80% of Consumers Use Ad-Supported Connected TV

2 Min Read

It’s now easier than ever for advertisers to reach their target consumers through Connected TV. A new study from LG Ads Solutions found that 80% of consumers use ad-supported models of CTV. Not only that, but 67% actually preferred those models over subscription-based Connected TV services. 

The survey also discovered that 30% of respondents said their household removed a paid CTV subscription in the last year, and 25% replaced it with a free ad-supported service. According to Tony Marlow, global chief marketing officer at LG Ads, this marks a shift in the way users are watching content on Connected TV, “Consumers are drifting away from some of their CTV subscriptions and increasingly preferring free content that is supported by ads.” 

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