Martech

OCTOBER 1, 2021

With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. “All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, performance data, etc.,” said Megan Sangha, Senior Product Marketing Manager for workflow management company Wrike, in her talk at our recent MarTech conference.

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Brand Awareness Pop-Up MarTech Communications 130

More About Advertising

SEPTEMBER 28, 2021

“Imagine a world without trusted media,” says the World Media Group, which represents some of the planet’s more famous legacy media owners. Thought we were living in one but that’s their point: partisan influencers, subjective bloggers and politically funded websites stoking prejudices and, in the Covid era, unscientific cures and unverified medicines appear to dominate.

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Media Advertising 111

AdPulp

SEPTEMBER 30, 2021

“Marketing effectiveness” sounds like a webinar that someone once forced you to attend, or worse, a graduate seminar on the way to a Master in Business Administration. Perhaps, the term would benefit from a rebrand, because it’s not a seminar or webinar. Marketing effectiveness is the difference between failure and success. Given its importance, why […].

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Marketing 73

InMobi

OCTOBER 1, 2021

InMobi is excited to announce that we are now partnering with TrueData! TrueData's Identity Resolution Platform is a leading data solution in the market, and InMobi is thrilled to partner with an industry leader in this all-too-important space. Thanks to our owned-and-operated mobile properties alongside our wide SDK footprint, we were already well on our way to completing better data to our advertiser partners – working with TrueData is another key step for us to meet this ambition.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

SEPTEMBER 28, 2021

B2B buyers are making important investments for their companies. But that doesn’t mean the process should cause real headaches for buyers. “77% of B2B buyers state that their latest purchase was very complex or difficult,” said Julie Taylor, Lead Product Marketer at Introhive, in her MarTech session. “Well, that was me. The time investment was so heavy and I did most of the work all on my own.” As a B2B buyer , Taylor found the purchasing process drawn-out, complex,

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Machine Learning MarTech Education Communications 122

More About Advertising

SEPTEMBER 28, 2021

With the approaching obsolescence of third-party cookies, marketers must reimagine how they optimise digital campaigns, strengthen audience connections, and build relevant ad experiences. Digital advertising’s precision targeting and measurement capabilities have placed performance under the microscope, but this has drawn marketers’ attention away from the importance of human creativity.

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Cookies Audience Advertising Marketing 104

InMobi

SEPTEMBER 29, 2021

Rethinking India’s Longest Festive Season Home to diverse festivities and cultures, India hosts a quarter-long festive season that kicks off from September lasting till the end of the year. With the pandemic bringing forth a ‘Digi-fest’ last year, how are Indians planning to celebrate this festive season? We leveraged our consumer intelligence platform InMobi Pulse to understand the shopping sentiment and outlook this year, consumer expectations from online and offline brands,

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Audience Video Ads Marketing 52

Martech

OCTOBER 1, 2021

FLoC (Federated Learning of Cohorts) has faced a series of hurdles over the last few months, from a U.K. regulatory requirement that Google not discriminate against its rivals in favor of its own advertising business to internal discussions revealing that a consensus on tracking cohorts (as opposed to, say, topics) has yet to be reached. Google had already backed up the deprecation of third-party cookies until 2023, but now the testing of FLoC itself — Google’s favored alternative which wo

Cookies 120

Cookies MarTech Advertising 120

More About Advertising

SEPTEMBER 27, 2021

The Lawn Tennis Association has bagged tennis star Emma Raducanu while it still can: here she is in a new OOH and social campaign by The&Partnership that celebrates the US Open winner’s journey “From Bromley to the world,” and encourages the next generation to pick up a racket. No doubt the LTA didn’t pay the. The post Tiffany ambassador Emma Raducanu still has time for LTA ad first appeared on More About Advertising.

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Advertising Agency 66

AdPulp

SEPTEMBER 25, 2021

Divisiveness is a fact of life in America today. Sadly, too many brands and their agency partners see an opportunity in it. When you make fun of one group, it excites another group and moves them to action. That’s the idea and it’s not wrong. What’s wrong is using fear, judgment, and other wedge issues […]. The post Bias Against People Over 50 Is the Work of Feeble-Minded Novices appeared first on Adpulp.

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Agency 62

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Advertising

InMobi

SEPTEMBER 27, 2021

Our Customer Advisory Board (CAB) publishers focus group gathered five of our most strategic publisher customers across North America and the EMEA region to talk about how publishers can make the most of their first-party data. The goal was to get direct input on our data and identity vision, which is designed to help publishers scale, standardize and verify their proprietary data.

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Click Through Rate Impressions Conversion Advertising 52

Martech

SEPTEMBER 28, 2021

Identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as he or she interacts across channels and devices – has become critical to marketing success, as well as essential for compliance with consumer privacy laws such as the California Consumer Privacy Act (CCPA) and the European Union’s General Data Protection Regulation (GDPR).

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Cookies GDPR Mobile Ads Ad Tech 112

More About Advertising

OCTOBER 1, 2021

This new campaign for Starling Bank isn’t afraid to raise expectations about for what a bank can do for you. Wonderhood Studios’ ad shows a woman, bored of queueing at her old bank, who sees the light and rises up to smash through the glass dome of the (rather glorious) old building, before soaring through. The post Wonderhood Studios takes Starling Bank through the roof first appeared on More About Advertising.

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Advertising Agency 64

UNI Digital Advertising

SEPTEMBER 27, 2021

Most WordPress themes allow for posts to contain a featured image – which appears at the top of the post. In this article, you’ll learn how to create a featured image for your WordPress post using a cool online design tool called Canva. Why Create a Featured Image at All? A featured image will give each post more visual impact – and also a clear recognizable header.

SEO 52

SEO Advertising Marketing 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Lemonads

SEPTEMBER 26, 2021

If you are reading this article, you are interested in affiliate marketing and know exactly how so many advertisers are interested in creating their affiliate program. We will make it very simple to understand in this article. Just keep reading and by the end of it, you will know everything you need to know about how affiliate programs work. Affiliate Marketing explained I like to use an example to explain affiliate marketing.

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Martech

SEPTEMBER 27, 2021

“In a move away from last-click, data-driven attribution will soon be the default attribution model for all new Google Ads conversion actions,” tweeted Ads Liaison, Ginny Marvin on Monday morning. As Google works toward a move privacy-focused search experience for users, it’s also adjusting the available attribution models for advertisers. “[Data-driven attribution] uses advanced machine learning to more accurately understand how each marketing touchpoint contributed to a conversion, all while r

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Machine Learning Conversion Cookies Advertising 112

More About Advertising

OCTOBER 1, 2021

The Royal British Legion was formed in 1921 to help handle the fallout from the First World War in which millions died and has been supporting servicemen and women ever since, notably with its October Poppy Appeal. Most people now don’t have a relative who experienced the Second World War so keeping its message relevant. The post MAA Ad of the Week: Leagas Delaney for Royal British Legion first appeared on More About Advertising.

Advertising 59

Advertising 59

UNI Digital Advertising

SEPTEMBER 27, 2021

Most WordPress themes allow for posts to contain a featured image – which appears at the top of the post. In this article, you’ll learn how to create a featured image for your WordPress post using a cool online design tool called Canva. Why Create a Featured Image at All? A featured image will give each post more visual impact – and also a clear recognizable header.

SEO 52

SEO Advertising Marketing 52

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

illumin

OCTOBER 1, 2021

The post Webinar: How consumer journey intelligence can help achieve above-benchmark outcomes appeared first on AcuityAds Inc.

Advertising 59

Advertising 59

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. Or, you might just want to stop looking at them altogether. What’s the change? Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails.

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Click Through Rate Machine Learning MarTech Audience 111

More About Advertising

OCTOBER 1, 2021

Online retailer Very is first out of the blocks with this season’s Christmas ads – only 85 days to go it reminds us, that’s nearly a quarter of a year. So Very and agency Grey are inviting us to “start Christmas early,” doing all those things we miss like eating mince pies, wearing silly sweaters. The post Very kicks off Christmas with non-event from Grey first appeared on More About Advertising.

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Retail Agency Advertising 59

Paleo AdTech

SEPTEMBER 28, 2021

Scott McCorkle was a long-time leader and visionary at ExactTarget, a pioneering ESP and mar-tech hub that was acquired by the mighty Salesforce in 2012. He’s currently the CEO and co-founder at MetaCX , an outcome-based collaboration tool for software buyers and suppliers. As Scott tells his former employee (full disclosure), Jill, and his former tough-minded Gartner analyst assessor, Marty, in this charming episode — the first mar-tech episode in this thus far ad tech-focused podca

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Ad Tech Marketing 40

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Martech

SEPTEMBER 27, 2021

Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. “You’ll see Apple is using this as a brand value differentiator there. And it’s not just Apple, it’s Google, it’s Facebook, everybody is working towards initiatives around privacy controls and other use cases within the browsers,” said Arshdeep Sood, Marketing Solutions

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Data Management Platform GDPR MarTech ROI 111

Martech

SEPTEMBER 27, 2021

As we have detailed in previous coverage of this year’s MarTech Replacement Survey, marketing organizations were not timid when it came to ripping and replacing pieces of their marketing stacks in the past year. But while you might expect marketing leaders to be the main drivers of those projects, executive management was more involved than before.

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Marketing MarTech 109

Martech

SEPTEMBER 29, 2021

Adopting a soft sales technique on LinkedIn can grow your network, and ultimately sales, according to Darryl Praill, CRO for sales engagement software company VanillaSoft. “You’ve got your marketing or your sales list of people you’re trying to target,” Praill said, “but that’s just the people you know of. The fact is there’s thousands of people out there who could buy your products or services, or influence the purchase of your products or services.”.

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Martech

OCTOBER 1, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how important to you is your CRM? As we note in the Terminus news below, it seems to be open season on CRMs.

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Machine Learning MarTech Marketing 104

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Martech

SEPTEMBER 28, 2021

“Try to think of ABM from the perspective of all the marketing elements that you are using,” said Pam Didner, founder of agency Relentless Pursuit, in her presentation at our most recent MarTech conference. “Think in terms of what you can do to translate and transform these elements to be account-specific kinds of support.”. With better collaboration, and an open mind about what ABM entails, marketers can make a better impact with their B2B strategies.

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Martech

SEPTEMBER 27, 2021

Michael Kors has met the challenges of a looming cookie-less world and increased privacy regulations by implementing a data overhaul over the last four years. They centralized their first-party data in the ActionIQ CDP and have ramped up their strategy to include segmentation, orchestration and targeting lookalikes. The success within the Michael Kors marketing team has caught on, according to Sharon Kratochvil, Vice President Global Analytics at Michael Kors.

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Martech

OCTOBER 1, 2021

The marketing operations consultancy Perkuto, responsible for MarTech’s MOPs Rundown series of articles , has announced its acquisition by storytelling tech platform MERGE. MERGE offers a range of agency services, including strategy, performance marketing, creative and comms, to clients in healthcare, financial services and commerce. It describes its mission as promoting health, wealth and happiness.

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Healthcare MarTech Agency Marketing 97

Martech

SEPTEMBER 27, 2021

Fishburne’s take: Mark Zuckerberg recently framed Facebook’s future strategy as helping “bring the metaverse to life.”…Early branded virtual experiences with branded virtual collectibles like Van’s World or Gucci Garden generated a lot of interest. But marketers often go into new experiences with brand myopia, over-inflating how much people actually want to engage with their brands.

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MarTech Marketing 96

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.