Exchange Wire

MAY 3, 2023

In this exclusive Q&A ahead of ATS Madrid 2023, Rafa Ruigómez, programmatic account manager, StackAdapt, provides an overview of the growing importance of contextual targeting, the value of a multi-channel strategy, and how marketers are already exploring Web3 technologies. How are [.] The post Innovation is Making Digital Advertising More Powerful: Q&A with Rafa Ruigómez, StackAdapt appeared first on ExchangeWire.com.

Advertising 98

Advertising Marketing 98

Adweek

MAY 4, 2023

Entrepreneur Gary Vaynerchuk is known for spouting marketing wisdom and forecasting trends. But his latest venture may raise a few eyebrows-because it lies within a fortune cookie. Vaynerchuk, who has co-founded businesses from VaynerMedia to restaurant reservation app Resy to Empathy Wines, recently invested in OpenFortune, a company that produces ad campaigns that run on.

Cookies 348

Cookies Marketing 348

AdExchanger

MAY 1, 2023

Nielsen is reverting back to its panel-based C3 and C7 ratings that track average commercial time over three or seven days. The post Nielsen Went Back On Its Big Data Promise. Now What? appeared first on AdExchanger.

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Martech

MAY 1, 2023

B2B marketers say pressure to prove ROI is increasing, but budgets are not. Some 41% are feeling more pressure to do this, 27% say it’s getting overwhelming and 14% say it makes them want to pull their hair out. That is according to a new report from B2B marketing solution provider Anteriad. Dig deeper: How clean, organized and actionable is your data?

ROI 117

ROI Marketing MarTech Conversion 117

Seth Godin

MAY 5, 2023

Amazon is the last one. They are probably the last huge company where hundreds of thousands of people will be surveilled, measured and ordered to follow the rule book. The pandemic didn’t create distributed work, the laptop did. Human interaction is critical, but the office isn’t actually the most effective way to create that. David Risher might be mistaken.

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Adweek

MAY 3, 2023

Last April, the business news publisher Quartz stunned the media industry by removing its three-year-old paywall, a move designed to expand its general readership at the potential expense of its paid membership business. One year later, the pivot serves as a valuable, if limited, case study in the challenges of balancing the dual revenue streams.

Media 336

Media 336

AdExchanger

MAY 3, 2023

A new integration between SafeGuard Privacy and the Institute for Advertising Ethics will allow companies to automatically check whether they and their partners are adhering to a standard set of The post SafeGuard Privacy Is Helping Advertisers Prove Their Ethics appeared first on AdExchanger.

Advertising 121

Advertising 121

Marketing Dive

MAY 2, 2023

New tools will allow advertisers to optimize reach through artificial intelligence and position ads to appear first in users’ Shorts feeds.

Advertising 115

Advertising 115

Adweek

MAY 4, 2023

When choosing to purchase an item, especially one at a significant cost, everyone could do with advice. And with the growth in online communities and creators going niche in their focus of content expertise, there is more access to product information and reviews than ever before. As the cost of living crisis continues and consumers.

Marketing 299

Marketing 299

AdExchanger

MAY 4, 2023

By Kevvo A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… We recently began the search to find a new artist who can bring our ad tech-inspired ideas to The post Comic: Alphabet Soup appeared first on AdExchanger.

Ad Tech 106

Ad Tech Advertising 106

Martech

MAY 5, 2023

See something — like something — want something — buy something. That’s how people shop. Marketers know this as “the sales funnel”. The concept has different names and maybe an additional element or two, but it works pretty much the same way since the concept was first described—in the late 19 th century. The advent of AI and the avalanche of data has distorted the shape of the funnel.

MarTech 111

MarTech Marketing Conversion Audience 111

MNTN

MAY 5, 2023

What’s up with NewFronts, and what’s new with the Upfronts? The ad industry’s event of the year is in full swing, as brands open up their wallets to snap up some deals—and we’re talking about some generous discounts. Last year, Ad Age revealed that TV ad prices during the upfronts are up to 20-40% lower during this time. Meanwhile, digital media brands ready their pitches and presentations for another ad buy frenzy at the NewFronts, digital media’s answer to the Upfronts (last year, digital made

Advertising 98

Advertising Brand Awareness Conversion Rate Pop-Up 98

Adweek

MAY 4, 2023

In the "Pick a paper" challenge on TikTok, participants film themselves presenting their unsuspecting loved ones with pieces of paper prompting them in a "choose your own adventure" style to select what happens next. Outcomes vary between being treated to a favorite meal and reluctantly agreeing to fold laundry. Thankfully, in Hyundai Motor America's "Choose.

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Monetize More

MAY 5, 2023

We understand the hesitation of most Adsense publishers who are earning big time already in this popular monetization program. However, the best opportunities do not just happen solely in Adsense. Google has been successful in inviting big publishers to join Google Ad Exchange to compete against Adsense ads. The result? More revenue! Watch this video to understand what we mean: If you’d like to know if you are Ad Exchange-ready, here are 5 signs to determine if you should finally invest in Googl

Ad Exchange 98

Ad Exchange Ad network Advertising Ad Space 98

Martech

MAY 4, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

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MarTech eCommerce Media Marketing 110

AdExchanger

MAY 4, 2023

Cadent will integrate EMX’s SSP tech into its TV buying and selling platform. Some EMX employees who worked on the SSP will be hired by Cadent as part of the The post Cadent To Acquire EMX’s SSP Tech In Bankruptcy Auction appeared first on AdExchanger.

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Adweek

MAY 4, 2023

As a part of its pitch to advertisers, Meta announced augmented reality with Reels ads and Facebook Stories at Thursday's NewFronts presentation. Brands such as Sephora and Tiffany & Co. tested Meta's update, which included AR filters to market to the company's younger audience. Previously, Meta offered AR ads in its Facebook and Instagram feed.

Advertising 290

Advertising Audience Marketing 290

Exchange Wire

MAY 4, 2023

In today's ExchangeWire news digest: Meta has warned scams related to ChatGPT are on the rise; Reach attributes fall in revenue to changes at Facebook; and TikTok parent ByteDance scraps the free tier of its Resso music streaming service. Meta reports [.] The post Meta Warns of Rising ChatGPT Scams; Reach Pins Revenue Drop on Facebook Changes appeared first on ExchangeWire.com.

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Martech

MAY 2, 2023

This week digital platforms and streaming services are in New York to show off new programming and digital ad opportunities at IAB’s NewFronts. It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. They also want to convince advertisers that their platform innovations and programming are the best way to connects with viewers, especially younger ones.

MarTech 110

MarTech Advertising Retail Audience 110

VideoWeek

MAY 3, 2023

There has been plenty of speculation over brands’ advertising strategies for the year ahead, and a number of industry projections have been released in recent weeks gauging how ad spend is likely to fare across 2023. But broad, industry-wide projections and analysis miss a lot of the nuance in what’s driving brands’ approaches to advertising.

Advertising 98

Advertising ROI Media Retail 98

Adweek

MAY 3, 2023

Gen Z is top of mind for most marketers, but Beck's built its latest campaign around excluding them. The beer brand collaborated with agency AKQA to release Beck's 70+, a limited-edition brew designed for seniors. Beck's claims to be the most bitter mainstream beer in Brazil, but as people age they lose some of their.

Agency 286

Agency Marketing 286

Marketing Dive

MAY 4, 2023

A National Burrito Day giveaway earned the brand its second highest digital sales day of all time and its highest one-day volume on social media.

Media 111

Media 111

Martech

MAY 1, 2023

Email marketing is getting both widespread and less effective, per a recent Insider Intelligence report. This might suggest that as a discipline, we’ve maxed out — or will soon max out — our optimal usage. We work with dozens of CPG, ecommerce and D2C brands, and our onboarding process repeatedly shows that almost none have come close to maxing out their email potential.

MarTech 109

MarTech Marketing Advertising eCommerce 109

AdExchanger

APRIL 30, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can’t Spell “Brain Drain” Without AIs Silicon Valley giants bet the house on machine learning software to automate The post Machine Learning Is Elementary, But Also In Charge; Stick A Pin In That appeared first on AdExchanger.

Machine Learning 98

Machine Learning Ad Exchange CPC Affiliates 98

Adweek

MAY 5, 2023

In the United States, Formula 1, Haas Racing and MoneyGram are all bound by one common trait: potential. Before 2022, Formula 1 never hosted more than one event in the U.S. in a year--if it held one at all.

Marketing 278

Marketing 278

Digital Turbine

MAY 1, 2023

Last July, DT FairBid was an early partner entering a closed beta with limited access to Google bidding. Publishers already taking part in the closed beta saw great results – and we’re happy to now expand access to all publishers as we enter the open beta with Google. The DT FairBid and Google bidding closed beta allowed publishers to enjoy the benefits of quality demand at scale, seeing: Improved performance with more competition for publishers inventory: with Google advertisers now comp

Ad Inventory 98

Ad Inventory Fill rate Impressions Advertising 98

Martech

MAY 3, 2023

Search engine optimization (SEO) platforms are perhaps the most powerful strategy to drive traffic to your website. Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Make sure that all potential internal users are on the demo call and pay attention to the following: How easy is the platform to use?

SEO 106

SEO MarTech ROI Marketing 106

AdExchanger

APRIL 30, 2023

Apple's ATT spurred Meta to shore up its ad platform and make it less vulnerable to future changes on other platforms – but that doesn’t change the fact that regulators The post Meta May Rise From The Post-ATT Ashes, But Regulators Still Have It In Their Crosshairs appeared first on AdExchanger.

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Adweek

MAY 5, 2023

Luxury fashion brand Coach is using augmented reality to promote its new Tabby Bag collection. Coach partnered with AR fashion try-on company Zero10 to bring the company's AR Mirror and AR Storefront technologies to its Soho store in New York. From May 5 to June 5, shoppers will be able to virtually "try on" eight.

Fashion 276

Fashion 276

Playwire

MAY 1, 2023

Key Points As a tool in the ad tech stack, ad networks, as a standalone entity, have all but disappeared. Today publishers often use the term "ad network" to refer to a more complete ad monetization solution with a richer feature set. For that we recommend reading this article comparing ad monetization platforms. Read below to learn more about the most well-reviewed ad networks.

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Ad network Ad Tech 98

Martech

MAY 3, 2023

A two-day design sprint hosted by the Jacobs Institute for Design Innovation at UC Berkeley, in partnership with headless CMS Storyblok, produced some audacious and potentially game-changing concepts about how “the future of web” might develop. The contestants were UC Berkeley students from various disciplines (plus one or two alumna) and the awards were made by a panel of judges.

MarTech 105

MarTech Marketing Media Education 105

Exchange Wire

MAY 3, 2023

Global integrated advertising platform Adform unveils the results of an industry-first DSP driven programmatic campaign using its in-built carbon reduction capabilities. Adform’s technology, enabled by its recent partnership with Scope3, drove a 52% decrease in carbon emissions for the digital [.] The post Adform Helps Audi Cut Carbon Emissions in Half Across their Digital Advertising Supply Chain appeared first on ExchangeWire.com.

Advertising 97

Advertising 97

Adweek

MAY 4, 2023

Shortly after running its first paid ads on Twitter this spring, cannabis conglomerate Curaleaf saw its following on the platform balloon by 300%, while its competitor Trulieve got a 214% boost in its web traffic. Senior leaders at both companies hailed the newfound ability to buy media on the popular but problematic social channel, which.

Media 278

Media 278

AdPushup

APRIL 30, 2023

One of the fast-growing concerns in the advertisement industry is ad injection, which can take multiple forms, from pop-up ads to disguised ads that can blend in the content. Thus, as a publisher, it’s crucial to take the necessary steps to keep your website safe to avoid falling victim of ad injection’s consequences. According to [.

Pop-Up 98

Pop-Up Advertising 98

Martech

MAY 5, 2023

Marketing just can’t catch a break. Budget cuts, data privacy changes, new hot channels like TikTok (which might disappear overnight) and now generative AI. Marketing is never dull. You never know what is around the corner, but it will likely be exciting. This article is about marketing’s future, which AI may or may not play a role in. Marketing leaders must think about how to future-proof their teams and keep up with whatever comes their way.

Marketing 103

Marketing MarTech Media Entertainment 103

Marketing Dive

MAY 2, 2023

“Thursday Night Football” stood as the crown jewel of the company’s NewFronts presentation, which also featured announcements around measurement partners and Freevee.

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Adweek

MAY 3, 2023

What distinguishes a good business gift from a bad one? Where it ends up after you open it. According to a survey of 158 b-to-b marketing leaders released late last year by Forrester Consulting and direct-mail marketing firm PFL, 81% say they are very likely to open a package that arrives for them at work.

Marketing 278

Marketing 278