Fuel Lines
MAY 7, 2021
Building an engaged online community should NOW be a core responsibility for business development. The battle for new business is online which makes community development indispensable for marketing your agency. Knowing how to build an online community has become an important skill-set. How to Build an Online Community of Prospects. 1. Create a Niche.
AdPulp
MAY 4, 2021
When you’re out and about, do you see people primping for the camera? You don’t have to look far. Selfie preparation is happening all around us, in idling cars, in living rooms, in restaurants and bars, and on the street. So many carefully curated images, so little room for reality. Because reality bites. Reality is […]. The post Selfie Culture Sucks So Hard, And Dove Is Having None Of It appeared first on Adpulp.
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More About Advertising
MAY 7, 2021
Miller High Life styles itself the “champagne of beers” (have to consult my friend George Parker on this one) and now, to coincide with National Tourism Day in the US, it’s cheekily demanding that this soubriquet is only allowed for beer brewed within the brewery’s (very large) Milwaukee HQ. By adam&eveNYC. It’s also looking for.
All About Advertising Law
MAY 3, 2021
On April 29, 2021, the Federal Trade Commission (“FTC”) held a virtual workshop, Bringing Dark Patterns to Light , which discussed the use of “dark patterns,” how they impact consumers, and ways the FTC can combat these methods. What are dark patterns? The FTC has defined “dark patterns” as website design features or interfaces which are used to deceive, steer, and manipulate users into behavior that is profitable for the website owner but detrimental to consu
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
illumin
MAY 6, 2021
El Día de la Madre es una fecha especial para rendir un homenaje a la persona que más quieres con un regalo. Aunque hemos pasado del tradicional ramo de flores, que aún perdura, a otros elementos no tan habituales, como la ginebra, la tecnología, y por qué no, “el Mercadona”. En este nuevo “TOP Most […]. The post Belleza, ginebra y flores, así ve la publicidad el día de la madre en españa appeared first on AcuityAds Inc.
AdPulp
MAY 5, 2021
No one in the advertising industry ever gets up in the morning and says, “Today, I’m going to create boring, uninspired work people will ignore.” But it happens every day. We all know it, we’ve all done it, and I’ve spent a good part of my career pontificating about the idiosyncrasies of an industry that […]. The post Badvertising Aims to Define Why Ads Make You Go ‘WTF?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Buyer Advertising
MAY 6, 2021
Today kicks off National Nurses Week, which undoubtedly holds a deeper meaning in 2021. This past year brought historic challenges in health care, putting nurses on the front lines against a global pandemic. We want to take this time to express our gratitude, and thank all nurses for their resilience and unwavering efforts in keeping our communities safe every day.
InMobi
MAY 5, 2021
On May 4, InMobi hosted an eMarketer webinar titled " It’s Here—What to Do About Apple’s ATT and IDFA Deprecation.” The webinar covered all of the changes coming with Apple’s iOS 14.5, their latest mobile operating system version, and their new AppTrackingTransparency (ATT) framework. Featured speakers included Robyn Meyers, VP of West Coast Brand Partnerships at InMobi, Sergio Serra, Group Product Manager of InMobi’s SSP business, and Lauren Fisher, EVP of Bu
AdPulp
MAY 5, 2021
Branded events and pro sports with a limited number of fans in attendance are back. This Sunday, the NASCAR Cup Series rolls into Darlington, South Carolina for The Goodyear 400. It’s also NASCAR’s Official Throwback Weekend and while this adds a festive nature to the race, the reality of COVID-19 (and the need for widespread […]. The post Speed Up, It’s Time for the Goodyear 400 at Darlington Raceway appeared first on Adpulp.
More About Advertising
MAY 7, 2021
Neil Christie, the architect of Wieden+Kennedy’s London operation along with creatives Tony Davidson and Kim Papworth, is leaving after 17 years. Christie recently returned to London after a brief spell as COO of the independent agency group in Portland. Christie is off to study literature at King’s College in London. Christie (above) says: “I feel.
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All About Advertising Law
MAY 3, 2021
Spring 2021 Edition: Not a Symposium, but a Virtual Ad Law CLE Bonanza. In a recent series of webinars, members of Venable’s advertising law practice, Reed Freeman , Len Gordon , and Shahin Rothermel , along with some leading industry figures, explored and addressed key issues of concern to companies in the advertising space. Our attorneys along with Panelists Mary Engle and Laura Brett from Better Business Bureau (BBB) National Programs, which administers the National Advertising Division
InMobi
MAY 3, 2021
With in-app header bidding being widely adopted by publishers across the globe in 2020, we are excited to kickstart the new quarter with InMobi’s integration with MoPub’s in-app bidding solution, Advanced Bidding. Advanced Bidding is the reimagination of header bidding for the mobile app environment, and is designed to help publishers more efficiently monetize their inventory by replacing the traditional ad waterfall with simultaneous real-time bidding from ad networks and DSP
AdPulp
MAY 3, 2021
In this fun, informative, and optimistic episode of Ad Chatter, Dan Goldgeier speaks with featured guest, Deborah Morrison, Ph.D. Morrison is the Carolyn Silva Chambers Distinguished Professor of Advertising at the University of Oregon. She’s also hard at work finishing her new book, Brave Work in the Age of Climate Change. Her book takes one […].
More About Advertising
MAY 7, 2021
British Airways is back on the airwaves with a workmanlike effort from Ogilvy. Once upon a time BA was the blue riband of UK, maybe global, ad accounts. Now Ogilvy could hardly have essayed this in a pandemic, even had they and the client wanted to. But Graham Fink and Jeremy Clarke’s famous ‘Face’ for. The post MAA blast from the past: Fink and Clarke's 'Face' for BA first appeared on More About Advertising.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Single Grain
MAY 6, 2021
A good SEO report distinguishes a reputed SEO agency from a mediocre one. These reports are a great way to analyze the progress of your SEO campaigns on a monthly, fortnightly or weekly basis. However, preparing an SEO report is not an easy task. It is time-consuming, and this is where SEO report templates are so helpful. If you are an SEO agency owner or a freelance SEO consultant looking to prepare a professional, data-driven and value-adding report for your clients, then this article is for y
Lemonads
MAY 4, 2021
In our Appsflyer review, we cover all the things you need to know about this popular Mobile Attribution and Marketing Analytics Platform. Marketers around the world are always looking for the most accurate and efficient mechanisms to help them track their campaigns. However, there are dozens of different attribution and marketing analytics platforms available, so choosing the best one isn’t always an easy choice.
AdPulp
MAY 4, 2021
ExtremeTerrain is a premium sponsor of Adpulp.com. PAOLI, Pa. – Off-road authority ExtremeTerrain has teamed up with Barricade Off-road to offer Jeep enthusiasts new sweepstakes spanning the month of May 2021. The grand prize is a roof rack with a $500 total value. Participants can enter daily via XT’s online submission form. No purchase is […].
More About Advertising
MAY 6, 2021
British Airways is saddling up for a (hoped-for) return to the air with its first post-pandemic campaign. “We all have something that makes us fly,” it says, “for us it’s you.” Well, yes. From WPP’s Team Horizon headed by Ogilvy, currently under review as BA shuffles its marketing pack yet again. BA’s issues aren’t all.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
SpotX
MAY 6, 2021
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. Addressable TV will become Australia’s new industry obsession in 2021 as broadcasters — buoyed by the mainstream success of over-the-top (OTT) services — apply data and technology to modernise linear TV. Broadcasters are looking to attract budgets from digitally savvy advertisers through more granular targeting, measurement, and reporting.
Single Grain
MAY 4, 2021
A lot has also changed in the video marketing landscape. The COVID-19 pandemic forced most brands to turn to video content, notably on Facebook and Instagram: Up to 15% of all Facebook content is solely video, and that number keeps rising every day. On Instagram, brevity seems to be the answer as posts with 19 words or fewer bring the most engagement on the platform.
Lemonads
MAY 7, 2021
Everything you need to know about the top trending topic this spring and summer. Affiliate marketing opportunities for content creators in the lifestyle, health, and fitness niches. Covid-19 vaccines are out. A small ray of sun is finally in sight and we are all looking forward to some summer fun! After long and repeated periods of confinement, 2021 will be THE YEAR when we actually look forward to getting in shape to being seen again.
More About Advertising
MAY 6, 2021
Tequila magnate and sometime actor and director George Clooney is the “toast of Bolton” according to one newspaper – after this ad for Bolton-based baker Warburtons, featuring the alternative attraction of toast. Agency Engine (WCRS as was) has always had a taste for a celeb but this is their most effective outing thus far for. The post Toast of Bolton Clooney delivers for Warburtons first appeared on More About Advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
MAY 6, 2021
New London agency Trouble Maker has been appointed technology firm Oppo UK’s digital, social and media communications agency of record. The appointment, following a competitive pitch, will see Trouble Maker (below) handling all OPPO’s digital marketing, social media campaigns and media planning activity. The agency begins with the launch the brand’s new flagship mobile device, The post Now Trouble Maker wins tech firm Oppo UK first appeared on More About Advertising.
More About Advertising
MAY 6, 2021
P&G is one of many Olympics sponsors hoping their $100m actually has a Games to sponsor but it’s giving them its best shot with a slew of ads, incorporating its current ‘Lead with Love’ good works initiative. This one, from Wieden+Kennedy, harks back to its ‘Thankyou Mom’ effort from 2016, in this case an unfortunate.
More About Advertising
MAY 5, 2021
Big UK supermarket Asda has finally landed at Havas, quite a coup for its newish management tram of Havas Creative global CEO Chris Hirst, London CEO Xavier Rees and CCO Vicki Maguire. Havas beat Publicis Groupe’s Leo Burnett is the final round. The business moves from AMV BBDO. Asda is now owned by EG Group, The post On-the-rise Havas UK wins Asda first appeared on More About Advertising.
More About Advertising
MAY 5, 2021
Banking on anger as the most motivating human emotion, adam&eveDDB’s new campaign for Hey Girls period products comes with a trigger warning. It stirs up the many indignities of being a woman – catcalling, mansplaining, inappropriate texting, b g – while dialling up the horror of period poverty, which affects one in ten. The ad also. The post Seeing red: adam&eveDDB's angry ad about period poverty comes with a 'trigger warning' first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
MAY 4, 2021
New Commercial Arts, the already high profile London agency formed by James Murphy, David Golding, Ian Heartfield and Rob Curran only last year, has won Zurich Insurance’s global customer experience account. It’s a particular feather in the cap for Curran, who joined the start-up from Wunderman Thompson where he was chief experience officer.
More About Advertising
MAY 4, 2021
Sir Martin Sorrell’s S4 Capital roars on, reporting first quarter 2021 revenue up 71% to £122 million, up 35% like-for-like, with gross profit up 71% to £104 million, up 33% like-for-like (S4 is a lot bigger now than a year ago.) Gross profit takes into account production costs but not other unavoidable company costs but. The post S4 Capital surges into 2021 - what's next for great dealmaker Sorrell?
More About Advertising
MAY 4, 2021
Adam&eveDDB is crossing La Manche for UK online mattress brand Eve Sleep with a nifty animation directed by Peter Sluszka for Hornet. Featuring, inevitably perhaps, Le Coq. A&E MD Paul Billingsley says: “Our brief was to bring to life the way you feel after sleeping on an eve sleep mattress. Our response articulates eve sleep’s. The post Adam et Eve takes Eve Sleep to France first appeared on More About Advertising.
More About Advertising
MAY 3, 2021
“There is only one thing in life worse than being talked about, and that is not being talked about.” Hmmm. Oscar Wilde’s colourful declaration was tested to destruction last week by Standard Life Aberdeen’s re-brand as, er, abrdn. (Even spellcheck doesn’t like it. That doesn’t bode well.) Has the new brand been talked about? Hell, The post Laurence Green: brand purpose - Scotland 0 Sweden 3 first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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