Sat.Feb 15, 2020 - Fri.Feb 21, 2020

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Maximus awarded exclusive Notting Hill Carnival Out of Home contract

More About Advertising

The new partnership will see Maximus working with Notting Hill Carnival Ltd., to help clients to capitalise on the diverse and desirable Carnival audience across the August Bank Holiday weekend. Since its inception in 1964, the Notting Hill Carnival has grown into one of the world’s most spectacular celebrations of musicand culture. Now recognised worldwide.

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Credit Sesame Skewers Financial Illiterates In Attempt To Win Them Over

AdPulp

Credit card debt rose by $57 billion last year, and U.S. households now hold more than $14 trillion of debt, a new record. Good credit requires financial discipline over a period of years. It does not require a smartphone App of any sort. But let’s suspend disbelief and watch commercials because that’s what we do […].

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Back to School.

Gods of Advertising

You’re studying to be certified as a drug and alcohol counselor. After 30 years, back to school. At Berkeley no less! Is this the end game: parlaying your alleged gifts as an AA speaker into a vocation? You wouldn’t be the first. In every class so far at least half the students are recovering alcoholics and addicts, like you. The others already work in the field, getting certified in order to advance their positions: in treatment facilities, government and social services, caregivers.

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IAB ALM 2020: In Quest of Cookie Alternatives

Admixer

Intro Last week, the 2020 IAB Annual Leadership Meeting (ALM) at Palm Desert, California, gathered adtech leaders to discuss the latest industry trends and challenges. Market players were focused on the improvement of consumer experience, big data, artificial intelligence, media buying automation on TV, and 5G. However, the key topic was users’ privacy, and cookie-free […].

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Grey Malaysia enlists celebrity chefs for anti-plastic campaign

More About Advertising

We’re all agin’ plastic in theory (although we seem to need the stuff) but, after a while, images of distressed sea creatures and the like become background noise. So it’s smart of Grey Malaysia to bring it home – into our kitchens – in a new WWF celebrity chef campaign on Asia Food Network, showing.

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GoDaddy Joins The Age of Aquarius, Asks Entrepreneurs To Sing Along

AdPulp

Build it and they will come running towards you with their cash. That’s the digital daydream that so many people sell today, and so many more buy, myself included. Now, GoDaddy, a purveyor of domain names and web hosting services, is peddling the idea that we can make the world we want, one pushed pixel […].

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3 More Types: By Blocking Ads Chrome Improves User Experience. Time to adapt!

Smarty Ads

Right after taking the decision on third-party cookies shutdown, Google Chrome announced the blocking of three new annoying video types. Reportedly, by blocking ads Chrome pursues the purpose of turning digital advertising space into a user-friendly environment that fosters valuable and unintrusive user experience. The changes should be enacted.

Cookies 52
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Pepsi Max rolls out star-packed yawn-inducing football epic

More About Advertising

Pepsi Max has unveiled its new Champions League epic from AMV BBDO with Raheem Sterling and Paul Pogba joining Leo Messi and Mohamed Salah (Pogba has plenty of time on his hands as he’s injured) in an extension of the #Fortheloveofit campaign. It has all the bells and whistles you’d expect (including QR codes on.

Finance 76
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New SouthBy Services Package: Driver, Personal Shopper, Tour Guide, PR Provider, And Brand Communications Consultant

AdPulp

I am launching a new service at South By Southwest this year. I don’t have a name for it yet, but I am ready to describe the interwoven offerings. My highly customized introduction to Austin, Texas is a combination of concierge-like services, plus Marcom magic. I will pick you up in my Volvo wagon at […].

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Save the date: Venable’s Seventh Annual Advertising Law Symposium will be held in Washington, DC on March 19, 2020

All About Advertising Law

Combining the experience and thought leadership of Venable’s advertising law practice – one of the nation’s largest and highest ranked – with key insights from government and industry insiders, our renowned Advertising Law Symposium offers sessions designed to educate and enlighten. Attendees span both the legal and business worlds, and include clients and professionals working across the industry.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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InMobi Wins Big at MENA 2020 MMA Smarties

InMobi

Every year, the test Mobile Marketing Association gathers the best and brightest in mobile advertising and marketing to celebrate the very best campaigns, ads, agencies and more. And at the 2020 Smarties for the Middle East and North Africa, InMobi won big. Not only did InMobi-led in-app advertising campaigns capture five awards, but InMobi was awarded the coveted Technology Enabler of the Year Award as well.

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Wieden+Kennedy knocks it out of the park for Coke

More About Advertising

We’ve noted the incidence of brands against a brand-driven world that drives us around the effing bend – aka ‘purpose’ – but this is a new such global effort for Coca-Cola from Wieden+Kennedy London. So we expect something a bit special. Which we get, helped by, among others, Russian Doll’s Natasha Lyonne. Not sure that.

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Chili’s for Dinner? That’s so ‘Ita

AdPulp

A neologism is a term, word, or phrase in the process of entering common use, but that has not yet been fully accepted into mainstream language. A protologism is a word coined by an individual or small group that has not yet been published somewhere independent from the coiners. A homophone is a word that […].

Food 63
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Another Dumb Article: Boomer Big Data

Advertising to Baby Boomers

Echoing a previous post: 17 APRIL 2019 No News News & Fake News I’m not linking to any more dumb articles… It’s amazing how many data firms are out there. I have no idea why there is such an insatiable appetite for jumbles of numbers, slices of shaded pies, arrays of multi-colored lines going every which way. Abstract art at its most incomprehensible.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

UPDATED: This post was expanded and updated for 2020! Artificial intelligence and its impact on different industries have been a hot topic of discussion for the past few years, and with good reason. The digital marketing space is facing fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketin

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Talon expands in Europe with Germany MD Winfried Karst and new Frankfurt office

More About Advertising

Talon Outdoor is boosting its efforts to become the market-leading global independent Out of Home agency by opening in Frankfurt with newly-appointed MD Winfried Karst. Karst is tasked with driving business in Germany, mainland Europe, and international spend from across Talon’s Plexus network. Karst (below centre with group CEO Barry Cupples and managing partner Adrian.

Agency 75
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Politics

Gods of Advertising

The current President of the United States, Donald Trump is an idiot and a bully. What is the saying? We reap what we sow. A scary thought. Still, you believe Trump is an aberration that will soon be corrected. You hope. Either way, you know the next President will be flawed too, same as you, same as everyone. Hopefully, he or she won’t be as flawed.

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M&C Saatchi rings alarm bells for Royal Mail’s ‘No Time to Die’ Bond tie-up

More About Advertising

Daniel Craig’s last James Bond movie No Time To die is on its way and the UK’s Royal Mail is celebrating with Bond stamps featuring the various filmic 007s. Which alarms ancient foe Ernst Blofeld’s signature white fluffy cat in this lively effort from M&C Saatchi. Niftily directed by Austen Humphries for Rattling Stick. MAA.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Agenda21: how to make the most of short-term marketing

More About Advertising

As Veganuary ends we have seen a number of FMCG brands embracing the trend for all things plant-based. The calendar is smattered with short-term flashes of marketing opportunity, be it Veganuary, Go Sober for October, Black Friday or Cyber Monday. All these moments offer brands the chance to tap into a zeitgeist and potentially speak.

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Adam&eveDDB moves SUV advertising into a higher gear with new VW Touareg campaign

More About Advertising

Ads ain’t wot they used to be, especially from UK agencies, is a fairly common lament – perhaps only among those of us who remember the good old days. Is there a creative renaissance though, even in these data-driven times? VW had a creative review last year which seemed to indicate another depressing move to.

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New agency NKD World promises “ideas not layers”

More About Advertising

No idea how many new agencies start each year but here’s another one – NKD World – formed by four seasoned hands, film director and creative Jonty Toosey and three former WPP colleagues Lee Williams, Max Jackson and Raj Sangra. NKD World is promising “ideas not layers.

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A revolting ‘moldy’ Whopper is hero of new Burger King ‘no preservatives’ campaign

More About Advertising

Burger King isn’t afraid to frighten the horses in its advertising but here it’s taking the risk of putting off some customers for ever. A new campaign, ‘Moldy Whopper, uses time-lapse photography to show how its preservative-free Whopper deteriorates over 34 days. To show it’s free of preservatives of course – the hard way.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Silvercast brings Aussie firefighters tribute to Times Square

More About Advertising

Posters are said to be the oldest ad medium, certainly they’re proving arguably the most adaptable. Digital Out of Home is now where the money is and some advertisers are waking up to its power to communicate quickly and at scale. The New South Wales Fire Service is an unlikely occupier of Silvercast’s vast Times.

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Brit Awards trigger TikTok Out of Home blitz

More About Advertising

Short form mobile video platform is the social medium du jour and it joined the likes of Samsung in tying in with the Brit Awards with a live stream of the event on February 18 on Ocean Outdoor’s Piccadilly Lights, following up with a string of lively murals using digital Out of Home and large.

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Jungle Creations’ The Wild wins Accor social media accounts

More About Advertising

Jungle Creations’ creative agency The Wild has won the UK social media marketing accounts for Accor hotel brands ibis, ibis Styles (below), ibis budget, Mercure and Novotel. Beginning in February, The Wild will run the Facebook accounts for these brands, including the development and production of all content, supporting brand partnerships with the aim of.

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Has Google shown data-driven creativity actually exists?

More About Advertising

Something is definitely stirring in Google’s Moutain View ad department: Google had by far the best Super Bowl ad with Loretta and now it’s doing the business for Black History Month in the US, niftily assembling some key moments in black history to plug its search capabilities. Data-driven creativity is a surprisingly elusive beast but.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Publicis ups consultancy offer with full control of Salesforce-based unit Sapient i7.

More About Advertising

San Francisco-based Salesforce is one of the behemoths of the digital world (although it doesn’t sound like one), through its its cloud-based CRM software and linked services. Publicis Group had a joint venture with Salesforce called Sapient i7 (me neither) but now it’s bought the lot to ramp up the business helping companies use Salesforce.

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Surprise exit for Salama as Bain flexes muscles at Kantar

More About Advertising

It hasn’t taken long for Bain Capital – the new owner of 60 per cent of WPP’s research business Kantar – to flex its muscles. CEO Eric Salama (below), who stayed on after the Bain deal with WPP (WPP still owns 40 per cent) has been ousted early although he had already announced he was.

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Europe buys help drive Ocean Outdoor revenues

More About Advertising

UK-based big digital screen operator Ocean Outdoor has had a busy year, expanding in the Netherlands, Nordics and Germany with a number of acquisitions and reporting 2019 group revenue up 13.5 per cent to £141.3m on a proforma basis with EBITDA profit (a favoured measure for acquisitive companies) up 10.5 per cent to £33.6m. Ocean.

Finance 64
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Samsung enlists Lewis Capaldi for Brit TV bid

More About Advertising

It’s the UK’s Brit Awards tonight, the celebrated annual event for boozed up music industry types to behave even more badly than last year (mind you, they’ll have to go a bit to exceed the NME awards with the UK’s most obnoxious “rapper,” to whom they foolishly gave an award.) So Samsung and PR firm.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.