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FEBRUARY 26, 2020
Creative agency Virtue is the shining light in the Vice media empire and it’s just been given perhaps the ultimate seal of approval – the appointment by Ikea, consistently one of the world’s best advertisers, to handle its business in home territory Sweden, Finland, Norway, Denmark, Portugal and Belgium. Ikea Sweden country manager Per Stolt.
AdPulp
FEBRUARY 23, 2020
Richard Huntington is chairman and chief strategy officer at Saatchi & Saatchi. He also one of my favorite advertising thinkers. Here’s what he’s thinking now, care of Campaign: It’s the quality of our stories that matters. Stories that resonate because they come from real people and speak to real people and not from the faked […].
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Gods of Advertising
FEBRUARY 23, 2020
My philosophy as it relates to recovery has evolved since I first became clean and sober in 2003. While I began (and continue) my path to recovery as a member of Alcoholics Anonymous, I have never completely accepted a number of its foundational tenants. For example, I remain uncomfortable ascribing to the disease model espoused by AA (and elsewhere).
illumin
FEBRUARY 28, 2020
Road Map to a Trusted Supply Chain This week we attended the IAB Seminar Series event in Toronto. It spoke about the road map to a trusted supply chain – re-imagining digital media. We’ve entitled this post ‘Re-Imagining 3rd Party Cookies,’ as we believe this to be more concise per the content theme of the […]. The post IAB Seminar Series – Re-Imagining 3rd Party Cookies appeared first on AcuityAds Inc.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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FEBRUARY 28, 2020
Red Brick Road has been appointed as lead PR and social agency by maker Kinnerton to promote Nomo, claimed to be the UK’s leading free-from chocolate brand. Nomo is dairy, gluten, egg and nut free. Red Brick Road will also be supporting the launch of other Kinnerton brands in the pipeline. Kinnerton marketing and innovation.
AdPulp
FEBRUARY 24, 2020
Is Michael Bloomberg An Ad Professional’s Dream Client? Seattle-based copywriter, advertising educator and columnist, dog person, a longtime contributor to Adpulp.com, and personal friend, Dan Goldgeier, explores: The Bloomberg campaign is pumping out a massive and continuous stream of videos, messages, memes, and other bits of content. And they’re placing them everywhere.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Single Grain
FEBRUARY 26, 2020
It should come as no shock that consumers these days are quite mistrustful of businesses and advertising. We’ve all gotten excited by an ad for some product that makes grand promises or looks a certain way – only to be quite disappointed once we actually buy it: This may be funny in some instances (like when it's not you), but it is incredibly frustrating for both customers and marketers.
More About Advertising
FEBRUARY 28, 2020
Mindshare and vodka brand Skyy are combining to launch an LGBTQ private marketplace to ride to the rescue of LGBTQ media brands excluded from media dollars through keyword exclusion lists. So-called brand safety technology has hit some publishers hard. Skyy senior marketing director Bernadette Knight says: “As a brand, we believe that Pride should not.
AdPulp
FEBRUARY 24, 2020
Brands that find a way to serve the people they hope to convert into customers are brands that people pay attention to, admire, and buy from. Service means finding something to offer other than a pitch to purchase. Something of value. Something of substance. Fashion brand M.M.LaFleur is offering women who are running for office […]. The post Running for Office?
Gods of Advertising
FEBRUARY 25, 2020
Overlooked as a writer for being a looker, the bombshell author, Eve Babitz. You discovered her while reading a biography of Jann Wenner, the mercurial founder of Rolling Stone magazine. She was merely a footnote, yet you were immediately smitten. Babitz would become infamous for the now-iconic photograph of her playing chess with Marcel Duchamp in the nude.
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Single Grain
FEBRUARY 24, 2020
We’re always putting our top effort into the content we create, but what about our content promotion strategies? As many as 50% of B2B marketers create content to generate brand awareness and interest: Yet, do you know how many of your website visitors have never heard of you? ??. Think about this a bit and you’ll realize that you’re always sharing your content within the same or similar networks.
More About Advertising
FEBRUARY 26, 2020
By Luke Willbourn Trade body Outsmart recently announced the final figures for 2019, showing annual OOH revenue in the UK, was up 7.6 per cent from 2018 at £1.3 billion. The last quarter of 2019 was also the most successful, with a 23 per cent increase on Q3 2019 and 15 per cent increase compared.
AdPulp
FEBRUARY 26, 2020
Courageous Conversation Global Foundation, with help from Goodby Silverstein & Partners, is launching its new “Not a Gun” campaign in Austin, Texas, to help drive meaningful transformation in the community. At the heart of the campaign’s anti-lethal message is the idea that it’s not a gun that the black man is holding, it’s a candy […].
More About Advertising
FEBRUARY 25, 2020
Running a still-rambling organisation like WPP must be rather like herding cats – and there’s a large and recalcitrant moggy in Australia called WPP AUNZ. This is the result of a merger between home-grown STW and WPP in 2016, creating the biggest ad force in Australia and New Zealand. The two had previously shared ownership.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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FEBRUARY 24, 2020
Tamara Ingram (below) is stepping down as global chair of Wunderman Thompson, after a long career including CEO roles at Saatchi & Saatchi and Grey before she took over at JWT following the Gustavo Martinez affair and prior to JWT’s merger with Wunderman. The jury’s still out on Wunderman Thompson but WPP CEO Mark Read.
More About Advertising
FEBRUARY 28, 2020
Everybody in adland and beyond needs a purpose these days and Heineken has adopted WYDND as its very own. Not the catchiest of titles, it means When You Drive Never Drink. To that end it’s signed up motor racing father and son Keke and Nico Rosberg in a new effort from Publicis Italy that, at.
More About Advertising
FEBRUARY 28, 2020
It seems odd to draw attention to the fact that for a long time now, Amazon has been overlooked in favour of the likes of Facebook and Google as a key media investment channel. However, that is changing fast as Amazon ecommerce continues to dominate and disrupt so many categories and brands are under increasing.
More About Advertising
FEBRUARY 27, 2020
WPP went backwards in Q4 2019, after a brief Q3 uptick of 0.5 per cent in its favoured measure of organic growth, with the US and UK driving down organic growth for the year to minus 1.6 per cent, just within its guidance of up to minus two per cent. Q4 organic growth across the.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
FEBRUARY 27, 2020
Sonic, or Sonic Drive-In, has its place in the US burger firmament (a bit upscale of most) and Mother LA has produced a winning effort with a family measuring their journey in Sonics. Simple, obvious even but Mother, in its both its US outposts (it’s in NYC too) is winning a reputation with some nicely.
More About Advertising
FEBRUARY 27, 2020
Running an ad agency can be a pretty precarious business – and now you might have to contend with the US Department of Homeland Security. Brighton creative agency Designate found its website snaffled by the aforementioned spooks a week ago, leading to, among other things, no emails. Designate had been wrongly included on a list.
More About Advertising
FEBRUARY 27, 2020
We’ve all heard the (possibly apocryphal) tales of Mars Pedigree clients and their agencies happily munching dog and cat food to show their belief in the product. Now Volvo Trucks president Roger Alm is bravely showing his belief in the durability of four new models by balancing precariously on a pile of them, in what.
More About Advertising
FEBRUARY 26, 2020
We all wondered what Harry and Meghan, about to be freed from royal duties would do next, and now we know some of it – Prince Harry (he’s still a prince and the Duke of Sussex as far as we know) is to be a travel agent. Harry arrived in Edinburgh from his Canadian home.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
FEBRUARY 26, 2020
5G is on the way in the UK – to some loud groans from people fed up with the patchy performance of 4G – but defiantly optimistic Three, via agency Wieden+Kennedy, is promising all sorts of goodies, if ‘real’ 5G is your thing. Including the future of Tinder dating with holographic technology, all from the.
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FEBRUARY 25, 2020
All publicity is good publicity? Not in the social media age it isn’t. Boris Johnson’s new chancellor Rishi Sunak, an unfeasibly rich Yorkshire dweller (he married into the Infosys family and is a former hedge fund partner) probably thought he’d buff his rather unlikely man of the people creds by posing with a vast parcel.
More About Advertising
FEBRUARY 25, 2020
Women’s domestic abuse charity Solace Women’s Aid is using a new Twitter feature to reveal a hidden side of domestic abuse. #HiddenAbuse Solace says that it takes six and a half years for a woman to leave an abusive relationship The campaign, from MSQ Partners customer acquisition agency agency Stack, uses Twitter’s new ‘hidden replies’.
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FEBRUARY 25, 2020
Pepsi’s Gatorade has joined the flood of brands pouring money into the already bulging pockets of sports stars, this time it’s lined up Leo Messi, Serena Williams, Michael Jordan and Usain Bolt as founder members of its GOAT Camp. All clear? No? GOAT stands for Greatest Of All Time, silly. Well they might be, not.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
FEBRUARY 24, 2020
Starling Bank is a challenger business bank that, so far, appears to have won a good reputation and it’s hired David Abraham’s creative agency Wonderhood Studios, another promising outfit trying to make its way in the world. Here’s Wonderhood’s debut, realising Starling’s desire to “help business fly” – literally.
More About Advertising
FEBRUARY 24, 2020
Advertising, as well as lots of other things obviously, clearly works for Aldi and it’s back with a new campaign, ‘Like.’ Which is pushing at an open door really (two gripes – it no longer sells newspapers and its delivery service is woeful.) Marketing director Sean McGinty says: “We know that once customers try our.
More About Advertising
FEBRUARY 23, 2020
In reality it would take more than a few bars of Chopin’s “Nocturne” and some high quality cinematography to make KFC an aspirational brand, but this new campaign is a very watchable effort and a well crafted reminder of KFC’s famous line. Dhiren Karnani, marketing manager at KFC UK & Ireland said: “KFC is truly.
AdPulp
FEBRUARY 25, 2020
Appetite appeal. It matters a great deal when marketing food. Also, did you know that approximately 45% of consumers picked breakfast as the time of day they usually consume regular yogurt products? In North America, consumers also prefer to have regular yogurt at lunch, and as an afternoon, a late morning, and a late-night snack. […]. The post That’s Creamy: noosa Yoghurt is Full On Tasty appeared first on Adpulp.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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