Chief Martech

MAY 3, 2022

It’s #MartechDay! I’m delighted to finally share with you the 2022 marketing technology landscape , a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors). Here are the key things you want to know: The number of solutions is now 9,932 — up 24% from 2020 Here is a slide version of the image you can use in decks and content Here is a high-res PDF you can use for printing and zooming in Here is an accompanying State of Martech

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Smart Insights

MAY 5, 2022

Without setting clear marketing goals, you’re basically directionless – and working to achieve vanity metrics that don’t necessarily help you achieve your overall business objectives Marketing goals underpin all marketing strategies. After all, how do you know what you're working … The post How to plan, measure and achieve your marketing goals appeared first on Smart Insights.

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Venture Beat

MAY 1, 2022

There could be huge losses for brands that neglect reevaluating their customer marketing approach in order to establish personalized CX. Read More.

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Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable digital marketers to better connect with their target audiences. For example, TikTok gains eight new users per second and claims the top spot in the global app download charts. Other emerging platforms — like Twitch and Discord — are becoming increasingly popular, making them ideal tools to include in your marketing strategy.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Admixer

MAY 3, 2022

As covid restrictions become looser, the advertising world is returning to personal communication. After two years of exclusively online events, the largest advertising conferences and exhibitions are making a comeback. This year advertisers, publishers, agencies, and ad tech guys will finally meet offline. We gathered the most promising Ad Tech events 2022 where you can […].

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Ad Wisey

MAY 6, 2022

We at Adwisely want to help your eCommerce business stay ahead of the competition – that’s why we are always happy to share insights from industry experts. In this article, Keren Dinkin tells about the factors that will shape eCommerce in 2022 and shares a few products that will sell well this year. eCommerce is one of the industries that grew exponentially during the pandemic.

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Martech

MAY 4, 2022

Sidharth Iyer is an SEO marketing consultant who has worked in marketing for more than a decade. Born in India, he immigrated to Canada five years ago, becoming a full-fledged citizen just before we spoke last month. Below is the transcript of our conversation. How did you come to be in marketing? What was the path that brought you here? I started as a journalist covering the media, entertainment and technology space back in India in 2013.

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More About Advertising

MAY 5, 2022

Not a week goes by without a new metaverse initiative, and this time it’s WPP’s turn. The group is partnering with Epic Games, the makers of Fortnite, only a couple of months after it launched the Metaverse Foundry with Hogarth. The Epic Games deal is about training thousands of WPP creatives and technologists in how. The post WPP partners with Epic Games to boost metaverse skills first appeared on More About Advertising.

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Advertising Ad Tech Agency 87

Smart Insights

MAY 4, 2022

Structure your next big marketing campaign using the 5-step RACE Framework to inform your strategy. Integrated across plan, reach, act, convert and engage, our marketing solutions are proven to win more customers and accelerate your ROI Have you got an … The post Need to create a winning marketing campaign? Plan your strategy across the RACE Framework. appeared first on Smart Insights.

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Marketing ROI 86

TechCrunch Ads

MAY 4, 2022

Instagram is testing a new “Get Quote” button with select businesses on its app, Meta announced on Wednesday. The new button allows users to set up custom questions to ask customers prior to starting a conversation. Once customers fill out the questionnaire, they can then quickly request a quote from a business about a product or service.

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Advertising

Martech

MAY 4, 2022

Marketing is more complex than ever. And its evolution is accelerating. Agile, automation, blockchain, attribution… web3, DMP, CDP, DKIM… the metaverse …. Keeping up is essential. Are you? Test your martech IQ with our fun and informative 10-question quiz! The post So you think you’re a martech genius? appeared first on MarTech.

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Playwire

MAY 6, 2022

Key Points. App mediation solutions were initially built to help app developers easily monetize their apps with ads. A few mediation partners have come to be known as the “top providers.”. Over time, it has become clear that mediation solutions as a category have a few key problems, and don’t come close to the level of transparency and technological advancement that is available for web monetization.

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More About Advertising

MAY 6, 2022

Cheating a bit here: we actually featured this last Friday. But B&Q’s ‘Flip’ from Uncommon Creative Studio is certainly the UK ad of the year to date and, possibly, many others’ choice too. It’s a lovely piece of work that can stand comparison with any of the great ads from the so-called ‘golden age,’ gets.

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TechCrunch Ads

MAY 6, 2022

Tomorrow Farms is fueling a sustainable food train with ingredients to turn the pantry and refrigerator staples we know now into foods that are better for us and kinder to animals and the planet. The company is poised to launch its first product later this month — co-founder and CEO Ben Berman was mum about what that would be — thanks in part to a $8.5 million seed round, led by Lowercarbon Capital, with participation by Maveron, Valor Siren Ventures, Simple Food Ventures, SV Angel and a group o

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Martech

MAY 3, 2022

2022 Martech Landscape. There’s a good reason you feel overwhelmed by the marketing technology out there. Actually, there are 9,932 reasons. That’s the number of martech solutions currently available, up from 8000 two years ago, according to the 2022 Marketing Technology Landscape , Two years after publishing his last marketing technology landscape graphic, HubSpot’s VP platform ecosystem Scott Brinker has partnered with Frans Riemersma of Martech Tribe to create a new edition.

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Basis

MAY 6, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising —from best practices for buyers, to competitors in the space, to trends you should know. Check out last month’s post to learn about the rise of the private marketplace (PMP) ! Voice-activated speakers, smart watches, connected TVs, tablets, and cell phones: With more devices than ever with which to reach consumers, why do they feel harder than ever to track?

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More About Advertising

MAY 6, 2022

It’s not easy for British Gas to look sympathetic in the current climate, but this ad pulls it off. It’s by Nucleus, the dedicated agency set up by The&Partnership and WPP agencies for a pitch in 2019. The film, for the British Gas Energy Trust charity, shows a dad putting on a brave face for. The post British Gas and WPP ‘Stop the silence’ on fuel poverty first appeared on More About Advertising.

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Agency Advertising 59

Venture Beat

MAY 1, 2022

There could be huge losses for brands that neglect reevaluating their customer marketing approach in order to establish personalized CX. Read More.

Marketing 59

Marketing eCommerce Media 59

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Martech

MAY 2, 2022

WebOps — a brand’s team of developers, designers, content editors, stakeholders and more — is often overlooked as a nonessential piece of marketing operations. “By WebOps, I mean a set of practices that facilitates collaboration and automates processes to improve the productivity of the whole web team,” said Steve Persch, director of technical marketing at Pantheon, in his presentation at The MarTech Conference.

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Basis

MAY 4, 2022

The following is adapted from Basis Technologies’ guide, Cannabis Advertising in the Roaring 2020’s. For even more cannabis advertising-related insights and statistics, download the guide today. “Of course I know how to roll a joint.”. If you had to guess which celebrity is responsible for the above quote, would you choose A) Snoop Dogg, B) Seth Rogen, or C) Martha Stewart?

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More About Advertising

MAY 6, 2022

Didn’t know there was an Institute of Advertising Ethics but there is, it seems, developed with Creighton Business School and the University of Texas at Austin and Havas has signed up as its founder agency member, offering its Certified Ethical Advertising Executive (CEAE) course to staff and clients globally at no cost. “Our goal is. The post Havas launches ethics accreditation for staff and clients first appeared on More About Advertising.

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InMobi

MAY 5, 2022

Eamon Bradley joined InMobi in November 2021 as the Head of Business Development for UK. Learn more about him and why he likes working at InMobi. What Are Your Responsibilities At InMobi? I am responsible for building long-term strategic partnerships with the mobile network providers across Northern Europe, with a particular focus on the UK’s four carriers.

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Martech

MAY 4, 2022

“It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. “For some organizations and some leaders, the core tenants of ABM truly are a revolution.” Traditional demand gen, by itself, isn’t enough to encompass an effective ABM strategy ; marketers need to treat ABM as a separate activity.

Retargeting 101

Retargeting ROI Conversion Rate Conversion 101

Basis

MAY 5, 2022

Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so that you don’t have to. Here’s what to read from the week of 4/28/22 – 5/5/22 to stay ahead of the curve: 1. Roe V. Wade—Brands and Agencies React to Supreme Court Draft. In response to the leaked Supreme Court opinion that would strike down Roe v.

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More About Advertising

MAY 5, 2022

Next 15 fashion agency ODD is the new home for Engine Creative (formerly WCRS, which has had a multitude of homes) and here’s ODD’s new effort for online retailer Simply Be, trying to reposition itself from a plus size brand to a credible destination for women of all shapes and sizes. So ODD has rounded. The post ODD finds fun in ‘body positivity’ for Simply Be first appeared on More About Advertising.

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InMobi

MAY 6, 2022

What will be the biggest back to school shopping trends of 2022 in the United States, and how will this school shopping season differ from past years? That’s what we wanted to find out. Key Themes Back-to-school (BTS) shoppers are likely the same shoppers as weekly grocery shoppers, but they are shopping differently. Inflation and a commodity approach to BTS goods is leading to needs-based/price-based decisions.

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Retail Mobile Ads Advertising Marketing 52

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Martech

MAY 2, 2022

NBCUniversal has unveiled a self-serve programmatic ad portal for its Peacock TV streaming service, allowing greater access for businesses of all sizes. What it does. Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement.

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Geo targeting Demand Side Platform Ad Tech Audience 96

EGC Group

MAY 6, 2022

If you are starting to use video in your marketing campaigns, or have already tried but were unsuccessful, there’s one question to keep in mind: What type of video content would best serve your brand? This is an important question, and since video is everywhere, it’s something that can be taken for granted. What follows are descriptions of different types of video content to help you find the right match for your brand or business.

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More About Advertising

MAY 5, 2022

A lot changes in 17 years, not least the UK Advertising Standards Authority’s tolerance of ads. Jaguar Land Rover’s new Defender ad showing the 4x4s parked precipitously on the edge of a cliff has been banned after attracting just a couple of complaints. For overstating the efficacy of its parking sensor although you’d be a. The post MAA blast from the past: Pot Noodle’s horny horn first appeared on More About Advertising.

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InMobi

MAY 5, 2022

Addressability and identity are some of the hottest topics in the world of digital advertising today. But what do we mean when we talk about addressability, and how should the broader digital advertising ecosystem be thinking about and approaching identity? Check out this infographic to learn more. What is Addressability? “Addressability is what connects advertisers and publishers to consumers across digital channels and devices.” – LiveRamp Addressability is “the process

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.