Exchange Wire

MAY 3, 2023

In this exclusive Q&A ahead of ATS Madrid 2023, Rafa Ruigómez, programmatic account manager, StackAdapt, provides an overview of the growing importance of contextual targeting, the value of a multi-channel strategy, and how marketers are already exploring Web3 technologies. How are [.] The post Innovation is Making Digital Advertising More Powerful: Q&A with Rafa Ruigómez, StackAdapt appeared first on ExchangeWire.com.

Advertising 98

Advertising Marketing 98

Adweek

MAY 3, 2023

Last April, the business news publisher Quartz stunned the media industry by removing its three-year-old paywall, a move designed to expand its general readership at the potential expense of its paid membership business. One year later, the pivot serves as a valuable, if limited, case study in the challenges of balancing the dual revenue streams.

Media 347

Media 347

AdExchanger

MAY 1, 2023

Nielsen is reverting back to its panel-based C3 and C7 ratings that track average commercial time over three or seven days. The post Nielsen Went Back On Its Big Data Promise. Now What? appeared first on AdExchanger.

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Martech

MAY 2, 2023

On May 2, designated as International Martech Day, Scott Brinker unveiled the latest edition of his marketing technology landscape. From 9,932 last year, the total number of solutions in the landscape has grown to 11,038. This represents something like a 7,000% growth in the space over the last 12 years. One new feature launched alongside the landscape is the Marketing Technology Capability Heatmap.

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MarTech Marketing eCommerce 128

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Seth Godin

MAY 5, 2023

Amazon is the last one. They are probably the last huge company where hundreds of thousands of people will be surveilled, measured and ordered to follow the rule book. The pandemic didn’t create distributed work, the laptop did. Human interaction is critical, but the office isn’t actually the most effective way to create that. David Risher might be mistaken.

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Adweek

MAY 4, 2023

Entrepreneur Gary Vaynerchuk is known for spouting marketing wisdom and forecasting trends. But his latest venture may raise a few eyebrows-because it lies within a fortune cookie. Vaynerchuk, who has co-founded businesses from VaynerMedia to restaurant reservation app Resy to Empathy Wines, recently invested in OpenFortune, a company that produces ad campaigns that run on.

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Cookies Marketing 340

Martech

MAY 5, 2023

Marketing just can’t catch a break. Budget cuts, data privacy changes, new hot channels like TikTok (which might disappear overnight) and now generative AI. Marketing is never dull. You never know what is around the corner, but it will likely be exciting. This article is about marketing’s future, which AI may or may not play a role in. Marketing leaders must think about how to future-proof their teams and keep up with whatever comes their way.

Marketing 126

Marketing MarTech Media Entertainment 126

Seth Godin

APRIL 29, 2023

That’s what we usually try to do. When technology, comfort, convenience, efficiency and price line up, the market takes care of itself. On the other hand, seatbelts would never have happened if they weren’t required. But pizza grew to dominate our diets with no centralized action. They sell a lot of Tide laundry detergent. Billions of dollars a year, that’s enough pods to reach the moon and back.

Marketing 103

Marketing 103

Adweek

MAY 4, 2023

When choosing to purchase an item, especially one at a significant cost, everyone could do with advice. And with the growth in online communities and creators going niche in their focus of content expertise, there is more access to product information and reviews than ever before. As the cost of living crisis continues and consumers.

Marketing 286

Marketing 286

AdExchanger

MAY 2, 2023

Is there a correlation between high attention scores, low emissions scores and business outcomes? Brands, including Mars and Nestle-owned Nespresso, are testing technologies to find out, including two new private The post Attention-Based PMPs Help Mars And Nespresso Be More Seen And More Green appeared first on AdExchanger.

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Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Martech

MAY 2, 2023

This week digital platforms and streaming services are in New York to show off new programming and digital ad opportunities at IAB’s NewFronts. It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. They also want to convince advertisers that their platform innovations and programming are the best way to connects with viewers, especially younger ones.

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MarTech Advertising Retail Audience 122

MNTN

MAY 5, 2023

What’s up with NewFronts, and what’s new with the Upfronts? The ad industry’s event of the year is in full swing, as brands open up their wallets to snap up some deals—and we’re talking about some generous discounts. Last year, Ad Age revealed that TV ad prices during the upfronts are up to 20-40% lower during this time. Meanwhile, digital media brands ready their pitches and presentations for another ad buy frenzy at the NewFronts, digital media’s answer to the Upfronts (last year, digital made

Advertising 98

Advertising Brand Awareness Conversion Rate Pop-Up 98

Adweek

MAY 5, 2023

In the United States, Formula 1, Haas Racing and MoneyGram are all bound by one common trait: potential. Before 2022, Formula 1 never hosted more than one event in the U.S. in a year--if it held one at all.

Marketing 280

Marketing 280

AdExchanger

MAY 4, 2023

Cadent will integrate EMX’s SSP tech into its TV buying and selling platform. Some EMX employees who worked on the SSP will be hired by Cadent as part of the The post Cadent To Acquire EMX’s SSP Tech In Bankruptcy Auction appeared first on AdExchanger.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Martech

MAY 3, 2023

A two-day design sprint hosted by the Jacobs Institute for Design Innovation at UC Berkeley, in partnership with headless CMS Storyblok, produced some audacious and potentially game-changing concepts about how “the future of web” might develop. The contestants were UC Berkeley students from various disciplines (plus one or two alumna) and the awards were made by a panel of judges.

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MarTech Marketing Media Education 121

Monetize More

MAY 5, 2023

We understand the hesitation of most Adsense publishers who are earning big time already in this popular monetization program. However, the best opportunities do not just happen solely in Adsense. Google has been successful in inviting big publishers to join Google Ad Exchange to compete against Adsense ads. The result? More revenue! Watch this video to understand what we mean: If you’d like to know if you are Ad Exchange-ready, here are 5 signs to determine if you should finally invest in Googl

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Ad Exchange Ad network Advertising Ad Space 98

Adweek

MAY 4, 2023

Shortly after running its first paid ads on Twitter this spring, cannabis conglomerate Curaleaf saw its following on the platform balloon by 300%, while its competitor Trulieve got a 214% boost in its web traffic. Senior leaders at both companies hailed the newfound ability to buy media on the popular but problematic social channel, which.

Media 280

Media 280

AdExchanger

MAY 2, 2023

On Tuesday, Rakuten Advertising announced the launch of Audience Engine, a CRM onboarding and optimization product that treats affiliate more like search and social media. The post Rakuten Advertising Launches An Affiliate-Inspired Take On Publisher First-Party Data Tech appeared first on AdExchanger.

Affiliates 106

Affiliates Advertising Audience Media 106

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Martech

MAY 3, 2023

Google’s Universal Analytics (UA) ends on July 1. In a little less than two months, everyone using UA will be switched to Google Analytics 4 (GA4). “It can be very overwhelming,” said Colleen Harris, head of business intelligence and reporting strategy at Sincro. “If we wanted to put our head in the sand that’s fully allowed, but we do have to figure out what’s next.

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MarTech SEO Advertising Agency 121

VideoWeek

MAY 3, 2023

There has been plenty of speculation over brands’ advertising strategies for the year ahead, and a number of industry projections have been released in recent weeks gauging how ad spend is likely to fare across 2023. But broad, industry-wide projections and analysis miss a lot of the nuance in what’s driving brands’ approaches to advertising.

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Advertising ROI Media Retail 98

Adweek

MAY 2, 2023

Vital Farms stands out among egg producers by its concept of "conscious capitalism," which benefits all involved in the farming process, from the farmers to the consumers and even the animals. The company also built up a reputation for standout advertising from agency Preacher. Both Austin, Texas-based companies buoyed each other by producing advertising that.

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Advertising Agency 280

AdExchanger

MAY 3, 2023

Among the most frequent benefits touted with SPO is improved efficiency. When costs are reduced while maintaining effectiveness, greater return on ad spend is achieved. But, asks InMarket's Joshua Koran, The post Increasing Value Through Interoperability And Smart Path Optimization appeared first on AdExchanger.

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Martech

MAY 1, 2023

B2B marketers say pressure to prove ROI is increasing, but budgets are not. Some 41% are feeling more pressure to do this, 27% say it’s getting overwhelming and 14% say it makes them want to pull their hair out. That is according to a new report from B2B marketing solution provider Anteriad. Dig deeper: How clean, organized and actionable is your data?

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ROI Marketing MarTech Conversion 120

Exchange Wire

MAY 4, 2023

In today's ExchangeWire news digest: Meta has warned scams related to ChatGPT are on the rise; Reach attributes fall in revenue to changes at Facebook; and TikTok parent ByteDance scraps the free tier of its Resso music streaming service. Meta reports [.] The post Meta Warns of Rising ChatGPT Scams; Reach Pins Revenue Drop on Facebook Changes appeared first on ExchangeWire.com.

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Adweek

MAY 5, 2023

Luxury fashion brand Coach is using augmented reality to promote its new Tabby Bag collection. Coach partnered with AR fashion try-on company Zero10 to bring the company's AR Mirror and AR Storefront technologies to its Soho store in New York. From May 5 to June 5, shoppers will be able to virtually "try on" eight.

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Fashion 274

AdExchanger

MAY 4, 2023

By Kevvo A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… We recently began the search to find a new artist who can bring our ad tech-inspired ideas to The post Comic: Alphabet Soup appeared first on AdExchanger.

Ad Tech 104

Ad Tech Advertising 104

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Martech

MAY 5, 2023

See something — like something — want something — buy something. That’s how people shop. Marketers know this as “the sales funnel”. The concept has different names and maybe an additional element or two, but it works pretty much the same way since the concept was first described—in the late 19 th century. The advent of AI and the avalanche of data has distorted the shape of the funnel.

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MarTech Marketing Conversion Audience 117

Playwire

MAY 1, 2023

Key Points As a tool in the ad tech stack, ad networks, as a standalone entity, have all but disappeared. Today publishers often use the term "ad network" to refer to a more complete ad monetization solution with a richer feature set. For that we recommend reading this article comparing ad monetization platforms. Read below to learn more about the most well-reviewed ad networks.

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Ad network Ad Tech 98

Adweek

MAY 4, 2023

In the "Pick a paper" challenge on TikTok, participants film themselves presenting their unsuspecting loved ones with pieces of paper prompting them in a "choose your own adventure" style to select what happens next. Outcomes vary between being treated to a favorite meal and reluctantly agreeing to fold laundry. Thankfully, in Hyundai Motor America's "Choose.

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AdExchanger

MAY 1, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Layser Focused Stephanie Layser, former News Corp VP of ad tech, data and identity products, joined Amazon Web The post Why AWS Is Ad Tech’s New Three-Letter Acronym; The Waterfall Runs Dry appeared first on AdExchanger.

Ad Tech 100

Ad Tech Ad Exchange 100

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.