More About Advertising
JUNE 11, 2020
Under the sustained pressure of coronavirus, many advertisers and their agency partners have been compelled to adopt new, agile ways of working in partnership. For those still able to trade – from retail to telcos, financial services to home entertainment – planning and production cycles have been radically pruned. What previously took several months to.
AdPulp
JUNE 9, 2020
George Floyd’s brutal killing and the aftermath make it difficult to focus on work, right now. It’s a time for sorrow, tears, and eventually redemption. As individuals, we are all at different places on the grief scale. On the far extreme, some people are not grieving at all. Presumably, this is the America they want […]. The post Ad Chatter, Edición Seis: BLM, Plus New Work from The Lincoln Project and United Way appeared first on Adpulp.
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Gods of Advertising
JUNE 11, 2020
More truth. “So, me not crying is steeling myself against future pain?” You phrase it as a question but it comes out an answer. Mia confirms it. “You developed a way to cope with pain, to numb yourself. Which is why you don’t cry in AA meetings and you close your eyes when others do.”. Eyes Wide Shut is the name of the last film Stanley Kubrick directed before he died, a strange story about a couple confronting their sexual fantasies.
InMobi
JUNE 12, 2020
Television ads and Facebook may be the new default channels to reach voters, but for candidates, their political parties and other political advertisers like PACs, (especially those open to the benefits of political digital advertising) there is no better way to reach prospective voters than through mobile apps between now and Election Day in November.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
JUNE 11, 2020
Football is on the way back – albeit behind closed doors – and this, from 2006, is surely one of the best football-related ads. “Probably the best pub team in the world.” By Saatchi & Saatchi and director Chris Palmer, it featured in the run-up to the 2006 FIFA World Cup. Some of the lions.
AdPulp
JUNE 11, 2020
This new article in our Emerging Voices Series is made possible by the generous support of our patrons on Patreon. Please join Adpulp’s subscribers on Patreon. When you do, we will deliver fresh material for your head. Witness… LONDON—The last two decades have seen the world double down on a growing obsession with ease and […]. The post A Tasty Rediscovery: Personal Happiness Is Baked-In to Our Slow, Deliberate Processes appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
JUNE 12, 2020
The FTC continues policing business-to-business deception and its focus on small-business financing. On June 10, 2020, the FTC filed a Complaint in the Southern District of New York against two New York-based companies and several of their owners and officers for allegedly violating the FTC Act in connection with their business financing activities.
More About Advertising
JUNE 9, 2020
Instead of waffling on about “must try harder” Goodby Silverstein & Partners is making a big statement in the wake of the George Floyd killing (and the fatal shooting in Louisville in March of Breonna Taylor) with “Being black is not a crime,” emblazoned on its San Francisco HQ. Created by associate creative directors Rony.
AdPulp
JUNE 8, 2020
Editor’s note: This third article in our new Emerging Voices Series is made possible by the generous support of our patrons on Patreon. The advertising industry is a solar system. The sun represents the brands we make work for—they give us our central purpose and provide vital resources. The planets are advertising’s preeminent cities like […].
Admixer
JUNE 11, 2020
Admixer.SSP has recently partnered with Opera, and now offers its diverse ad inventory for programmatic buying. From now on, brands and agencies that use Admixer.DSP can programmatically buy Opera audiences through native ads. Learn more about Opera audience and benefits for brands. What is Opera? Opera is a Norwegian software company known for its flagship […].
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InMobi
JUNE 10, 2020
As the 2020 U.S. Presidential election begins to really get going, we at InMobi wanted to address how political advertising will work on InMobi Exchange and how we are taking multiple steps to ensure media campaigns are run responsibly. For reference, we define political content as content that references a candidate, political party, elected or appointed government official, election, ballot measure or legislation.
More About Advertising
JUNE 8, 2020
Newly-anointed BBC director general Tim Davie (how long will it be until he’s called CEO?) certainly has stamina: a seasoned marathon runner and someone who’s ridden out a turbulent decade at the Beeb. Davie (above) is still defined for many by his background as a marketing exec at, first, P&G and then Pepsico and he.
AdPulp
JUNE 6, 2020
Do you know Gay Gaddis? The author of Cowgirl Power—How to Kick Ass In Business and Life, Gaddis started T3 in Austin in 1989. Today her son, Ben Gaddis, helps to run the agency which was purchased in 2019 by California-based LRW Group. “The partnership with LRW Group gives us the ability to scale and […]. The post Author, Artist and Entrepreneur—Gay Gaddis—Provides Some Solid Career Advice appeared first on Adpulp.
Smarty Ads
JUNE 10, 2020
For SmartyAds team – just like for other ad tech enthusiasts – the beginning of September is the most wonderful time of the year because that’s when all the brightest industry minds hurry up to the annual DMEXCO conference. The event takes place at Cologne, Köln on September 12 &.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Lemonads
JUNE 10, 2020
The review Peerclick 2021 for performance marketers: Everybody knows that in the world of affiliate marketing, there is no worse sin than not tracking your campaigns. Experienced affiliates agree that tracking dozens or even hundreds of campaigns successfully is really hard work. That is where tracking tools come in. Today, we present to you one of the most appreciated and the most powerful trackers of the market.
More About Advertising
JUNE 8, 2020
Lots of senior creative musical chairs at the moment (to no-one’s great surprise) and London agency Above+Beyond has hired former BBH creative partner and Grey ECD Dominic Goldman as its new ECD. Group CCO David Billings is moving to other roles. Goldman (left) also had a spell at production company Iconoclast. Zaid Al-Zaidy, group CEO.
AdPulp
JUNE 12, 2020
The ad business is hungry for change. Clients and their customers too—everyone is ready for what’s next. For BFG Communications, MARC USA, and BLR|further, change is here, today. The three agencies are now one. The newly named entity, 9Rooftops, is an integrated agency with more than 300 employees, and offices in nine cities (New York […].
Admixer
JUNE 9, 2020
The gaming industry turned out to be resilient to the global crisis and even demonstrate moderate growth. Games are surging in popularity, as people on the lockdown are searching for new ways to vent and connect with their peers. Video game usage increased by 75% since the start of worldwide social distancing. Mobile games are […]. The post In-Game Advertising: 8 Ad Formats to Monetize Mobile Games appeared first on Admixer.Blog.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
InMobi
JUNE 9, 2020
The demand for engaging video content is on the rise. An average mobile user spends 84 minutes in a day engaging with videos. As advertisers scale in-app advertising, programmatic video help capture the mindshare of viewers, providing them truly immersive brand experiences. We delve into insights from the InMobi Advertising Platform to understand why In-App Programmatic Video advertising has become the front and centre focus for most advertisers.
More About Advertising
JUNE 11, 2020
WPP CEO Mark Read is assembling a formidable board: the latest to join is former Apple retail and Burberry boss Angela Ahrendts. She joins Microsoft UK CEO Cindy Rose and former Unilever marketing chief Keith Weed among others.
AdPulp
JUNE 10, 2020
Technology that ushers in sweeping societal changes ought to come with a warning, but that’s fanciful thinking in unregulated America. On these brave shores, we believe in self-reliance and self-regulation, prolonged fantasies both. I often wonder, did Steve Jobs know what he was unleashing with the iPhone because the impact has not been all good. […].
AdGlow
JUNE 9, 2020
The native platform of campaign management has been co-financed by the Industrial Technological Development Center, CDTI-E.P.E. The CDTI is a public business entity, that depends on the Ministry of Science and Innovation, which promotes the technological development of Spanish companies. Vocación de servicio a sus clientes, entre los que se encuentran los principales grupos de compra de medios internacionales como Dentsu Aegis, Interpublic, Omnicom o WPP, marcas como Real Madrid C.F., Vips o Vod
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
InMobi
JUNE 9, 2020
COVID-19 has led the world into a new normal and almost all sectors of the economy were disrupted as restrictions were imposed. As a result, advertisers across verticals are pivoting brand awareness messaging to match consumer sentiments. Now more than ever, the success of a digital campaign depends on addressing the most relevant audiences and driving the most relevant KPIs.
More About Advertising
JUNE 12, 2020
The UK’s Premier League has a new soundtrack – or anthem as we sometimes say these days – courtesy of MassiveMusic. Perhaps they can play it instead of crowd noise when the League reopens behind locked doors. All part of a revamp with design companies Dixon Baxi and Design Studio. Here’s MassiveMusic’s take on it.
All About Advertising Law
JUNE 9, 2020
Two recent decisions by the National Advertising Division (NAD) provide a helpful reminder to companies that material connections must be disclosed on their seemingly independent websites — so-called native advertisements. Notably, one of the cases arose from the NAD’s routine monitoring program, but both serve as a good reminder that without proper disclosures, consumers may not be aware that they are reading a potential advertisement as opposed to editorial content.
AdGlow
JUNE 9, 2020
The native platform of campaign management has been co-financed by the Industrial Technological Development Center, CDTI-E.P.E. The CDTI is a public business entity, that depends on the Ministry of Science and Innovation, which promotes the technological development of Spanish companies. Vocación de servicio a sus clientes, entre los que se encuentran los principales grupos de compra de medios internacionales como Dentsu Aegis, Interpublic, Omnicom o WPP, marcas como Real Madrid C.F., Vips o Vod
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Smarty Ads
JUNE 10, 2020
GDPR and Targeted Ads in Programmatic: Are They Still Relevant? The ad tech community predicted tough times for programmatic advertising after the General Data Protection Regulation (GDPR) kicked in on May 25th, 2018. Most programmatic platforms require first- and third-party personal data for precise targeting.
More About Advertising
JUNE 12, 2020
Even by Fox News standards Tucker Carlson is, um, outspoken from his right wing bully pulpit. And he’s dropped himself in it again with comments on the ‘Black Lives Matter’ George Floyd protest. At least he has with some of his audience, to wit six major advertisers. Here’s HuffPost’s (not entirely impartial) account of his.
All About Advertising Law
JUNE 8, 2020
The perfect addition to any project is music. Whether you are making a video advertisement for your product; including music in your posts on your company website, TikTok, or YouTube; posting an at-home workout video for your clients; using music at corporate events; or playing music at your bar or restaurant – music is a vital part of society. Music is also the most common reason your content may be muted or taken down from social media, in addition to being exposed to potential liability for c
Lemonads
JUNE 7, 2020
In this article, we will explain what CPA Marketing is and the different aspects of CPA Marketing. CPA marketing is an affiliate marketing business model. This is a third parties system where the publisher (you) gets paid for any actions the user is taking on the advertiser’s product (the company’s offer). In the middle of that comes the CPA network , putting in contact with the publisher and the advertiser.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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