Venture Beat

MARCH 26, 2022

If your marketing team is looking to buy an off-the-shelf AI-powered marketing product, ask the vendor these 5 questions first. Read More.

Marketing 128

Marketing 128

Martech

MARCH 31, 2022

You just applied a dose of shampoo to your hair. You finished your best singing-in-the-shower rendition of Ed Sheeran’s “Shivers” when BAM! That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. As the firm’s newly appointed CMO, you need a breakthrough. Tripping out of the shower with shampoo still in your hair, you schedule an urgent Zoom call with your leadership team to unveil your brilliance.

Marketing 109

Marketing Communications Conversion MarTech 109

AdPulp

MARCH 31, 2022

“When your Daemon is in charge, do not try to think consciously. Drift, wait, and obey.” -Rudyard Kipling It’s Thursday and I’d like to throw it way back to ancient Greece and Rome and look at how ancient wisdom can guide us today. According to Elizabeth Gilbert, author of Eat, Pray, Love, the ancient Greeks […]. The post Drift, Wait and Obey—It Worked for Kipling, It Can Work for You appeared first on Adpulp.

Agency 102

Agency 102

Smaato

MARCH 31, 2022

Native ads can play good tricks on our eyes. They blend in with surrounding content, and deliver better UX and strong engagement for better eCPMs. This April Fool’s, we’re taking a look at Native Ad Formats, which are ads that can (in the nicest way) fool viewers by blending into. The post Did Those Ads Fool You? appeared first on Smaato.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Venture Beat

MARCH 30, 2022

Brands are starting to awaken to the potential NFT technology holds, allowing them to take their advertising to new levels. Read More.

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Advertising Marketing 105

Martech

MARCH 28, 2022

For years marketers have been scrambling to produce more content, leads and events. However, this excess mindset often leads to burnout with minimal business success. The teams that really nail agile marketing do less work with more focus on outcomes. “Busy-ness” doesn’t equal business value. When numbers are soft, it’s natural for panic to set in and to respond with the need for more marketing.

Marketing 109

Marketing MarTech Conversion Communications 109

AdPulp

MARCH 30, 2022

I’m pretty biased, but I’ve always considered advertising, in the more traditional sense of the discipline, to be more honest than public relations. Advertising tends to present itself more nakedly — you’ll know an ad when you see one because it has an identified sponsor. Public relations works in many not-so-obvious ways. It can be […]. The post The Public Relations Handbook Sheds Light On The Darker Persuasive Art appeared first on Adpulp.

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Public Relations Advertising 72

Venture Beat

APRIL 1, 2022

Bad CX has a direct impact on businesses' bottom lines. Only brands delivering the best CX will survive in today's digital economy. Read More.

Marketing 98

Marketing 98

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This week, Yahoo expanded its partnership with Glewed TV, a significant player in AVOD with over 20,000 hours of premium content and display inventory in food, sports, movies, documentaries and other categories. Glewed TV is now a preferred partner in Yahoo’s supply-side platform.

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Advertising Pharmaceuticals Food Entertainment 107

More About Advertising

MARCH 30, 2022

Innocent Drinks recently joined Oatly (both below) and a growing list of other leading brands, such as H&M, Coca-Cola, Nestlé, VW and BP as the ASA and competition watchdog CMA crack down on greenwashing. New legislation aims to protect consumers from disingenuous advertising and communication campaigns, following investigations last year which discovered that 40% of.

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Communications Advertising Finance Media 72

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Advertising

NewProgrammatic

MARCH 29, 2022

From smaller enterprises to the most renowned entities on the market – brands and marketers need to stay up to date with the industry developments in order to successfully advertise their services and products to the right target audience. Everybody involved in the marketing business has already had a chance to witness the capabilities of programmatic campaigns to open a new door for streamlining user acquisition or increasing brand awareness.

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Advertising Audience Cookies Brand Awareness 64

Venture Beat

MARCH 31, 2022

It’s clear that strategic, data-driven investments in customer success make a huge difference to the bottom line. Read More.

Marketing 98

Marketing 98

Martech

APRIL 1, 2022

This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value. What happened. On Tuesday, Nielsen announced it was selling itself to a consortium led by Elliott Management Corp.’s private-equity arm and Brookfield Asset Management Inc. for about $10 billion.

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Media MarTech Marketing Advertising 108

More About Advertising

MARCH 28, 2022

Since Russia invaded Ukraine, the letter “Z” has become a powerful and controversial symbol of Putin’s war, which clearly throws its presence as a brand icon for Zurich Insurance into question. Zurich, one of Europe’s biggest insurers, has removed the symbol from its social channels, where it frequently appears in isolation, and is thinking about. The post Pro-war ‘Z’ symbol removed from Zurich Insurance branding first appeared on More About Advertising.

Advertising 69

Advertising Finance 69

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

EGC Group

APRIL 1, 2022

William Shakespeare wrote: “All the world’s a stage.” In Shakespeare’s time, actors made an impression on audiences—on the stage. With the advent of film and video production—and how they benefit the worlds of marketing and advertising—that “stage” referred to by Shakespeare has expanded to more than one.

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Impressions Audience Advertising Marketing 52

Banner Flow

APRIL 1, 2022

The power of social media goes beyond brands selling to consumers. B2B social media advertising is a growing industry, with more companies tapping into the latest social media advertising trends for 2022 to reach relevant decision makers. . After search engine marketing, social media advertising ranks second in terms of success, according to recent research – and is used by 83% of B2B marketers. .

Media 52

Media Advertising A/B Testing Conversion 52

Martech

MARCH 30, 2022

A CDP is like a map. It only helps you if you know where you want to go. But understanding your goal before purchasing technology, isn’t how some marketers operate. Shifting to this approach is essential – especially given today’s marketplace. That was the conclusion of top marketers participating in the keynote discussion for day two of The MarTech Conference.

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Pharmaceuticals Marketing MarTech Cookies 106

More About Advertising

MARCH 31, 2022

Ajaz Ahmed’s AKQA Group, part of WPP, is launching purpose-driven agency AKQA Bloom with awarded creatives Jean Zamprogno and Fernando Pellizzaro. The two move from David Miami (also part of the WPP empire.) AKQA Bloom will be based in Miami. Zamprogno and Pellizzaro created Burger King’s ‘Moldy Whopper’ campaign, the most awarded of recent years.

Agency 64

Agency Advertising 64

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Flashtalking by Mediaocean

MARCH 31, 2022

IAB Tech Lab , the digital advertising technical standards-setting body, has announced an update to the ad format guidelines to include Digital Video and Connected TV (CTV) formats. The former version of the guidance was released six years ago while video and CTV were relatively nascent channels. This update accounts for higher resolution, wider screens, and the opportunities for ad interactions in CTV that exist in today’s world.

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Fill rate Ad network Viewability Video Ads 52

Automatad Inc.

MARCH 31, 2022

Share. Tweet. Share. Last Week’s Highlights. UCPA: Utah’s new ‘publisher friendly’ privacy law. Google introduces ESP for encrypted first-party data sharing to GAM. The post-cookie world may prioritize buying inventories from fewer publishers. ViperBot, a new sophisticated ad fraud scheme. The Trade Desk adds Adobe’s CDP to its UID 2.0 . UCPA: Utah’s New Consumer Privacy Law.

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Cookies Impressions Data Management Platform Ad Inventory 52

Martech

APRIL 1, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and sometimes the news just finds me while I’m getting a trim. My barber is moving to a new location.

MarTech 100

MarTech Marketing 100

More About Advertising

MARCH 30, 2022

As a mutual building society Nationwide takes its social purpose seriously, and this new campaign by VCCP celebrates a partnership with The Diana Award focused on an anti-bullying message. The film, set in a primary school, tells real life stories of school children who have suffered from bullying. Their words have been arranged into a. The post Nationwide and VCCP use ‘the power of words’ to tackle bullying in schools first appeared on More About Advertising.

Advertising 64

Advertising Agency 64

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

All About Advertising Law

MARCH 31, 2022

The proliferation of wireless and other electronic devices brings not only great opportunities but also compliance risk. This is demonstrated by a recent Federal Communications Commission (FCC) consent decree with Rexing, Inc., a retailer of aftermarket vehicle dash cameras. Most devices that radiate radiofrequency, or RF, energy, either intentionally or unintentionally, must be tested for compliance prior to marketing in the United States.

Electronics 52

Electronics Retail Manufacturing Communications 52

InMobi

MARCH 30, 2022

If you are not reaching consumers where they are and making it easy for them to buy at their convenience, then you’re missing out. Here’s why. Understanding Media Consumption Habits in 2022 Let’s take an overall look at American’s favorite media sources. According to eMarketer , the typical adult will spend just over three hours a day watching linear television.

Retail 52

Retail Media Audience Marketing 52

Martech

MARCH 28, 2022

Desktop isn’t going away and don’t expect your app to get you new customers, that’s according to a new study by Contentsquare. The report found that 58% of traffic came from mobile devices last year, a 9% drop YOY. It also found that returning users made up 92% of traffic coming from apps. The report, 2022 Digital Experience Benchmark, analyzed over one hundred data points from 46 billion user sessions across 3,870 global websites.

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Pharmaceuticals Electronics MarTech Marketing 98

More About Advertising

MARCH 29, 2022

Jason fletcher is ECD of Merkle B2B (now incorporating gyro.) Before gyro he was group creative director at Publicis UK and creative director at TBWA London. He has worked with brands including Heineken, Lexus, Virgin, UBS, EE, Four Seasons, Nissan, and Harrods. Desert Island Ads Hello, here I am sitting alone on my desert island. The post Merkle B2B ECD Jason Fletcher picks his Desert Island Ads first appeared on More About Advertising.

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Advertising Media Agency 64

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Kritter

MARCH 29, 2022

What is a Retail Media Network? Think of walking down your favorite grocery store and […]. The post Retail Media Ad Networks - Top Picks of the Month (Mar-22) appeared first on Kritter.

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Ad network Retail Media 52

InMobi

MARCH 29, 2022

Since the onset of the pandemic, the way consumers shop and discover new products has changed. Independent retailers have begun embracing new technologies such as e-commerce to meet their needs. And, as CPGs continue to allocate money toward digital advertising, looking for new ways to connect with shoppers, retail media provides a prime audience in a buying mode.

Retail 52

Retail Media Fashion Food 52

Martech

MARCH 31, 2022

In this week’s earnings call , Walmart discussed its global ad business and later expanded on how Walmart Connect aims at connecting advertisers with its customers through omnichannel engagement. Why we care. In the old days of brick-and-mortar-first, Walmart disrupted the retail space with scale and competitive pricing. They’ve since built out their e-commerce channels in an attempt to keep up with Amazon and D2Cs.

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Retail Ad network Social Advertising Advertising 98

More About Advertising

APRIL 1, 2022

Long-running campaigns seem few and far between these days (is it because media planners keep changing the goal posts?) but this one from Qantas is positively venerable, at least 12 years. But Aussies clearly still love the old country (even if some of them, as here, pursue their glittering careers elsewhere.) A good job, as. The post MAA Ad of the Week: Qantas from The Monkeys first appeared on More About Advertising.

Media 59

Media Advertising Agency 59

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.