More About Advertising
JULY 1, 2021
By Stacy Marcus and Deborah Bessner. The metaverse presents tremendous opportunities for brand and advertising growth, with brands ranging from Balenciaga to Microsoft and the NBA dipping their toes in the metaverse pool through NFTs, virtual worlds, and sponsorships. But what exactly is the metaverse and how can brands and advertisers unlock its potential?
AdPulp
JUNE 29, 2021
How do brand managers convince their peers inside the company that the company they work for competes on brand? How do these same brand managers move the discussion away from brand identity to brand experience and prove that better brand experiences lead to more sales, greater customer satisfaction, and increased valuations? Maggie Windsor Gross, head […].
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InMobi
JULY 2, 2021
VIEW INFOGRAPHIC Mobile plays a central role in how consumers today find out about new products, compare items and buy goods. Here’s a brief overview of the most common ways mobile devices are helping shoppers today. Infographic Table of Contents Day 1, Evening: How Mobile and TV Work Together Day 1, Nighttime: Mobile’s Role in Product Discovery Day 2, Morning: How Consumers React to Mobile Ads Day 2, Lunchtime: Why Retailers Should Have Their Own Mobile App Day 2, Evening: Mobile
EGC Group
JULY 2, 2021
In a time where digital media is top-of-mind when it comes to advertising, the “old fashioned” method of television is frequently overlooked. Find out why presenting ads on television is still an effective way to get your brand seen before potential customers, and how, with the right guidance, it is more possible than you might think.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
JUNE 28, 2021
Garlanded creative Graham Fink, a regular and welcome contributor to MAA, is launching FinkDifferent, an online course in creativity consisting of lectures, Q&As and podcasts aimed at entrepreneurs, people thinking of starting up a business (not just advertising), marketing clients and people at all levels in the creative industry. Fink (above) has played pivotal role.
Smarty Ads
JULY 2, 2021
The digital world is already on the path guided by cross-channel internet advertising. However, that isn’t the final stage, as it’s consistently developing towards omnichannel marketing. The whole universe of marketing campaigns stopped counting only on channel “multiplicity”, and turned to a more comprehensive solution – channel “inclusivity”. What is.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
JULY 1, 2021
By the end of April 2021, Apple officially released iOS 14.5 and thus began enforcing its AppTrackingTransparency (ATT) framework. While this was big news in the programmatic ad tech space, how have these changes been resonating with Apple mobile device owners? To find out, we turned to InMobi Pulse , InMobi’s mobile research solution. In June, we polled close to 750 adults across the U.S. who owned an iPhone or iPad to ask them about whether or not they knew about Apple's proposed cha
More About Advertising
JUNE 29, 2021
Sport used to be called ‘war by other means.’ These days, we’re continually told, it’s a way of making the world more open, accessible, less prejudiced…well you get the drift. Nike is a mega-corporation, intent on improving the world. Selling some sporting apparel at the same time but that’s not really the point. But do.
Smarty Ads
JULY 2, 2021
Building your website is not a simple task; it requires lots of time and effort to create and manage one, and even after that, you still have to improve and optimize it to stay competitive always. But is it worth it? And how much can you make from advertising on.
Lemonads
JUNE 29, 2021
Let us guess: You are a Fintech Lending business and you’re interested in understanding how affiliate marketing can help you generate more revenue and accelerate your business growth, don’t you? Before we go on, we crafted a Whitepaper 14 steps to successfully set up your credit affiliate program with any affiliate network to help lending companies get the most out of affiliate marketing.
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InMobi
JUNE 29, 2021
As we noted in a recent blog post , many Americans are already shopping in person. But how are consumers in the U.S. learning about and browsing for new products? To answer this question, we surveyed a representative sample of American adults across the country in May 2021 using InMobi Pulse , InMobi’s mobile market research solution. Here’s what we uncovered.
More About Advertising
JULY 1, 2021
This BBC trailer for the Tokyo Olympics is bursting with anticipation and buzz, and depicts a city ready to welcome the athletes of the world on 23rd July, by which time the Euros and Wimbledon will be over and sports fans will be ready to give their full attention to the Olympics. Despite the joyfulness, The post BBC Creative goes all out in Tokyo 2020 Olympics trailer first appeared on More About Advertising.
Smarty Ads
JULY 2, 2021
At the dawn of the programmatic era, some industry minds believed that algorithmic media purchasing posed a big challenge to advertising agencies. If ad placements can be bought and sold on a DSP platform automatically, in real time, and with no human interaction, why would anyone go to the.
All About Advertising Law
JUNE 29, 2021
Following the Supreme Court’s April ruling in AMG Capital Management that the FTC is not entitled to monetary relief under Section 13(b) of the FTC Act, the FTC has pivoted to other weapons in its enforcement arsenal to obtain monetary relief from those subject to enforcement actions. The latest example is the FTC’s pursuit of civil penalties against a merchant cash advance provider.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Spoton Digital Media
JUNE 28, 2021
You’ve been working on a website development project for weeks. You finally set the site to live and sit back and bask in a job well done, a job completely complete. Well, not so fast. When your website goes live, you have ended one project, but started another. You’ve moved from the website development phase to the website maintenance phase. What Is Website Maintenance and Why Does It Matter?
More About Advertising
JUNE 30, 2021
As the Euros enter the final stages with its customary drama, the advertising industry is very much along for the ride and tapping into its fair share of excitement too. From the moving British Heart Foundation’s spot through to the opportunistic, but well executed, Ikea Ronaldo water bottle, it’s the striking creative that’s garnering attention. The post Ed Cox of Yonder Media: the multi-channel way to score media goals at the Euros first appeared on More About Advertising.
Smarty Ads
JULY 2, 2021
We are happy to inform you that we have developed a new service fee pricing model that will replace server fees. In case you didn’t have time to catch up with the latest events - this month SmartyAds separated SmartHub into an independent business that now grows and develops according.
Lemonads
JUNE 26, 2021
If you are new to affiliate marketing or are curious about it, you might have seen the term affiliate link almost in any piece of content that speaks about the affiliate business. In this short article, we will explain what affiliate marketing is and the importance of affiliate links in the affiliate cycle. Affiliate links in the affiliate marketing process Affiliate marketing is a model of performance marketing where merchants (aka advertisers) pay publishers (aka affiliates) a commission for p
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Paleo AdTech
JUNE 28, 2021
Ratko Vidakovic grew up in Toronto dreaming of running big Internet servers — i.e., being in I.T., on a grand scale. As a teenager in the ’90s his dream came true, and he found himself doing tech support and eventually working as a sys-admin at companies like VMWare and Pepsi. His intro to ad tech came “by accident” — a common theme — as he and a friend ran a website on the side called ToyotaNation.com.
More About Advertising
JUNE 28, 2021
Virgin Red appointed agencies Truant, Glow London and Bountiful Cow earlier this year to create a new campaign for its loyalty scheme, and this one does the trick in terms of branding, assisted by a cover of Nene’s 80s hit, “99 Red Balloons” — and memories of Richard Branson’s own attempt to circumnavigate the globe. The post Virgin Red loyalty scheme aims high, lifted by red balloons first appeared on More About Advertising.
Smarty Ads
JULY 2, 2021
Despite all the socio-economic changes in the world, the digital advertising industry continues to rise and develop. Throughout recent years the media-buying process between advertisers and publishers has been mostly represented by programmatic advertising. This trend is unlikely to change in the near future. By 2021 programmatic digital.
Single Grain
JUNE 28, 2021
Hundreds of changes are made to Google’s algorithm every year. It's incredibly difficult — if not impossible — to keep up. Even Googlers who actually work on the algorithm readily admit that they don't entirely understand the ins and outs of how it works. So how do you stay on top of Google’s SERPs? . By using tried-and-true SEO tools — like ClickFlow or SurferSEO.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
InMobi
JUNE 30, 2021
Like everywhere else in the world, casual and hypercasual mobile games are all the rage in Japan. In a country that has played an outsized influence in gaming over the past decades, however, to see these kinds of gaming apps become especially popular in Japan is unique and worth exploring further. History of Gaming in Japan The biggest names in gaming worldwide, including Sony and Nintendo among them, are from Japan and have been around for decades.
More About Advertising
JULY 2, 2021
The news that Gap is to disappear from British high streets has sparked a wave of nostalgia for the brand, which was born in San Francisco in 1969 and came to the UK in 1987, bringing with it a slice of American cool. Gap had lost its way in recent years, cast aside in favour. The post MAA blasts from the past: remember when Gap was good? first appeared on More About Advertising.
Smarty Ads
JULY 2, 2021
Today’s ad tech industry is a lot more different from what it was a dozen and even a couple of years ago. While for 20th-century marketers it was enough to make an arrangement between an advertiser and a publisher, nowadays the situation has changed and the way businesses interact with.
Lemonads
JUNE 27, 2021
There are two ways to see a glass: half empty or half full. We like to see it half full and if you are reading this guide, so do you! 2020 was the end of any traveling aspiration, but that’s done. One of the things that we learned to do as a consequence of the pandemic, is to value our countries and regions. Travel Affiliate programs host great opportunities in the affiliate business this year.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Gods of Advertising
JUNE 26, 2021
Been over a month since I posted anything here. 45 days to be exact. In 15 years, this is by far the longest stretch between posts. I gave it a rest because, well, I’m not in advertising business anymore. Is anyone? So, even though the name of this blog was always meant to be ironic, it’s still misleading. For the last 15 months, I’ve been working as a counselor at a treatment center for people with substance use disorders.
More About Advertising
JULY 2, 2021
Mobile network Three has clearly had a coverage problem (can’t be worse than EE surely?) so new agency Wonderhood Studios is pushing the ‘Big Network’ line to persuade us that’s no longer the case. One issue Three might address is the name: it’s Three but 3 in a lot of communications. Makes the point of. The post Three goes big with Wonderhood - but is big big enough?
Smarty Ads
JULY 2, 2021
Excellent news, everyone! On March 13, 2019, the IAB Tech Lab’s OpenRTB working group is finally releasing app-ads.txt standard designed for CTV and mobile in app advertising. It is an extension of ads.txt for in app standard dedicated to protecting the programmatic industry from domain impersonation and.
Lemonads
JUNE 30, 2021
Let’s analyze how Mashable, a world-class publisher, is using affiliate marketing to monetize the different audiences it receives on the very trafficked website mashable.com. Even when their site is filled with affiliate links , the editorial quality is very high and the articles help objective decision making. Other publishers working with lemonads® are exploiting the same strategies.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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