More About Advertising
AUGUST 18, 2020
The Shark Awards have announced the winner of this year’s Young Shark competition. The competition which is open to creatives under the age of 26 was won by Shauna Irani (left), a copywriter from Ogilvy India who beat off her competition with her direct mailer idea ‘The Real Test of 2020’. The brief directly addressed.
Gods of Advertising
AUGUST 21, 2020
You do not want to go quietly into that good night. Sometimes when your back aches and your eyes lose focus or the ringing in your ears become conspicuous you think you are going whether you like it or not. So you open a Monster and guzzle, the caffeine, taurine and guarana working their unsavory magic on your nervous system. You take your vitamins and supplements, including creatine and glutamine, two substances that are banned in professional sports.
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AdPulp
AUGUST 21, 2020
This new article by Toby Donaldson in Adpulp’s Emerging Voices series is made possible by the generous support of Looney Advertising in Montclair, NJ. Brand is coming back into vogue. Skepticism of Martech-led short-termism is reaching CMOs and CEOs, so much so that the Gartner CMO survey ranks brand strategy as the most vital marketing […].
Lemonads
AUGUST 21, 2020
Our Instagram Ad Ideas are here not only to inspire you, but they’ll blow your mind by realizing: why didn’t I create it? Since Instagram got acquired by Facebook, this social media platform practically exploded and competition got higher than ever! Instagram is generating more traffic than ever and in terms of marketing and advertising, by being linked with Facebook, it became a “must have” for every new or established brand or business.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
AUGUST 21, 2020
Big companies start media reviews banging on about value and effectiveness and end up trying to negotiate the most onerous terms they can – including extending payment terms to 120 days and beyond. Asking your media agency to be your bank is hardly a good way to start a relationship. Completely predictably Kraft Heinz appears.
Admixer
AUGUST 20, 2020
Breaking through the informational noise and reaching out to consumers is getting increasingly difficult for marketers. Long passed the days when users were easily engaged with a display ad. Nowadays, most internet users developed banner blindness, selective attention when users remain indifferent to messages presented in standard display ads. eCPMs of the full-screen and smaller-sized […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
illumin
AUGUST 20, 2020
Do you ever feel jealous of those brands who are digital natives? They never had to deal with a transition to online selling and everything appears so easy for them. Fear not! Having a digital-first mindset is easy and we’re here to help you learn how so you don’t feel like you’re constantly playing digital […]. The post Is Your Brand Playing Digital Catch Up?
More About Advertising
AUGUST 18, 2020
A new campaign for Droga5, on either side of the Atlantic, is always worth a look and D5 London finds itself on the global stage with a new brand campaign for Setapp. Setapp is a subscription service providing access to more than 190 creative, productivity and maintenance apps – “to help you complete any task.
Lemonads
AUGUST 18, 2020
Our Taboola Review will not be an ordinary review! Not only you will know everything about Taboola’s outstanding advertising platform , but you will also discover its huge potential and how this will raise your traffic by acquiring more data than ever! Are you a publisher ? We’ve also got you covered with every golden tip you’ll need to know, to monetize content and acquire visibility!
AdPulp
AUGUST 17, 2020
Lee Clow is a living legend, a creative hero, and a guide for many of today’s working professionals. His work will continue to inspire me and many others, including future generations of advertising makers. Lee Clow retired from TBWAChiatDay in 2018. Ten years before that auspicious moment, I wrote this in these pages: The man […]. The post Lee Clow, Ad Legend appeared first on Adpulp.
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InMobi
AUGUST 15, 2020
COVID-19 has caused a major shift in the way consumers think, feel, and act. As a result, marketers today are re-evaluating their priorities and strategies to not only survive but thrive in a post-COVID world. What changes does it bring to the new normal in marketing? How are marketers staying on top of their game due to these transitions? Well, our survey of the top digital marketing leaders from Southeast Asia and India brings forth interesting facts in Marketing in The New Normal Report.
More About Advertising
AUGUST 17, 2020
Obviously, as I’ve repeatedly told you, I’ve been in the ad biz since Genghis Khan invented the USP, so I’ve seen a lot of changes. Some good, most bad, with the creation of Holding Companies topping the ugly list. However, the continuing destruction of the English language by the ad biz and ad trades is.
Lemonads
AUGUST 17, 2020
As an affiliate marketer , there are many techniques you can implement to give your campaign a performance boost. These may be limited by the offer you’re working with, but many time-tested approaches are suitable in almost every instance. Take advertorials, a common tactic used for decades in traditional marketing. This technique is also suitable for online channels and, as a matter of fact, it can exponentially improve the results you get if you implement them properly.
AdPulp
AUGUST 18, 2020
Women for the Win is a woman-led coalition of media professionals who are dedicated to getting more women elected to public office. Women for the Win takes volunteer creative talent from the advertising and entertainment industries and pairs them with high-profile candidates running in local, state, and federal elections across the country. These partnerships result […].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Gods of Advertising
AUGUST 17, 2020
It’s late. You stare at one of your many aquariums. The tank light is off but you can still see the neon tetras flitting about in the darkness. Hence the name. Oh, to be one of them. Cared for. No predators. Mating with impunity. Once, when you were a boy, your brother had become terribly mad at you. You don’t remember why. He’d taken it out on your butterfly collection, breaking the mounts with a baseball bat.
More About Advertising
AUGUST 19, 2020
What’s the most annoying ad on mainstream TV (on daytime they’re all annoying.) Kevin Bacon has been annoying us for years in his one-man quest to plug EE but this latest – from Saatchi and Saatchi presumably – takes the bacon.sorry, biscuit. Is it really credible that you’ll respond with incredulous wonder (as “Doug” does.
Single Grain
AUGUST 18, 2020
CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. An average SaaS business spends 92% of their first-year revenue on customer acquisition. In other words, it takes 11 months to pay back their customer acquisition cost.
AdPulp
AUGUST 16, 2020
Small business is the backbone of the economy. Small businesses are also a radiating pain point during this devastating economic downturn. According to WBUR in Boston, earlier this summer, MassINC Polling Group surveyed 1,868 small businesses (defined as having fewer than 500 employees). Their findings show that 44% of small businesses lost at least half […].
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
InMobi
AUGUST 20, 2020
Apple announced major IDFA-related changes from iOS 14 onwards at WWDC 2020. As a result, how advertisers and publishers use IDFA for scalable user-level ad targeting and personalization will be impacted. What App Publishers Need to Know With iOS 14, publishers and developers are required to provide a purpose string that’s displayed to users through a pop-up and explains why they would want to track a specific user.
More About Advertising
AUGUST 20, 2020
Programmatic media buying may be the proverbial snake pit but that doesn’t stop advertisers sleepwalking into it. The algorithms are truly on the march. New numbers from the World Federation of Advertisers (WFA) show that 41% of global digital media spend goes into programmatic, up from just 16% in 2016. Programmatic now has a 50%.
Single Grain
AUGUST 20, 2020
Tired of putting energy into SEO work and not getting any results? Plenty of businesses comb through blog posts, online courses and webinars that all promise to help them improve their on-site SEO, only to find themselves reading the same basic information over and over. You already know about meta descriptions, title tags and primary keywords. You've implemented tips like removing dates from URLs and understand why you need to create great content.
AdPulp
AUGUST 15, 2020
This week, the U.S. Postal Service admitted that in 46 states and the District of Columbia it could not guarantee mail-in ballots would arrive in time to be counted for the 2020 election. Though Trump casts his own ballots by mail, he’s vigorously criticized efforts to allow more people to do so, which he argues […]. The post Who Will Rescue The U.S.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
InMobi
AUGUST 19, 2020
InMobi, in association with Branch , hosted a session on the significance of remarketing as brands aim to build real connections with consumers by focusing on creating positive user experiences and driving long-term brand loyalty. Eric Stein , EVP & GM, Branch and Srinivas KC , VP & GM Advertiser Platforms, InMobi, share their insights on remarketing strategies in this webinar.
More About Advertising
AUGUST 17, 2020
WPP’s Wunderman Thompson has won Hastings Direct, a biggish UK insurance company, following a competitive pitch. Hastings is on Britain’s south coast and named after the seaside town, famously near to the Battle of Hastings (William the Conqueror and all that, which actually took place in Battle.) So its communications to date have featured a.
More About Advertising
AUGUST 18, 2020
Tech-based ad groups are the flavour of the last couple of years and one under the radar is Sideshow. Sideshow has just added Conversion.com, an optimisation business, to its repertoire, taking annual turnover to £30m and headcount to 250. Sideshow entered the Sunday Times Tech Track 100 in September 2019. Other companies in the group.
More About Advertising
AUGUST 19, 2020
WPP has made a key appointment: Kirk McDonald (below) has been hired from WarnerMedia’s Xandr programmatic unit to be the new CEO of media business GroupM in North America. The position has been vacant since Tim Castree left last year. GroupM agencies include Mindshare, MediaCom, Wavemaker, Essence, m/Six and Xaxis. It claims $17.6bn in billings.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
AUGUST 19, 2020
Independent London agency St Luke’s is on a roll – it won the Daily Mail account a couple of weeks ago – and now it’s won Ocado, the UK’s biggest independent online grocer. Ocado starts a new partnership with Marks & Spencer displacing original partner Waitrose in September. The account is worth around £10m. St.
More About Advertising
AUGUST 17, 2020
In the latest Media and Marketing Podcast journalist John Reynolds discusses cinema coming out of lockdown with Cinema Association CEO Phil Clapp and Digital Cinema Media sales director Davina Barker. On the agenda: cinema audiences since lockdown was relaxed; the new way of attending cinemas and watching films, the impact of the virus on cinema.
More About Advertising
AUGUST 21, 2020
As well as Covid-19 2020 has been all about “rights,” Black Lives Matter leading the field. Then there’s LGBT of course and all its seemingly never-ending variations. In the US arguably the most important new “right” was the 19th amendment 100 years ago which gave women the vote. After all enfranchising half the population is.
More About Advertising
AUGUST 21, 2020
There are new leaders stalking the upper reaches of big agencies, “equity” bosses charged with ensuring these notoriously un-diverse, largely white, organisations change for the better. Now Dentsu Aegis Network (DAN) has appointed Christena Pyle (below), former executive director of campaigning group Time’s Up and before that at Omnicom, as its first chief equity officer.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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