More About Advertising

APRIL 9, 2021

Lloyds Bank marketing boss Richard Warren, a founder of agency DLKW and briefly CEO of Mullenlowe, sparked an interesting fire when he told Campaign: “You can quote me on this: No-one can write in advertising agencies any more.” As with many such conflagrations it’s not the sentiment (Warren’s is a fairly widely-held view) but who. The post Was Richard Warren right to say (copy)writing is a lost art?

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AdPulp

APRIL 5, 2021

In this new episode of Ad Chatter, the podcast from Adpulp.com, Dan Goldgeier and David Burn chatter about Georgia’s voter suppression laws and how big brands based in Atlanta like Coca-Cola and Delta are mostly “virtual signaling” in response. Dan and David also discuss three new campaigns from Nissan, Tide, and Key Bank. The New […].

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InMobi

APRIL 8, 2021

In the latest edition of Mobile Insights with InMobi, we sat down with Utkarsh Sinha, who leads demand-side product marketing for InMobi Exchange, to talk about contextual targeting. With user-level advertising becoming less feasible and less compelling for some advertisers, contextual targeting is on the rise, especially in in-app advertising. In this 18-minute conversation, Utkarsh discusses what contextual targeting is, why it’s valuable and how it’s evolving.

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Lemonads

APRIL 9, 2021

Innovative devices and lightning-fast internet connections give publishers the ability to connect with their audiences in a variety of different ways. But, even though cutting-edge features and new enhancements seem to be all the rave, a large portion of consumers are still interested in relatively simple features, like the ability to message friends and family easily.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

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APRIL 7, 2021

Even kids’ breakfast cereals get their own platform these days, it seems. Publicis Groupe’s Team K1 (for Kellogg’s) has produced ‘Start the Magic’ for Coco-Pops, kicking off with a TV ad, voiced by Matt Lucas, backed by said platform that helps families learn “six other magical powers,’ namely balloon busting, frothing foam, instant freeze, magic.

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AdPulp

APRIL 7, 2021

If you watch cable news today, pessimists in front of their bookcases will remind you that the COVID-19 virus is mutating and ruthlessly seeking new ways to harm and kill people. You will also see overt shaming of every sort. Fox News shames “the woke left” for tainting capitalism with its soft hammers. CNN and […]. The post Google and Budweiser Are Optimistic About Good Times Ahead.

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Admixer

APRIL 7, 2021

Dynamic creative optimization is a growth hacking tool that, with the right expertise and a sufficient amount of data, can significantly increase the efficiency of the ad campaigns. Admixer is launching a Dynamic Creative Optimization module that will be available for use with all Admixer products. DCO in a nutshell Dynamic creative optimization is a […].

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More About Advertising

APRIL 7, 2021

Chinese-owned car brand Volvo (strange but true) is back with another global safety campaign but this time with an extra element – sustainability. So, in a clever campaign from Grey it’s added in a collapsing iceberg as the biggest (global) safety test yet for the world at large. Volvo, like most other car companies, is. The post Volvo adds sustainability to safety in likely award-winner from Grey first appeared on More About Advertising.

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AdPulp

APRIL 8, 2021

For most marketers, data is a promise. With good clean data, one can get to know the customer better, refine the brand’s messaging and appeals to these customers, and meet them where they are. Additionally, with data-fueled insights and the precise action plans that result, you can put any lingering “spray-and-pray” tactics on the shelf. […].

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InMobi

APRIL 6, 2021

Who are using food ordering and restaurant mobile apps at the beginning of this year, and how do current trends in food delivery and online food ordering now compare to what we observed at the beginning of the COVID-19 pandemic in the United States? That’s what we wanted to find out. In Q1 2021, we surveyed close to 900 people from all over the U.S., to see how they were ordering food and thinking about dining.

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Advertising

illumin

APRIL 6, 2021

The top 10 most viewed video ads from March Madness in 2021 collected 37,876,611 watches during the NCAA’s month-long tournament. Many campaigns this year acknowledge that the majority of people will be enjoying the tournament from the comforts of their own home and tailored their spots accordingly. Buffalo Wild Wings is sending wings to […].

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More About Advertising

APRIL 6, 2021

Don’t ‘cha love influencers? Some consumers obviously do, much to the benefit of their bank balances. Read recently that Kim Kardashian is now a billionaire – is she an influencer or something else? Big business though with a market estimated at $15bn and LA-based Komodo, which describes itself as a “global influencer marketing agency” is.

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Single Grain

APRIL 8, 2021

Businesses running mobile ads on platforms such as Facebook, Google, Instagram, InMobi, AdMob, Flurry and others will be affected by the recent release of Apple's iOS 14 mobile operating system. . In this article, I will discuss the changes that Apple made in its newest iOS release and what steps you can take as a business owner or marketer to support advertising on different mobile ad platforms.

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InMobi

APRIL 5, 2021

In an effort to improve transparency in the programmatic mobile in-app advertising ecosystem, the IAB has released three key tech standards since 2019: app-ads.txt, sellers.json and the OpenRTB supply chain object (also sometimes known as Schain object). For all demand-side platforms (DSPs), it’s important to understand what each tech standard entails and how it benefits their operations: App-ads.txt: Ads.txt (Authorized Digital Sellers) is a solution that helps buyers identify authorized

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Lemonads

APRIL 5, 2021

One of the biggest benefits of digital marketing is that this approach allows you to make decisions based on accurate data. Instead of attempting to connect the dots, you can monitor and track the performance of your marketing campaign, to the point of seeing exactly where you spent every single dollar and seeing how much money you got in return. That said, media buyers can’t simply rely on default tools offered by their traffic providers.

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More About Advertising

APRIL 6, 2021

This seems to be P&G’s take on the George Floyd issue, timed, presumably, for the trial of policeman Derek Chauvin. Or the potential aftermath anyway. Inviting us to “widen the screen’ on the way we see things, race especially. By Grey New York (or should that be AKQA Group?) Wonder if any of them recalled. The post P&G turns to George Floyd issue with 'widen the screen' first appeared on More About Advertising.

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Single Grain

APRIL 6, 2021

In this review post, we’ll take you through Avaya’s top competitors so you can make an informed decision about how to move your business communications forward. As more and more businesses go remote, it’s increasingly important to find a communication and collaboration system that works for you. So we’ll cover the features, pricing and benefits of the best Avaya alternatives and give you an idea of what types of businesses they’re best suited for.

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InMobi

APRIL 7, 2021

InMobi is excited to launch UnifID, a new solution which allows publishers to seamlessly integrate with identifiers of their choice with minimal hassles. With advertisers and marketers spending more than 20% of their marketing budgets on identity solutions , it has become imperative for publishers to integrate with multiple ID partners and provide ad buyers with acceptable identifier-based solutions.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Lemonads

APRIL 7, 2021

Search engines are responsible for generating a huge portion of today’s internet traffic. The best part is that people who use search engines are already engaged, so these users are more receptive to the content they see. That said, there are dozens of different elements that affect your search engine rankings, directly influencing the amount of traffic you send to your site.

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More About Advertising

APRIL 6, 2021

It’s hard not to like a book with chapter headings including ‘Richard Latham’s Rug’ and ‘David Beckham’s Sarong’, even if younger readers will barely remember the latter episode, let alone the former reference. Latham wasn’t Beckham’s predecessor at outside right but rather a bumbling spy played by Rowan Atkinson in a series of commercials for. The post Laurence Green: why the business of advertising is also the business of ideas first appeared on More About Advertising.

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Gods of Advertising

APRIL 9, 2021

After Mt. Vernon, Madison was a revelation. Surrounded by three beautiful lakes, the campus was an oasis of cool, the nucleus of a progressive city also the state capital. The population could not have been more diverse. Music and the arts thrived. There were myriad places to go. Bars galore. The drinking age was 18. Once again, you’d done little to prepare for the move and so had to settle on a dumpy apartment with designated roommates: a Polish factory worker’s son from Milwaukee, Arthur and a

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More About Advertising

APRIL 9, 2021

Interpublic’s UM media agency seems to be on a roll – always strong in the US but now winning business in the UK. Latest is Purplebricks, the UK’s first online, lower commission operator and, from time to time, a big advertiser. UM has been appointed after a pitch that begun in January, run with Mediasense. The post UM wins Purplebricks UK media first appeared on More About Advertising.

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

More About Advertising

APRIL 8, 2021

Publicis Groupe is early out of the blocks with a specialised service to help its clients track and target consumers online once Google has removed third party cookies from its Chrome browser in 2022. A partnership with online ad platform The Trade Desk will give Publicis (via Epsilon) access to Unified ID, an alternative to. The post Publicis Groupe signs Trade Desk deal to keep tracking consumers once cookies are over first appeared on More About Advertising.

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More About Advertising

APRIL 8, 2021

New Yorkers – whether native or not – tend to have a unique relationship with their city. Already its branding is unparalleled; just look at the success of “I Heart New York”, which has never been matched anywhere in the world. A group of New Yorkers (the same group who created the popular “Dog Lovers. The post #NowYork campaign by 'Dog Lovers for New York' attempts to put the bite back into the 'Big Apple' first appeared on More About Advertising.

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More About Advertising

APRIL 8, 2021

LVMH is plugging its 2006 vintage Dom Perignon rosé champagne and has turned, once again, to Lady Gaga – as you do with something that costs £270 a bottle. “Creative freedom is power” it tells us, in case we’d forgotten this profound truth. Bizarrely, if you try to watch it on YouTube, you have to. The post Lady Gaga tries Dom Perignon rosé - but don't show the kids first appeared on More About Advertising.

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More About Advertising

APRIL 7, 2021

Havas CX has won the Volkswagen Group UK and Volkswagen Financial Services customer experience (CRM) business from long -term incumbent Omnicom’s Rapp (formerly Promimity) after an extensive pitch. The three-year assignment includes seven brands: Audi, Seat, Škoda, Cupra, Volkswagen Passenger Cars, Volkswagen Commercial Vehicles and Volkswagen Financial Services (left.

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Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

APRIL 7, 2021

In the unlikely event that anyone was planning a trip to the south of France this June, Cannes has announced that the festival has been cancelled for the second year in a row. The event will be “fully digital” instead, but unlike last year, there will be awards presented during Cannes week, 21st to 25th. The post Cannes cancelled again - but there will be awards this year first appeared on More About Advertising.

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More About Advertising

APRIL 7, 2021

Talon is optimising its approach to Digital Out of Home (OOH) trading, putting audience at the heart of the mechanics of delivering audience, price and value. The new approach will allow clients to more easily assess the value of Digital OOH compared to other media whilst ensuring every £ is rewarded with efficient audience volumes. The post Talon initiates digital Out of Home trading reset first appeared on More About Advertising.

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More About Advertising

APRIL 5, 2021

April Fools can be dangerous for unwary corporates – as VW found with its misfiring Voltswagen – and are best left to mischievous hacks. Here’s a good one in MediaPost from Richard Whitman, positing a tie-up ‘twixt P&G and Publicis Groupe including this imagined comment from P&G’s Marc Pritchard. “Pritchard noted he’s gotten to know.

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More About Advertising

APRIL 6, 2021

Lucozade has unveiled one of those proliferating new “brand platforms,” courtesy of agency adam&eveDDB, namely “It’s On.” Which might mean anything – or everything – or nothing. The aim being to “bring to life the positive energy that embodies Lucozade and that feeling you have when you’re ready to take on whatever’s ahead.” Centrepiece of.

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.