AdPulp
MARCH 11, 2021
There’s a classic trade ad for McGraw-Hill Magazines in a which a stern-looking guy in a desk chair says “I don’t know who you are. I don’t know your company…Now-what was it you wanted to sell me?” (There’s more copy, but you can see it for yourself.) Decades later, we live in a world of […]. The post AdPulp Book Review: Trustworthy Gives Brands A Roadmap To Walk The Talk appeared first on Adpulp.
More About Advertising
MARCH 11, 2021
It’s not often that a CEO strikes an upbeat note after losing the not inconsiderable sum of nearly £2.8 billion but that seems to be the message from WPP CEO Mark Read (below.) As with many companies that have grown chiefly by acquisition, there comes the awful moment when you need to acknowledge that the. The post WPP reveals chunky 2020 loss but CEO Read says recovery is going to plan first appeared on More About Advertising.
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Smarty Ads
MARCH 10, 2021
As the world is watching the dynamics of the novel coronavirus (COVID-19) outbreak, marketing and advertising specialists from every corner of our planet are trying to predict the scale of COVID-19 impact on advertising. Should you shift your focus to new channels, review your ad spend or cancel your.
Lemonads
MARCH 11, 2021
The mobile industry is in a state of constant evolution because the technology that powers these devices is constantly being improved upon. This has led to the development of powerful operating systems that are updated on a regular basis. Device manufacturers like Apple take advantage of these device updates to make adjustments that are perceived as positive, but they can actually have a negative effect on the digital marketing ecosystem and user experience as a whole.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
MARCH 9, 2021
My mom is a big Ancestry.com fan. She’s been using the service for several years to research our family. She has learned a lot in the process. We now know that our Jewish ancestors fled imperial Russia during the first decade of the 20th century due to czarist persecution. My mom also recently discovered new […]. The post Ancestry.com Reveals and Then Connects You To Your Heritage appeared first on Adpulp.
More About Advertising
MARCH 8, 2021
McCann Worldgroup has retained the expanded Just Eat creative account – now a global remit following Just Eat’s merger with Takeaway.com – against stiff competition from adam&eveDDB, BBH and TBWA London. McCann London will work with McCann Australia, Canada and Amsterdam on the business. The review was handled by AAR. Just Eat Takeaway.com brand VP.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
illumin
MARCH 12, 2021
Almost every brand is faced with a crowded online market, fierce competition, and an army of resellers. With ecommerce sales accelerating at break-neck speed, understanding the keys to a successful direct-to-consumer marketing strategy is more important now than ever. Our goal is to simplify this process for you and ask questions to help you think […].
AdPulp
MARCH 12, 2021
There are several hills I’m willing to die on, and one of those hills is that people that who work in the creative industries and enjoy their job are better at it. I have no data to prove this, I have no graph or chart or diagram. I just believe it, but I’m not the […]. The post Today’s Masters of the ‘New School’ Are Rewriting the Rules appeared first on Adpulp.
More About Advertising
MARCH 12, 2021
NatWest says it’s landed on a new, long-term brand positioning as a bank that helps customers to fulfil their potential. This film by The&Partnership introduces four different versions of Alex — yesterday, today, tomorrow and in the future — demonstrating how NatWest has supported him in his DIY goals. Margaret Jobling, chief marketing officer at.
InMobi
MARCH 11, 2021
IDFA (Apple’s iOS Identifier for Advertisers) specifically and mobile device identifiers more broadly have played a crucial role in enabling targeted advertisements. Many aspects of programmatic advertising, ranging from basic controls like frequency capping to the sophisticated audience segments created using machine learning algorithms, have been built around device identifiers.
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Buyer Advertising
MARCH 11, 2021
We’re approaching the 1-year mark of when the pandemic began. And while business sectors continue to re-open, the reality is that most hiring efforts are and will continue to happen online. Virtual hiring is new territory for candidates and businesses. The Buyer team has established four tips for basic interview etiquette. Candidates and interviewers alike can use these tips, and all promote professionalism while giving you time to focus on the interview itself. #1: Research your interview platf
Admixer
MARCH 11, 2021
On 3 March 2021, Google made a loud announcement that grabbed all the media attention. The tech giant made it clear that once it stops supporting 3rd-party cookies in 2022, it won’t build or use any user-based identifiers in its products (including DV360, Google Ads, and Campaign Manager). Instead, Google will focus on cohort analysis […]. The post What Does Google’s Announcement on User IDs Mean for the Ad Industry?
More About Advertising
MARCH 11, 2021
ECD Tony Davidson, one of the pillars of Wieden+Kennedy London along with, first, Kim Papworth and then Iain Tait is leaving this summer after 20 award-packed years. Tait is also leaving this year which leaves W+K looking for new creative leaders – not that easy a task these days. Davidson (above) says: “It’s never easy. The post W+K creative standard bearer Tony Davidson steps down after 20 years first appeared on More About Advertising.
InMobi
MARCH 9, 2021
We share the latest Ramadan consumer insights from our 2021 report: Gearing up for Ramadan, 2021 The holy month of Ramadan marks a period where observers fast from dawn to dusk, spend time on spirituality, partake in charity, and celebrate with their loved ones. While digital has paved new avenues for observers to celebrate Ramadan virtually, especially during the lockdown, marketers are left facing an inevitable question, "Will digital mediums forge a new path for observers to commemorate the f
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Smarty Ads
MARCH 10, 2021
Great news again! One of the largest resources for business software reviews and comparison G2 has featured SmartyAds DSP as the high performer of winter. We are honored to be acknowledged as such because it means that we fall within the best-rated DSPs according to feedback and the bunch of.
All About Advertising Law
MARCH 10, 2021
The laws and regulations surrounding subscription-based offers continue to change on a regular basis. Federal and state regulators and private plaintiffs continue to lodge challenges against companies selling products and services on a recurring basis. Moreover, new cases and law enforcement activity offer evolving interpretations on how to comply. Given the substantial developments, companies offering products or services on an automatically renewing basis should take heed.
More About Advertising
MARCH 11, 2021
A number of senior figures from the worldwide Out of Home industry have formed a new global advisory company and consultancy aimed at accelerating the industry’s expansion and digital transformation. Headed by former Ocean Outdoor chairman Tom Goddard (above), the group also includes former Posterscope global CEO Annie Rickard, Posterscope’s former global insight director David.
Admixer
MARCH 9, 2021
Admixer was originally a Ukrainian advertising network, which later evolved into a holistic global ecosystem. To make it possible, Yaroslav Kholod, Director of Programmatic Operations at Admixer, and his team embarked on a journey to build a new generation SSP, immune from the traditional pitfalls. The road was rocky, and Yaroslav’s team faced several challenges […].
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Lemonads
MARCH 8, 2021
Even after accounting for the economic backlash of the global COVID-19 health crisis, the digital marketing industry generated more than 320 billion US dollars in 2020. That number is set to increase by more than 10% every year until 2027, when the industry will be worth approximately $640 billion. Affiliate advertising is responsible for generating about 15% of the industry’s total revenue, so these marketers will produce close to $96 billion by 2027.
Single Grain
MARCH 9, 2021
What is B2B search engine optimization? B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision-makers within companies through specific keywords that they search fo
More About Advertising
MARCH 9, 2021
Oprah’s interview with Meghan and Harry was the biggest TV viewing event of the year to date, making it a logical place to break a new ad campaign — as long as you’re willing to spend £120,000, the rumoured price for a 30-second ad in the show. Ancestry’s latest work from Anomaly was potentially seen. The post Anomaly and Ancestry jump into the Meghan and Harry show for new campaign debut first appeared on More About Advertising.
InMobi
MARCH 9, 2021
Today, few terms in ad tech and programmatic ad circles are as frequently talked about and discussed as supply path optimization (SPO). Let’s dive into what it means, what it purports to do and what an SPO strategy can look like. SPO describes plans undertaken by advertisers and/or demand-side platforms (DSPs) to create the most direct, trusted, verified and efficient paths to publisher's inventory.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Gods of Advertising
MARCH 9, 2021
The summer after you finished high school. Having recently moved into a small apartment, stressed out by her own demons as well as yours, your mother indicated you find someplace else to live. She’d found evidence of your partying in the basement and could not take it anymore. Never mind you were still a minor in the eyes of the law. You had to go. Jesse was already camped at your father’s townhouse so that was not an option.
AdOpsHouse
MARCH 10, 2021
A good campaign manager should not just accept the price of a click when first reported but seek out the conditions that allowed that price. When determining how your Google Ads campaign will spend its budget, the most important decision you have to make is what kind of bidding strategy should you employ. Google has offered various options for a “set and forget” approach where it’s bidding algorithms will take care of everything for you except for writing the ads themselves.
More About Advertising
MARCH 9, 2021
Is it a sign of a spring thaw after a Covid winter? New creative agencies seem to be being appointed thick and fast and St Luke’s, which has had a good 18 months or so on the new business front, has won dessert brand Gü in a four-way pitch handled by The Observatory. The other. The post St Luke's tucks into Gü after four-way pitch first appeared on More About Advertising.
More About Advertising
MARCH 12, 2021
You’ve got one of those big Yorkshire puddings with the whole meal inside – it’s utter filth, but that’s all right. Someone on stilts hobbles through the mud, almost tripping over the limp, near-catatonic A-level graduates who thought mixing their drinks while jumping around to Foo Fighters was a good idea. Remember that? Festivals. The. The post Jim Carless of Space: why festival season 2021 still matters to brands first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
MARCH 12, 2021
One of the defining features of the very best agencies is that everything that’s let out the building has class – no matter how big or small the project is. Here’s adam&eveDDB for Mars Temptations, not the biggest maybe (although it’s a very big client) but spot on in everything. With a home truth about. The post Adam&eveDDB produces mini lockdown masterpiece for Mars Temptations first appeared on More About Advertising.
More About Advertising
MARCH 10, 2021
Meghan Markle, aka the duchess of Sussex (for now anyway) is taking a few media scalps – the latest being Good Morning Britain presenter Piers Morgan. Earlier this week it was announced that the Mail on Sunday newspaper would have to apologise on the front page after she won a legal action against it (although. The post Morgan's sudden GMB exit reveals a media world that could have been scripted by Netflix first appeared on More About Advertising.
More About Advertising
MARCH 9, 2021
Mother was quietly appointed to the PepsiCo global roster in late 2020, and this is the agency’s very upbeat and colourful debut for the main Pepsi brand, although the full campaign will also include zero sugar Pepsi Max (called Pepsi Black in some countries). The new work is being rolled out in phases around the. The post Mother London celebrates Pepsi win with a ‘PopFizzAhh’ first appeared on More About Advertising.
More About Advertising
MARCH 8, 2021
Be it redesigning or rebuilding a website; it is a new process. Creating a new website is a provocation that many organizations take to go through once in years. Whereas a project manager’s involvement in redesigning technicalities is limited, the essential project management knowledge always works in favor. From spotting bugs to get them fixed. The post How to avoid common corporate website mistakes: a project manager’s cheat sheet first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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