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St. Patrick’s Day and Irish stout Guinness go hand in hand; across Ireland and beyond on March 17, you’re bound to see crowds of revelers holding pints of the black stuff. But as the holiday rolls around this year, Guinness’ unexpected suggestion is to go easy on the booze.
The Diageo-owned beverage brand is launching its largest ever responsible drinking campaign ahead of St. Patrick’s Day, encouraging people to try its nonalcoholic beer Guinness 0.0.
Created by U.K. agency AMV BBDO, “Make it a St.
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