, GDPR-conscious location data. Ada was developed by Talon to push the boundaries of data-driven OOH audience targeting and campaign measurement, enabling advertisers to create more effective campaigns.

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FDA Puts Homeopathic Industry on Notice – No More Lax Enforcement

All About Advertising Law

Agency Denies Industry Petition and Publishes Revised Draft Guidance. The U.S. Food and Drug Administration (FDA) appears set to ramp up enforcement efforts against companies selling homeopathic products. Since 1988, FDA’s enforcement decisions have been made within the framework of Compliance Policy Guide (CPG) § 400.400. Under this policy, the agency generally limited enforcement actions to products that were either inappropriately labeled or manufactured in violation of good manufacturi

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Ding Dong. Where’s Your Candy Converter?

AdPulp

Reese’s is not sorry. The Hershey’s brand is not sorry that its candy is superior. Now that Halloween is here, Reese’s is not sorry if you choose to be an anti-social candy hoarder, instead of a good neighbor. In Related News Ad Age reports that Hershey Co. last year put brand PR within its marketing […]. The post Ding Dong. Where’s Your Candy Converter?

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Black Friday Strategies for Digital Success

illumin

Did you know that winter holidays, kicked off by Black Friday, are the highest spending season of the year? Here are digital advertising recommendations. The post Black Friday Strategies for Digital Success appeared first on AcuityAds Inc.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Rob Bellas of UM: rethinking and retaining client relationships in a world of temptations

More About Advertising

One of the few certainties in agency life is that, at some point, a favourite client will leave you. As with any relationship, this can be an emotional experience. Tears will be shed, feelings will be hurt and yet, eventually, life will move on. But let’s face it, the loss of an account will invariably.

Agency 58
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FDA Puts Homeopathic Industry on Notice – No More Lax Enforcement

All About Advertising Law

Agency Denies Industry Petition and Publishes Revised Draft Guidance. The U.S. Food and Drug Administration (FDA) appears set to ramp up enforcement efforts against companies selling homeopathic products. Since 1988, FDA’s enforcement decisions have been made within the framework of Compliance Policy Guide (CPG) § 400.400. Under this policy, the agency generally limited enforcement actions to products that were either inappropriately labeled or manufactured in violation of good manufacturi

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9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

The average data-driven business is growing more than 30% year-over-year , according to Forrester. By 2021, the same companies will take $1.8 trillion annually from companies that aren’t using data insights. In the modern marketing era, there is no place for “winging it”. If you want to thrive among fierce competition, you must keep tabs on vital metrics that are relevant to your goals.

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Best ads of 2019: LinkedIn, HP, Canal+ feature in October

More About Advertising

London agency BMB’s debut for LinkedIn: straight to the point with ‘real stories’ that, for once, seem convincing. Goodby Silverstein for HP. Does anyone like social media these days? Saatchi & Saatchi for BT. Divides opinion somewhat but pretty good for a corporate effort and gets BT on the front foot for the first time.

Agency 56
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Customer Review Fraud Top of FTC’s Priority List

All About Advertising Law

Last week, the FTC announced yet another settlement with a company regarding its customer review practices. This case involved a popular cosmetics brand that retailed at Sephora—Sunday Riley. According to the FTC, Sunday Riley’s managers and Chief Executive Officer ordered employees and interns to create fake Sephora accounts and submit reviews for their products.

Retail 40
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Twitter To World: Political Message Reach Should Be Earned, Not Bought

AdPulp

Jack Dorsey, co-founder and CEO of @Twitter, and founder and CEO of Square, made some interesting Tweets today to announce Twitter’s new policy that bans all political advertising from the platform. We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why?

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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5 Facts You Didn’t Know About SEO & Shared Hosting (But Should!)

Single Grain

A strong SEO strategy is key to the success of your website. You already know that (or if you don't, you should!). However, SEO doesn’t merely involve using the right keywords in the right places, making sure your site is mobile-friendly, and posting strong content that attracts guests. Numerous technical problems can also impact your strategy’s overall effectiveness.

SEO 71
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Wunderman Thompson’s global debut for Duracell shows early promise

More About Advertising

This is a big one for the (relatively) newly minted Wunderman Thompson, its debut global campaign for Duracell since winning the business back in April. Duracell, once in the P&G fold, is now owned by Warren Buffet’s Berkshire Hathaway, which has fingers in lots of big global pies including Kraft Heinz and Burger King. Wunderman.

Finance 55
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Customer Review Fraud Top of FTC’s Priority List

All About Advertising Law

Last week, the FTC announced yet another settlement with a company regarding its customer review practices. This case involved a popular cosmetics brand that retailed at Sephora—Sunday Riley. According to the FTC, Sunday Riley’s managers and Chief Executive Officer ordered employees and interns to create fake Sephora accounts and submit reviews for their products.

Retail 40
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She Walks In Beauty, Like the Night

AdPulp

It’s hard to see details in the dark. But it’s not as hard when you’re equipped with the discreet low-light capabilities of Leica SL camera using M lenses. Shots spoke to director Barney Cokeliss about his evocative nocturnal journey set to Lord Byron’s “She Walks in Beauty,” and scored by Finnish composer, Anne? Kulonen.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Inside VISA’s $11.4M ad spend: How one of the largest finance MNCs in the world is disrupting the e-payments market.

Ad Beat

Founded in 1958, Visa is an American multinational finance company that facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, gift cards, and debit cards. With operations across six continents, Visa processed 100 billion transactions during 2014 with a total volume of $6.8 trillion, according to a 2015 Nilsen report. .

Finance 52
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Droga5 lands another biggie – its owner Accenture

More About Advertising

Christmas brings a lot of big budget ads but the end of the year always brings lay-offs in adland, including senior management whose departure agencies think they can smuggle out because no-one’s looking. Omnicom’s TBWA has started the trend early though with what appear to be sizable number of departures following the loss of the.

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Admixer Partner: An Interview with Amir Sharer, BRAVE

Admixer

Today we are talking to our valued partner from Israel, Amir Sharer, co-founder and CEO in BRAVE. BRAVE is a publisher-focused programmatic platform for an open digital media. In this brief interview we are talking about a general review of the programmatic landscape and some plans for the nearest future. Hi, our company name is a […]. The post Admixer Partner: An Interview with Amir Sharer, BRAVE appeared first on Admixer.Blog.

Media 52
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How Adobe Does Marketing: A Case Study

Single Grain

Adobe is a multibillion-dollar corporation — in 2018, their annual revenue hit a record $9.03 billion (24% YoY) and their market cap is $134.5 billion — that has grown significantly by having the best products. Still, you can’t discount smart marketing when evaluating their success. For those of you who are too young to remember, here's a brief history of Adobe’s business model.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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TV host Schofield’s back in another ad – as the gin king

More About Advertising

UK TV host Philip Schofield has a number of other good jobs too, reviewing booze for the Waitrose magazine for a start. And fronting webuyanycar.com ads. Now he’s been signed up by Craft Gin Club which mails you gins, snacks and recipes as gin reaches a height of popularity in the UK not seen since.

Agency 45
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Can Argos from The&Partnership drum its way into the nation’s Xmas affections?

More About Advertising

It’s time to open adland’s box of Christmas crackers – every year we’re told that big budget extravaganzas are out but they never seem to be – and they certainly aren’t at Argos, from The&Partnership. So it’s nearly three minutes of dad and daughter opening the Argos ‘Book of Dreams’ to drum along with an.

Agency 45
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Accenture adds a new quiver to its armoury with UK consultancy Bow & Arrow

More About Advertising

Accenture Interactive’s appetite for new acquisitions shows no sign of abating: now it’s bought UK consultancy Bow & Arrow, described as a “digital ventures consultancy that helps clients identify and create new digital products and services that fulfil unmet customer needs.” Founded in 2009, Bow & Arrow claims to blend analytics with creativity and vision.

Ad Tech 45
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Social media is pants says new Grey Consulting report

More About Advertising

Grey Consulting has teamed with pollsters YouGov to discover that: 63 per cent of people trust social media platforms less than they did two years ago. Shift in confidence means 61 per cent of users are being more careful about the privacy of their posts, but only 33 per cent feel they are more in.

Media 45
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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VCCP for Domino’s is on brief and on target – but can’t we have a little more?

More About Advertising

FOMO is the fear of missing out in this acronym-packed social media world, so Domino’s and agency VCCP have invented the alternative JOMO (clue: joy) for people who don’t want to do all the ghastly things shown in the ad. OK, makes its point as most of VCCP’s offerings do. But you see this sort.

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Talon Outdoor: closing the evidence gap in Out of Home

More About Advertising

By Nick Mawditt As data has dictated the direction of travel for the media economy in recent times, there remains an over-reliance on some performance metrics that still profess to measure efficiencies rather than effectiveness.

Media 45
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Insurer Geico finds a witching use for Halloween

More About Advertising

It’s nearly Halloween (alas) but at least Geico and The Martin Agency have found a way to shoehorn it to some use, to plug its renters insurance. Especially handy when your third room mate is a witch. There’ll be complaints from a new body set up to represent old people who look like witches, just.

Agency 45
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Boden offers leaf jumping to a divided nation

More About Advertising

Posh clothes retailer Boden (founder Johnnie Boden is an alumnus of Eton and Oxford, strange he didn’t become prime minister) is promoting its autumn collection by promoting “leaf jumping,” a new pastime spearheaded by model and Boden-styled “daredevil” Jodie Kidd (also from the posh side of the tracks.) Johnnie has a go too.

Retail 45
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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BMB’s debut for LinkedIn hits the jobs market spot

More About Advertising

Is LinkedIn the only social network without privacy issues? Or a penchant for affecting election issues? If so it was an even smarter buy by Microsoft. Once the apparent home for chief executives resting at home in leafy Surrey (the Brit version anyway) it’s now a big contender in the jobs market, the theme of.

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Ambitious Droga5 takes client Rustlers to the movies

More About Advertising

Droga5 London is winning quite a reputation for trying something different and a 72-minute German art house film, ‘The Seas Between Us,’ for burger brand Rustlers is certainly that. Apparently it’s the 150th anniversary of the invention of the hamburger – in Hamburg strangely enough – well it might be. Someone had surely made meat.

Agency 45
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VaynerMedia lures Lenois from Grey as global CCO

More About Advertising

VaynerMedia is one of those interesting new-style agencies (rather like Vice’s Virtue) and it’s lured Rob Lenois from Grey New York to be its new CCO. Lenois was deputy CCO at Grey and before that in senior roles at BBDO and Saatchi & Saatchi. Gary Vaynerchuck says: “At VaynerMedia, we have a very different approach.

Agency 45
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Walkers bets the ranch on Mariah Carey for Xmas

More About Advertising

Christmas wouldn’t be Christmas without Mariah Carey warbling away and Walkers is reported by the Daily Mail to have cost Walkers and owner Pepsico a mere £9m to front its Christmas campaign (and some other things surely?) So you’d better not blow it AMV BBDO. Director Joseph Kahn is in the hot seat. And they.

Agency 40
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.