Martech
JANUARY 13, 2022
“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “According to research from Moz, 84% of people use Google at least three times a day, and about half of all product searches start with Google. The way that consumers are engaging with brands is changing, and it’s doing so rapidly.”.
More About Advertising
JANUARY 13, 2022
There’s been a lot of talk about the number of gambling adverts on UK TV within the past few years. Many feel there are too many advertisements for casinos, betting, bingo, and poker throughout the day – particularly during sporting events. But anyone who has seen a gambling ad on TV in the UK recently. The post How TV gambling ads are changing in the UK first appeared on More About Advertising.
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AdvertiseMint
JANUARY 13, 2022
Social media marketing is a must for most successful businesses seeking new customers and a wider audience (and a must if you want to do viral marketing , too). However, it’s not just about having a Facebook advertising campaign and tweeting out your products every once in a while – with the right strategy, there are benefits to social media besides more traffic and more sales.
InMobi
JANUARY 14, 2022
InMobi is an organization that has seen employees come and stay with it for years. Nandika Pradeep, Strategy and Operations Head at InMobi, is one of them. Nandika joined InMobi almost eight years ago in the Human Resources (HR) department. Before this, she had a long consulting stint and had just finished her master's in Business Administration.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
JANUARY 10, 2022
“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. There are several factors that can affect a brand’s ability to attract, convert and keep customers, but virtually all stem from one issue: disconnection.
More About Advertising
JANUARY 14, 2022
Katie Lee, the new chief growth officer at Wavemaker, has held a lot of high profile roles in the ad industry. She was CEO of Lucky Generals until a year ago, and has been managing director of Y&R, Leo Burnett, Gravity Road, Sunshine, and before that worked at BBH and Saatchi & Saatchi, having started. The post Former Lucky Generals CEO gives media a try at Wavemaker first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smarty Ads
JANUARY 14, 2022
Web3 (or Web 3.0) is the next phase in the evolution of the web. For the past 15 years, what has held sway is web 2.0, which came as a replacement to web 1.0, the first web founded back in the early 1990s. Web 2.0 brought us social media, user-generated.
Martech
JANUARY 12, 2022
“The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. “As marketers, we need to be thinking about what the channels look like today and what the channels are going to look like in the future.”.
More About Advertising
JANUARY 14, 2022
Darren Bailes, the ECD of VCCP, has been promoted to chief creative office and given a global remit at the agency, which has eight offices across Europe, the US and Asia. He moved to VCCP from Mother London 14 years ago and previously worked at BMP DDB. The move makes room for creative promotions in. The post VCCP makes creative changes with new global role for Bailes first appeared on More About Advertising.
All About Advertising Law
JANUARY 14, 2022
The Florida legislature gaveth (to the telemarketing plaintiffs’ bar) in July 2021 when it amended the Florida Telephone Solicitation Act (FTSA). That same state legislature might now taketh away and cure some of the class action abuses its amendments have created. Last month, in the context of a deep dive into the legislative history of the FTSA, we previewed a major source of ambiguity in the statute that was exacerbated in July 2021.
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InMobi
JANUARY 13, 2022
Take-Two Interactive announced its acquisition of mobile gaming heavyweight Zynga this past Monday. The developer sold for just shy of $11 billion, although the companies allege the deal is worth an estimate of $12.7 billion in enterprise value. Now, this is an obvious change of pace for Zynga which had only just wrapped up its nearly decade-long shopping spree across the casual and hypercasual, mobile gaming industry.
Martech
JANUARY 14, 2022
Ross Moses, Senior Director of Analytics and Insights at the United States Soccer Federation, saw a need to re-evaluate how the organization interacted with its customer base. Despite the vast amount of digital resources available, he found it was failing to offer fans engaging experiences. “We were sitting on an outdated digital infrastructure — there wasn’t much there,” Moses said in his presentation at our MarTech conference.
More About Advertising
JANUARY 14, 2022
Media independents may be an increasingly rare species these days – the UK’s Goodstuff joined Stagwell a week or so ago – but London-based the7stars is happily ploughing its own furrow. It’s now added UK soft drinks company AG Barr – maker of the legendary Irn Bru – to the Kao group of brands including. The post The7Stars caps sparkling start to 2022 with AG Barr first appeared on More About Advertising.
Admixer
JANUARY 13, 2022
Holidays are an excellent time to reflect on key insights and takeaways, so the Admixer team reflects on the passing year. 2020 posed some challenges for the digital advertising industry, and in 2021 we dealt with the consequences of these challenges and changes: the zenith of the era of cookies and other identifiers (IDFA, GAID), […]. The post Admixer: 2021 Year in Review appeared first on Admixer.Blog.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
YieldBird
JANUARY 12, 2022
Adopting new technologies can be tricky. Each vendor swears that their product is the one that will provide the highest uplifts, increase the viewability of ad units; and, of course, their same product will do all this without compromising on user experience. But can these vendors truly deliver such promises? Or are they simply repeating the well-trodden statements of their marketing teams?
Martech
JANUARY 12, 2022
The third-party cookie is going away, and with it a big chunk of third-party data. Smart marketers will seek first-party data — gathered, for example, through transactions or website forms — to fill in their data gaps. But what if you were to persuade the customer to just give you their data? That is the simple definition of “zero-party” data.
More About Advertising
JANUARY 14, 2022
Bit of thin week although there’s lots going on in adland: creative musical chairs and the odd deal. But this is diverting enough from Engine Creative: RAF Air and Space Operations, no less (didn’t know they were in space.) Recruitment is always a tricky issue for the forces even in a downturn. this at least. The post MAA Ad of the Week: RAF Air and Space from Engine first appeared on More About Advertising.
Spoton Digital Media
JANUARY 12, 2022
Millions of people use at least one social media platform every day -- many of them use it for a few hours a day. ok, fine, actually it’s like a full-time job with people on it 8+ hours a day. If your brand is trying to reach new customers, social media platforms are THE place to get in front of eager audiences. Many brands already know this and have a solid social media management strategy in place.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Flashtalking by Mediaocean
JANUARY 12, 2022
Is the newly launched ‘metaverse’ here for the long term? Georgia Brammer considers if we will all become part of Mark Zuckerberg’s next foray into a digital world. Virtual reality (VR) and augmented reality (AR) have slowly but surely been gaining momentum. In 2016, eBay and Myer launched the world’s first VR department store , uniting the best of online and in-store experiences.
Martech
JANUARY 11, 2022
“You have two assets without which you cannot have a business – customers and employees,” said Natalie Petouhoff. “Yet they’re not on the balance sheet and we don’t design experiences to maximize their potential.” Dr. Petouhoff works on customer experience business and value consulting, as well as sales enablement, with the executive team at Genesys, a cloud CX platform.
More About Advertising
JANUARY 13, 2022
Now that it’s big business, self care has got pretty tiresome and demanding, so do yourself a favour and buy a bunch of flowers instead. That’s the message from “That Flower Feeling,” California’s flower trade body. The campaign by 180 Amsterdam is a first for the brand, which serves 48 US states. It gives a. The post Self care is easy if you do it with flowers in 180's US ad first appeared on More About Advertising.
InMobi
JANUARY 11, 2022
To say that 2021 has been a whirlwind year for retailers (and CPG brands) would be an understatement. Despite the widespread rollout of vaccines in the U.S., the Delta and Omicron variants continued to impact consumer behaviors. Now that 2021 is finally behind us, what does the future hold in store for brands and retailers? Specifically, here are the major trends from the past year that will continue to impact brand and retailers for the foreseeable future.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Lemonads
JANUARY 10, 2022
Outsourced program management or OPM is the practice of working with a third party that oversees your affiliate program. Company owners and marketing directors are constantly looking for the best way to promote their brands. Affiliate marketing is one of the top ways to scale a company and OPM providers allow businesses to implement this strategy without putting more pressure on their internal teams.
Martech
JANUARY 14, 2022
Consumers are showing greater concern over how data is gathered online and in apps and smart devices, according to a new study by GroupM, the media investment arm of WPP. The research was conducted in December by GroupM’s Audience Origin (formerly LivePanel) and included 1,000 U.S. consumers. The findings indicated a decline in the number of consumers who feel comfortable sharing their data on health tracker apps or to allow smart home devices to automatically order refills for household items.
More About Advertising
JANUARY 13, 2022
Revolut, described as the world’s first global financial “superapp,” has appointed Wieden+Kennedy London as its global ad agency. Revolut launched in the UK in 2015 offering money transfer and exchange. It now has more than 18 million customers around the world making more than 150 million transactions a month. Revolut has also hired VP growth.
Agility Ads
JANUARY 10, 2022
Search Retargeting 101. If you’ve never done it before, ask a family member or friend if you can borrow their phone or computer to do a quick search for a few things online, or ask if you can scroll through their social media. Likely, the internet will feel a bit off compared to what you’re used to seeing on your own device. The websites are the same, and so is the content, but it will feel different the more you scroll.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
YieldBird
JANUARY 14, 2022
Internet advertising, and especially its Programmatic offshoot, is currently at a crossroads, where, in tandem with the crystallization of industry standards and regulations, we are facing the issues of global and local economic fluctuations. This makes it a challenge for almost all industry players – Advertisers, Publishers, Technology Partners – to develop an effective strategy.
Martech
JANUARY 13, 2022
Don’t believe them when they tell you the metaverse is already here. What we do have is a swarm of virtual realities but they’re not yet connected. When they are, it will be possible to enter the metaverse. What does the term “metaverse” mean exactly? It’s actually a 30 year-old term, first coined by science fiction author Neal Stephenson is his novel “Snow Crash.” It’s clumsily derived from the Greek, meta being a prefix meaning “beyond.R
More About Advertising
JANUARY 13, 2022
Technicolor Creative Services is incorporating venerable production company MPC Advertising into its other big brand The Mill to create what it claims is the biggest suite of VFX, production and experiential marketing studios servicing the ad industry globally. The new Mill Group, which will include studios opening in 2022 in Seoul, Shanghai and Mexico City, The post The Mill swallows MPC as Technicolor expands globally first appeared on More About Advertising.
Paleo AdTech
JANUARY 11, 2022
Welcome to the second of what we’re calling Paleo Pellets: some occasional, shorter episodes explaining a particular topic. Our first one was on the DoubleClick ad server, and we thought we’d start this new year off with a look at what happened before DoubleClick. That is the entire history of advertising up until about 1995. And I want to do this in 15 minutes or less.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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