AdPulp
SEPTEMBER 11, 2020
In this new episode of Ad Chatter, Dan Goldgeier and I discuss the value of Jack Morton’s new training program, Camp Jack; “Black to Yellow,” the new travel and tourism campaign from South Dakota and Wyoming; a new mouth-watering commercial for the National Restaurant Association; what the B Corp designation means for brands; and the […].
More About Advertising
SEPTEMBER 9, 2020
While the rest of the business was hunkering down in lockdown, Deloitte Digital has been quietly expanding its creative offering. New offices of it Swedish creative agency Acne have opened in Milan, Rome, Lisbon and Dublin over the summer of 2020. Names haven’t been released, but the new offices are apparently run by existing Deloitte.
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Gods of Advertising
SEPTEMBER 10, 2020
It’s easier to love the mystery than be smitten by a prophecy. I used to wake up fearful, painfully wondering how I might endure the day, inevitably turning to drugs and alcohol to relieve my stress, thus beginning the vicious cycle of addiction another 24 hours. That was my reality. It is one every addict and alcoholic knows sadly and deeply. I was in the grip of a Higher Power that punished me and then saved me, over and over again.
Lemonads
SEPTEMBER 10, 2020
Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? That’s right! Each one of us has those “ needs ” we keep on searching for to improve our strategies, earn awareness, traffic or even think about monetizing our website! This is why we’ve come up with our top 9 best native advertising platforms you must know about to stop your struggling and begin with picking the right
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
SEPTEMBER 8, 2020
In a year filled with chaos and uncertainty, it’s increasingly clear that the future of the advertising industry hinges on economic, social, and political forces constantly in flux. And in the midst of the fog of 2020 comes a firecracker of a new book. British Creative Director Steve Harrison holds the advertising industry’s feet to […]. The post Can’t Sell Won’t Sell Will P**s Off Many Ad People If They Read It appeared first on Adpulp.
More About Advertising
SEPTEMBER 7, 2020
Independent London-based network Leagas Delaney has announced that it will be leaving its physical office in the capital and extending its remote working policy for the foreseeable future. The move follows an internal review of its current working practices and likely future needs in response to Covid-19. Agency founder Tim Delaney (left) says: “Covid-19 has.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Admixer
SEPTEMBER 11, 2020
When publishers started moving their media assets online, they initially adopted print media practices for monetizing their ad space. They struck direct deals with advertisers for blocks of ads. However, they soon acknowledged that the existing model couldn’t scale, and a lot of inventory remained unsold. Moreover, advancement in data collection and management made digital […].
AdPulp
SEPTEMBER 10, 2020
The Latino community has been among the hardest hit by the climate crisis, with nearly 1 out of 2 Latinos in the U.S. living in counties that frequently violate pollution standards, exacerbating asthma and other respiratory illnesses. Consequently, climate change is one of the top concerns for Latinos. Thankfully, the Latino community, led by its moms, […].
More About Advertising
SEPTEMBER 10, 2020
B&Q’s first ad from Uncommon Creative Studios is a clever, uncompromising compilation of real-life footage that captures what it’s really like to live in a home. It’s the perfect antidote to the impossible Instagram interiors standard set by social media. The footage comes from 69 different cities around the UK, and somehow escapes sentimentality by.
InMobi
SEPTEMBER 10, 2020
POPS , the leading digital entertainment company from Southeast Asia, has partnered with InMobi for monetization in Vietnam. The entertainment app, in partnership with InMobi, intends to help advertisers reach their audiences through an always-on device: the mobile and the most engaging ad format: video. The association enables advertisers to leverage advanced programmatic advertising capabilities such as custom audience targeting using content, location and cross-device graphs, real-time analyt
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Lemonads
SEPTEMBER 9, 2020
Affiliate marketing and online advertising as a whole help generate billions of dollars in revenue, but the digital ecosystem is fragile. From technology providers to ads networks, advertisers, and publishers, there are dozens of stakeholders that are essential to maintaining balance. Unfortunately, digital ads fraud has become a major problem that affects everyone in the industry, so it’s our duty to take the necessary steps and protect ourselves from deceitful interactions.
AdPulp
SEPTEMBER 9, 2020
Americans (with technical training) fix things. Which is good, because Americans with no good sense break things. Let’s take a look at this new 60-second commercial from one of the nation’s leading specialized technical training educators. The spot, created by the New York advertising agency DeVito/Verdi, assures viewers that once again it will be America’s […].
More About Advertising
SEPTEMBER 6, 2020
BT is waging the broadband wars with a vengeance, here’s the latest from Saatchi & Saatchi featuring ‘Pixelated Paula,’ an exec driven nuts by crappy broadband. We’ve all been there, in the UK at least, with BT historically taking much of the blame. A life on WFH/Zoom has only served to highlight the issue so.
InMobi
SEPTEMBER 9, 2020
InMobi, bekerjasama dengan Branch, menyelenggarakan sesi webinar tentang pentingnya remarketing untuk brand. Remarketing bermanfaat dikarenakan dapat membangun hubungan nyata antara brand dengan konsumen, dan mendorong loyalitas kepada brand dalam waktu jangka panjang. Eric Stein, EVP & GM, Branch dan Srinivas KC, VP & GM Advertiser Platforms , InMobi membagikan wawasan mereka tentang strategi remarketing di webinar ini.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Lemonads
SEPTEMBER 6, 2020
Technology moves fast and mobile technology even more so. We’ve all experienced push notifications on our phones but what exactly is the difference with push advertising? Can everyone get push ads? How do they end up popping on our phones and computers? How can you make the most of it? Push ads haven’t been around for a long time and they’ve already taken affiliate marketing to the next level.
AdPulp
SEPTEMBER 8, 2020
Nike is fighting culture wars. Meanwhile, New Balance is paving the way to a brighter future for athletes and the athletic. New Balance’s new campaign video features US tennis star Coco Gauff, who has used her powerful, swift rise in the sport to advocate for social change. “Coco has established herself as a leading voice […]. The post “We Got Now,” New Balance Athletes Say (And I Believe Them) appeared first on Adpulp.
More About Advertising
SEPTEMBER 8, 2020
Mark Read at WPP, Matt Goff at adam&eveDDB, Chris Hirst at Havas, Debbie Klein at Sky, and Alan Jope at Unilever are among the industry leaders putting their weight behind a new environmental standard for advertising production. The Advertising Association is leading the charge through its Climate Action Working Group, and — along with ISBA.
InMobi
SEPTEMBER 9, 2020
Apple’s recent announcements regarding iOS 14 and its expected impact on the Identifiers for Advertisers (IDFA) have been in the news for the last few weeks. Everyone from advertisers to publishers and the other ecosystem players are discussing its likely impact on in-app advertising and monetization. To get a better sense of how the mobile advertising ecosystem will cope with these changes, we convened experts from across the supply chain as part of the latest effort related to our InMobi
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
All About Advertising Law
SEPTEMBER 10, 2020
In the wake of the Supreme Court’s opinion in Liu v. SEC , lower courts are starting to address the breadth of its applicability. On August 31, 2020, the District of Arizona welcomed the Supreme Court’s directives in Liu when denying Electronic Payment Solutions of America Inc.’s (EPS) bid for summary judgment against the FTC. To the extent other courts read Liu as similarly applicable, this could have broad implications for the FTC’s authority to obtain monetary relief.
Single Grain
SEPTEMBER 8, 2020
One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have. In other words, focus on increasing your click-through rates. . What Is Click-Through Rate (CTR)? Click-through rate (CTR) is the number of clicks you receive divided by the number of people who see your result in the organic search results, also known as impressions: For example, if 10 people look at the organic search results and five of those
More About Advertising
SEPTEMBER 11, 2020
Does the mighty Netflix need to advertise? After all it’s said to have put on an extra 26 million subscribers during this year’s pandemic. Netflix obviously sees the point, it bought its own poster company in Hollywood to show those old studios it was the new kid on the block. Here’s its first big branding.
Lemonads
SEPTEMBER 7, 2020
For some people, the perfect job is the one that gives you a good income and independence. And we all know that being a professional affiliate is a means to this end. Among all the types of professional affiliates , we have media buyers. Let’s start by defining what a media buyer does: as the name says, they buy traffic and monetize it, therefore the final goal is to have a positive ROI in the long term.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
SEPTEMBER 10, 2020
With the familiar frustrations of endless summer traffic jams still fresh in our minds, Rosapark’s new ad for low cost French train company Ouigo makes painful viewing. Essentially, it just shows some people stuck in cars, then a train speeds past at the end to remind us that travel doesn’t need to be like this.
More About Advertising
SEPTEMBER 8, 2020
Sir Martin Sorrell’s S4 Capital booked a £500,000 loss for the six months to June 2020 but nobody bothers about that much these days (in the same period of 2019 it lost £8.8m) but its top line numbers continue their advance through the coronavirus outbreak. Billings were up 41.4% on a like-for-like basis to £260.4m.
More About Advertising
SEPTEMBER 8, 2020
In amongst the heart-sinking numbers of people and families, society in general, affected by Covid-19, there are mini-subcultures that are struggling to survive – begging questions about whether the cultures actually are as responsible for output as we all might think. Take our industry. Remember the ‘ghoster’? Can you recall trailing round Soho after finally.
More About Advertising
SEPTEMBER 11, 2020
Looks like Sir Martin Sorrell’s MediaMonks may have landed one of his targets 202 clients – his holding company S4 Capital wants 20 clients with $20m annual revenue – by winning a big chunk of the newly-combined BMW and Mini accounts in Europe via a new entity called The Engine. Among the agencies to lose.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
SEPTEMBER 10, 2020
Here we go again: the UK is entering what we might most charitably call semi-lockdown once more, with social gatherings limited to six people (does that include kids and of what age?) This, one suspects, will prove far from popular. How, for example, is it to be policed? Lots of younger people will ignore it.
More About Advertising
SEPTEMBER 7, 2020
The latest Media and Marketing podcast looks at football’s attempt to re-establish itself with Covid-19 fears still keeping fans away and the prospects for marketers and sponsors. Host John Reynolds is joined by Pitch Marketing Group founder Henry Chappell and Sebastian Gray, the co-founder of Dugout. The pair discuss the forthcoming Premier League football season.
More About Advertising
SEPTEMBER 10, 2020
All credit to D&AD for pressing ahead with some awards this year. Its president Kate Stanners, chairwoman and global CCO of Saatchi & Saatchi, valiantly presented the 2020 Pencils, which she managed solo via a live YouTube ceremony. To bring some extra suspense to the Covid-dampened proceedings, D&AD awarded three Black Pencils of the decade.
More About Advertising
SEPTEMBER 10, 2020
Budweiser and agency Deutsch have been pretty quick out of the blocks with this one: heralding a new “partnership” between the beer and star footballer Lionel Messi, it references the “will he, won’t he” leave Barcelona saga that briefly occupied the sports pages and others last week (he’s staying, to no-one’s great surprise.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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