More About Advertising
APRIL 1, 2020
This short film uploaded by Mark Zuckerberg takes a moment to reflect on the importance of real people and real faces to our lives, with a poem read by gritty UK spoken word artist, Kate Tempest, and visuals that don’t flinch from the horrors of the Coronavirus crisis. It was created with Droga5 and will.
AdPulp
MARCH 31, 2020
It’s Tuesday morning. Depending on your location, it’s week three (give or take) of the global and totally unprecedented information worker lockdown. Did you know that as many as 1.5 billion people are working from home today? A handful of these people working from home are creative recruiters. And a handful of that handful have […].
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illumin
APRIL 1, 2020
The post PUBLICIDAD DURANTE LA PANDEMIA … ¿POR QUÉ ES TAN NECESARIA? appeared first on AcuityAds Inc.
Gods of Advertising
APRIL 2, 2020
Your father once told you possessions possess you. Nothing reminds you of this more than a storage unit, the twilight zone between heirloom and the no longer relevant. Not yet junk. At least according to Craigslist. One day your grown children might fight over the contents. In the meantime, you put it all into storage. You did this once before, when you’d moved to California.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
APRIL 1, 2020
This is about as woke-free as it gets, A Benson & Hedges Silk Cut cinema ad from 1970 from the clearly over-stimulated psyches of CDP’s Paul Weiland and Graham Fink. Zulu had been one of the big hit films of the 1960s – launching Michael Caine on the road to stardom – and actually presented.
AdPulp
MARCH 31, 2020
Testify. That’s what the CEO long shot is all about. The man in charge addresses the lone camera and reassures and convinces all by uttering his precious words aloud. Just by making his thoughts known they become real. CEOs are the best magicians! Here’s the leader of Jersey Mike’s thanking his franchise owners, not his […]. The post Two Faces of the CEO: Is He Better Behind A Desk Than He Is In Front of A Camera?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Gods of Advertising
MARCH 31, 2020
Sheldon raised his hand as a newcomer but you’ve seen him before. Fresh out of a treatment center, he was back from another bender. “I know where this ends,” he said, sobbing. “Dead in some motel on the 101.” Sheldon was scared but not enough to stop drinking. The alcoholic drinks to oblivion knowing he might not wake up; or because he just might. Here he was, head in hands, crying in a meeting.
More About Advertising
APRIL 1, 2020
Groundbreaking analysis from Ada, Talon Outdoor’s proprietary intelligent data management platform has uncovered that the first two weeks in March had above average movement for the UK population before dramatically declining in the third week by -21% nationally, with London ahead of the curve in reduced population movement. The coronavirus pandemic has wrought massive change.
AdPulp
MARCH 30, 2020
Earlier this year, when the Oracle of Omaha said that newspapers are toast, he wasn’t kidding. “They’re going to disappear,” the Oracle said. He didn’t know that COVID-9 was about to make a bad situation much worse, but he did know that the industry was hanging by the thinnest of threads. In the United States, […]. The post Many Media Companies Now Reeling from Sudden Loss of Advertising Revenue appeared first on Adpulp.
illumin
APRIL 1, 2020
The post-game Most Viewed Video Ads top 10 is a slightly different list compared to the pre-game, with some advertiser's disappearing completely off the list (RIP Mr. Peanut, seriously this time). The post Most Viewed Video Ads: Brands Celebrate International Women’s Day appeared first on AcuityAds Inc.
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Gods of Advertising
MARCH 28, 2020
You’ve seen the ankle bracelets before, the hospital wristbands, the white van from the county jail. You’ve signed many court cards. You knew damn well not everyone came willingly. But you’re pitch was for the next time or the time after that. “Woody Allen, of all people, once said 80 percent of success was just showing up. Well, I wanted to be here with you more than anyplace on earth… I pray you feel the same way.
More About Advertising
MARCH 30, 2020
Agencies all over the place are trying to do their bit against the dreaded virus and, sorry, we don’t have space to cover them all. Here’s an interesting effort from Anatomised in London, telling it like it is. From Mike Everett, David Hughes and Mark Andrews, once of CDP. And Anomaly London has produced downloadable.
AdPulp
APRIL 1, 2020
If you work in media, marketing, or advertising, it’s time to innovate and there is no time to waste. That’s the message from several directions today, and now we are beginning to see real-world results, as companies adapt to the new constrictions. Sarah Jerde at Adweek reports that The Wall Street Journal and Barron’s Group […]. The post Newsflash: Print Ads Now Guaranteed to Work (Not An April Fool’s Joke) appeared first on Adpulp.
All About Advertising Law
APRIL 1, 2020
Guarantees are a common marketing practice and can have two meanings—the marketers guarantees product performance or, perhaps related, the marketer promises the consumer her money back if not satisfied. A recent decision from the National Advertising Division (“NAD”) regarding claims Ava Science, Inc. (“Ava”) made in marketing its Ava Ovulation Bracelet (“the Bracelet”) provides some guidance on this marketing device.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Lemonads
MARCH 30, 2020
Focusing your advertising efforts on one niche is crucial for affiliate marketers. There are probably many theories to affiliate marketing and running up for your business in the particular industry but it depends which strategy works for you. But the first step you’ll have to take into consideration is choosing the right vertical for you. The vertical market definition is “a market within which sellers provide products or services that serve the needs of a specific buyer demographic or niche, s
More About Advertising
APRIL 3, 2020
Following lots of hints from the big holding companies that they would not be willing to spend money on entering and attending the Cannes Lions International Festival of Creativity this year, the organisers have decided to cancel the event entirely. There had been plans to move it to late October, and then some ideas mooted.
AdPulp
APRIL 3, 2020
Bruketa&Zinic&Grey in Zagreb, Croatia has smartly modified existing creative to create a whole new message for today’s social distancing-sensitive audience. The agency’s client, Karlova?ko beer, has adapted its year-old Among Your Own creative for this COVID-19 infested time. First, let’s see the adaptation: Now, let’s view the original: The TV commercial was directed by a […].
All About Advertising Law
MARCH 31, 2020
As COVID-19 becomes a more prevalent part of everyday life, federal and state regulators have made it clear that they will aggressively enforce consumer protection laws against companies that seek to take improper advantage of the COVID-19 pandemic. In a March 26, 2020, statement, Federal Trade Commission Chairman Joe Simons strongly condemned businesses who engage in unfair and deceptive business practices during the COVID-19 pandemic.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
OpenX
MARCH 30, 2020
Header bidding has been standard practice in the industry for the better part of the last five years, yet publishers are still facing challenges when it comes to optimizing the technology to work best for them. A knowledgeable and quickly growing Prebid community has helped make it a little easier, and OpenX is proud to be an active contributor in that community. .
More About Advertising
APRIL 2, 2020
WPP media agency Mindshare UK, along with many others, has been looking into attitudes in the light of the Covid-19 crisis, finding, which won’t surprise anyone, high levels of concern and anxiety across all age groups and households but tracking significantly higher for parents and particularly parents in London.
AdPulp
APRIL 2, 2020
Social media is so great—legions of new customers can find you on The TweetFaceTube and just like that, you are in business! I am sorry. I misled you. The above lede should have read: Wake up—your social media followers are not customers and a great many of them are not your prospects, much less qualified […]. The post Pay to Play, Or Play Around, It’s Up to the Social Media Director appeared first on Adpulp.
Admixer
MARCH 30, 2020
Podcasts are quickly maturing into a content-rich media format, with an abundance of niche programs about advertising. Since the ongoing health crisis prevents us from going to lectures and marketing meetups, a podcast is a great way to stay in touch with your colleagues and the adtech industry. CMO of Admixer Anna Yatel said: “In […]. The post 17 Podcasts to Enhance Your Digital Advertising Strategy in 2020 appeared first on Admixer.Blog.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
All About Advertising Law
MARCH 30, 2020
When we think of superiority claims in advertising, we usually think of NAD or Lanham Act challenges. When we think of brake pads, we usually think of Callaghan Auto Parts. Last week, however, the FTC resolved an investigation regarding superiority claims for brake pads with Federal-Mogul Motorparts LLC (Federal-Mogul), a manufacturer and seller of after-market automotive parts.
More About Advertising
APRIL 2, 2020
It is hard to believe now how weak Nike was in relation to other brands in Europe in the early ’90’s. Nike advertising was tremendous but it was made by Americans for Americans and most of it was simply not relevant to a European audience. Football was the main sport here, not basketball or baseball.
AdPulp
MARCH 28, 2020
Ford Motor Co. is “built to lend a hand.” That’s what the car maker’s new information-rich ad campaign says. For instance, did you know that Ford Service centers are essential to your community and still open? We need our cars and trucks, even if we can’t go anywhere in them. Ford is also dangling discounts […]. The post Ford Motor Company Wants To “Help Take Care of You” appeared first on Adpulp.
Smarty Ads
APRIL 3, 2020
So, you’ve noticed that your business is growing. Should you add more people to the marketing team or do you need to add more sophisticated tools and solutions? Finally, should you outsource some of your campaigns or it would be better to get an in-house white label solution? These.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
All About Advertising Law
APRIL 2, 2020
Times of national crisis tend to trigger an uptick in charitable solicitations and charitable giving. And for-profit businesses, including recognizable retail brands, want to do all they can to help as well. As the COVID-19 crisis unfolds, with its far-ranging economic and societal repercussions, many brands are engaging in coronavirus-related commercial co-venture (CCV) activities and cause marketing promotions, advertising to consumers that purchase or use of their product or service will bene
More About Advertising
APRIL 1, 2020
April is the cruellest month famously opined TS Eliot (can’t help recalling a celebrated Private Eye spoof with January, February and March crossed out by Ezra Pound – try April, he wrote.) But it’s no laughing matter for UK adland with some pundits predicting a 50 per cent fall in April adspend, which really is.
Single Grain
APRIL 1, 2020
Leads are the name of the game. More sales qualified leads = more sales. It’s that simple. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. There are multiple factors that could be affecting your efforts, including: Your lead source. Quality of incoming traffic converting into leads.
Lemonads
APRIL 3, 2020
If you’re reading this post, then you’re familiar with the coronavirus and the disease it causes, which is known as COVID-19. Businesses, as well as affiliate marketers, need to make adjustments and adapt to our new reality. The coronavirus has already had a huge global impact, causing economies to falter and hindering financial growth projections. Needless to say, it will likely have an effect on your business as well.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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