More About Advertising
JULY 1, 2020
Omnicom has lured French car giant Peugeot away from Havas after 30 years – with a new bespoke agency called (bear with us) O.P.EN, short for OMNICOM for PEUGEOT Engine. O.P.EN becomes Peugeot’s global agency of record on a three-year deal. The pitch was managed by the Paris office of Observatory International which works with.
AdPulp
JUNE 29, 2020
Do you pay for any/some/all of the content you consume online? There’s no judgment coming, just an explanation of why it matters to the content producers, who in turn make it matter to you. Adpulp, and our Emerging Voices Project specifically, is supported by 11 patrons today. The goal is to reach 100 patrons and […]. The post Do You Pooh Pooh the Pay Pay?
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Gods of Advertising
JUNE 29, 2020
Given everything going on in the world, I cannot phantom how and why these cruel and offensive names still exist. Yet, they do. I wrote the first version of this post in 2014! Unbelievable it is even more relevant now… The righteous drum continues to beat louder, calling for the termination of the Washington Redskins nickname, which got a huge assist when the United States Patent Office rescinded trademark rights for the moniker, deeming it offensive to Native Americans.
Lemonads
JULY 3, 2020
Have you ever looked into the best Facebook Ads spy tools existing in 2022 just to peek and sneak tips to get inspired and try them with your Ads? Well, if you haven’t yet, you should! There are, in fact, so many tools on the web we could rely on – paid or free - for us to grab, use and improve! Many companies have been trying out different tactics and metrics to improve their Ads during the years, especially if they’ve been around for a long time.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
JUNE 30, 2020
The news about Andy Main (below) being seduced by WPP to leave Deloitte’s and take on the captaincy of the good ship Ogilvy is a glimpse of the future for the industry. Across the board historically the top job usually goes to someone from the same cohort, either within the organisation or doing a similar.
AdPulp
JULY 2, 2020
It’s summer but it’s like no summer we’ve ever known before. Due to the pandemic and resulting confinements, even the simple act of going to the park or briefly chatting with a neighbor are real pleasures and moments we now savor. The simple pleasures are not so simple when it’s dangerous to be in public. […]. The post Ad Chatter, Edición 7: Longing for Summer and Some Sense of Normal appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smarty Ads
JULY 3, 2020
Delivering your message to the right audience at the right time and place is probably one of the most important keys to a successful marketing campaign. You should know your audience well, send your message via channels they use and make sure they convert after the initial encounter with your.
More About Advertising
JUNE 29, 2020
Milton Glaser, who died last week age 90, is arguably the greatest modern designer – described as the man who “invented the sixties,” certainly many of the images that defined that lively decade. But his most famous comes from 1976, the iconic (true in this case) “I love New York,” which adorned an ad campaign.
AdPulp
JUNE 27, 2020
Hit pause on hate. That’s the call-to-action issued on June 17, by the National Association for the Advancement of Colored People (NAACP) and the Anti-Defamation League (ADL. Their new Stop Hate for Profit campaign asks businesses to suspend advertising on Facebook’s services during July. The campaign’s partners, including Color of Change, Common Sense, Free Press, and Sleeping […].
illumin
JULY 3, 2020
? Durante el confinamiento, el comercio electrónico en los EEUU pasó de tener una penetración del 16,5% al 27%. Diez años le había tomado alcanzar la misma evolución entre 2009 (5,6%) y 2019 (16,5%). Mientras, en Amazon solo el 1% de las marcas que venden allí sus productos es capaz de superar el millón de […]. The post ¿Por qué debería el ecommerce mirar directamente al Consumidor?
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Lemonads
JULY 1, 2020
Before launching a campaign, affiliates have to find the tools and platforms that will give them access to quality traffic while allowing them to monitor the performance of their ads. This PropellerAds review will help you make good decisions to launch a campaign. We’ve seen thousands of lemonads members try out dozens of different ad networks with mixed results, especially if opting for more obscure networks.
More About Advertising
JUNE 29, 2020
Publicis Groupe CEO Arthur Sadoun welcomed WPP CEO Mark Read (via video link) to the Palais du Festival to celebrate the achievements of Burger King’s “Mouldy Whopper” ad, which was a joint effort between the two groups. Read greeted Sadoun with a dusting of French (one minute into this video), and, after a quick comment.
AdPulp
JUNE 30, 2020
In 2018, Coca-Cola launched #RefreshtheFeed giving its social media accounts a complete factory reset. Coca-Cola’s new social strategy was “rooted in optimism, uplift, and connection.” Now the beverage icon is going to pause paid and organic posts on all social media platforms globally for at least 30 days, effective July 1. Chairman and CEO, James Quincey, […].
Adtelligent
JULY 1, 2020
Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022. Google’s intention means the death of the third-party cookies, keeping in mind that Safari and Firefox have already implemented their tracking mechanisms and shortened 3rd-part
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
InMobi
JUNE 30, 2020
Based on automated marketplaces that work in real-time instead of manual insertion orders and human intervention, programmatic advertising has transformed the status quo of the traditional media buying process. Programmatic at its heart is driven by automation where demand from buyers such as advertisers and agencies is met by supply from publishers on a digital marketplace.
More About Advertising
JUNE 29, 2020
It can’t be easy producing a global campaign in lockdown but BMB has done a pretty decent job in a global campaign for new client Beefeater gin. A world stuffed full of designer gins doesn’t make life any easier for a traditional London Dry Gin but BMB gives a flavour of the gin and the.
Admixer
JUNE 30, 2020
Admixer has exciting news. Recently, we partnered with Bigo, a mobile app developer. Bigo is a rapidly growing media company specialized in streaming platforms, and instant messengers. Now, Admixer.DSP clients can run campaigns on highly-engaging video inventory, in Likee and IMO apps. Read up to know more about advertising opportunities, ad formats, and audiences that […].
Lemonads
JUNE 29, 2020
As much as having a website is important, having an optimized and efficient landing page is the most important platform you can focus on. An optimized landing page will bring your visitors to convert into new customers. Read our 16 tips to have the right tools to make an awesome landing page for your business. What is a landing page? A landing page is going to be the very first impression, the first thing people see when they land on your website.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
All About Advertising Law
JUNE 29, 2020
Earlier this month, the FTC approved a settlement with a developer of popular apps for purported violations of the Children’s Online Privacy Protection Act (COPPA). The Commissioners voted 4-1 to authorize the Department of Justice to file the complaint and the stipulated final order resolving the matter. Under the stipulated final order, the company was ordered to pay a $4 million civil penalty (although all but $150,000 of it was suspended for inability to pay).
More About Advertising
JUNE 30, 2020
Latest data from Ada shows the UK population is returning to the high street with footfall up across shopping malls, department stores and supermarkets Talon Outdoor reports the latest findings from their proprietary Out of Home data management platform Ada, covering the week ending June 21 – the first full week since lockdown restrictions were.
Single Grain
JUNE 30, 2020
Communication is integral to the proper functioning of any business – and what method of communicating is more fundamental than human speech? Despite the rise of text and email in business communications, nothing really beats the ease of being able to simply dial up a colleague or client, make a personal connection, and talk things out. Although video conferencing is gaining popularity, it's often viewed as more intrusive than phone calls.
Lemonads
JUNE 28, 2020
Many people in marketing and advertising aren’t exactly sure what native advertising is. Back in 2014, a Copyblogger survey found only 3% of marketers felt “very knowledgeable” about it. While that’s likely increased all these years later, it’s still a relatively unknown term. So, if you consider yourself a marketer but have found yourself here Googling about it, don’t worry!
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
InMobi
JULY 2, 2020
InMobi organized the first edition of CAB (customer advisory board) in January 2020, where we gathered industry leaders from across the ecosystem to discuss the product roadmap for the year and beyond. The goal of this board was to channel customer feedback in a more open, diverse forum, and provide our customers a direct channel to guide InMobi’s product roadmap in a way that helps them the most.
More About Advertising
JULY 1, 2020
Spotify is launching a new Premium Duo subscription for couples living at the same address, and to mark the occasion is taking a look at how music tastes can shape a relationship — and cause bickering. Puppets perform the words spoken by real-life couples in a Spotify study that found 73% of couples say music.
AdPulp
JUNE 28, 2020
Early voting in Texas’ runoff elections begins Monday, June 29. As a resident of Travis County, I will request the Democratic Party ballot and then vote in six runoffs. One of the runoff contenders is Chrysta Castañeda for Texas Railroad Commissioner. This is one of the most important statewide offices in Texas. I support Castañeda […]. The post Early Voting In Texas’ Runoff Elections Starts Monday appeared first on Adpulp.
More About Advertising
JUNE 29, 2020
First is was Facebook, now it’s Twitter and other social media for many big advertisers. The Facebook ad boycott is still growing apace – Unilever, Levi’s – while other advertisers -including Diageo and Starbucks – are pulling their ads from all social media – until the tech giants clean up their “hate speech” act.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JULY 3, 2020
BETC Paris is probably feeling cheesed at the moment – seeing longstanding client Peugeot depart to a new Omnicom offering called O.P.EN (where do they get them from?) No doubt it will bounce back (car ads confound most agencies) and let’s recall the agency at its best, in its long-running series for Canal+ (Canal+ is.
More About Advertising
JULY 3, 2020
Looks like Hancock’s Half Hour, the once-daily media briefings on Covid-19, usually hosted by health secretary Matt Hancock, are about to make a comeback – although not about the virus we hope.
More About Advertising
JULY 2, 2020
The World Out of Home Organization (WOO) – which represents Out of Home media owners, national associations and specialist media agencies worldwide – has appointed New Commercial Arts to handle a major global campaign to promote the medium as Covid-19 lockdown eases. New Commercial Arts was appointed following a competitive pitch. The campaign will run.
More About Advertising
JULY 2, 2020
Bodyform/Libresse’s ‘Viva La Vulva’ from AMV BBDO is one of the few recent campaigns that’s likely to be talked about in years’ time and the duo are going for broke again with this new epic – ‘Womb Stories’ – featuring the pleasure and pain of giving birth. There’s even what looks a like a miscarriage.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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