Sat.Dec 11, 2021 - Fri.Dec 17, 2021

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How agile is transforming modern marketing

Martech

Kim Davis, editorial director of MarTech, discussed updates to the Agile Marketing Manifesto with industry leaders at our MarTech conference. Many of these changes stemmed from developments at a recent virtual gathering of over 80 agile marketers from around the world. John Cass, co-founder of AIContentGen, spoke of the gathering — the SprintTwo conference — that made some much-needed improvements to the Manifesto: ”The first conference took place in 2012 — at that one, we developed the Manifest

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Four key social media advertising trends for 2022

Banner Flow

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. This percentage alone is a key indicator to brand decision-makers that social media is worth investing ad expenditure.

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Impero wins global brief for EO Charging

More About Advertising

Independent London agency Impero has won EO Charging in a pitch against mother, BBH and Acne. EO claims to be the Uk’s leading charging provider for electric vehicles. Impero will launch its first global campaign next year. EO charging marketing director Miles Freeman says: “Impero impressed us at every step of the process, they went. The post Impero wins global brief for EO Charging first appeared on More About Advertising.

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Stanley Black & Decker To Help Train 3M Skilled Workers

AdPulp

Building healthy brands and companies that last requires long-term vision from the leadership team. As brand managers look to the future, some of the problems that will be waiting for them begin to reveal themselves. For instance, today there are 10 million manufacturing jobs around the world that remain unfulfilled due to a lack of […]. The post Stanley Black & Decker To Help Train 3M Skilled Workers appeared first on Adpulp.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to improve campaign quality in a digital-first world

Martech

While most marketers know crafting high-quality campaigns should be a top priority, many struggle to find that sweet spot between value and efficiency. This is particularly difficult for brands seeking to adapt to a digital-first world. “A lot of companies are looking to find out how to best merge all their activities and teams to get the most out of what they’re putting together,” said Ryne Knudson, senior content marketing specialist at Brandfolder, in his session at our MarTech conference.

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Welcome the New Age of Media Planning

EGC Group

If the last few years of uncertainty have taught us anything, it’s that the old way of doing things doesn’t have to be the only way. Everything about the way we operate our day is different—from where we work, how we shop, to the way we engage with friends and family. With these shifts in lifestyle, habits around media consumption and interests have also changed, thus forcing advertising models to evolve and brands to take a hard look at how they can effectively reach consumers.

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Retargeting: Is It a New Digital Marketing Trend?

Smarty Ads

Today the way products and services are advertised to consumers is changing at a rapid pace. Various ad networks and digital marketers are trying to make their brand stand out in a competitive market. Thus, new tools that accelerate media advertising and enhance brand awareness are in huge.

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Good morning: Pricing is also messaging

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, pricing is also messaging. I was interviewing an expert in dynamic pricing when I first learned about this.

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Notable Viral Marketing Examples to Inspire Your 2022 Strategy

AdvertiseMint

Is there really such a thing as a strategy that can make campaigns go viral? Well, yes and no. The topic of viral marketing is not straightforward; that’s why we’ll uncover its colorful past, present, and uncertain future as we head into 2022. What is Viral Marketing? The definition of viral marketing is a strategy in which a person, group, or company creates content designed to inspire a large number of people to share, engage with, and talk about it (a.k.a. going viral).

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And the MAA UK Creative Agency of 2021 is….

More About Advertising

It’s been a strong year for UK creative agencies: Lucky Generals excelled for Amazon and finished the year with a strong Co-op ad, Droga5, Mother and VCCP had their moments, two newbies New Commercial Arts and Wonderhood Studios, helmed by two of London’s more formidable suits in James Murphy and former Channel 4 boss David. The post And the MAA UK Creative Agency of 2021 is. first appeared on More About Advertising.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Four key social media advertising trends for 2023

Banner Flow

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. This percentage alone is a key indicator to brand decision-makers that social media is worth investing ad expenditure.

Media 52
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3 ways marketers can increase email engagement

Martech

Email engagement can be a major problem for brands in an oversaturated digital world. So, it’s no surprise that less than 60% of marketers believe their campaigns are successful, according to Smart Insights. But the main issue doesn’t appear to be the content of their emails. Instead, it seems to stem from outdated email frameworks and communication tactics.

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Unruly Reveals Top Emotionally Engaging Holiday Ads of 2021

Unruly

Global study shows top holiday ads forgo Covid-19 references, invoke nostalgia and gathering. London – December 16, 2021 – Unruly , a leading global video and Connected TV (CTV) advertising platform, today revealed the most emotionally engaging holiday ads of 2021 using its content testing tool, UnrulyEQ , that measures consumer responses to video advertising.

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2021’s stand-out performers: MAA agencies, advertiser and ad holding company of the year

More About Advertising

2021 was a surprisingly good year for the ad holding companies, boards and shareholders anyway, as advertising bounced back from the still-with-us pandemic, money pouring into digital mostly although TV did well. In the US Interpublic continued its steady progress under outgoing CEO Michael Roth, McCann motoring on as ever, Mediabrands picking up some decent.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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What Do U.S. Consumers Think About Mobile Advertising?

InMobi

Brands have long used advertising to get the word out among consumers. And with consumers flocking to mobile, advertisers have followed suit. Today, brands have many different options for reaching consumers, including through social media, influencers, television advertising, and so many more channels. With so many options to choose from, should mobile advertising be part of the mix?

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Do you need a marketing attribution and predictive analytics tool?

Martech

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. But deciding whether or not your company needs a marketing attribution and predictive analytics tool calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s bus

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Quartile creates ‘largest cross-channel e-commerce advertising platform’ with Sidecar takeover

Marketing Tech News

Quartile, an ad optimisation platform for top e-commerce marketplace sellers, has acquired Sidecar, a performance marketing technology provider for e-commerce retailers and brands. The two companies will combine under the Quartile name, growing the brand into the world’s largest cross-channel e-commerce advertising platform. Both platforms apply machine-learning and natural-language processing to provide data-driven strategies and.

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Disney tops Unruly’s “emotionally engaging” Christmas ads – good from Tesco too

More About Advertising

Video and CTV programmatic advertising platform Unruly has been assessing this year’s Christmas ads via its Unruly EQ methodology, to find out which ones are the most “emotionally engaging.” 7,200 consumers around the world (2,000 in the UK) took part in the study. Top Ads Unruly EQ VP Terence Scroope says: “Similar to our 2020. The post Disney tops Unruly's "emotionally engaging" Christmas ads - good from Tesco too first appeared on More About Advertising.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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2021 Esports Awards and The Future of Mobile Gaming

InMobi

While many may have their attention on December’s Game Awards , which saw wins by big video game and film franchises, studios and publishers, we would like to direct attention to another industry-relevant event. Last month celebrated the sixth annual Esports Awards. The globally recognized ceremony, originally based in London, streamed live on Twitch and was hosted at Arlington’s Esports Stadium in Texas.

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To know your customers, ping their phones

Martech

Every customer carries a phone and a wallet. To get to their wallet, go through their phone. Geofencing enables that. It should be a familiar concept by now. By taking advantage of existing cell phone networks, marketers can designate bounded areas near retail stores. Customers can be “pinged” with coupons and special offers if they are nearby — or if they are shopping at a competitor.

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Lazy loading – the optimization of webpage performance

YieldBird

When looking for content, it often happens that a page loads too slowly, or some of its elements load slower than others. Impatient users will often leave such sites straight away without leaving a traffic footprint. Impatient visits mean lost earnings for both Publishers and Advertisers. That is why page speed is so important for the retention of users… and earnings.

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Clear Channel Europe in the OOH shop window

More About Advertising

Major Out of Home media owner Clear Channel has put its European business in the shop window, a move that will interest European media giants including JC Decaux and Global plus the usual line-up of private equity companies. Outgoing CEO William Eccleshare says: “We believe now is the right time to explore options for our. The post Clear Channel Europe in the OOH shop window first appeared on More About Advertising.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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27. Rex Briggs – the theory of Marketing Evolution

Paleo AdTech

Rex founded Marketing Evolution in 2000 to build on the cross-channel measurement and audience insight techniques he started to develop as a young researcher at Yankelovich and Wired in the mid-1990s. You can find a meticulous biography of Rex right here and his outfit Marketing Evolution continues to add value here. These days Rex is a speaker , author, visionary pundit and very entertaining podcast guest, as Marty and Jill discover this week.

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Digital Asset Management and the knowledge gap: Discovery

Martech

This is part two of an ongoing series. Part one looked at Fact 1: Digital Asset Management is a metadata engine. Fact 2: You do not know what you do not know! If you imagine digital asset management as a chess game, some of us have a base understanding. We may know some tricks for winning quickly against a lesser opponent. We may even know that after three moves of the game, players face 121 million possibilities; one more action is a staggering 288 billion potential outcomes.

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Holiday Season 2021 for App Marketers in Southeast Asia: Trends, Dos and Don’ts, and Actionable Strategies

InMobi

This is a guest post brought to you by InMobi in collaboration with MoEngage Ever since the pandemic hit in 2020, it significantly affected various industries across the globe. The in-app ecosystem however has seen a growth surge like no other, particularly in India and Southeast Asia. In fact, at the start of 2021, India accounted for 14% of the global app installs, only second to China.

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R/GA CEO Sean Lyons: Christmas parties and the metaverse

More About Advertising

Sean Lyons became CEO of R/GA in 2019, when he took over from the agency’s founder, Bob Greenberg. A native New Yorker, Lyons has worked in creative tech since graduating with a degree in painting and electronic media in 1998, including 12 years on and off at R/GA. What is Christmas in New York looking. The post R/GA CEO Sean Lyons: Christmas parties and the metaverse first appeared on More About Advertising.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Happy Halloween from Aronson Advertising!

Aronson Ads

It’s that time of year, folks — the trees are shedding their leaves, the hot summer air is replaced with a chilly gust, and all-things-pumpkin are back at your favorite coffee shops. Before we saunter into the winter, we celebrate one of the best holidays: Halloween! If you’ve read any of our seasonal blogs, then you know that we love to celebrate the holiday season in style with some friendly competition.

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Ecommerce marketers weigh shipping hikes in 2022

Martech

Prices for many goods and services are on the rise, and this includes shipping costs by major carriers, Shopify tells us in their 2022 report. Marketers, especially those with an ecommerce focus, should factor these changes in their 2022 strategy to remain competitive and avoid turning off consumers when they’re finalizing their purchases. Online shopping continues to expand.

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InMobi Brings Home 4 Awards at the MMA Smarties APAC 2021

InMobi

With smartphones emerging as the number one platform for consumers to learn, engage, and purchase on, marketers have increasingly turned to mobile to achieve their marketing objectives. InMobi has made major strides in building resilient brands and enabling them to rethink newer possibilities in connecting brands with users on mobile. Bringing these breakthroughs to the limelight, InMobi brought home four awards from the six key nominations at the MMA Smarties APAC 2021 edition.

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MAA Ad of the Week: Levy and Sadoun for Publicis

More About Advertising

‘Tis the season to be jolly (as jolly as current circumstances allow, anyway) and France’s top-ranking comedy duo of Maurice Levy and Arthur Sadoun are back with us, courtesy of Publicis’ New York-based creative collective Le Truc. This time plugging their new Publicis work awayday scheme, ‘Work Your World.’ Last time, as I recall, they.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.