More About Advertising
NOVEMBER 8, 2019
MSQ Partners has hired another adland heavy hitter, Kate Howe, formerly executive director Creative & content, CX and Commerce, at Dentsu Aegis Network. She joins MSQ hard on the heels of Simom Davis, who’s setting up a new media operation Walk-In Media, chairman Charles Courtier (formerly of MEC) and creative Lucas Peon from JWT. Howe.
InMobi
NOVEMBER 8, 2019
The Indian consumer is a connected consumer. No matter where they are or what they care about, connectivity is now central to the customer experience. There’s truly been a digital transformation in India. The change has been led by mobile, with many Indians today having skipped the desktop era and jumped directly to mobile. As smartphones and wireless connectivity expand beyond the major cities into smaller municipalities and rural areas, mobile devices take up a central role in how Indians shop
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Smarty Ads
NOVEMBER 6, 2019
If you plan to start your own digital business, you won’t necessarily need to make big money loans. More than 58% of all registered startups manage to stay afloat with a starting capital of less than $25,000, and the third of them even get by $5,000. At the.
AdPulp
NOVEMBER 5, 2019
Are your clients feeling down in the dumps? Reports indicate a sourness in the land of titans. Fear of Uncertainty Is Bad for Business In an analysis of online content from more than 58,000 chief executive and chief marketing officers, the overall confidence among global CEOs and CMOs is down more than 20 percent, with […]. The post Why Are Chief Marketing Officers (and Their Bosses) Bummed Out?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
NOVEMBER 3, 2019
Here’s a supremely joyful Christmas ad. Mother’s pan-European spot for online clothing retailer Zalando features a young man taking his grandmother to a big Christmas community ball, where everyone is welcome. The parade of styles, ages, and ethnicities feels entirely natural and means that repeat viewing won’t get boring — especially when it’s set to.
InMobi
NOVEMBER 8, 2019
As we’ve noted previously, the Indian consumer is a connected consumer and thus expects a connected consumer experience. As mobile becomes central to how Indians across the country do everything from staying in touch with others to buying groceries, it imperils brands to provide their target audience with a seamless experience across their digital devices.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
NOVEMBER 6, 2019
There used to be a series of dividing lines that kept agencies in their lane. In the most simplistic terms, above-the-line agencies were separated from below-the-line agencies. Above-the-line agencies made the broadcast and print campaigns, and the below-the-line agencies did everything else. Thankfully, this weak linear construct did not survive Digital Disruption.
More About Advertising
NOVEMBER 4, 2019
Just when you thought everything in the garden was rosy – McDonald’s has fired its British-born CEO Steve Easterbrook, who’s overseen a doubling in its share price since taking the top job in 2015, over a “consensual relationship” with an employee.This, it says, “violated company policy and demonstrated poor judgement.
Single Grain
NOVEMBER 4, 2019
The short answer is six months to one year. The long answer is: it depends. Back in the early 2000s , ranking on Google was pretty easy. You just added your main keywords to the title, URL and content body and boom – you got to the top 10 in the search results within a few weeks or even days. Not for major competitive terms, perhaps, but definitely for the less competitive ones.
All About Advertising Law
NOVEMBER 7, 2019
Influencers, if you ever wished you had a handy brochure on how to make proper disclosures in your sponsored posts, you are in luck. On Tuesday, the FTC issued a new guide titled “ Disclosures 101 for Social Media Influencers ,” along with three videos , that lays out the agency’s guidelines for when and how influencers should disclose their connection to a brand.
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AdPulp
NOVEMBER 8, 2019
Matthew McConaughey loves Texas, and man, his enthusiasm is highly infectious. “In Austin, nobody’s too good, but everybody’s good enough,” says the M.O.C. That’s the spirit of true Texans, and the M.O.C. understands the need to lead people who are new to the state to embrace “The Cowboy Code.” In his charming rambling Texan way, […].
More About Advertising
NOVEMBER 8, 2019
Advertising law expert Steve Kuncewicz discusses how when it comes to advertising, it’s not just WHAT you say, but WHERE you say it BrewDog are no strangers to the Advertising Standards Authority (ASA). This time around, the brewer has been the subject of complaints for its campaign to support PunkAF, a non-alcoholic IPA. A billboard.
Single Grain
NOVEMBER 4, 2019
Voice search is the latest trend in the world of online search. It works by using your voice to ask a smart device — such as Apple’s HomePod, Amazon’s Echo, Google Home, etc. — to search for something for you. . In recent times, voice search has become widely accepted by Internet users. To give you an example, if you take a look at the infographic below created by SEO Tribunal , you will see that 35.6 million Americans used voice-enabled smart devices at least once a month during 2017 — and that
All About Advertising Law
NOVEMBER 4, 2019
Have you renewed your DMCA Designated Agent designation with the Copyright Office yet? (If you are unfamiliar with a DMCA Designated Agent, read below for an explanation.) Any company that may have previously qualified for the safe harbor from liability for copyright infringement under Section 512 of the DMCA will lose any ability to claim this safe harbor if the company does not renew its designation of agent within three years of the last online filing (or amendment) , assuming you did this co
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
NOVEMBER 2, 2019
Please stop thinking that Don is dumb. Don knows what he’s doing. Did you hear that? The people of America rule again. Not Russia Not the mob Not a made-for-TV casino king You and me. The people. We rule again. Historically speaking, we the people have never ruled America. Not even close. But facts are […]. The post You Can Relax Now. “The People Rule Again.” appeared first on Adpulp.
More About Advertising
NOVEMBER 4, 2019
For all the nostalgia, no one working in advertising today really wants to return to the Mad Men days. It’s always tempting to take a rose-tinted view of the past: after all, it’s the only real comparison we have to the present. But that said, you have to admit it: in generations gone by, the.
Single Grain
NOVEMBER 6, 2019
NEW & IMPROVED! This comprehensive how-to guide to Google Analytics for content marketing was updated and expanded to provide even more information. Enjoy! Over 29 million websites are using Google Analytics to track the actions happening on their website. But if you’re in that group, you might not realize how you can use it to track your marketing performance — especially if you’re creating content.
All About Advertising Law
NOVEMBER 4, 2019
Have you renewed your DMCA Designated Agent designation with the Copyright Office yet? (If you are unfamiliar with a DMCA Designated Agent, read below for an explanation.) Any company that may have previously qualified for the safe harbor from liability for copyright infringement under Section 512 of the DMCA will lose any ability to claim this safe harbor if the company does not renew its designation of agent within three years of the last online filing (or amendment) , assuming you did this co
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
NOVEMBER 8, 2019
Ogilvy’s Christmas effort for Boots takes the “we’ve got something for everyone” route. The film throws in every type of person they can think of — from married couples, fitness fanatics and transvestites to tweenagers and vegans — and then helpfully points out how hard it is to find the right present. The effect is.
More About Advertising
NOVEMBER 5, 2019
WPP’s Wavemaker media agency has scored a big and timely win with most of French insurance giant Axa’s global media account although Publicis retains the business in Germany, the UK, Italy and Hong Kong. Publicis retains Axa’s creative. So Axa is a timely result (of sorts) for both holding companies although Publicis has obviously lost.
More About Advertising
NOVEMBER 4, 2019
You do wonder if the management of big companies ever communicate with each other. Asda launched its glittery new Christmas ad from AMV BBDO on Saturday, at exactly the time thousands of workers faced the chop if they didn’t sign up to new hours and, in some cases, less pay. The Walmart-owned supermarket rescinded the.
More About Advertising
NOVEMBER 6, 2019
The marketing industry is facing an identity crisis. We have old agencies trying to stay relevant. New agencies trying to prove that their approach is no flash-in-the-pan. Big, ugly networks trying to unpick the knots that they’ve got themselves tangled up in. I wrote recently about how – and, indeed, whether – holding companies are.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
NOVEMBER 7, 2019
Apple, as expected, seems to be taking more of its work in-house with Bloomberg reporting that Lee Clow’s famed TBWA/Media Arts Lab, probably the most successful of all the dedicated agencies, is laying off around 50 people. Apple VP of marketing and communications Tor Myrhen, himself a former global CCO at Grey, says:”Apple’s confidence and.
More About Advertising
NOVEMBER 7, 2019
Can M&S get anything right? It’s Christmas food looks pretty good this year (in the mailer anyway) but I doubt that many appetites will be sharpened by this festive ad featuring a Christmas food market from Grey with B-listers Emma Willis and Paddy McGuinness. Oh, there’s a choir too. “That looks good Emma.yum, yum Paddy.
More About Advertising
NOVEMBER 6, 2019
‘Vorsprung durch Technik’ means advancement through technology – and it’s served Audi pretty well since BBH founder John Hegarty came across it touring an Audi factory in 1982. That, of course, was the era of such things – BMW had ‘the ultimate driving machine’ from WCRS – and the world (or those bits of it.
More About Advertising
NOVEMBER 6, 2019
If John Lewis is the favourite christmas ad of the UK’s middle classes (we haven’t seen this year’s yet, we reckon it’s going to be a joint John Lewis/Waitrose effort) Aldi’s ‘Kevin the Carrot’ seems to be the favourite of a less upscale demographic (choosing words advisedly here.) The Sun likes them anyway.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
NOVEMBER 8, 2019
Amazon isn’t synonymous with fun (especially if you work there – but that seems to be life these days) but agencies are hired to put the best face on things and that’s what Lucky Generals succeeds in doing for Jeff Bezos’ ever-growing empire. To make a Christmas series based on its ubiquitous boxes is no.
More About Advertising
NOVEMBER 5, 2019
Is Sir Martin Sorrell’s new S4Capital setting the pace in advertising, barely a year after he set it up following his defenestration from WPP? Imitation is the sincerest form of flattery, they say, and now Fimalac, a holding company owned by French magnate Marc Ladreit de Lacharrière, is setting out to replicate S4C. Fimalac has.
More About Advertising
NOVEMBER 7, 2019
Even in tough times, M&S can pretty much guarantee to sell six million jumpers each winter, so the retailer is giving the people what they want with a cheerful Christmas campaign that is all about the knitwear. Created by agency ODD, the ad shows happy hordes of Brits dancing around in their jumpers, with a.
More About Advertising
NOVEMBER 5, 2019
Adam&evenyc (the New York branch of adam&eveDDB) is evidently enjoying its with new client PlayStation and here’s another zesty number for the Sony brand, welcoming gamers themselves into the games. Not the most radical notion perhaps but rare (if not unknown) in this category where agencies often seem to be get lost in the infinite.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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