Ad Espresso
APRIL 27, 2022
Affiliate marketing is one of the oldest ways people earned money online — online referral programs existed about 15 years before modern social media was even a thing. Affiliate marketing is also one of the most profitable ways to earn money as a content creator. Want proof? Here’s some: U.S. brands will likely spend $8.2 Read More.
AdPulp
APRIL 29, 2022
Since 1963, nearly 193,000 children and teens have been killed with guns on American soil—more than four times the number of U.S. soldiers killed in action in the Vietnam, Persian Gulf, Afghanistan, and Iraq wars combined, according to Children’s Defense Fund. According to the gun control advocacy group Change The Ref, last year alone 3,044 […].
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Martech
APRIL 25, 2022
Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. This sometimes leads to falling short on your marketing goals. What if there was a way to test before launching, improve your return and understand why your consumers selected the asset they did?
Chief Martech
APRIL 26, 2022
Next Tuesday, May 3 — Martech Day ! — we’ll release the 2022 marketing technology landscape, along with a State of Martech report. You can be one of the first to see it and learn about the major trends it reveals by joining Frans Riemersma and me for a live webinar at 11am Eastern. You can register for free here. You might already be leaping to a conclusion. “It seems like every other week, I read about a major acquisition.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Venture Beat
APRIL 25, 2022
Nowadays, music companies aren’t limited to audio-only releases or music videos. What new opportunities exist as they move to the metaverse? Read More.
Digital Remedy
APRIL 26, 2022
Digital Remedy officially announced that Matt Sotebeer has joined its leadership team as a part of the company’s growth strategy for 2022 and beyond. . With 14+ years of experience in ad tech and emerging technologies, Sotebeer brings an innovative approach and extensive knowledge in the integration of data science, creative, and media solutions to drive sustainable growth for companies.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
NewProgrammatic
APRIL 28, 2022
Imagine shopping online without having to pay for things right away but also without having to use your credit card or applying for a loan…. A few years ago it would be considered by many a wishful thinking, but today it’s just as simple as ever. The first BNPL platforms emerged in 2005, but only in the last few years have they become quite important for the e-commerce industry.
Venture Beat
APRIL 23, 2022
Join the CMO of AWS to discover what’s ahead for the intersection of customer marketing and technology in 2022 and the future of your team. Read More.
AdPulp
APRIL 26, 2022
Visual candy in an ad solves the first rule of attraction—get people to drop whatever they’re doing and pay attention to the brand instead. In this new “Welcome to Malibu” commercial from Malibu Rum and Wieden+Kennedy London, the visual candy on display makes it hard to look away. In a call to action that embraces […]. The post In Mythical Malibu, You Can “Do Whatever Tastes Good” appeared first on Adpulp.
Martech
APRIL 28, 2022
“As martech ambassadors, we have a choice,” said Nina Butler, director of event experience at Alyce, in her presentation at The MarTech Conference. “We can continue to create more of the same experiences that over time have become more generic — a little bit more spammy, a little bit more self-serving — or we can pause, reflect, and start to think about how we can begin creating more meaningful moments that deliver lasting impressions with our buyers.” Part of
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Digital Remedy
APRIL 29, 2022
The CTV/OTT space presents many advantages for B2B marketers, including clear targets, ideal buyer profiles, and precise targeting strategies. However, B2B marketers are feeling increased pressure to prove the value of CTV/OTT in reaching their target audience and without the right digital attribution, it can be tough to prove success and maximize return on ad spending (ROAS).
Venture Beat
APRIL 27, 2022
The question is becoming, how can brands get traction in the metaverse as it starts to take hold in the real world? Read More.
Ad Wisey
APRIL 29, 2022
We at Adwisely know how much effort you put into building a unique brand for your eCommerce business – and we are always happy to share the info on how to make it even stronger and get more orders as a result. In this article, Elena Teselko from YouScan tells about the role of brand reputation and ways in which it can be managed. “Repetition makes reputation, and reputation makes customers.” This statement by Elizabeth Arden is the clearest explanation of why a company’s reputa
Martech
APRIL 26, 2022
“The consumer is something we’re trying to figure out,” said Ryan Phelan, managing director of RPE Origin, in his presentation at The MarTech Conference. “They consume everything that we do. The email marketer is sending out promotional campaigns, triggered campaigns –all kinds of different things to get a conversion.” “Whether you’re on the B2B side or the B2C side, what you experience in email is trying to get that consumer to do what you want th
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Smaato
APRIL 28, 2022
Today we’re joined by Youssef R’Miki, Publisher Sales, Team Lead EMEA at Smaato, to learn all about the latest craze: in-game advertising. See what makes publishers and marketers most excited about this innovative, user-friendly ad format. We’re excited to learn about this new format! Before we do, let’s have a. The post In-Game Mobile Advertisements: The Benefits of In-Game Advertising appeared first on Smaato.
Venture Beat
APRIL 23, 2022
AI-driven promotional avatars might be a legitimate use of virtual people. But what about the fraudulent uses? Read More.
Digital Remedy
APRIL 27, 2022
Search and social platforms, like Meta and Google, have set a high bar for campaign performance expectations. There are hundreds of emerging direct-to-consumer (DTC) brands in every product category, so how can smaller brands stand out? Many small and startup companies are turning to OTT/CTV advertising as a performance channel to drive real-world actions.
Martech
APRIL 25, 2022
Account-based marketing (ABM) is a growth strategy brands are adopting at a rapid rate. “70% of marketers say they use ABM, and there’s a 15% year over year increase in the usage of an ABM,” said Ali Haeri, VP of marketing at MNTN, in his presentation at The MarTech Conference. “But the problem with ABM is that everybody is using the same playbook.” Email marketing , targeted advertising, and personalized landing pages are some of the most popular tactics employed b
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
APRIL 28, 2022
A new Samsung ad by Ogilvy New York has been criticised by women’s running groups and campaigners for showing a woman getting up at 2am to go running alone through the streets of a city, wearing her Samsung headphones. Reclaim These Streets calls it “tone deaf” and Esther Newman, editor of Women’s Running magazine describes. The post Samsung under fire for ‘tone deaf’ ad showing lone woman jogger at 2am first appeared on More About Advertising.
Ad Wisey
APRIL 28, 2022
Adwisely makes online advertising easy and efficient. What’s more important, however, is that it lets online stores save time and grow their sales by fully automating online ads on Facebook, Instagram, Messenger, and Google ads for them. We are proud to have helped thousands of online businesses and would like to share some of their stories. Customer.
AdPulp
APRIL 23, 2022
Retro is in. To get a sense of how nostalgia is used in advertising today, let’s travel back to 1972 with luxury watchmaker Audemars Piguet. The brand’s celebratory flashback sequence also makes quick visits to 1982, 1992, 2002, and 2012 before pulling into the present. Since its launch on April 15, 1972, the Royal Oak—the […]. The post The Royal Oak Turns 50, Takes Fans on Journey Back Through Time appeared first on Adpulp.
Martech
APRIL 25, 2022
What they are. “Clean rooms” are a type of privacy-enhancing technology (PET) that allows data owners (including brands and publishers) to share customer first-party data in a privacy-compliant way. Clean rooms are secure spaces where first-party data from a number of brands can be resolved to the same customer’s profile while that profile remains anonymized.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
APRIL 28, 2022
Mother London has promoted its head of new business to managing director. Katie Elliott is the first person to take on the role since Sara Tate stepped down in 2016, and only the second person ever to be MD at Mother. Elliott, who joined Mother from MullenLowe in 2016, will work with the London partners, The post Katie Elliott is Mother London’s first MD since 2016 first appeared on More About Advertising.
InMobi
APRIL 26, 2022
Previously on the blog, we covered the basics of rewarded video ads and the key things that publishers should know about this ad format. We are now digging deeper into why publishers should consider InMobi for their rewarded video monetization strategy. A Strong Contender to Banner and Interstitial While the nature of the app will highly influence the appropriate placement strategy, the adoption of high-impact formats among app developers has been undeniable.
Ad Badger
APRIL 28, 2022
SUBSCRIBE The Amazon DSP looks snazzy and appealing, and there’s a lot of content about it on the web. (We’ve. Read More How Do I Get Started With Amazon DSP? [PPC Den Podcast]. The post How Do I Get Started With Amazon DSP? [PPC Den Podcast] appeared first on Ad Badger.
Martech
APRIL 26, 2022
It’s time to be excited about the great migration. The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023 (October 2023 for GA360 customers). There were mixed responses, to say the least – conflicting tweets, memes and disappointed forum posts were generally the first reactions to the news, and it proves that this drastic move needed to happen at some point.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
APRIL 27, 2022
It’s hardly another rebrand but DDB, one of the creative feathers in Omnicom’s hat, has “re-imagined” its Four Freedoms, the principles guiding the agency articulated by Keith Reinhard back in 1987. They were (and remain) Freedom from Fear, Freedom to Fail, Freedom from Chaos, and Freedom to Be. The new versions are defined as follows: The post DDB gives its fabled Four Freedoms a refresh as it aims for diversity and inclusion first appeared on More About Advertising.
Digital Remedy
APRIL 29, 2022
The CTV/OTT space presents many advantages for B2B marketers, including clear targets, ideal buyer profiles, and precise targeting strategies. However, B2B marketers are feeling increased pressure to prove the value of CTV/OTT in reaching their target audience and without the right digital attribution, it can be tough to prove success and maximize return on ad spending (ROAS).
EGC Group
APRIL 29, 2022
Although the peaks and valleys of the COVID-19 pandemic continue, more places continue to up, albeit guardedly. These include colleges. In addition to extra efforts to open up and get classes going, colleges have an overall challenge where enrollment is concerned. Still, whether students and teachers attend classes via Zoom or are able to visit their schoolrooms, there are those who want to respectively learn and instruct.
Martech
APRIL 27, 2022
Marketing teams have access to an unprecedented amount of data and customer insights, but too many aren’t actionable or useful. It may be fascinating that 40% of your customers come from Kansas, but how does that help your business? Marketing teams need higher standards for what is considered an insight. AI is now deployed in analytics tools to surface insights faster than you can read them.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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