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VMLY&R has partnered with security services company ADT in a remit entailing ecommerce, brand creative, inclusion experience and consulting.
The agency, which won the business following a competitive pitch, began its relationship with ADT in March of last year on its ecommerce business and started brand creative work in January of this year.
“We partnered with VMLY&R to accelerate our ecommerce growth. In addition to the technical and operational partnership, we leveraged the Inclusion Experience framework and its leadership to support the overall marketing transformation—a key enabler to the future commerce vision of ADT,” said DeLu Jackson, chief marketing officer at ADT, in a statement.
Nat Smith, director of client engagement at VMLY&R, said that helping ADT with its UX and UI led to an opportunity to pitch for the content work, and it hopes to help the nearly 150-year-old security company build on its heritage while advancing creativity.
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