McCain's Roblox Experience Aims to Educate Gen Z on Farming Issues

The virtual game will be supported through a pop-up NFT-themed restaurant

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Perhaps agriculture and frozen chips aren’t the likeliest inspiration for an online game but joining the stampede from brands to launch their own virtual experiences, McCain Foods has opened a space on Roblox that will aim to educate consumers about regenerative farming.

This latest ‘metaverse’ project sees the world’s largest manufacturer of potato products introduce “RegenFries” within its #SaveOurSoil initiative. These are made using regenerative farming methods which are explained through the Roblox experience which will have a real-life component through the NFT-themed restaurant located at Bored & Hungry in Long Beach, California.

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