Out of Home to overtake print as it rides global digital wave
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JANUARY 3, 2020
Global Out of Home advertising is set to outstrip newspaper and magazine combined ad sales for the first time in 2020 according to new WPP’s GroupM. It expects Out of Home spending to reach $40.6bn in 2020, $4bn more than newspapers. This equates to 6.5 per cent of a global ad market worth $600bn. Digital.
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