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APRIL 21, 2021

Former Mindshare CEO Nick Emery (below) has resurfaced at You & Mr Jones to lead its newly-minted media division You & Mr Jones Media. Emery left Mindshare after a Zoom conference call jape misfired. You & Mr Jones styles itself as the first ‘brandtech’ group. It was founded by former Havas CEO David Jones in. The post Former Mindshare boss Nick Emery joins You & Mr Jones with 0m new media division first appeared on More About Advertising.

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AdPulp

APRIL 22, 2021

There are a few people working in the agency business who truly love the new business game. The hot pursuit. The pressure that creates diamonds, and eventually, the thrill of victory. But none among us wants to experience the agony of defeat. Nevertheless, we all do. It’s part of life and part of business life […]. The post It’s Time for New Routes Up the Agency New Business Mountain appeared first on Adpulp.

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All About Advertising Law

APRIL 20, 2021

The FTC has filed its first lawsuit under the COVID-19 Consumer Protection Act, charging St. Louis-based chiropractor Eric Anthony Nepute and his company, Quickwork LLC, with violating the Act by deceptively marketing nutritional supplements as scientifically proven to treat or prevent COVID-19. According to the FTC, despite its May 2020 warning letter to Nepute regarding unsubstantiated COVID-19 efficacy claims he made in connection with other products, the defendants continued marketing their

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Lemonads

APRIL 23, 2021

Ideas for bloggers to monetize their activity In this article, we will speak about your opportunities as a blogger in the Meal Kit Affiliate program world. To monetize your blog, you need to create great content and have a good traffic volume. But relevancy is key. If you link offers that are unrelated to your content or audience’s interests it’s just a waste of time.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

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APRIL 20, 2021

As if the chief marketing officer (CMO) wasn’t already the most misunderstood role in the C-suite. More than other boardroom positions, the definition of what it means to be CMO changes notoriously fast – a trend that has only accelerated during the COVID-19 pandemic. Nevertheless, the importance of the role has only continued to grow. The post LiveRamp's Vihan Sharma: challenges and opportunities for the post-pandemic CMO first appeared on More About Advertising.

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AdPulp

APRIL 21, 2021

Brands are buying banner ad space again, giving media companies a reason to rejoice. According to Ben Smith, media columnist for The New York Times, “several privately held publishers said their first-quarter ad revenue was up strikingly over the same quarter last year: Insider by more than 30 percent; Bloomberg Media was up 29 percent; […].

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Lemonads

APRIL 20, 2021

Make tons of money while your readers lose the extra weight Spring is just around the corner! We know that you will soon start to create content about sunshine, bikini bodies, ripped muscles, and all the cool stuff we didn't get to enjoy in 2020. Keto diets are one of the trends to get healthy and fit. That’s why we thought you might appreciate our selection of the 30+ Keto Affiliate Programs in 2021.

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APRIL 21, 2021

#VaginaAppreciationDay is a real holiday, apparently. It might not yet rival Earth Day and 4/20 (otherwise known as cannabis appreciation day) – both also this week – but US comedian Whitney Cummings does a good job of making it look like fun in this ad for birth control ring Annovera. The extended message about Annovera. The post It’s #VaginaAppreciationDay: a chance for self-discovery with McCann NY and Annovera first appeared on More About Advertising.

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AdPulp

APRIL 19, 2021

Cause-related marketing used to be an additive to the campaign, a nice to have, a feel-good. Things have changed since that innocent once upon a time. Today, advocacy for any number of social causes while pitching a product or service is fast becoming the norm. Let’s take a quick look. Samual Adams Says: Get Vaccinated […]. The post In These Ads: Get Vaccinated, Reduce Consumption, Widen Your Gender Lens appeared first on Adpulp.

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Marketing 57

InMobi

APRIL 20, 2021

InMobi partners with iQIYI International, the leading on-demand video streaming app from Asia, to monetize its ad revenues and further its global footprint. Through InMobi Exchange , the leading mobile exchange, advertisers can reach out to audiences from a wide range of over 30,000 global apps with 90% SDK direct inventory. With the brand safety and fraud mitigation measures in place from MOAT, IAS and DoubleVerify, advertisers can confidently leverage the Exchange platform to reach out to thei

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Advertising

Gods of Advertising

APRIL 19, 2021

Sometimes, I feel like I don’t know what the f–k I’m doing. Sometimes, I feel like I know exactly what I’m doing. The operative word is “feel” because that is the variable, the thing that changes. Otherwise, I’m pretty much doing what is in front of me. But, man o man, I hate feeling like I don’t know s**t.

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APRIL 23, 2021

Adam&eveDDB is approaching half-time in 2021 with all guns blazing: now for EA Sports’ FIFA 21 it’s giving us, not Ronaldo’s gleaming pecs or other stand-bys, but the Midnight Ramadan League. This is the winner of UK broadcaster Channel 4’s Diversity in Advertising Award, with £1m of free airtime. The ad, written by Selma Ahmed.

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AdPulp

APRIL 20, 2021

“At this table, we pass the salt but never any bitterness.” The idea is utopian but sweet. Like so many brands around the world today, Coca-Cola’s Peruvia brand, Inca Kola, is now actively promoting diversity and acceptance of all Peruvians in its new 60-second commercial from McCann Lima. “The table is set. Join us.” The […].

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All About Advertising Law

APRIL 22, 2021

Earlier today, the United States Supreme Court issued a unanimous opinion in AMG Capital Management v. Federal Trade Commission , holding that Congress, by enacting Section 13(b) of the Federal Trade Commission Act, did not grant the Commission authority to obtain equitable monetary relief when it proceeds in federal district courts under that section.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Single Grain

APRIL 22, 2021

Diversify your revenue streams by promoting affiliate products. Once you get that passive income flowing, you can call it quits. You’ve achieved financial independence and you’re ready to retire early. In a nutshell, that’s what a stereotypical “make money online” charlatan would tell you. Or maybe we’re slowly moving away from that period in affiliate marketing.

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More About Advertising

APRIL 21, 2021

Now that the whole thing is in tatters, all that passionate objection to the European Super League has morphed into humour. Heineken has a lot of skin in the footballing game — it’s a headline sponsor of this summer’s Euros and of the Champions League, as well as Major League Soccer in the US. So. The post Heineken trolls the failed European Super League on social first appeared on More About Advertising.

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AdPulp

APRIL 17, 2021

Los Angeles wants you back. According to this new ad campaign from the Los Angeles Tourism & Convention Board, the city is now safe for shopping, dining, art viewing, and roller coaster riding. Are You Ready to Book? The line, “Start Your Comeback,” does not move me. A comeback means you were once gone or […]. The post Start Your Comeback in Los Angeles appeared first on Adpulp.

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All About Advertising Law

APRIL 21, 2021

On April 20, 2021, Acting Chairwoman Rebecca Kelly Slaughter and Commissioners Rohit Chopra, Noah Phillips, and Christine Wilson testified before the Senate Committee on Commerce, Science, and Transportation and provided an overview of the FTC’s consumer protection priorities. In addition, the hearing addressed the Commission’s imperiled consumer redress authority under Section 13(b) of the FTC Act and the agency’s continuous efforts to combat COVID-19-related scams.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Lemonads

APRIL 18, 2021

Choosing the best affiliate marketing niche isn’t always easy, especially if you’ve only specialized in one single vertical so far. One of the biggest mistakes that beginner affiliates make, is thinking that they need to find a unique niche in order to be successful. While it’s true that you need to find a vertical that isn’t saturated with competitors, there are many well-known options that provide a high chance of success today.

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APRIL 19, 2021

Adam&eveDDB’s New York outpost won Peloton at the end of last year and its first work is out: ‘Train with Champions’ timed for the build-up to the Olympics (we hope.) A departure for the posh exercise bike although a path well-trodden by Nike. Tune, appropriately, is ‘Tokyo Drifting.’ At least it isn’t another foray into.

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AdPulp

APRIL 23, 2021

This Earth Day, carbon-neutral idealists in Colorado stopped crying in their craft beers and started making bad beers, on purpose, as a way to illustrate to beer lovers just how awful things could get if we continue to avoid the climate crisis. Fat Tire released Torched Earth Ale, a beer made with smoke-tainted water, dandelions, […]. The post Get Your “Torched Earth” Beer Here!

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APRIL 22, 2021

Every brand in the Brand Finance UK top 10 lost value last year, and many are likely to see a permanent decline, thanks to long term trends. Overall Britain’s top brands lost £30 billion in value due to Covid-19. Airlines suffered the most, thanks in part to the way they disappointed and frustrated customers over. The post Brand Finance: UK’s top brands lose £30bn in 2020, and not all of it will bounce back first appeared on More About Advertising.

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

More About Advertising

APRIL 20, 2021

It’s not often that the world’sd biggest commercial operators come together in a new venture that – to us ordinary mortals – looks like one the biggest PR disasters in business history. But that’s what the football giants who have formed the European Super League seem to have done. And they appear remarkably unfazed by.

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More About Advertising

APRIL 23, 2021

There’ll be much poring over the entrails of the European Super League’s (ESL) failure to get off the ground this week – the biggest PR disaster in decades some think. So who was in charge of PR? Well the PR agency was InHouse Communications, a friend of UK PM Boris Johnson since it handled his. The post European Super League: the anatomy of a PR disaster first appeared on More About Advertising.

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More About Advertising

APRIL 23, 2021

A wave of new UK ads this week, maybe a sign that business, along with the rest of us, is finally re-awakening from enforced Covid hibernation. Hastings Direct has moved on from its statue of Bill the Conqueror, winner of the famous battle, with a new line “Simplicity is the best policy,” quite adventurous for. The post Post-pandemic creativity: Hastings Direct, New Balance, New York Bakery and Amazon's Alexa first appeared on More About Advertising.

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APRIL 23, 2021

WPP’s VMLY&R has been given a timely boost by retaining the UK government’s high profile Department of Transport account after a competitive pitch against others on the Government’s roster (this one is for so-called ‘end-to-end’ campaigns, whatever they may be.) VMLY&R (mostly as Y&R) has handled the DOT account since 2017 including campaigns against drink.

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Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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APRIL 22, 2021

Here’s a new one (for us anyway) in the agency C-suite, a chief sustainability officer (CSO presumably) although most agencies now have one that does something else. MSQ has appointed James Cannings (left) to the role (he’s already there as a founder of its MMT digital agency.) Cannings is also co-chair of BIMA Sustainability. BIMA. The post MSQ celebrates Earth Day with chief sustainability officer first appeared on More About Advertising.

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APRIL 22, 2021

WPP is pledging to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030. To deliver this, electricity will be 100% renewably sourced by 2025. Within WPP’s supply chain, which accounts for the overwhelming majority of the company’s emissions, the two largest sources are the production of. The post WPP sets 2025 target for net zero carbon first appeared on More About Advertising.

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APRIL 21, 2021

That didn’t take long did it? Plans for the European Super League are in ashes as the six English clubs involved – Arsenal, Manchester City, Man United, Chelsea, Tottenham and Liverpool – scramble for the exit as the football (and, indeed, non-football) world rages against them. The clincher may have been UEFA’s threat to kick.

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More About Advertising

APRIL 21, 2021

Omnicom is coming round after the pandemic but it’s a slow business with Q1 organic revenue still in reverse at -1.8%. Last year the owner of BBDO, TBWA, DDB and Omnicom Media Group (OMG) posted negative growth of -9.6%. By region the US fell 1% in Q1, North America as a whole 3.2% and Europe. The post Omnicom begins slow comeback from pandemic's 2020 first appeared on More About Advertising.

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.