AdPulp
SEPTEMBER 29, 2020
This new article in our Emerging Voices Series is made possible by the generous support of Adpulp’s patrons on Patreon. Please join us and help pay writers. For anyone struggling with what seems more like a scavenger hunt than a job hunt, I feel you. As a young creative striving to break into advertising […]. The post Dear Young Creatives, You Can Do This.
More About Advertising
SEPTEMBER 30, 2020
The Guardian has discovered that UK government spending on “consultants” had risen to £1.5bn in the last reported year (2017/18, post-Brexit vote) while spending among the top ten on Covid-19-related activities – including the heavyweight (and much-praised, here anyway) NHS campaign from MullenLowe – accounts for nearly £90m among the top ten suppliers.
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All About Advertising Law
SEPTEMBER 29, 2020
The FTC’s pursuit of companies purportedly engaged in telemarketing scams is nothing new, but its recent settlement with a company that allegedly assisted a fraudulent telemarketer by providing a Voice over Internet Protocol (VoIP) service is the first of its kind. VoIP is a technology that allows a company to make voice calls using a broadband Internet connection instead of a regular (or analog) phone line.
Lemonads
OCTOBER 2, 2020
Why top 17 best affiliate marketing blogs? Simple! Professionals prefer to gain insights on key subjects through reading informative blogs any time they need and search for reliable information from publishers and today it’s harder than ever to get that reliable information in the world of affiliate marketing! Instead of getting lost in thousands of blogs published each day, check through our list of the best affiliate marketing blogs you could ever find and pick the ones that are best suited fo
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
SEPTEMBER 28, 2020
With industry conferences and live events now off the table because of COVID-19, business-to-business marketers are busy looking for new avenues and new methods to help them connect to prospects and current customers. According to Carla Piñeyro Sublett, the chief marketing officer of NI (formerly known as National Instruments), spells it out in a lengthy […].
More About Advertising
SEPTEMBER 29, 2020
All agencies are cutting back in the pandemic, especially perhaps those owned by ad holding companies that have external shareholders to satisfy (who may be less forgiving by the end of the year if they don’t see a light at the end of the tunnel.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Admixer
OCTOBER 2, 2020
Last week the digital marketing industry came together on the first online DMEXCO. Due to the pandemic, the expo was in jeopardy, but in less than 6 months, the DMEXCO team rolled out a virtual platform for interactive streaming and networking. After attending the event, the Admixer team prepared key takeaways for the programmatic industry […].
AdPulp
OCTOBER 1, 2020
How do you send digital files that are too large for email? Specifically, which provider do you use? Dropbox? Dropsend? Sharefile? WeTransfer? One of these tech companies is an impressive marketer with a full suite of tools for creative people. One of these companies believes in the power of brand, art, story to separate it […]. The post How To Humanize A Technology Offering with Exceptional Brand Story and Brand Identity appeared first on Adpulp.
More About Advertising
SEPTEMBER 28, 2020
As Brexit looms and Boris Johnson’s government struggles to deal with Covid, a new film promoting the UK ad industry aims to convince the world that Britain is the natural centre of the universe for global brands. Timed to coincide with the start of Advertising Week (which this year is a trans-Atlantic fortnight combining the.
InMobi
OCTOBER 1, 2020
If this holiday season is anything like last year, then the largest consumer electronics retailers in the U.S. are bound to be busy. Wireless headphones, e-readers, fitness trackers and smart speakers were among the most popular holiday gifts of 2019 , and it’s reasonable to expect similar items to be on the top of wish lists in 2020. And, this holiday shopping season is expected to still be significant despite the current state of the world.
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All About Advertising Law
OCTOBER 1, 2020
Yesterday, the Third Circuit issued an opinion in Federal Trade Commission v. AbbVie, Inc. , joining the Seventh Circuit in holding that the FTC is not entitled to seek disgorgement under Section 13(b) of the FTC Act. The decision reflects a potential turning of the tides on how courts view FTC’s statutory authority to seek monetary relief. By way of background, the district court ordered the AbbVie defendants to disgorge $448 million in alleged ill-gotten profits from anticompetitive conduct re
AdPulp
SEPTEMBER 26, 2020
All episodes of Ad Chatter are now available on Apple Podcasts Spotify Stitcher Amazon Music Listen Notes Deezer Podchaser Podcast Addict Google Podcasts In this new edition of Ad Chatter, Dan Goldgeier and I discuss: The blight of overworking people in the agency business Rao Homemade’s deceptively […]. The post Ad Chatter, Episode 4: Overworking the Team, Plus Three Quick Takes on New Commercials appeared first on Adpulp.
More About Advertising
SEPTEMBER 29, 2020
By Chris Jefford, CEO and Co-Founder of Truant London Walking into our new office (aka broom cupboard) to start our agency back in 2012, all four partners flipped open their laptops to be simultaneously greeted by the headline: UK sinks into double-dip recession.
Lemonads
SEPTEMBER 29, 2020
During the period of uncertainty, numbers and stats become the main sources of an adequate assessment of what’s going on. How to get it? If you’re looking for a high level of accuracy, an ad tracker should be the first thing to consider. Luckily, the list of our partners has been recently expanded by RedTrack - a trustworthy ad tracking solution with a super loyal customer base from 100+ countries.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
InMobi
SEPTEMBER 27, 2020
IAB introduced the Transparency and Consent Framework (TCF) in 2018 to set clear guidelines on a more privacy-compliant, opt-in method to collect and process data from a user’s device. While a step in the right direction, the first version of TCF did not have the larger publisher consensus required to drive adoption. Since then, the industry has seen an update on the framework with the launch of TCF 2.0, which now provides sufficient control back to the publisher, while maintaining its cor
AdPulp
SEPTEMBER 30, 2020
I recently reviewed Steve Harrison’s new book here on Adpulp.com, Can’t Sell Won’t Sell: Advertising, politics and culture wars. Why adland has stopped selling and started saving the world. In this special edition of Ad Chatter, I talked with Steve a little more about his book. We covered a wide variety of topics, including: Groupthink […].
More About Advertising
SEPTEMBER 28, 2020
Dentsu Aegis International was the Dentsu business outside Japan, consisting of Aegis (media buyers Carat and Vizeum chiefly), customer agency Merkle and various creative agencies. Chief among these was/is Mcgarybowen, now revelling in the title of Densumcgarrybowen. Now the whole shebang outside Japan is to be known as Dentsu International, the first major move by.
Lemonads
SEPTEMBER 27, 2020
Over the last few decades, governments and private companies alike have shifted from paper records to a mostly digital environment. While this has improved functionality and allowed these organizations to deliver better services, it has also opened the floodgates of digital fraud and cybercrime as a whole. From financial institutions to government agencies, cybercriminals have successfully targeted dozens of industries and the digital marketing vertical is no exception.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Gods of Advertising
OCTOBER 2, 2020
Author Unknown. You’ve written three novels. After years of toil, most of it pleasurable (an apt definition of writing), enduring countless maybes, the quite interested and even an option from Hollywood, you ended up self-publishing. Not the happy ending you envisioned, with heady book tours and glowing reviews on myriad websites. But parking your books on the computer like an old tax return?
AdPulp
OCTOBER 2, 2020
Extreme Terrain is a premium sponsor of Adpulp.com Customization, consumer-generated content, testimonial, brand community…they’re all present in this new video series from ExtremeTerrain.com. The leader in leader in aftermarket Jeep Wrangler, Gladiator, Toyota Tacoma, and Tundra parts and accessories introduces “Customer Builds,” a new video series with a focus on custom modifications.
More About Advertising
OCTOBER 2, 2020
Something for the weekend. This is a bold and funny ad, with lots of good lines sung by animated objects – including a toothbrush, a shower head, a courgette, a washing machine, an exhaust pipe, a pat of butter and a vacuum cleaner – setting the imagination running as they beg socially isolated consumers to.
Single Grain
SEPTEMBER 29, 2020
Paid advertising plays a vital role in e-commerce success. When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. Sure, content marketing is super scalable, and direct email marketing may offer fantastic returns. But the thing is, these channels assume that you’re ready to play the long game.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Gods of Advertising
SEPTEMBER 28, 2020
Start small… “I had an epiphany.” Far from spontaneous, you are looking forward to discussing it with her. “Do tell,” she replies. “I’m all about the epiphanies.” Mia peers at you from behind a large coffee mug. The image would make a good shrink Emoji. “Do you know the biblical story regarding the mustard seed? Mia nods. “It’s an allegory. Something about inauspicious beginnings.”.
AdPulp
SEPTEMBER 27, 2020
Do you have an opinion formed about Joe Biden? Do you also know what Joe Biden stands for? Do you know what Joe Biden will bring to America and Americans in 2021 and beyond? When it comes to his opponent, we don’t need to ask. “Make America Great Again” and the new version, “Keep America […]. The post Sunday Sermon: Do Not Play Don’s Game, Or Anyone’s Game (This Isn’t A Game) appeared first on Adpulp.
More About Advertising
OCTOBER 2, 2020
Accenture may be wondering if its decision to pullout of media auditing to concentrate on programmatic media buying was wise as the move seems to have fired up the media auditing business. Long-time rival Ebiquity says it’s put on 25 clients this year and now ID Comms, the British-based consultant and pitch adviser that launched.
Single Grain
SEPTEMBER 30, 2020
The SaaS industry is growing rapidly: Between 2019 and 2023, the global SaaS market is forecast to be worth a staggering $60.36 billion and is expected to register a 9% CAGR (compound annual growth rate) within these four years. When SaaS started, vendors focused on providing solutions that covered various industries (also known as horizontal SaaS ).
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
OCTOBER 2, 2020
Mother is in a rich vein of form just now and it’s won another major brand, Doritos from Pepsico. BBDO is Doritos’ long-time agency with AMV handling duties in the UK. Mother will handle the brand’s Western Europe campaign in 2021. Doritos marketing director Wayne Newton says: “This is the start of an exciting new.
More About Advertising
OCTOBER 2, 2020
Here’s WPP CEO Mark Read telling Ad Age’s Jeanine Poggi what he thinks about working in lockdown, returning to the office (WPP has a lot of them of course), diversity and, on about 19 minutes, the dreaded ageism which landed him in hot water a few weeks ago. Read says ageism is a “challenging” matter.
More About Advertising
SEPTEMBER 30, 2020
In a new video message to staff, Publicis Groupe CEO Arthur Sadoun said that the global network has “exhausted everything that home working can teach us” and is banking on a vaccine to get everyone back to the office to “unleash our potential.” Until then, employees are free to work in whatever way suits them.
More About Advertising
SEPTEMBER 30, 2020
M&C Saatchi’s financial travails continue: now the quoted agency group’s shares are to be suspended after it missed a deadline to file its latest accounts following the discovery of an £11.6m accounting black hole last year. The agency has produced some unaudited figures showing revenue to December 2019 was up 2.4% to £256m. The agency’s.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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