Digiday

MARCH 6, 2023

Back in 2020, direct-to-consumer men’s soap brand Dr. Squatch dedicated most of its social ad dollars to Meta’s Facebook and Instagram, spending zilch on alternative platforms like TikTok and Snap. But over the last three years, as online advertising has changed, Dr. Squatch has been pushing to diversify away from Facebook and Instagram. Dr. Squatch’s ad spend in 2020 $9.6 million total ad spend $8 million on Meta $0 on TikTok or Snap per Sensor Tower The brand wants to spend on R

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Advertising Media Agency Audience 71

Adweek

MARCH 8, 2023

With streaming strategies abruptly shifting to AVODs and publishers regularly reporting losses in the hundreds of millions, the TV marketplace has never been more volatile--that is, unless you're A+E Networks. Though some publishers may be pulling back on content amid uncertain economic conditions, without a high-cost SVOD streaming platform to weigh it down, A+E Networks.

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The Ad Tech Blog

MARCH 8, 2023

All my favorite authors were freaking out about ChatGPT, so I went ahead and asked ChatGPT why. After waiting for a long time (more than a minute), this was ChatGPT’s answer: Talking with a friend who runs a Creative agency, he made a good point: “AI won’t replace authors; AI will replace authors that don’t leverage AI.” If you look at it from merely a productivity point of view, asking ChatGPT to write a blog post and get a decent piece in less than 5 minutes is a

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AdExchanger

MARCH 9, 2023

I’m James Hercher, AdExchanger senior editor and your guide this week as we contemplate Temu, an empty shell of an ecommerce business that is propelled by paid media and … The post Can The Temu Takeover Continue Without Ads? appeared first on AdExchanger.

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eCommerce Media 141

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

VideoWeek

MARCH 9, 2023

Earlier this year, Netflix co-CEO Ted Sarandos said his company is “keeping an eye” on the growth of free ad-supported streaming TV services, but suggested that the streaming service has a lot on its plate right now and is unlikely to invest in a FAST service in the near future. However Alex Hole, vice president and general manager of Samsung Electronics Europe, argues that Netflix and other SVOD services may want to take note of the cultural shifts which are driving audiences toward

Audience 116

Audience Electronics Impressions Advertising 116

Adweek

MARCH 8, 2023

Following 2022's record-breaking year, the ad sales teams at Warner Bros. Discovery and CBS have something new to dance about. Ahead of Selection Sunday on March 12, the NCAA Division 1 Men's Basketball Tournament's advertising inventory is "virtually sold out"--surpassing last year's $1 billion haul. In fact, the companies "significantly" surpassed the previous year, Jon.

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Ad Inventory Fashion Advertising Marketing 257

AdExchanger

MARCH 6, 2023

Advertisers are turning to programmatic solutions that were purpose-built with SKAN’s methodology in mind to make sense of SKAN4's attribution signals and optimize iOS ad campaigns. The post IOS Attribution Is Broken, But SKAN4-Compliant Bidding Tech Could Fix It appeared first on AdExchanger.

Advertising 125

Advertising 125

Martech

MARCH 6, 2023

Artificial intelligence has dominated headlines recently as the world began to play with a new tool: Chat Generative Pretrained Transformer, better known as ChatGPT. The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more.

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Conversion Marketing MarTech Impressions 113

Adweek

MARCH 7, 2023

Nike's Air Max 95 drop with London-founded label Corteiz has been one of the most anticipated launches of 2023 among streetwear fans. But on March 2, the pair dropped an ad depicting a world where the launch was canceled. The 3.5-minute film, directed by Walid Labri through production company Division out of Paris, opens with.

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Marketing Fashion 241

Marketing Dive

MARCH 7, 2023

Timed to Women’s History Month, “Bad $#!T to Good $#!T” is the latest attempt by the category to reckon with past misogynist behavior.

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Advertising

AdExchanger

MARCH 8, 2023

What’s the last ad you remember? Most people would be hard-pressed to answer that question. Genero, a creative and content production platform, is working with creative testing startup Memorable AI The post How AI Can Help Make Ads More Memorable appeared first on AdExchanger.

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Exchange Wire

MARCH 9, 2023

In this feature, Hannah Dillon takes a look at the impact of OOH and DOOH technologies across the globe, pinpointing what’s working best in which region. Out of Home (OOH) advertising is a burgeoning market, forecast for global growth of USD$11016.26m [.] The post The Great Outdoors: the Global Growth of OOH appeared first on ExchangeWire.com.

Advertising 111

Advertising Marketing 111

Adweek

MARCH 10, 2023

Notable women's sports advocate Kelsey Trainor is teaming up with Human Rights Campaign for a collaboration based on her popular Invest in Women brand. Trainor and the advocacy group's partnership is making it unequivocally clear that all women are women. Though it's timed to Women's History Month in March, the campaign will continue well into.

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Marketing 233

Martech

MARCH 7, 2023

Today, Salesforce unveiled Einstein GPT, a generative AI tool that creates personalized content across every Salesforce cloud CRM. The announcement came during day one of the company’s TrailblazerDX’23 event. The company also announced a partnership with OpenAI, out of which a ChatGPT app (currently in beta) is available for Slack. The partnership will also make other “out-of-the-box” integrations between Salesforce tools and ChatGPT.

Communications 106

Communications MarTech Marketing Advertising 106

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Chief Martech

MARCH 4, 2023

We’re busy working on the 2023 edition of the martech landscape (interactive version at martechmap.com ) that will be released on #MartechDay, May 2. Spoiler alert: if you were betting this would be the year the martech supernova collapses into a black hole… well, you might think of hedging that bet. The number of weekly martech-related product launches on Product Hunt and new funding announcements on TechCrunch continues unabated.

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MarTech Marketing Media 106

Marketing Dive

MARCH 9, 2023

Social media influencers were more impactful on consumer behavior than TV documentaries, news articles and government campaigns.

Media 125

Media 125

Adweek

MARCH 9, 2023

For more than a dozen years Denny's has positioned itself as "America's Diner," which means to convey a feel-good, nostalgic vibe without being stuck in the past or pegged as a boomer-only zone. With a new marketing campaign on the horizon, along with front- and back-of-the-house upgrades, Denny's intends to refresh and restart its long-running.

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Marketing Food 259

Martech

MARCH 7, 2023

ChatGPT and generative AI’s increasing capabilities are putting a spotlight on content. Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. We can use this moment to improve the value of content while it is top of mind for all stakeholders. It’s also a great time to demonstrate how our audience’s content consumption evolves.

Audience 103

Audience Education MarTech Marketing 103

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Ad Monsters

MARCH 8, 2023

Despite all major industries rallying for diversity and inclusion initiatives, research shows that women leaders leave their companies at the highest rates we’ve ever seen. Why is this the case? According to Jessica Cortapasso, SVP of People, Digital Remedy, women are “seeking meaningful and sustainable progress toward gender equality and are not afraid to seek new avenues.

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Ad Tech Ad Space MarTech Marketing 102

Marketing Dive

MARCH 8, 2023

A new solution called Copilot draws on OpenAI tech to help marketers generate fresh email content and more quickly build customer service tools.

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Marketing 112

Adweek

MARCH 9, 2023

Spotify unveiled a host of new features, advertising products and tools for creators at its annual Stream On event Wednesday. The moves reflect the increasing priority the company has placed on discovery and short-form video. Speaking to a crowd of audio creators at its Los Angeles campus, chief executive Daniel Ek shared the redesigned mobile.

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Advertising 256

MNTN

MARCH 10, 2023

CTV boasts the highest share of ad views for premium video across devices, according to FreeWheel , and as more streaming ad inventory opens up, CTV’s share of ad views is expected to increase further. A study from Extreme Reach found that CTV has significantly higher video completion rates compared to mobile and desktop environments. This is in part due to TV’s passive, “lean back” viewing behavior, which leads to better completion rates compared to the active scrolling inherent in

Ad Inventory 98

Ad Inventory Impressions Video Ads Retail 98

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, form

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Header Bidding CPM Ad Inventory Click Through Rate 98

AdExchanger

MARCH 8, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Great Search TikTok has made waves because of its organic traction as a new kind of search The post TikTok Is Getting Serious About Search; A Complex Fracture, But Not The Bad Kind appeared first on AdExchanger.

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Banner Ad Exchange Search Advertising Audience 98

Adweek

MARCH 8, 2023

Last year's Oscars received an unexpected boost. Rebounding from a ratings low, the 94th Academy Awards averaged 16.6 million total viewers and a 3.8 rating in the key adults 18-49 demo.

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Audience 256

Exchange Wire

MARCH 8, 2023

In today's ExchangeWire news digest: Washington endorses legislation to ban TikTok; Brussels tells Musk to hire more human moderators for Twitter; and e-commerce platform Shopee reports its first-ever quarterly profit. Washington supports bill to ban TikTok The White House has endorsed new [.] The post White House Backs Bill to Ban TikTok; Musk Ordered to Increase Twitter’s Human Moderators appeared first on ExchangeWire.com.

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Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

AdPushup

MARCH 6, 2023

Looking to maximize your programmatic video ad revenue? Check out these 10 tips on programmatic video advertising that can help you increase your earnings and improve your overall ad strategy. Leaving the traditional methods of buying/selling video ad inventory behind, programmatic advertising has been making great strides ever since it has been introduced in the [.

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Martech

MARCH 9, 2023

Whether selling to businesses or consumers, buyers need access to various types of product content — emotionally-driven visual assets and objective information. This helps them feel most confident when making buying decisions. Delivering this experience requires digital asset management (DAM) and product information management (PIM) tools. Join this webinar and learn how to create a 360-degree view of their product content will be best equipped to create experiences that empower their customers

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MarTech Media Marketing 99

Adweek

MARCH 7, 2023

Bud Light Seltzer's name is confusing consumers. Some people--over 50% of consumers polled by the brand--think there is beer in the brand's hard seltzer. "54% of consumers think there's beer in Bud Light Seltzer. if we don't communicate what's in there, it won't be clear.

Communications 239

Communications 239

Exchange Wire

MARCH 6, 2023

NumberEight and FourM - Japan’s leading app consultancy and integration house, and a subsidiary of end-to-end commerce enablement company AnyMind Group - have signed a deal to empower Japanese publishers by providing them access to unique new first-party data. By [.] The post NumberEight Partners With FourM to Solve Identity With Cohort-Based Marketing in the Japanese Market appeared first on ExchangeWire.com.

Marketing 98

Marketing Cookies 98

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.