Sat.Jun 22, 2019 - Fri.Jun 28, 2019

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FCB resigns Nivea as creative agencies begin to stand up to even big clients

More About Advertising

FCB has resigned Beiersdorf’s global Nivea account, after working on it for over 100 years. The split allegedly follows a client remark that “we don’t do gay” on viewing submitted creative work. FCB and Nivea are staying schtum although FCB CEO Carter Murray confirmed the split in an internal memo. Nivea is set to call.

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Most Viewed Video Ads: Hulu Leads With Sports Streaming

illumin

This week on the MVVA chart, streaming service Hulu gains enough views to take the first and second spots! Their chart-topping campaign is new to the MVVA list, featuring the United States Women’s National Soccer Team. Retail vacuum company Dyson grabbed a spot and new to the chart this week in the fourth spot is GEICO, with an ad featuring the winner of their “Best Of” sweepstakes.

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Our Mission

Toronto AdOps

Anyone who has worked in Ad Ops has heard at one point in their career that “Ad Ops is a thankless job”. We are finally getting to a place where the misconceptions on lack of growth and career path in this field can be put to bed. Ad Ops teams are gaining more recognition within their companies being viewed as a valuable asset and knowledge source. Ad Ops professionals are constantly in the trenches with the ever changing digital space and their nuances.

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Introducing Mobile Shake, a new ad template

Admixer

Now advertisers can truly shake up their campaigns and amaze their audiences with a new shake banner template available in all Admixer Products Line. Mobile Shake banner: same but new You might have already come across Mobile Shake ad format previously requiring at least basic HTML5 and JavaScript code knowledge. With the new Mobile Shake […].

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Samir Patel: does purpose-driven advertising do good causes more harm than good?

More About Advertising

This year at Cannes we saw the expected deluge of purpose-focused winners, from the massive Dream Crazy ad from Nike to the less well-known Carling’s Address the Future initiative. Each year, it seems that more Lions are awarded to campaigns with a purpose — marketing that puts a cause front and centre. Cause-related marketing isn’t.

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Here’s the Only Guide You Need for Cannabis Advertising

illumin

To put it bluntly: navigating the restrictions around cannabis advertising truly sucks. The laws are ever-changing. There are new restrictions almost every day, changes to what you can (and cannot) show on ads, updated exchanges to run with, etc. Don’t panic – we’ve put together a handy guide to help you plan your marketing strategy. We detail the current restrictions across Canada and the U.S. and put together ways you can target cannabis consumers, where you can run, and what you can say

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What is “Incidental”? Ninth Circuit Provides Guidance on How to Determine if a Fax is an “Advertisement” Under the TCPA’s Junk Fax Provisions

All About Advertising Law

On May 17, 2019, the U.S. Supreme Court announced it would not hear an appeal in Supply Pro Sorbents, LLC v. RingCentral, Inc. , apparently satisfied with a Ninth Circuit ruling that the inclusion of a one-line company identifier on a fax cover page was not in violation of the TCPA’s bar on unsolicited advertisements. In Supply Pro , the Ninth Circuit affirmed the district court’s dismissal of a Junk Fax Prevention Act (“JFPA”) claim, holding that an unsolicited fax that

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Jane Austin: why do people in advertising – especially CMOs – have to speak in riddles?

More About Advertising

Trust was the most popular word at Cannes this year, the actual meaning of which covers a multitude of strategies and intentions. It is usually delivered with a serious face and a slowing of speech, a bit like Esther Rantzen moving to the earnest bit on That’s Life! After the bit when everyone laughs at.

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The Power of Social Shopping on Instagram (and How to Sell More in 2019)

Single Grain

Here’s one thing we all can agree on: Every business aims at gaining new customers (or keeping existing ones) to increase the sales of its products and services. But people don’t care about your brand and product until you can solve their problems or satisfy their needs. Before making a purchase, 36% of customers search for information about your product on social media.

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It’s Not Stock, It’s Shutterstock (Which Means, It Is Stock)

AdPulp

Stock images are hard to “own.” That’s because anyone can buy them and render your singular look obsolete in a few keystrokes. Nevertheless, creative teams are tasked with tight production schedules and shallow budgets, which forces their mouse hands. There’s Stock, And There’s Shutterstock Shutterstock claims to know that “creative professionals are busy, but they […].

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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WPP rings the changes at Ford agency GTB

More About Advertising

WPP evidently isn’t giving up with Ford and its bespoke ford agency GTB. It may have lost US creative to a combo of BBDO and Wieden+Kennedy but GTB trucks on, appointing Robert Guay (left) from Publicis-owned Digitas as its new CEO in place of Satish Korde.

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Cheil’s Russell Schaller: making the most of six seconds

More About Advertising

Have you got a second? Thought not. Advertisers are all too familiar with a negative response from consumers, weary from being perpetually bombarded with content – so much so that the Internet Advertising Bureau defines a viewable impression as one where 50 per cent of an ad appears on screen for more than one second.

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Adland’s brightest star: Cannes and the cult of David Droga

More About Advertising

It’s hard to remember a time when one figure was so dominant in the advertising industry, but David (don’t ever call him Dave) Droga has taken on official guru status. He was the king of the Croisette last week, and it was hard to have a conversation at Cannes that didn’t include him. The rumours.

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Is Burning Man Sorrell on the right side of the holding company argument?

More About Advertising

Sir Martin Sorrell is a Burning Man it seems, a keen attendee of the Burning Man festival which takes place in the Black Rock desert in Nevada – in the height of summer. They build it up and burn it down at the end. A Burning Man image appeared on the cover of his new.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Talon, MGOMD and partners deliver “Unlimiting” data-driven creative for Virgin Media

More About Advertising

Taking a truly data-driven approach to creative solutions, over 50 creative Out of Home (OOH) formats have been created and planned for Virgin Media‘s new ‘Unlimiting’ campaign. The new campaign combines complex media planning using Talon’s Ada AdTech platform with creative solutions impact across multiple OOH formats to create one of the biggest creative solutions-led.

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David exodus from Ogilvy shows problems holding companies have retaining creative talent

More About Advertising

One of WPP’s better ideas in recent years was to form David, an Ogilvy offshoot named after founder David Ogilvy. But all isn’t well: David Miami MD and global COO Paulo Fogaca is off to join David founders Juan Javier Peña Plaza and Ricardo Casal at their new agency GUT (below) and oversee their offices.

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Creative boss Nick Law set to leave Publicis for Apple

More About Advertising

Well that didn’t last long. Publicis Groupe CCO and Publicis Communications president Nick Law (below) is reported by Ad Age to be leaving the French-owned marcoms group after just 18 months. To join Apple in an as yet undefined role – which is less of a surprise. Law spent 17 years at Interpublic’s R/GA. Sometimes.

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BBDO remembers that laughter’s the best marketing medicine in new Foot Locker spot

More About Advertising

Some of the Cannes commentators have lamented the lack of jokes this time round: maybe adland is so intent on “purpose” and saving the world that it’s mislaid its sense of humour. Even though much research tells us that ads that make us laugh are half-way there already. BBDO New York has remembered this old.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Laurence Green of MullenLowe: why great advertising books matter more than ever today

More About Advertising

“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” (Dr. Seuss.) Or, to put it another way: reading is good for you. I doubt this brooks much disagreement: you’re reading this, after all. The case for reading about our chosen profession is, of.

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Wieden+Kennedy, Droga5, FCB and Omnicom are big winners at 2019 Cannes Lions

More About Advertising

Wieden+Kennedy is the 2019 Cannes Lions Agency of the Year – chiefly thanks to a wheelbarrow full of Lions for Nike’s ‘Dream Crazy’ – but Droga5 New York’s ‘the Truth is Worth It’ won the Film Grand Prix to add to its film Craft Grand Prix. Do you think the jurors were making a point.

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Ocean Outdoor secures live stream Wimbledon deal

More About Advertising

Ocean Outdoor has struck a partnership agreement with the All England Tennis Club to live stream this year’s Wimbledon tournament, including both men’s and women’s finals. Jaguar has been signed up as Ocean’s sponsor for the tournament coverage. Sites include both Westfield shopping centres in London and Ocean is hoping to extend the coverage to.

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Apple AirPods bounce over Kiev in new TBWA winner

More About Advertising

Ever wondered why so many young people wander around cities with hearing aids? Actually They’re Apple AirPods and TBWAMedia Arts Lab has pulled out all the stops for the ubiquitous devices in this new ad ‘Bounce.’ Made mostly using trampolines and similar, as opposed to CGI. Shot in Kiev, directed by Oscar Hudson for Pulse.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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David hires Pancho Cassis as global creative chief as it fights back after breakaway

More About Advertising

Ogilvy’s David, which has been hit by breakaway agency GUT, isn’t taking things lying down and has appointed Pancho Cassis as partner and global CCO. Additionally it’s opening its first European office in Europe, in Madrid working on Twitter among others. Cassis, below, was CCO of multi award-winning Lola MulllenLowe in Madrid and also founded.

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Interpublic trailblazer Phil Geier dies at 84

More About Advertising

Phil Geier (Philip H. Geier Jr to give him his full title) was chairman and CEO of Interpublic from 1980 to 2000, when he turned Marion Harper’s Interpublic into the biggest ad holding group in the world. He began his career at McCann Erickson, then as now the foundation of the group. He began his.

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Uncommon wins two William Grant global whisky brands

More About Advertising

Uncommon has won two global whisky brands from William Grant & Sons: Grant’s and Tullamore DEW. There was a pitch for the two brands, neither of which seems to have worked with an ad agency for a while. It’s a nice win for Uncommon, which is still one of UK advertising’s great hopes, and seems.

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Nike ‘goes further’ again – this time to and from Shanghai

More About Advertising

China didn’t win any Gold Lions at Cannes (as far as I can see) but it will. Here’s another ambitious Nike epic, this time from Shanghai courtesy of Wieden+Kennedy and directeur du moment Ian Pons Jewell. We’ve seen it all before, most notably with Colin Kaepernick, but if ever a campaign had legs it’s this.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Amazon heads march of the FANGs as they dominate adland

More About Advertising

Ad Age has confirmed what we all suspected, that the so-called FANG companies (Facebook, Amazon, Neflix and Google) are increasingly driving advertising, in the US in this case but the same is true around the world surely. Much of the increase comes from TV advertising, which will be a consolation for some. FANGs spent $8.9bn.

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Is digital currency Libra set to become Facebook’s Midland Bank moment?

More About Advertising

Readers with (very) long memories may recall that in 1987 the Saatchi brothers, then running the world’s biggest agency group, announced their intention to take over the UK’s Midland Bank, one of the biggest at the time. The Midland (now part of HSBC) had got into trouble with an American venture. Whether or not this.

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Now Ed Sheeran takes to a bigger screen for Heinz Ketchup

More About Advertising

We noted Ed Sheeran’s Instagram praise of Heinz Ketchup a while back and now the unaccountably popular Sheeran is appearing in a full-on ad, by David (presumably the Ogilvy offshoot) from an initiative by Ed. Our man of the people (bar a few millions) is in a posh restaurant. It’s already a YouTube hit and.

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Common Problems Call for Comprehensive Solutions

AdPulp

Digital media is one of those inventions, like television, with the potential to change the world for the better. Instead, many digital spaces have become a cesspool, and a cesspool is an unhealthy place for marketers wanting to connect with future customers. Meet GARM Some of the world’s largest advertisers including Adidas, Diageo, Mars, Procter […].

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.