More About Advertising

MAY 25, 2021

Ogilvy global CEO Andy Main has raided his old employer Deloitte Digital for a new ECD for CX operation Ogilvy Experience, Kaleeta McDade. McDade was Deloitte’s group experience director at its studios in the US and India. She has also held senior design and creative roles with Google Brand Studio, Apple, Sapient Shanghai, and Sapient. The post Ogilvy raids Deloitte for new CX creative boss first appeared on More About Advertising.

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AdPulp

MAY 28, 2021

Rosser Reeves was a rule-breaker, a gifted writer, a visionary business person, licensed pilot, sailboat racer, chess player, and art collector. He was born in Virginia in 1910 and he wanted to become rich. Reeves got what he wanted. In 1934, he moved to New York and went to work as a copywriter for a […]. The post Rosser Reeves, Ad Legend appeared first on Adpulp.

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All About Advertising Law

MAY 27, 2021

On May 26, 2021, the U.S. Court of Appeals for the Fifth Circuit issued an opinion in Cranor v. 5 Star Nutrition, LLC , holding that the receipt of a single text message is a sufficient injury to convey standing under the Telephone Consumer Protection Act (“TCPA”). This creates a circuit split with the Eleventh Circuit’s 2019 opinion entered in Salcedo v.

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Lemonads

MAY 27, 2021

How to Convert Your Blog Readers Into Money with Affiliate Marketing ( How to Make Money Blogging ) Just a couple of decades ago, having a rotbust business website was something that only big companies could achieve. Besides the fact that it took hundreds of hours to develop a site, the maintenance costs alone were enough to bankrupt small businesses.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

More About Advertising

MAY 26, 2021

Havas Entertainment has won the “eight figure” media account for UKTV, home of channels including Dave, UK Gold, crime channel Alibi, and Yesterday. Omnicom’s Hearts & Science, the incumbent on the business for the last twelve years, repitched alongside Starcom and Total Media. Alasdair Weddell, UKTV’s director of media, said: “Havas Entertainment stood out as.

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AdPulp

MAY 23, 2021

Rishad Tobaccowala is the singular voice rising above all others, for me, and for many others working to make better communications and stronger and more meaningful bonds with customers. Rishad is a Senior Advisor to Publicis Groupe, a holding company with 80,000 people. He also freely shares his insights with anyone who wants to subscribe […].

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Buyer Advertising

MAY 27, 2021

It’s a strange time in the business world. With COVID restrictions easing, the pressure is on for employers to establish their re-opening plan. The past year spotlighted many issues directly influenced by the workplace—stability, mental and physical health, diversity, opportunity, etc. It has employees reflecting on their own lives and calls for employers to go beyond day-to-day operations and make significant changes.

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More About Advertising

MAY 25, 2021

Ye gods! More purpose… This time it’s IKEA advising us to ‘change a bit for good’ with an opus from Mother featuring a robot who tries big things to save the planet (fails) but then discovers you can do your bit at home with bits from IKEA. IKEA marketing communications manager Kemi Anthony says: “We’ve. The post The planet's being saved again - this time by IKEA and a robot from Mother first appeared on More About Advertising.

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Lemonads

MAY 26, 2021

Datspush review- It’s not very common for new players to establish themselves and start ruling the landscape in just a couple of years, but that’s exactly what Datspush did. Known as one of the leading platforms for a variety of ad formats, this network was established in 2018 but it has quickly become a popular choice for affiliates around the world.

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Adtelligent

MAY 26, 2021

Data collected from numerous side sources had been productively used by all publishers and advertising companies until the safety of this practice was called into question. With the rising awareness of the need for better data privacy regulations, people have become wary of their personal information being used without proper consent. And with some recent digital security breaches and data misuse cases such as the Cambridge Analytica scandal, it became clear that data privacy is a priority, and

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Advertising

PrograMetrix

MAY 26, 2021

Cannabis Brand Development 101: How to Set Your Brand Up for Success. Ed. note: This article is a guest post written by Cannabis Creative. The acceptance of cannabis products as safe, enjoyable for recreation, and effective for medicinal purposes is growing throughout the United States. As awareness and legalization spread, so too does competition within the industry.

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More About Advertising

MAY 27, 2021

Betting firm Ladbrokes is going big on the Euros – well it would, wouldn’t it? – in a whopper campaign from former adam&eveDDB partner Jon Forsyth’s new agency Neverland, featuring just about every drummer on the planet. Or those who were available in May anyway. To show its support for the battered music industry and. The post Ladbrokes marches to (many) different drums in Euros debut from Neverland first appeared on More About Advertising.

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InMobi

MAY 25, 2021

Early June sees the convergence of two major events: Father’s Day and high school and college graduation ceremonies. For retailers, what will “Dads and Grads” shopping look like in 2021? That’s what we wanted to find out. To better understand retail spending habits during this period, we engaged in a two-pronged research approach.

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Spoton Digital Media

MAY 24, 2021

In 2020, many brick-and-mortar businesses had to pivot. With their doors shut, they had to find another way to serve customers -- so they built an online store. Many brands launched eCommerce stores to help their business survive COVID-19 lockdowns. Now, many brands are realizing that the opportunities of an online store can outlast COVID-19 closures.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

SpotX

MAY 24, 2021

Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. Over-the-top (OTT) video is thriving and is widely embraced by consumers in APAC — a market with fierce competition among global OTT giants and regional players. OTT reaches a diverse demographic in the APAC region, as SpotX’s “OTT Is for Everyone” research revealed.

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More About Advertising

MAY 28, 2021

David Jones’ brand tech group You & Mr Jones has announced a new technology partner – important, presumably, in such an organisation – US-based CTO Will Luttrell plus net revenue growth of 34.3% in Q1 2021. Luttrell (left) was the founder and CTO of digital ad verification outfit Integral Ad Science and also founder and. The post You & Mr Jones surges in Q1, hires technology chief Luttrell first appeared on More About Advertising.

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InMobi

MAY 24, 2021

For an in-depth look at the in-app advertising experience, especially in ever-popular mobile gaming space, and how it may change as a result of Apple's AppTrackingTransparency (ATT) framework, we recently sat down with Amnon Siev, the CEO and Co-Founder of GeoEdge, the premier provider of ad verification and transparency solutions for the online and mobile advertising ecosystem.

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Lemonads

MAY 24, 2021

Welcome to our pick of the top 5 marketing attribution platforms this year. Market The practice of marketing goes back thousands of years, but marketers only gained the ability to track their campaigns and analyze their performance a couple of decades ago. Before the internet became the behemoth we know today, it was impossible to determine where each sale came from and what exactly prompted people to purchase products at specific times.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Smarty Ads

MAY 24, 2021

Xiaomi, whose market spans 200+ countries and regions with 280 million+ quality active users, has recently partnered with SmartyAds. The cooperation brings a new opportunity to our advertisers to reach unparalleled advertising outcomes. What is this partnership all about? From now on, Xiaomi is the direct publisher and.

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More About Advertising

MAY 28, 2021

ITV is back, trying to tempt kids to eat their veggies by declaring war on them. From adam&eveDDB. While MullenLowe France is plugging July’s Olympics for France TV Sport, still on the runway although it’s stuttering a bit. Using Japanese art and fat traqditional gentlemen, which is quite brave these days. MullenLowe France – France.

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Admixer

MAY 24, 2021

With the fleeting addressability on the web, advertisers seek other channels that provide accuracy and precision, and in-app is the most promising candidate. Nobody has doubts that the future of advertising is mobile, most likely in-app. The pandemic only solidified the position of this channel. During the ongoing lockdowns, apps become a common escape for […].

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AdPulp

MAY 24, 2021

Commercials of merit have their own narrative arcs, where action, tension, and resolution all come together in 60 seconds or less to inform and entertain the viewer. COVID-19 has its own narrative arc, and in the following BK spot, the COVID story winds its way to a logical, but contrived conclusion. My take: If you’re […]. The post New Commercials from BK, High Noon, and Diet Coke appeared first on Adpulp.

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Entertainment 52

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Lemonads

MAY 22, 2021

For decades, advertising a company’s products and services was more of an art rather than a science. Marketers had to use rudimentary techniques like focus groups in order to collect data and figure out if their campaigns had any impact whatsoever. Today, online advertising techniques like affiliate marketing have changed the way businesses promote their products and services.

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More About Advertising

MAY 27, 2021

Is the worst over for the ad holding companies? Their obituary is written regularly (almost daily in the early stages of the pandemic) but both WPP and Interpublic have seen their shares hit year-highs recently, a sign that investors are banking on a strong recovery. Anything could happen, of course, a world still ravaged by. The post Ad holding companies are recovering strongly - but they need to get their priorities right first appeared on More About Advertising.

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Paleo AdTech

MAY 25, 2021

Joe Zawadzki is CEO of MediaMath , ad tech pioneer and noted investor, mentor and visionary. A floppy-haired, Tesla-driving, intensely affable Harvard grad, he came to NYC in the late ’90s and joined a real estate firm as an analyst. Rapidly, his interest turned to e-commerce and personalized shopping apps using ASP. (In this episode, he reminds us that in the pre-SaaS stone age, start-ups had to buy their own servers and security systems.

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Single Grain

MAY 27, 2021

Artificial intelligence (AI) is opening up possibilities in almost all fields. Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. That’s why brands are turning to AI-based technologies to gather and analyze real-time data and use it to improve their campaign strategies.

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Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

MAY 26, 2021

Rapidly expanding UK-based marcoms group MSQ seems to have survived the pandemic in good shape, reporting a gross profit of £68m and revenue of £93m in the financial year to end February. MSQ’s agencies include Freemavens, Holmes & Marchant, The Gate, MBAstack, MMT Digital, Smarts, Stein IAS, twentysix and Walk-In Media. Last year it bought.

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More About Advertising

MAY 25, 2021

Sainsbury’s is showing somer welcome signs of life under new CEO Simon Roberts. Predecessor Mike Coupe, like so many CFOs who get the top job, was more into deals than marketing. Roberts arrived from Boots, a private equity-driven operation these days, but maybe he’s been let off the leash. Sainsbury’s has a new strapline – The post More planet-saving: this time it's new look Sainsbury's first appeared on More About Advertising.

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More About Advertising

MAY 25, 2021

Nestle, which hasn’t always been unequivocally on the side of the angels in its long history, is giving purpose both barrels in its new campaign by McCann for Nespresso – #MadeWithCare. Featuring “brand ambassador” George Clooney and friends, a carefully curated line-up of suitably diverse artists and activists. According to Nespresso ‘Made with Care’ “bridges.

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More About Advertising

MAY 24, 2021

London, or at least London people, seem to be becoming a powerhouse of French-own ad group Havas. Havas Creative global CEO Chris Hirst is installed in Havas’ Kings Cross London ‘village,’ and now UK strategy head Mark Sinnock has been elevated to global CSO, charged with integrating Havas customer experience network Havas CX. Customer experience.

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.