Fuel Lines
DECEMBER 21, 2020
Ideasicle?: The First Advertising SaaS Platform For Virtual Creativity. If timing is everything, then Ideasicle? is the poster child. Just when the world closes down due to Covid-19, a platform arrives that helps accelerate creativity through remote work. I was intrigued enough with the concept, particularly as a new business idea machine, to reach out to its founder, Will Burns , to learn more about it.
The Ad Tech Blog
DECEMBER 19, 2020
I’ve had the chance to monitor ad campaigns for world-known brands like Visa and Mastercard. One thing that caught my attention is that they were all -or the majority- brand campaigns. Why would a top brand be more interested in awareness than in sales? Because awareness leads to sales. If you have huge brand equity, your awareness costs go down: people are more willing to receive an ad from you and share it with friends.
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More About Advertising
DECEMBER 23, 2020
Heaven knows how many new subscribers Netflix is getting as we prepared for a marooned Christmas, I’ve spoken to two people preparing to take the plunge. So good of AKQA’s Ajaz Ahmed to send this over, a kind of Netflix review of 2020, including some of its awfulness, in a bouncy effort. Very good from. The post Netflix rounds up the year with a winner from AKQA first appeared on More About Advertising.
illumin
DECEMBER 21, 2020
This has been a game changing year at AcuityAds, when we have set new records for ourselves and forging critical industry partnerships to secure our future in ad tech. In the following, we’d like to recap the highlights of the year that helped our company stand out from the crowd. In case you’d like to […]. The post AcuityAds Investor Top 10 of 2020 appeared first on AcuityAds Inc.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
DECEMBER 20, 2020
In this new episode of Ad Chatter, Dan Goldgeier and I discuss new work from KFC, Alaska Airlines, Google, and a PR mess for North Face. Harland Sanders Gets A Modern-Day Makeover The soap opera. It’s a classic format used to entertain viewers between commercials. What could be better? How about a storyline that embeds […]. The post Ad Chatter, Episode 10: A Soap Opera in Prime Time appeared first on Adpulp.
Gods of Advertising
DECEMBER 19, 2020
The non-addict asks what is the meaning of life? The addict asks: Is this all there is? You called this many things: frustration, dissatisfaction, expectation … the yearning. Desiring something else. More. These unmet desires found respite in drugs and alcohol, albeit temporarily. But it was better than the alternative, or so it always seemed at the time, all the time.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Lemonads
DECEMBER 23, 2020
The practice of marketing a product or company dates back thousands of years and many modern platforms still operate under the same principles. However, platform owners, media buyers, and affiliates are revolutionizing the way companies promote their products and networks deserve part of the praise. There are hundreds of different ad networks to choose from and more platforms seem to emerge daily.
AdPulp
DECEMBER 24, 2020
Packaging innovation is front-and-center in this new holiday commercial from Pizza Hut. Packaging innovation may not sound appealing, but it sure looks appetizing—and that’s the goal of effective food advertising. This is the dessert tray taken to a new level. First, we pizza, then we party! Also, the box presents as a gift. It looks […].
InMobi
DECEMBER 21, 2020
For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e. mobile phones). The current state of in-app video ad spending beyond user-generated content like Instagram Stories.
More About Advertising
DECEMBER 22, 2020
Droga5 has won global work for Combs Enterprises – the business founded by rapper Sean Comms (aka Puff Daddy, P. Diddy etc) with D5 London taking the lead on the first project, luxury tequila brand DeLeón. Combs Enterprises has interests in clothing, luxury brands and entertainment. VP global marketing spirits Ingrid Best says: “At Combs. The post Droga5 wins rapper Sean Combs' global business first appeared on More About Advertising.
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Lemonads
DECEMBER 20, 2020
Why the ultimate guide to google ads for 2021? If you’re considering investing in ads to reach a target audience, with over 259 million visitors and 4.8 billion daily interactions on Google, well, you should stick here! And… Google Ads Numbers So let’s discover how to advertise on Google and how to optimize your campaigns to achieve the best results with your ads!
AdPulp
DECEMBER 22, 2020
Facebook versus Apple. The battle of the tech titans is on. According to Facebook, “Apple announced product and policy changes that will impact data sharing across iOS. The policy and the limits it places on advertising will harm the growth of businesses and the free internet.” Here’s the interpretation of the above in a full-page […].
Admixer
DECEMBER 21, 2020
Digital advertising has reached its current scale since it was constantly developing its tools and optimizing processes. Dynamic creatives and dynamic creative optimization have contributed to the evolution by allowing users to reach a new level of targeting and settings. Although the terms are not new, they proved to be very effective for many businesses. […].
More About Advertising
DECEMBER 24, 2020
Is it time to do a review of 2020? Well we kind of did that with our multifarious Agencies of the Year and the dust still has to settle on this grimy old year. The end of year break will no doubt prodcue some sneaky “rationalisations,” in agency land in particular. It always does. There’s. The post Who are the candidates for our 2020 Person of the Year?
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Single Grain
DECEMBER 22, 2020
Email marketing, when done efficiently, can boost your engagement rates, conversion rates, and help build a loyal customer base. On average, the software industry has an email open rate of 21.29% and a click-through rate of 2.45%. But that doesn’t mean your SaaS company can’t have higher numbers. With top-notch email marketing strategies, you can increase engagement and generate more sales.
Lemonads
DECEMBER 20, 2020
Developing a popular publishing platform like a blog is a great way to enter the world of affiliate marketing. After all, affiliates are marketing professionals that help unite readers with their favorite brands, allowing users to find the best solutions at a great price. But, you also have to take the time and find the best affiliate programs for bloggers to set themselves up for success.
All About Advertising Law
DECEMBER 23, 2020
The FTC has deemed claims made by CBD marketers to be humbug, announcing on December 17, 2020, a law enforcement crackdown on six companies that sell CBD and make allegedly deceptive and unsubstantiated claims that their products can treat serious health conditions including cancer, heart disease, hypertension, and Alzheimer’s disease. CBD is a naturally occurring substance that comes from the marijuana plant.
More About Advertising
DECEMBER 24, 2020
It’s been a pretty terrible year for the world with Covid-19. Business in general has suffered hammer blows and advertising, marketing and media more than their fair share. MAA has had its downs too: we lost business partner and contributor Paul Simons in November. Paul is much missed by everyone at MAA and our readers. The post Happy Christmas to all our readers - with the odd exception first appeared on More About Advertising.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
DECEMBER 21, 2020
It’s been a busy end to the year for Uncommon, which has won yet another pitch, this time for money saving app Yolt. Uncommon has been appointed, as ever, for its success in driving brand fame, with a brief to launch a new creative brand platform. Yolt’s app encourages you to save while you spend, The post Money app Yolt appoints Uncommon to 'drive brand fame' first appeared on More About Advertising.
More About Advertising
DECEMBER 21, 2020
It hasn’t been a bad crop of Christmas ads this year even if, in the midst of new lockdowns across the world, it hasn’t always been easy to buy what they’re selling. They’re eagerly reviewed (by all sorts of media) on their first appearance and judgements are made – as we do. But which ones. The post Three Christmas ads that don't give you indigestion first appeared on More About Advertising.
More About Advertising
DECEMBER 23, 2020
How do you make a car that looks designed for bloated plutocrats/Russian oligarchs/PPE billionaires look cool? To those people who can afford a new Mercedes S Class. German agency Antoni Garage rounds up some Mercedes properties – its motor racing world champ Lewis Hamilton, Roger Federer and Alicia Keys. Alicia’s probably the best, using it.
More About Advertising
DECEMBER 21, 2020
Time to escape to the sunny Mediterranean, to the Sicilian island of Salina with a cast of locals illustrating the benefits of professional online translation service Translated in an interesting campaign by Milan agency Auge. Featuring Lara, a little girl who doesn’t need Translated at all as she speaks every language in the world. Translated.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
DECEMBER 21, 2020
A KFC brief to Mother this year included the instruction, “When the world is bringing violins, we bring a banjo.” It’s that kind of thinking that won KFC the MAA advertiser of the year accolade, and here’s another light-touch example of the brand’s work with Mother — some Christmas packaging that can be assembled into.
More About Advertising
DECEMBER 21, 2020
They’re still coming: here’s Chevy Chase reprising his National Lampoon turn for Ford’s new electric Mustang SUV (pity it looks like every other SUV, Bentley’s looks like an oversized London taxi.) By BBDO I assume. And German retailer Edeka from Jung von Matt – another sobby one. Chevy shades it: 6.5, Edeka 5 (how much.
More About Advertising
DECEMBER 21, 2020
The beach might feel like it’s a long way off, especially now that various countries are banning flights from the UK, but Uncommon has hired Iggy Pop to remind us of the healing powers of the ocean, for holiday company On The Beach. In 2020, “We got angry, we got sad, we cried,” Iggy Pop. The post Uncommon and Iggy Pop remind us that everything is better On The Beach first appeared on More About Advertising.
Lemonads
DECEMBER 24, 2020
TikTok Ads: how to launch your first campaign? Guideline for 2021 TikTok’s Social media platform has been buzzing in the news and it’s on the tip of everyone’s tongue nowadays, but what is TikTok all about, what is its potential, and more important, is it truly worth for your business? Whether you’re looking to make sales, drive traffic to your website, or launch a new product, a creative and well-targeted TikTok campaign can drive great and huge results.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
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