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MAY 19, 2021
Controversial British prime minister Boris Johnson gets it in the neck for lots of things (mostly deservedly although it doesn’t seem to prevent him winning elections.) But he probably didn’t expect to cop it from Greenpeace for the UK’s seemingly abysmal record in dumping unwanted plastic on other countries. Directed by Jorik Dozy and Sil.
illumin
MAY 19, 2021
Recent developments in the data economy for advertisers, including the deprecation of third-party cookies, have tipped the scales in favor of contextual targeting tactics. Additionally, advances in technology have unlocked the usage of contextual targeting in concert with first-party and/or CRM data. This emphasizes the need for advertisers to layer other targeting tactics such […].
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Lemonads
MAY 20, 2021
You are into the Ketogenic lifestyle and you are willing to promote some keto affiliate programs on Facebook? We have you covered! In this article, you have a step-by-step on how to promote Keto Affiliate Programs on a Facebook page and by the end of it, you will be set to go. Let’s jump into it by setting your Facebook for affiliate marketing Facebook Affiliate Marketing One recurring question is if we can use Facebook pages for affiliate marketing.
Advertising to Baby Boomers
MAY 20, 2021
I’m on the list. About two-dozen show up every week. Sometimes more. That doesn’t make me special by any standards. Press Releases are like virtual confetti nowadays. Most are daft, pointless blather. While the salutation “Hi Chuck” makes it appear as if the sender has some clue about my blog, it’s usually a tip-off that he/she has never read any of my posts.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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MAY 17, 2021
Nike has struck a content deal with the UK’s Channel 4 and the first 22-minute doc -‘New Heights’ from agency Wieden+Kennedy – will run on All4. It tracks a young Londoner’s bid to test himself as a high board diver. Full version here. Clever way to build on the success of their ‘Londoner’ commercial. Not. The post Post-pandemic creativity: Nike and Burger King first appeared on More About Advertising.
InMobi
MAY 17, 2021
Now that iOS 14.5 is live, many iOS users are opting out of IDFA (Apple’s Identifier for Advertisers). This makes advertisers depend on SKAdNetwork (SKAN), Apple’s own solution for tracking app installs in a privacy-compliant manner. Since the announcement about these changes first came out last year, there has been quite a lot of talk around alternative solutions to SKAdNetwork, with some mobile measurement partners (MMPs) showing support by complying with SKAN-based solutions, whil
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Paleo AdTech
MAY 18, 2021
Zach Rodgers is the editorial director of the mighty AdExchanger , founded by John Ebbert 12 years ago and still representing the pinnacle of ad tech journalism. In fact, we’re lucky as an industry to have such a voice. He joined the editorial team more than nine years ago and has been a key influence on its integrity, quality and growth – as a writer, recognizer of talent (often quite young talent), event shepherd, manager, editor, source wrangler, MC and raconteur.
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MAY 20, 2021
Sharon White’s new John Lewis is coming back from lockdown with a new Anyday range, “John Lewis quality and style at everyday prices,” quite a radical departure. Impact is clearly the intention (at times JL ads have been a touch soporific in the past) and, short of signing up non-fan Carrie Symonds, agency adam&eveDDB has. The post John Lewis comes out fighting in radical change of direction from adam&eveDDB first appeared on More About Advertising.
InMobi
MAY 17, 2021
Previously, mobile measurement partners (MMPs) used deterministic attribution that allowed for 100% exact matching of an app install to an advertising campaign at the user level, in the presence of a device identifier, an IDFA (Apple’s identifier for Advertisers). In the absence of an IDFA, MMPs rely on probabilistic attribution to assign campaigns to users or behavior-based attributes, which is not 100% accurate.
Lemonads
MAY 18, 2021
Why should you spy on your competitors? Getspyder Review- Spying on your competitors is a thing to do. Be sure, that if they think you are a competitor, they will come and do the same thing. Is what we call competence performance analysis and it's exactly learning what the competition is doing. Before starting a Facebook advertising campaign, a good practice is to check up on what your competitors are doing and how they are doing it.
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Single Grain
MAY 20, 2021
The long-lasting fight between sales and marketing teams and SEOs has taken many lives. We’ve all seen it happen: The marketing team makes drastic changes to the site in the name of UX, and causes the rankings to drop. Or the marketing team delivers a fantastic piece of copy, only to have their wings clipped by the SEOs. But conversion rate optimization (CRO) doesn’t have to conflict with SEO efforts.
More About Advertising
MAY 19, 2021
This has had a lot of publicity already (deservedly) but it’s impossible to ignore. EA Sports FIFA 21 and Engine Creative have brought Kiyan Prince – a football prodigy who was killed aged 15 – back as a virtual professional footballer at his club QPR to raise awareness of knife crime. ‘Long Live the Prince’ The post Young footballer Kiyan Prince brought back to AI life in moving Engine/EA Sports campaign first appeared on More About Advertising.
InMobi
MAY 19, 2021
For an in-depth look at the rise of mobile gaming in the United States, be sure to download your copy of our latest eBook, The Curious Case of Mobile Gaming. Download eBook Here’s what we highlight in this eBook: Why the number of people playing mobile games rose in 2020, and why the number of mobile gamers will rise further. Why major mobile game companies and indie game developers dominate the app stores.
Lemonads
MAY 16, 2021
Website owners, content publishers, and other online promotion specialists are always looking for the best ways to monetize the materials they produce. But, even though innovative techniques may give them a competitive edge, some of the best advertising technology (ad tech) solutions actually rely on well-established concepts, like walled gardens. By partnering with providers that operate as a walled garden or closed platform , publishers can exponentially increase their revenue without having t
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Single Grain
MAY 18, 2021
According to research, a whopping 61% of marketers cite lead generation as one of the most challenging parts of their job: Yet without new leads coming in regularly, it’s impossible to grow your business. That’s why you must master lead generation — a nd one critical part of lead generation is the lead magnet. This post won’t go into detail on how to create the perfect lead magnet (you can find that post here ).
More About Advertising
MAY 21, 2021
Noticed the other day that it was National Bee Day somewhere or other. Are we running out of days? It’s seemingly Masturbation Month in the US and elsewhere – which sounds a bit more more fun, certainly less hazardous – and IPG agency Elephant is aboard the distaff onanism bandwagon (are you allowed to say. The post K-Y Jelly gives MM a helping hand first appeared on More About Advertising.
More About Advertising
MAY 21, 2021
Cookies are on the way out and a new form of data collection is coming to replace third-party data. Recognising consumers concerns about data privacy, but also their simultaneous desire for personalisation, is essential for digital marketing. Zero-party data can help brands identify consumer desires more specifically without sacrificing trust in the relationship.
More About Advertising
MAY 21, 2021
It’s amazing what powerful catchy music and plenty of TV airtime does: this ad from LinkedIn and agency VCCP is all over the place now – and not a resting CEO in Weybridge in sight. Social media owners get old-style advertising, whatever they tell their ad clients. Meanwhile, John Lewis may be closing stores in. The post Post-pandemic creativity: LinkedIn and John Lewis first appeared on More About Advertising.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
MAY 20, 2021
Heineken’s Amstel has signed up tennis whizz Rafa Nadal to front its low/zero alcohol variants and here he is in ‘Choose you way to live’ for Amstel Ultra. And it’s like stepping into a time warp – the time when the right one was Martini, if you were armed with a speedboat and something in. The post Nadal serves up a retro debut for Amstel first appeared on More About Advertising.
More About Advertising
MAY 20, 2021
Cannes is back in June – sort of, still virtual alas – with lions in their cages for pandemic-ravaged 2020 as well as 2021. Microsoft has already been awarded its Creative Marketer of the Year, deservedly no doubt although there is an element of buggins turn about this gong. This year there’s yet another new. The post Is 'Creative Business Transformation' a proper meal for a Cannes Lion?
More About Advertising
MAY 20, 2021
Accenture Interactive is rolling out its creative flagship Droga5 around the world, first in Tokyo then Brazil and China later this year. NYC-based D5 also has a thriving outpost in London. Heading up Tokyo are Chris Burgess,CCO Masaya Asai and Dan Ng (l-r.) David Droga says: “Japan has long been a source of inspiration for. The post Droga5 opens in Tokyo, lines up Brazil and China first appeared on More About Advertising.
More About Advertising
MAY 19, 2021
Here’s another version of 2021’s most popular duo: a new brand platform (clue – might have something to do with saving the planet) and a chirpy tune (not quite a jingle but close.) Innocent Drinks and agency Mother are launching Little Drinks, Big Dreams – “a new brand platform designed to connect a new generation. The post Innocent unveils new brand platform - Little Drinks, Big Dreams by Mother first appeared on More About Advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
MAY 19, 2021
WPP CEO Mark Read has been telling executives from the Out of Home industry about how the new WPP operates (it’s a creative problem-solver for clients) its commitment to zero carbon emissions, the road to recovery for the global ad industry and the balance to be struck between brand building and performance marketing. A confident. The post WPP CEO Mark Read on global ad recovery, Out of Home, in-housing and creativity in everything first appeared on More About Advertising.
More About Advertising
MAY 18, 2021
MSQ’s The Gate creative agency has hired Andrea Ferlauto as design director. Ferlauto (below) has worked at a number of high profile agencies including Mother, DDB and J Walter Thompson on brands including Guinness, HSBC, Duracell, Grolsch and The Macallan. He will report to CCO Lucas Peon. Peon says: “Andrea is a passionate visual artist. The post The Gate London names new design director first appeared on More About Advertising.
More About Advertising
MAY 18, 2021
Droga5 London makes its debut for Coca-Cola with this number, reprising Coke’s ‘Just for the taste of it’ from 1982 (when we used to call them jingles.) As such ‘Just Because’ should be an event: D5 London has finally established itself as an agency to conjure with, specialising in ads with a narrative and gentle. The post Droga5 London debuts for Coke with new/old earworm first appeared on More About Advertising.
More About Advertising
MAY 18, 2021
In these purpose-driven days are brands “conscious” or just self-conscious? Omnicom duo Wolff Olins and insight agency Hall & Partners have produced the first Conscious Brands 100 survey, reflecting “changing consumer mood and demands as a result of the pandemic.” There is, they say, “increased consumer demand for brands not only to act more responsibly.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
MAY 18, 2021
We’ve already had the world’s top 100 ‘Conscious’ brands today and Adidas in in amongst them, although maybe not as high up as it would like. We seem to have a new generation of conscious ad agencies too: one such is Sockeye in Portland and Amsterdam which describes itself as a group of “seekers who. The post Adidas lines up celebs for global woke-up call first appeared on More About Advertising.
More About Advertising
MAY 17, 2021
There seems to be a round of musical chairs currently in the ranks of big creative agencies: last week Chaka Sobhani replaced Liz Taylor as global CCO of Publicis-owned Leo Burnett. What had happened to Ms Taylor (below), there for just two years, we wondered. Now we know, she’s going to be the new global. The post Global CCO musical chairs: now FCB's Liz Taylor is going back to Ogilvy first appeared on More About Advertising.
More About Advertising
MAY 17, 2021
1/In new AKQA Group AKQA and Grey are operating as separate brands, for a time at least. Wouldn’t it have been easier to call it AKQA Grey? Grey, after all, is bigger – at least in terms of headcount. It’s somewhat paradoxical the communications industry tends to have complex names when the goal should clearly. The post Exclusive: AKQA Group's Ajaz Ahmed on new-style creativity and WPP in an ever-changing ad world first appeared on More About Advertising.
More About Advertising
MAY 15, 2021
Thanks to Covid, the Euro 2020 tournament is a full year behind schedule. Appropriately enough, this new promo for the BBC’s football coverage takes place in a waiting room big enough to fit the whole of Europe, where big name players pass the time until the calm is broken and the tournament kicks off. The. The post Was the BBC promo for UEFA Euro 2021 worth waiting for?
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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