Martech

APRIL 6, 2022

Effective measurement is a fundamental pillar of all marketing. Targeting the right audience on the right channels and measuring the right performance metrics is core to any successful marketing program. But measurement is becoming increasingly difficult in today’s privacy-first world. With the many changes in the legal and technology landscape and the imminent sunset of third-party cookies by 2023, two questions are looming in the marketing world about measurement: How would you measure (

Cookies 134

Cookies MarTech Audience Marketing 134

Venture Beat

APRIL 8, 2022

Qualitative research techniques like web scraping can help to reveal the competitors' advantages and explores the target audience's desires. Read More.

Marketing 122

Marketing Audience 122

AdPulp

APRIL 5, 2022

It’s 2022. You no longer need to be governed by physical constraints. Today, you can enter the metaverse, inhabit a virtual body, live in a virtual home, and interact with other avatars in a world of make-believe. If you’re a developer, you can also create new “worlds” that attract visitors and investors ready to spend […].

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Clearcode

APRIL 7, 2022

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution. But as we all know, third-party cookies are not very privacy-friendly and are being shut off, one web browser at a time.

Cookies 97

Cookies Ad Targeting Retail Audience 97

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

APRIL 8, 2022

Annual worldwide spending on marketing continues to increase and will reach $4.7 trillion by 2025, according to a Forrester report. This is an increase of $1.1 trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. The biggest spenders. Most of that spending comes from the US and China.

Marketing 119

Marketing Healthcare ROI Retail 119

Venture Beat

APRIL 4, 2022

Customers want hyper-personalization: information that's relevant and customized for their unique, rapidly changing needs. Read More.

Marketing 119

Marketing 119

Smarty Ads

APRIL 5, 2022

The rapid adoption of connected television viewing is one of the changes induced by the COVID pandemic. People have discovered that watching television and other media content across various devices, at any time and on the go, is more convenient. As a result, connected television commercials are now on the.

Media 88

Media 88

Martech

APRIL 5, 2022

Diversity at all levels of a company is an indicator of success. A culture of diversity and inclusion is the cause of it. The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. A diverse marketing organization aids access to diverse markets. This has been documented in many, many, many studies.

Audience 117

Audience Education Communications Marketing 117

Venture Beat

APRIL 3, 2022

Counterfeit NFTs have quickly emerged, hoodwinking many unsuspecting consumers and cashing in on the IP of brands and artists alike. Read More.

Marketing 105

Marketing 105

Frequence

APRIL 7, 2022

Ten years ago, when digital advertising was in its infancy, large brands and national advertisers used Google AdWords and display ads to attract customers. These same advertisers are using hundreds of different ad channels to reach their audience today. While the digital ad industry has made huge strides in cross-channel activation and measurement (with technology improving at an exponential rate), few local advertisers have benefited from these advancements.

Advertising 81

Advertising Audience Marketing 81

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Adtaxi

APRIL 7, 2022

contact us. Each stage of the marketing funnel is important, but not every company shares the same goals for each stage. Carefully evaluating how tactics are used throughout the marketing funnel can reveal better ways to spend your marketing dollars. At the end of the day, your goal should be to budget efficiently for every funnel stage while creating a better customer experience.

Marketing 77

Marketing Retargeting Click Through Rate Brand Awareness 77

Martech

APRIL 7, 2022

Left to right: NBCUniversal’s Krishan Bhatia, Ashley Schapiro of American Eagle and Anzu’s Itamar Benedy. Image: IAB. Brands are tip-toeing into immersive VR experiences, also known as the metaverse, through the gaming world. There are a wide range of options for brands to connect with the otherwise elusive gaming audience. This led the discussion at IAB’s first-ever PlayFronts, an event dedicated to advertising and partnership opportunities in the gaming industry.

Marketing 116

Marketing Brand Lift Audience Media 116

Venture Beat

APRIL 2, 2022

Web and mobile user search queries may have some similarities, but their respective search capabilities and user behaviors vary drastically. Read More.

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Mobile Search SEO Marketing 98

More About Advertising

APRIL 6, 2022

Will this one appeal to Fundsmith’s Terry Smith, who famously belaboured Unilever for trying to find a purpose in everything – even Hellmann’s mayo? For Sure deodorant which has been telling us that ‘It won’t let you down’ since at least 1974. This time the message from AMV BBDO is ‘Not Done Yet’ as various.

Advertising 64

Advertising Agency 64

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

AdPulp

APRIL 8, 2022

To help promote its new low-light camera capabilities, Samsung UK created “Nocturnal Narratives,” three short films, directed by Will Robson-Scott. Equipped with the Galaxy S22 Ultra Nightography features, Robson-Scott and Samsung brought to light the work of Dalston-based florist My Lady Garden, pioneering boxer Safiyyah ‘The Hijabi Boxer’ Syeed, and underground music collective, Keep Hush. […].

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Martech

APRIL 5, 2022

It’s never been a more critical time to put your customers first. Delivering timely and relevant customer experiences separates your brand from the competition. But a CMO Council survey found that only 7% of marketers say they can provide real-time, data-driven engagements across all touchpoints. Join Shutterfly’s Head of Marketing Tech Ops Neta-Lee Katz and ActionIQ’s Director of Product Marketing George Phipps as they discuss how Shutterfly achieved real-time customer engagement in

MarTech 112

MarTech Audience Marketing 112

Venture Beat

APRIL 3, 2022

Advertising and marketing in the metaverse require a smart approach to ensure ads are relevant, respectful, contextualized and reward-based. Read More.

Advertising 98

Advertising Marketing 98

More About Advertising

APRIL 5, 2022

Accenture Interactive is becoming more like its biggest acquisition Droga5 with David Droga as global CEO and now Droga5 London CEO Bill Scott (below) succeeding former Karamarama boss Ben Bilboul as MD of UK and Ireland. Accenture says: “With Bilboul’s planned departure, Bill Scott, CEO of Droga5 UK will take on a broader role, assuming. The post Droga5 London boss Scott takes charge of Accenture Interactive first appeared on More About Advertising.

Advertising 64

Advertising Finance Agency 64

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

PubMatic

APRIL 7, 2022

The Russian invasion of Ukraine has sparked a renewed focus within the advertising community on the question of how to advertise responsibly on news content during major news events—with some advertisers questioning whether it is safe or responsible to advertise on any news at all during a war. Ad platforms rushed, following the invasion, to block ad placements on Russian state-owned media outlets.

Advertising 52

Advertising Finance Affiliates Education 52

Martech

APRIL 8, 2022

Not long ago, marketing operations was the “clean-up-on-aisle-13” squad. But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. MOps leaders now orchestrate business and customer outcomes at the modern intersection of art and science.

Marketing 111

Marketing MarTech 111

EGC Group

APRIL 8, 2022

Organic video content—whether user-generated or filmed with a lot of bells and whistles—is a very popular method of marketing. In today’s era of social media, and especially with the popularity of TikTok videos, one might think that the phenomena of raw and organic video content happened recently. Not so. Consider the now decades-old marketing behind Carvel Ice Cream….

Media 52

Media Marketing 52

More About Advertising

APRIL 7, 2022

WPP’s VMLY&R Health has announced a raft of appointments including Claire Gillis (below) as its first CEO. Other leadership roles are: Jason Gloye, co-lead North America and chief client officer; Christianna Gorin co-lead North America and chief experience officer; Walt Geer, chief experience design officer and Olivia Collins managing director of global growth.

Advertising 59

Advertising Finance Media Agency 59

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

PubMatic

APRIL 8, 2022

Cross-screen video ad monetization remains challenging for publishers. That’s in part why PubMatic commissioned a study on cross-screen video ad addressability and explored the challenges in meeting advertiser needs, as well as how partners can help. Here are four trends that emerged in the course of our research: Programmatic Video Ads are on the Rise.

Video Ads 52

Video Ads Ad Inventory Mobile Ads ROI 52

Martech

APRIL 6, 2022

Twitter Professional Accounts are now available to any user who comes to Twitter to do business. Converting is free and businesses, brands, creators and publishers who make the switch will gain access to advanced profile features, promotional tools and new features. Buy what can you really expect if you convert? Here’s how to make the switch if you think it’s worthwhile.

Non-Profit 108

Non-Profit Affiliates Finance Audience 108

Kritter

APRIL 8, 2022

Marketing has always been a creative, smart niche. One could even say that marketing, as […]. The post Retail Media Networks: A Chronicle of Evolution Catalysed by E-Commerce appeared first on Kritter.

Retail 52

Retail Media Marketing 52

More About Advertising

APRIL 8, 2022

Reassuring that there’s still an ad agency that can do ads (ads are so last year in certain quarters) and Mother rarely lets you down. This one’s for new client Lumo, an all-electric UK train service that answers the envoronmental needs of even the most dedicated Greta Thunberg lookalike. Sharp, funny and to the point. The post MAA Ad of the Week: Lumo from Mother first appeared on More About Advertising.

Agency 59

Agency Advertising 59

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

PubMatic

APRIL 8, 2022

A person’s mental health changes over time, sometimes these changes are rapid, sometimes they take place over a number of months or even years. Regardless of the pace of change, every week, one in every six adults experience common mental health problems such as depression or anxiety, often triggered by stress. While stress can originate from any aspect of our daily lives, work-related issues often cause stress and where such stress is prolonged it can lead to both physical and psychological dam

Conversion 52

Conversion 52

Martech

APRIL 5, 2022

Integral Ad Science, the ad verification and optimization platform, has unveiled a series of new features to provide advertisers with increased visibility into campaign performance. A unified view. New Unified View reporting will allow clients to analyze data using custom filters built on their own campaign naming conventions, as well as by region, line of business and campaign type.

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MarTech Media Marketing Advertising 106

InMobi

APRIL 7, 2022

This article first appeared on The Drum The Indian Premier League (IPL) is most familiarly known and celebrated as a mini-festive season every year. As consumers delight in the IPL matches, brands have an opportunity to expand reach, drive ROI and build a sustainable brand-consumer relationship. In association with Microsoft Advertising, InMobi released its 2022 report - 'Search Marketing Trends During IPL: A Guide for Marketers.' The report highlights consumers' exponential usage of

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Real Estate Entertainment Food ROI 52

More About Advertising

APRIL 8, 2022

The International Paralympics Committee and agency adam&eveDDB have been nominated for a Sports Emmy, the 43rd time these have been held it seems. #WeThe15 launched with a film at the 2020 Tokyo Paralympic Games Opening Ceremony broadcast around the world and the campaign included iconic global Out of Home sites and earned tons of media. The post Adam&eveDDB up for an Emmy, Neverland spreads its wings first appeared on More About Advertising.

Agency 59

Agency Media Advertising 59

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.