More About Advertising
OCTOBER 14, 2019
The Out of Home industry has taken strong and simple messaging into its Upfronts showing an industry in great health and in tune with a clear message for clients around long term branding working in unison with short term activation. Clear Channel and JCDecaux took a very different approach in their recent Upfronts, but the.
AdPulp
OCTOBER 15, 2019
How many classic rock songs can one generation of creative directors tap? The Rolling Stones’ catalog is available for commercial purposes, along with Bob Dylan’s and so many more. Now, in its newest spot, Celebrity Cruises goes back 52 years in time to LSD-dipped San Francisco. I admit that travel can be exotic, but it […]. The post Celebrity Cruises Wants To “Feed Your Head” appeared first on Adpulp.
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InMobi
OCTOBER 18, 2019
All hallow’s eve soon approaches. Do you have everything ready? You may know a few facts about Halloween, but how well do you really know this holiday? To test your knowledge, we scrounged the underworld (a.k.a. the internet) for all things Halloween and mobile. What role will your mobile device be playing this Halloween? Take this quiz to see if you’re a mobile Halloween wizard - or just a goblin.
Smarty Ads
OCTOBER 18, 2019
Digital marketers apply a great variety of tools during their daily workflow. They collect and analyze data from many different sources, as well, they create many types of content for enormous variety of platforms (vlogs, blogs, webpages, all forms of social media, podcasts, flyers, emails, and more).
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
OCTOBER 15, 2019
There may be a crisis in UK creativity (see here) but they seems to be doing OK in France. One of the long-time trailblazers is BETC for Canal+ and here’s the latest, plugging Canal+ as a streaming rival to the mighty Netflix. Except they can’t say Netflix for legal reasons. It’s not just the idea.
AdPulp
OCTOBER 14, 2019
Facebook blows technicolor chunks. Let’s count off a few of the leading reasons for the giant suck. Facebook lies about its traffic, inflating their numbers by 900% in some cases. Facebook allows politicians (and Russian agents) to run paid lies on its platform. Facebook is the world’s largest excuses factory. The San Jose Mercury News […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smarty Ads
OCTOBER 16, 2019
More and more advertisers are tightly focusing on the mobile environment as it doesn’t rely on cookies, it is ad blocker-resistant, and you won’t see competitors’ banners placed nearby your own. Today average user spends up to 70% of their daily time using mobile devices. By the end of.
More About Advertising
OCTOBER 14, 2019
If you read the coverage of Publicis Groupe’s recently-announced Q3 numbers – organic growth going into -2.7 per cent reverse, with particularly big hits in the key markets of the US and Europe – you’d be spoilt for choice as to the reasons. For some it’s the “softening” performance of its media agencies now grouped.
AdPulp
OCTOBER 17, 2019
In this episode of “The Haul” from AmericanTrucks, host Sara Riordan selects five aftermarket parts for the all-new 2019 Chevrolet Silverado 1500. GM’s bigger, lighter, and more powerful Silverado pickup is more efficient than previous models thanks to a complete redesign for the 2019 model year. With these enhancements for the completely new fourth-generation Silverado […].
InMobi
OCTOBER 15, 2019
Note: Originally published in Campaign Asia on October 8, 2019. When it comes to reaching and engaging consumers on mobile, programmatic has firmly emerged as the preferred channel for digital marketers. Zenith reports 65% of all digital advertising spends globally are expected to be on programmatic by end of this year led by mature markets such as the USA and Canada.
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Smarty Ads
OCTOBER 15, 2019
When it comes to advertising, the ongoing battle between marketers and ad blocking systems doesn’t seem to stop in 2020, leaving huge marketing teams asking themselves how to get around ad blockers? These simple plugins are causing huge damage with more than £18.4 billion of estimated loss for publishers in.
More About Advertising
OCTOBER 16, 2019
A year ago, #timeTo launched with a mission to put an end to sexual harassment in the ad industry. A couple of weeks ago, Pitbull closed out Advertising Week New York surrounded by twerking, underdressed women. Banishing inappropriate behaviour was always going to be a tall order and a long term project, but new research.
All About Advertising Law
OCTOBER 17, 2019
Subscription merchants that take payment by Visa cards will have new acceptance, disclosure, and cancellation requirements imposed on their transactions beginning April 18, 2020. As Visa recently announced , the card brand is updating its rules for merchants that offer free trials or introductory offers as part of an ongoing subscription program. The Visa rules follow on the heels of similar Mastercard rules that became effective earlier this year.
InMobi
OCTOBER 13, 2019
InMobi has kicked-off the awards season with two stellar wins at the Mobile Marketing Association's Indonesia Smarties 2019. As the only global awards programme in mobile marketing, the Smarties celebrate innovation, creativity and success across the mobile marketing ecosystem. InMobi was recognized for its best work with Nestle Bear Brand, Nestle Wyeth Nutrition and Mindshare Indonesia.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
OCTOBER 16, 2019
Whether it’s a rental replacement for a Conestoga wagon, a horse with more horsepower, or a friendly voice to answer history’s first phone call, Enterprise is always there in the new “Always Ahead Of The Times” campaign. Directed by Working Stiff’s Matt Pittroff and produced by St. Louis-based The Big Tree with creative services by […]. The post Enterprise Will Always Be Ahead of the Times appeared first on Adpulp.
More About Advertising
OCTOBER 15, 2019
Is it the curse of Boris Johnson? Long-time Johnson supporter The Telegraph (BoJo has written a highly paid column for the paper for years – famously he wrote two, one pro-Remain and one pro-Brexit and finally chose Brexit) has revealed a 94 per cent slump in before tax profits to £900,000. Revenue fell to £271m.
All About Advertising Law
OCTOBER 16, 2019
The Federal Trade Commission’s “Negative Option Rule” is up for review, and the FTC is steering toward stricter regulations for automatic renewal plans and subscription programs. The FTC completed its last regulatory review of the Negative Option Rule in 2014 and decided then to retain the rule in its current form. But, will this time be different?
InMobi
OCTOBER 14, 2019
InMobi, in partnership with tech-giant LG Electronics, recently bagged the top prize at the 2019 MMA India Smarties Awards from the Mobile Marketing Association (MMA). The awards, an annual event organised by the leading global trade association for the mobile marketing industry, honors innovation, creativity and in-app advertising. InMobi won the India MMA Smarties award for Best Brand Experience in the Mobile Rich Media category for the “LG ThinQTM-ing” campaign.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPulp
OCTOBER 15, 2019
Pickleball—a synthesis of tennis, racquetball and ping pong—is one of the fastest-growing sports in the world. The number of players has jumped by 650 percent over the last six years, according to USA Pickleball Association (USAPA). The biggest subset of that growth is not in the over-60 crowd, says Justin Maloof, executive director of USAPA. […].
More About Advertising
OCTOBER 14, 2019
Disney has concluded its giant media review – estimated at between $2-3bn – more or less as you were, with new Omnicom entity OMG23 (Disney was formed in 1923) winning most of North America including new Fox acquisitions and Publicis most of the rest of the world including Europe. Publicis retains sports channel ESPN in.
illumin
OCTOBER 14, 2019
We love this week's chart because it features 4 brand new videos!! Most importantly, there are robots. and has anyone not seen that Boston Dynamics video yet because if you haven't, prepare to be blown away! Our other favorite is the Luis Vuitton content series launch, since they obviously got the point with a 60-second video spot that is dominating this week's chart and we bet it'll be there for at least a few more weeks.
InMobi
OCTOBER 14, 2019
InMobi’s sellers.json file is now live and accessible to all partners, including publishers, ad exchanges, ad networks and demand-side platforms (DSPs). Sellers.json is a major leap forward in programmatic transparency. With it in place, advertisers get clarity and transparency on everyone involved in every single programmatic transaction. The file functions similarly to an app-ads.txt file , providing a transparent record of all media buys.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdPulp
OCTOBER 18, 2019
Do you know Mark? Mark knows you. Do you know who does know, Mark? Chris Hughes knows Mark. Hughes was there along with fellow Harvard undergrads Eduardo Saverin, Andrew McCollum, and Dustin Moskovitz when Facebook was founded in 2004. Incidentally, Adpulp was founded a few months later that same year. Because Hughes knows Mark, Hushes […]. The post Facebook’s Rogue Founder, Chris Hughes, Funds Anti-Monopoly Efforts appeared first on Adpulp.
More About Advertising
OCTOBER 14, 2019
We could do with more new banks in the UK but most of them seem to hit more than their fair share of bumps in the road. Starling Bank appears to be doing OK though with 900,000 accounts, some good notices and plans to expand its online Marketplace product for business customers, one of whom.
Single Grain
OCTOBER 14, 2019
With over 1.15K stores globally, 76.7K employees, and $39.12 billion in yearly revenue, it’s safe to say that Nike is at the top of the game right now. What is it like to be the largest sneaker maker who keeps sales surging as the global economy slows? I’ve spent three wonderful days rambling around Nike’s website and discovered that it is chock-full of emotions, real people, and true-to-life experiences inside.
InMobi
OCTOBER 16, 2019
Is mobile advertising horrifying? It doesn’t have to be ghoulish! In-app programmatic is a treat, not a trick. Instead of getting TP-ed or running out of your favorite candy, be sure to follow these tips and tricks on how to make mobile programmatic advertising work for you.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdPulp
OCTOBER 18, 2019
Students need a break today, and not at McDonald’s. The financial burdens that come with tuition, textbooks, room and board, laptops and mobile phones, clothes, etc. can be overwhelming. Plus, there’s the all the coursework, reading, writing, and attending class to do, on top of family and work obligations. Making sure you have all the […].
More About Advertising
OCTOBER 14, 2019
UK regional Out of Home company CP Media (owned by Community Partners) has bought Eye Airports which has the advertising and promotion rights for 19 UK airports including Newcastle, Bristol and Exeter. Eye Airports has 80 digital sites among more than 500 to add to CP Media’s existing portfolio of more than 3000 situated in.
Single Grain
OCTOBER 18, 2019
When you're already working hard to grow your blog, the notion of spending time writing posts for another website may seem counterproductive. And yet, in the ever-evolving digital marketing landscape, guest posting remains a trusted technique for marketers and bloggers. Gregory Ciotti used guest blogging to acquire over 36,000 new email subscribers , while Brian Harris used a guest post to kickstart a business that now earns him more than $15,000 each month.
All About Advertising Law
OCTOBER 17, 2019
Two Executive Orders Continue Trump Administration Efforts to Restrain Agency Policymaking. Last week, President Trump signed two executive orders designed to limit the ability of federal agencies to make and enforce policy through the use of guidance documents. While this may seem like a mere technical issue, the ramifications could be significant.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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