Adweek
AUGUST 1, 2022
Heinz tapped an artificial intelligence-powered art generator to create a clever demonstration of the ubiquity of its brand in the condiment aisle. The company's marketing team fed a series of generic ketchup-related prompts into research group OpenAI's state-of-the-art machine learning algorithm, Dall-E 2, which conjures up eerily detailed images from simple text inputs.
The Ad Tech Blog
JULY 30, 2022
Long gone are the days of the door-to-door salesperson. In today’s world, we generate sales using technology. A sales tech stack might not be cheap, but the revenue opportunity is clear. The secret is not to forget that sales is a process, and you should pick the right tech for each step in the process. If you are in the B2C / D2C space, the first step is awareness.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
AdExchanger
AUGUST 5, 2022
France’s data protection regulator, the CNIL, just hit Criteo with some not-so-très-bien news. The CNIL is planning to recommend a fine of $65 million against Criteo for alleged GDPR violations, the company announced in an SEC filing on Friday. The filing is very thin on detail. For example, it’s not even clear what practice or. Continue reading » The post Criteo Expects Sanction For Undisclosed GDPR Violation appeared first on AdExchanger.
Chief Martech
JULY 30, 2022
Over the 11 years that I’ve been publishing the martech landscape , as it mushroomed from ~150 solutions to ~10,000, I’ve seen many people react to it as an anomaly. “What is it about marketing that spawns so many software apps? Surely no other profession has to deal with such sprawl!” To which software review site G2 responds in this article, “Hold my beer.” While there are certainly dynamics specific to marketing that feed the frenzy of new martech startups
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 4, 2022
It's been well documented that TikTok is the go-to social app for Gen Z. However, a surprising statistic came out recently, showing that 40% of Gen Z users prefer using TikTok and Instagram for search over Google. For nearly two decades, Google has dominated consumer search behavior. Google has even become a verb. So this.
Martech
AUGUST 5, 2022
Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. And, while 91% say direct access to customer data is a critical competitive advantage, only 11% say that data is readily accessible to them. Read next: Only 11% of CMOs say they have achieved digital transformation goals.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
AUGUST 5, 2022
Twenty-plus years after the dot-com explosion, you’d think most brands would have their website strategy figured out. After all, companies have reached customers via their websites for two decades. Most leaders understand the basics of digital marketing. Unfortunately, brands are still struggling with their websites. This is largely due to the fact that the digital world is in a constant state of flux.
Adweek
AUGUST 4, 2022
Every day, thousands of brands compete on Amazon across multiple categories. Not all of them, of course, can thrive all the time. Marketing intelligence firm WARC's Digital Commerce Index, or dComm Index for short, can help explain why. Here's how it works: The WARC dComm Index scores brand performance on a scale of 0-100, with.
VideoWeek
AUGUST 2, 2022
German broadcasters Seven.One Entertainment Group, a subsidiary of ProSiebenSat.1, and RTL Deutschland are setting up a new technology joint venture geared towards growing the availability and accessibility of addressable TV advertising across Europe. The partnership is the latest in a series of collaborations between the two rivals, who have been two of Europe’s most active broadcasters when it comes to putting their competitive instinct aside and forging meaningful alliances.
AdExchanger
AUGUST 2, 2022
We hosted a comic caption contest this past week – and AdExchanger readers, you really delivered. Thanks to everyone who submitted a caption. Now it’s time to crown the winner. But although you’ve got until 2024 before Google phases out third-party cookies in Chrome, we need you to vote on your favorite caption by 4. Continue reading » The post AdExchanger’s Caption Contest: It’s Time To Vote!
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech
AUGUST 4, 2022
Despite all the economic turmoil, 74% of B2B marketers expect their budgets to increase in the coming fiscal year, up from 68% last year, according to a new report. However, only 12% expect a large increase compared to 26% last year, according to digital marketing agency Wpromote’s State of B2B Digital Marketing report. Nearly two-thirds expect a moderate increase.
Adweek
AUGUST 3, 2022
EA Sports has signed a three-year deal with Sky Sports to sponsor the latter's Premier League soccer coverage in the U.K. The deal will run until the end of the 2024/25 season. It comes as EA prepares to mark the end of an era and rename its flagship FIFA series after failing to extend its.
Martech Series
AUGUST 1, 2022
Highstreet World, the leading retail-focused metaverse being built as an MMORPG, is partnering with Animoca Brands for an “Initial Home Offering” (IHO) of 5,000 futuristic All-Terrain Trailers. These homes will be available for purchase by Highstreet users, marking the next step in Highstreet World’s creation of its metaverse, carrying forward the vision of bringing together the stories and adventures of traditional brands and Web3 ecosystems forming the foundation for the futu
AdExchanger
AUGUST 3, 2022
The details are still sketchy, but it looks like Apple plans on launching a demand-side platform of its own. Digiday’s Ronan Shields broke the news on Wednesday. According to a late July job posting on its career website, Apple is seeking a senior product manager with experience building a mobile demand-side platform and optimizing mobile. Continue reading » The post Why Would Apple’s ‘iDSP’ Succeed When iAd Failed?
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
AUGUST 2, 2022
At CabinetM we define martech broadly. For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. This eliminates artificial lines between marketing, sales and customer success or between adtech, salestech, etc. However, the reality is we add any product to our directory of 15,000+ products that a customer wants to include in their martech stack.
Adweek
AUGUST 5, 2022
2022 marks the 50th anniversary of the Title IX of the Education Amendments Act. This monumental shift in cultural change is commemorated in its celebratory year as women leaders from around the country gather to share how their businesses support the movement. Dawn Porter of Trilogy Films and Cathy Engelbert, commissioner of the WNBA, joined.
Chief Martech
AUGUST 2, 2022
“We’re entering a post-digital-transformation era, where companies are no longer planning to become ‘digital.’ They are digital.” I didn’t think that was a particularly controversial statement, which I wrote back in April while working on this year’s martech landscape. It’s hard to inventory all of the ways in which technology is now embedded in marketing and not conclude that we’re past the “we should probably go digital someday”
AdExchanger
AUGUST 4, 2022
Nico NeumannAssistant Professor & FellowCentre for Business Analytics at Melbourne Business School“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. A recent job listing for a “Senior Product Manager, Demand Side Platform – Ad Platforms” has created many headlines and sparked wild discussions among.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
AUGUST 1, 2022
Even as some companies report drops in ad spending, most marketers believe the worst is still at least six months away, according to an IAB survey. . Some 71% think U.S. ad spend will decrease within the next year. Of those, 84% expect ad spend to be it to happen in the first half of 2023. At the same time, those surveyed are scaling back expectations for this year.
Adweek
JULY 31, 2022
Our annual Young Influentials list highlights individuals under 40 who are truly making an impact across media, marketing, tech and the creator economy. Every year, we've been introduced to countless young people who are making significant strides in these fields, and the best part is that there's never a shortage of innovators. This year's honorees.
Marketing Dive
AUGUST 2, 2022
Rather than enter a crowded market, the Tito’s in a Can novelty product lets consumers make canned cocktails with the brand’s “vodka-flavored vodka.
AdExchanger
AUGUST 3, 2022
Many publishers are betting big on seller-defined audiences (SDA) as a centerpiece of their post-third-party-cookie monetization plans. Seller-defined audiences is a technical spec that was released by the IAB Tech Lab earlier this year to help publishers monetize their first-party data on the open web. Problem is, although publishers are eager to test the performance.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
VideoWeek
AUGUST 4, 2022
Facebook has announced the end of its live shopping feature, less than two years after its launch. First introduced on the platform in November 2020, Facebook Live Shopping allowed users to integrate products into interactive livestreams. May 2021 saw the introduction of Live Shopping Fridays, whereby beauty and fashion brands – including Clinique and Abercrombie & Fitch – hosted demonstrations alongside live Q&As with consumers.
Adweek
AUGUST 1, 2022
Before he was ever Luke Skywalker, the Joker or Skeletor, veteran actor Mark Hamill tried his hand at a totally different role: Jack in the Box employee. As a teen in the '70s, he didn't find nearly as much success in the drive-thru window as he'd later have throughout his long-tenured film and TV career--in.
Exchange Wire
AUGUST 4, 2022
Ad tech’s worst-kept secret was finally confirmed last week; Google’s deprecation of the third-party cookie has been postponed. Again. Google was originally planning to get rid of third-party cookies in its Chrome browser by 2022, but after an initial delay to [.]. The post Google’s cookie delay: obstruction or opportunity? appeared first on ExchangeWire.com.
AdExchanger
AUGUST 4, 2022
In the face of a potential global recession on top of a horrendous year for ad tech stocks, companies have to find comfort in the small victories. Wednesday was one such victory for Criteo, despite a few troubling trends. The company reported revenue of $495 million for the second quarter, which was down year-over-year from. Continue reading » The post Criteo Sees A Bump – In Profit, Not Revenue – And Stands Out In A Weakened Ad Tech Field appeared first on AdExchanger.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Marketing Dive
AUGUST 4, 2022
The social media company said the functionality will end on October 1, and suggested experimenting with short-form Reels videos instead.
Adweek
AUGUST 5, 2022
Welcome to Marketing Morsels, a menu of delightful--and, in this case, tragic--news items from the past week. Enjoy the assortment! Morsel #1: French's yellow mustard goes (do)ughnuts French's Ahead of National Mustard Day on Aug. 6, French's teamed up with New York bakery Dough Doughnuts to create what some might consider cuisine and what others.
Martech
AUGUST 3, 2022
This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. It was a great question. My answer to her also sums up why you should care about this article. Finding examples of campaigns that can be evaluated based upon performance metrics can be a great way to reduce the risk and anxiety around trying innovative tactics. “Imitate until y
AdExchanger
AUGUST 2, 2022
Marketers are often mission-driven. But too often, when informing the public through news and information is of utmost urgency, marketers choose to steer clear not just from bad or hot-button issues, but from all news content entirely, choking off potential revenue for news enterprises and doing a disservice to the public good, writes Dev Pragad, CEO of Newsweek.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
363 
Let's personalize your content