Last year’s Oscars received an unexpected boost.
Rebounding from a ratings low, the 94th Academy Awards averaged 16.6 million total viewers and a 3.8 rating in the key adults 18-49 demo. Part of that audience can be attributed to Will Smith’s shocking slap of Chris Rock after the comedian made a joke about his wife, Jada Pinkett Smith.
The incident led to a surge of about 555,000 viewers, with nearly 17.4 million tuning in during the minutes after the slap, according to Nielsen data released from ABC.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in